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Department of Business Admin. and Management | Final Year Research Project Topics | Download Free Projects

  • 1. THE EFFECTIVENESS OF MARKETING CONCEPT ON BUYER’S BEHAVIOUR OF CONSUMER PRODUC...

    » CHAPTER ONE 1.0 INTRODUCTIONIn today’s business world, it in recognized that business organization in based on generating profit both in the short run and long run. The aim of such business organization can be best achieved by adopting marketing concept orientation.Since business organization, the business activities; identifying the idea of principle being of marketing in their business activit...Continue Reading »

    Item Type: Project Material |  50 pages |  307 engagements | 

  • 2. SOCIAL EFFECT OF ADVERTISING ON THE NIGERIA STUDENTS

    » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY All over the world people and companies utilize advertising to a good advantage. In the keen competition encounter in world regional and local markets, businessmen are aided by the sales producing force of advertising. Not only that skillfully planned and directed advertising not only at home, but also abroad over come prejudice combat, foreign comp...Continue Reading »

    Item Type: Project Material |  50 pages |  163 engagements | 

  • 3. PUBLIC PERCEPTION OF NIGERIAN ADVERTISEMENT

    » CHAPTER ONE 1.0    Introduction 1.1    Background to the Study Advertising is a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor. Alide in Okunna (2002). Bovee and Arens (1985) gave a more widely accepted definition of advertising as the non personal communication of information, usually paid form of per...Continue Reading »

    Item Type: Project Material |  50 pages |  149 engagements | 

  • 4. PROMOTIONAL TOOLS AND CONSUMER PREFERENCE

    » CHAPTER ONE 1.0 INTRODUCTIONIn performing marketing function, promotional activities can not be over emphasized. Promotion as one of the marketing mix can not be undermined because of the functional and benefit that could be derived from it. After producing a product, the new product as to get to the final consumer who may not be aware of the existence of such new product.The next task or job for ...Continue Reading »

    Item Type: Project Material |  50 pages |  138 engagements | 

  • 5. MARKETING MIX AS A TOOL FOR THE SURVIVAL OF A BUSINESS ORGANIZATION

    » CHAPTER ONE 1.0 INTRODUCTIONGenerally, the society believes that marketing activities start from when the product is made.However, marketing is an all encompassing scheme, which start from when start from a products concealing to when such product is distributed to the customers.Marketing as a discipline starts from when a particular producers is beginning to think about, what the people need, aft...Continue Reading »

    Item Type: Project Material |  50 pages |  120 engagements | 

  • 6. INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS IN AN ORGANIZATION

    » Abstract The research which examined the Influence of  Social Media on the practice of Public Relations in an Organisation  with a case study of Global Communication Limited (GLO) shown that the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information among many public relations professiona...Continue Reading »

    Item Type: Project Material |  50 pages |  142 engagements | 

  • 7. IMPACT OF TEST MARKETING AND INNOVATION ON NEW PRODUCT

    » CHAPTER ONE1.0 INTRODUCTIONAlthough product development is not usual recognized as a formal stage in the product life cycle, many ideas for long term product planning are derived from the concepts that are generated through the preliminary process. Product development is a strategy for company growth by offering modified or new product to current market segments. Before introduction, a new product...Continue Reading »

    Item Type: Project Material |  50 pages |  98 engagements | 

  • 8. THE IMPACT OF TELEVISION COMMERCIALS ON PURCHASING HABIT OF STUDENTS

    » CHAPTER ONE 1.0 INTRODUCTION / BACKGROUND TO THE STUDYIn the olden days, the concept of advertising might not have been as an important tool for the marketing of product. Our ancestor simply engaged in trade and barter, or went hunting for the things they need. But today, we are constantly confronted with countless of goods and services, desire and all sorts of aggressive persuasive means to buy t...Continue Reading »

    Item Type: Project Material |  50 pages |  102 engagements | 

  • 9. APPRAISING THE IMPACT OF TELEVISION ADVERTISING ON THE POPULARITY OF MTN NETWORK...

    » CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Advertising as a concept, can be defined as a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor writer Alide in Okunna (2002: 99). Bovee and Arens (1985) gave a more widely accepted definition of advertising as the non personal communication of informatio...Continue Reading »

    Item Type: Project Material |  50 pages |  79 engagements | 

  • 10. IMPACT OF SOCIAL RESPONSIBILITY ON BUSINESS PROFITABILITY

    » CHAPTER ONE 1.0     INTRODUCTION A business organization is set up primarily to produce goods and services to the entire community with view to know the environment in which the goods and services are produce and the existence of social responsibility on business profitability. It has been asserted that people want social and economic justification from the existence of a business enterprises ...Continue Reading »

    Item Type: Project Material |  50 pages |  118 engagements | 

  • 11. IMPACT OF PUBLIC RELATIONS IN A MANUFACTURING ORGANIZATION

    » ABSTRACT This study examined the impact of public relations in a manufacturing organization. The core objective of the public relations is to establish and maintain mutual understanding between an organization and its various publics. It was observed that in so many organizations, management neither recognize nor appreciate public relations efforts in Nigeria. Survey research method was adopted i...Continue Reading »

    Item Type: Project Material |  50 pages |  84 engagements | 

  • 12. IMPACT OF INFORMATION TECHNOLOGY ON OPERATIONS OF THE COMMERCIAL BANK’S IN NIG...

    » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY.Development in a country can be measured in terms of its overall social, economic and political development. But no matter how developed the country is, it cannot be self sufficient, there is an everyday urge to improve in the social relationship, economic development and in politics.In Nigeria, during the pre colonial era, there is always an interaction whi...Continue Reading »

    Item Type: Project Material |  50 pages |  91 engagements | 

  • 13. THE IMPACT OF HUMAN RESOURCES MANAGEMENT ON PRODUCTIVITY OF AN ORGANIZATION

    » ABSTRACTThis study examines The Impact of Human Resources Management on Productivity of an Organization (A case study Nigeria Tobbaco Company Ltd). For business to grow and succeed. There is need to manage human and material resources. Human resources management is the hallmark of an organization most especially in profit making firms.  In this research survey research method was adopted coupled ...Continue Reading »

    Item Type: Project Material |  50 pages |  116 engagements | 

  • 14. THE IMPACT OF FINANCIAL INCENTIVES ON EMPLOYEE PRODUCTIVITY IN PUBLIC SECTOR

    » CHAPTER ONE 1.0 BACKGROUND OF THE STUDYNotable management experts such as Abram Maslow, Elton Mayo, Fedbrick Herzberg, Christ Agyris etc. has carried out studies and made recommendations on how to finance employee for effective performance.Herzberg (1970) sees financial incentive as the management responsibilities to create objectives because they enjoy the work (not just the work) and feel it’s...Continue Reading »

    Item Type: Project Material |  50 pages |  110 engagements | 

  • 15. THE IMPACT OF EFFECTIVE COMMUNICATION ON ORGANIZATIONAL PRODUCTIVITIES

    » CHAPTER ONE 1.0 INTRODUCTIONA manager can good decision, sound plans and establish an effective organizational structure if the employees work hard and are being motivated. Communication occurs when a person transmits meaning, understanding message to another person or group.Having known this, it is of require good communication since it is regarded as the foundation upon which an organization sys...Continue Reading »

    Item Type: Project Material |  50 pages |  103 engagements | 

  • 16. THE IMPACT OF BUSINESS ETHICS ON THE PROFITABILITY OF AN ORGANIZATION

    » CHAPTER ONE 1.1 INTRODUCTIONEthics has become a major ingredient that makes any professional group credible and infact, it enablers any citizen or group conforms to the societal standard of exception. All person whether in business, government or any other enterprise are concerned with ethics. Webster Dictionary defines ethics as ‘the discipline dealing with what is good and bad and with moral d...Continue Reading »

    Item Type: Project Material |  50 pages |  96 engagements | 

  • 17. THE EFFECTIVENESS OF MARKETING CONCEPT ON BUYER’S BEHAVOIUR OF CONSUMER PRODUC...

    » CHAPTER ONE 1.0 INTRODUCTIONIn today’s business world, it in recognized that business organization in based on generating profit both in the short run and long run. The aim of such business organization can be best achieved by adopting marketing concept orientation.Since business organization, the business activities; identifying the idea of principle being of marketing in their business activit...Continue Reading »

    Item Type: Project Material |  50 pages |  88 engagements | 

  • 18. THE EFFECT OF COMMUNICATION AS A TOOL TO ENHANCE EMPLOYEES PRODUCTIVITY IN AN OR...

    » CHAPTER ONE 1.0 BACKGROUND OF THE STUDYCommunication is most essential human distinctive quality, which makes possible various links, contacts and interactions among various organizations.Communication is also a universal phenomenon that has been applied to great variety of uses by various people all over the world because it touches nearly every share of human endeavorsCommunication therefore is ...Continue Reading »

    Item Type: Project Material |  50 pages |  86 engagements | 

  • 19. AWARENESS AND INFLUENCE OF SUBSCRIBER IDENTITY MODULE (SIM) PORTING AS A MARKETI...

