» CHAPTER ONE 1.0 INTRODUCTION The basic goal of any industrial activity is the development and manufacture of products that can be marked at a profit. This goal is accomplished by the appropriate blending of what many management authorities call the five mis machines, men, Material money and…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION In this study, the main objective of promotional activities as stated by Engel et al (1979) is to facilities sales and also contribute to long run profit performance of an organisation. In economic terms, a firms goal in employing promotional programmes i…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION The type distribution policy exercised differs from one organisation to another, depending on the type of goods and services produced in such business organisation. In considering the importance of distribution policy on organizational profitability, volume of bu…Continue Reading »
» CHAPTER ONE INTRODUCTION In most developing economics and in Nigeria particularly, there is abundant land and human resources but the diverse resources and capacities are at present under utilized due to mismanagement and inadequate finance for agricultural development. As a result, the nation is…Continue Reading »
» ABSTRACT This research examined the Effect of Physical Distribution on Organiasational Performance with reference to Agro marketing firms in Lagos State. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. …Continue Reading »
» ABSTRACT This research project examine the effects of market segmentation on performance of brewery industry with special reference to Guinness Nigeria Plc. And Nigerian Breweries Plc. The research design took both an inferential and a descriptive approach. A sample size of One hundred was drawn f…Continue Reading »
» ABSTRACT This research examined Customer Satisfaction And Loyalty In Logistics Services with special reference to DHL Express, Lagos. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Fifty (50) cust…Continue Reading »
» ABSTRACT This research study is being carried out on “The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria”. The research aims to identify how global financial crisis has affected the performance of telecommunication industry in Nigeria. This study intends to show the eff…Continue Reading »
» ABSTRACT The project is primarily aimed at empowering the youth through processing of locust beans. This condiment involved boiling for 12 hours soaking the seeds in water, dehulling, boiling for another 6 hours and fermentation for 3 4 days. The use and efficiency locust beans dehuller mac…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION The country’s level of development is highly measured by the level of economic buoyancy which can be predetermining by the importation and exportation sector in the economy. Emphasis are laid on the fact that the existence of the international trade encourage …Continue Reading »
» ABSTRACT This research study is being carried out on “The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria”. The research aims to identify how global financial crisis has affected the performance of telecommunication industry in Nigeria. This study intends to show the eff…Continue Reading »
» CHAPTER ONE 1.0INTRODUCTION There must be development in small scale business if Nigeria is to improve. It has been noted that, small business may be an individual or partnership basis, which operates through out the countries of the world and it depends on the types of economic system being p…Continue Reading »
» ABSTRACT This research work titled “the impact of global marketing in service industry” is carried out to determine the impact of global marketing in service industry courier. In order to acquire more knowledge about the topic, the researchers reviewed relevant literature. The researcher form…Continue Reading »
» ABSTRACT This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear up sales increase customer patronage and stimu…Continue Reading »
» ABSTRACT The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and quoted in the text to get the fact of what the study is all about. Samples were taken from the pop…Continue Reading »
» ABSTRACT This research work is designed to investigate the relevance of advertising to sales expansion. It is also meant to reveal the problem that companies encountered in caring out advertising activities and to expose the reasons why a planned advertising programme may fail. The first chapter …Continue Reading »
» ABSTRACT This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study. To examine certfically the level of awareness generated to find out the medium through which the …Continue Reading »
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Many advanced countries of the world that have attained or are attaining the peak of their industries development and of course economic growth began with the minimal industries set ups called cottage industries especially in manufacturing sector. The…Continue Reading »
» CHAPTER ONE 1.1 INTRDUCTION: Many people consider “selling” and “marketing” as synonymous terms but actually selling is only one of the components of marketing. Selling is defined as “the personal or impersonal process of assisting and or persuading a prospective customers to bu…Continue Reading »
» ABSTRACT This research was the impact of corporate social responsibilities in host communities of Niger Delta area in Nigeria. It is true that most corporate citizen or organizations especially multinational oil companies are not living up to expectation in solving the problems contributed in the…Continue Reading »
» ABSTRACT This research was designed to investigate the function of marketing Strategies in hospitality business as a channel or means to deliver satisfaction to customers. This was as a result of inferior quality of goods and services rendered to customers which had led to lost of market share to ma…Continue Reading »
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its concept is a philosophy of busi…Continue Reading »
» ABSTRACT This study was on the Evaluation of the Effectiveness of Advertising in changing Consumers Behaviour (A case Study of First Bank of Nigeria PLC., Okpara Avenue Enugu). examined some of the factors that helps change the attitude or behaviours of customers when they…Continue Reading »
» ABSTRACT This research work is a survey on the effectiveness of Advertising in the maximization profit, with survey of some selected hotel business in Enugu Urban. Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit incr…Continue Reading »
