Home » Marketing » THE IMPACT OF MARKETING MANAGEMENT FUNCTION IN HOSPITALITY INDUSTRY

THE IMPACT OF MARKETING MANAGEMENT FUNCTION IN HOSPITALITY INDUSTRY

Sold By: Joe Project Store | Item Type: Project Material | Report this?  |  Attributes: 50 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 5,672 times

INSTANT PROJECT MATERIAL DOWNLOAD

ABSTRACT

This research was designed to investigate the function of marketing Strategies in hospitality business as a channel or means to deliver satisfaction to customers. This was as a result of inferior quality of goods and services rendered to customers which had led to lost of market share to many organizations in the hospitability industry. The board objective was to explore reasons why the downward trend of market share in the industry and to make recommendations as to revive the sector.  Primary and secondary data were obtained from relevant sources and chi-square test statistics was used to test the formulated Hypotheses. Among the findings were that poor quality services resulted in lost of customers, lack, of desired satisfaction and lack of maintenance culture on the existing equipment. The following recommendations were made; training of staff, strategic maintenance culture and provision of modern facilities to keep consumer comfortable would yield the desired satisfaction and would result in repeat purchase from customers.


This material content is developed to serve as a GUIDE for students to conduct academic research



DOWNLOAD THIS PROJECT MATERIAL NOW!

Advertise Here

For advertisement, call 08168958821

Not what you were looking for? Perform a search

What's your project topic?


Comment on Facebook: