» ABSTRACT This research work is based on the Business environmental factors as they affect marketing activities in a Business organization amongst the workers of Nigeria Bottling Company. The research aimed to evaluate the various environmental factors which were divided into two which are the intern…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION Distribution can be defined as the act of placing goods and services where they are needed or wanted. One school of thoughts says that distribution is concerned with the activities involved in transferring of goods and services from produc…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION In today’s economy, a new product passes through set of stage known as product life cycle. Product life cycle applies to both brand and category of products. Its time period vary from product to product. Modern product l…Continue Reading »
» ABSTRACT This study was critically designed to examine the impact of effective distribution management in a marketing company ( A case study of Conoil and Chemical Marketing Company). The project aims to provide managers with a sound knowledge of effective distribution, the distribution channels, me…Continue Reading »
» CHAPTER ONE 1.1 INTRODUCTION Distribution treats an aspect of the activity area of marketing that has been conceptualized into the marketing 4P’s. it serves as the bridge between the producers and the prospective or potential consumers. It is therefore an important ele…Continue Reading »
» CHAPTER ONE 1.1 INTRODUCTION It is obvious that the African Business System has been capable of producing a vast quantity of goods and services. However, in the past two decades, the African business system has also become extremely capable of producing massive amounts o…Continue Reading »
» ABSTRACT This study was conducted to critically examine the effect of advertising on the sales of the business organization. Questionnaires will administered to employees in various cadres in the organization structure. Short interviews will be granted along with the …Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 PURPOSE OF THE STUDY Business organization has been variously defined by different authors, scholars, writer of business management etc, based on their own perspectives and there is no disagreement as to these several…Continue Reading »
» ABSTRACT The purpose of this research was to investigate the degree of effect product quality has on brand loyalty and to determine other factors that are responsible for brand loyalty especially in the Nigerian telecommunications industry. Previous research had shown that product quality has an eff…Continue Reading »
» ABSTRACT This research work studied investment on human capital and its impact on Nigeria economic growth between 1981 2014. It bothers on determining how human capital and its impact can help in the development of Nigeria economy. The researcher was motivated to choose this topic in order to evalua…Continue Reading »
» ABSTRACT Most companies do engage on promotion and as a result creating awareness between their product and the consuming publics. The ignorance of this promotional tool has hard on the sales/revenue profit of the business and its competitive ability. The purpose of this work is to find out, analyze…Continue Reading »
» ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guinness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the various marketing variables such as pr…Continue Reading »
» CHAPTER ONE INTRODUCTION Agricultural product which are the main stay for human survival have been molested over time but vacantly more efforts are devoted to it and adoption of mechanized system of farming makes agricultural product effort encouraging marketing as applied to agricultural product co…Continue Reading »
» ABSTRACT The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited as a case study. Advertising is any personal paid form of non personal information which is directed to the consumers or…Continue Reading »
» ABSTRACT This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from different manufacturing companies of Nestle Food PLC; Cadbury PLC and Cocoa Industry Ltd with their specific products …Continue Reading »
» ABSTRACT The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that participated in the study. Data used for the study was collec…Continue Reading »
» ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem being encountered in Enugu sta…Continue Reading »
» ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria Plc, Aba as a case study. The objective of the research work among others were to know the role of marketing communication…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and…Continue Reading »
» ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: To determine the impact of relationship marketing in banking industry. To evaluate the level of relationship that exist between the bank with their customers. To ide…Continue Reading »
» ABSTRACT This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The main purpose was to find out among other things the following: To examine if the promotional strategies used by the hotel lead to increase in c…Continue Reading »
» ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. To identify packaging as a promotional, in order to increase sales a…Continue Reading »
» ABSTRACT This study which is on trade fair as an instrument the promoting manufactured goods in Enugu metropolis, (A case study of Asbestors sheet made by Emenite Nigeria limited) was carried out due to the following objectives. To …Continue Reading »
» ABSTRACT The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of advertising is to create awareness of a product and to further stimulat…Continue Reading »
» ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find the advertising strategies employed by in achieving its objectives. In the study some instruments was used i…Continue Reading »