    » Abstract Basically, Nigerian consumers of mobile telecommunications services had to lose their telephone numbers and adopt new ones when switching from one mobile network provider to another and to prevent this ugly situation SIM porting was launched on April 22, 2013 by the Nigerian Telecommunications Commission (NCC). Mobile Number Portability (MNP) is a service that enables mobile telephone use...Continue Reading »

    Item Type: Project Material |  50 pages |  82 engagements | 

  • 20. RISK MANAGEMENT, MEANS OF MINIMIZING ACCIDENT IN THE AVIATION INDUSTRY IN NIGERI...

    » RISK MANAGEMENT, MEANS OF MINIMISING ACCIDENT IN THE AVIATION INDUSTRY IN NIGERIA   ABSTRACT Our risk exposures are influenced by our economy, lifestyles, psychical well being, occupation, environment etc., there variables are dynamic therefore risk managers and analyst must be dynamic in their choice of tools to manage risk exposures.  In their choice of tools to manage risk exposures, in this ...Continue Reading »

    Item Type: Project Material |  81 pages |  497 engagements | 

  • 21. CHALLENGES FACING SMALL SCALE HOTEL IN LAGOS

    »    CHAPTER ONE INTRODUCTION 1.1      Background of the study  In recent times, small and medium scale business has been a major source of revenue to most urban dwellers in Nigerian cities. World Tourism Organization (2016) has pointed out that hotels are now regarded as one of the best monuments in developed and developing countries of world. First class hotels in Abuja, Lagos, Port Harcou...Continue Reading »

    Item Type: Project Material |  59 pages |  278 engagements | 

  • 22. FINANCIAL IMPEDIMENT TO THE SUSTAINABLE GROWTH AND DEVELOPMENT OF SMALL SCALE EN...

    » AbstractThe study of Financial Impediment to the Sustainable Growth and Development of Small Scale Enterprises Operating in Plateau State, Nigeria employed a descriptive survey design. The study covered only the central senatorial zone in the state with five local governments namely; Pankshin, Mangu, Bokkos, Kanke, and Kanam local government. The population for the study was 206 made up of 57 and ...Continue Reading »

    Item Type: Project Material |  50 pages |  0 engagements | 

  • 23. THE IMPACT OF PRODUCTION PLANNING AND CONTROL ON A MANUFACTURING PROCESS

    » ABSTRACT THE RESEARCH WORK IS TO DETERMINE THE IMPACT OF PRODUCTION PLANNING AND CONTROL IN A MANUFACTURING PROCESS. THE NIGERIA BOTTLING COMPANY ABA PLANT HAS BEEN CHOSEN AS QUESTIONNAIRE AND PERSONAL INTERVIEW WERE USE FOR COLLECTION OF DATA. RESEARCH QUESTION WERE MADE AND TWO HYPOTHESES WERE FORMULATED TO DETERMINE WHETHER POOR SCHEDULING HAS ANY EFFECT ON THE PRODUCTIVITY OF A MANUFACTURING F...Continue Reading »

    Item Type: Project Material |  50 pages |  1,028 engagements | 

  • 24. THE EFFECT OF WORKERS BEHAVIOUR ON THE PRODUCTIVITY OF FEMALE EXECUTIVES IN ORGA...

    » ABSTRACT THIS RESEARCH WORK STUDIES THE NATURE OF WORKERS BEHAVIOR ON THE PRODUCTIVITY OF FEMALE EXECUTIVE IN AN ORGANIZATION. THE RESEARCH WORK WENT A LONG WAY TO INVESTIGATE THE WORKERS BEHAVIOR ON THE PRODUCTIVITY OF FEMALE EXECUTIVES IN AN ORGANIZATION. THE ANALYSIS WAS CARRIED OUT AND THE CHI SQUARE STATISTICAL TOOL WAS USED TO TEST THE HYPOTHESIS. FUNDING SHOWS THAT EDUCATION WHETHER FORMAL ...Continue Reading »

    Item Type: Project Material |  50 pages |  504 engagements | 

  • 25. THE EFFECT OF MANAGEMENT INFORMATION SYSTEM ON ACHIEVEMENT OF ORGANIZATION OBJEC...

    » ABSTRACT IN RECENT TIMES THERE HAS BEEN A GROWING CONCERN ON MANAGEMENT INFORMATION AS A VERY IMPORTANT RESOURCE USEFUL IN ANY ORGANIZATION. THE REALIZATION OF THE MANAGEMENT INFORMATION SYSTEM (MIS) NEED IS NOT RESTRICTED TO BUSINESS ORGANIZATION ONLY. THE GROWTH AND THE COMPLEXITY OF THE FIRMS HAVE NECESSITATED THE CALL AND NEED FOR AN EFFECTIVE AND EFFICIENT MANAGEMENT INFORMATION SYSTEM. THERE...Continue Reading »

    Item Type: Project Material |  50 pages |  494 engagements | 


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