08168958821
Home » Marketing » THE EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMERS BEHAVIO...
THE EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMERS BEHAVIOURS
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 50 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 4,552 times
Delivery: Within 24 hoursABSTRACT
This study was on the Evaluation of the Effectiveness of Advertising in changing Consumers Behaviour (A case Study of First Bank of Nigeria PLC., Okpara Avenue Enugu). examined some of the factors that helps change the attitude or behaviours of customers when they are faced with a new or an old existing product.
The literature review was basically on theoretical frame work, historical background and current literary meanings of advertising by different authors and marketing experts especially those writers who have written immensely on the topic or relevant to it.
During the course of this work, the research design method used was descriptive method, while both primary and secondary sources of data collections were used.
The total population size of the company was 245 out of which questionnaires were drawn from 95 staff of the business organization that constituted the sample size.
The sample size were drawn from the staff and customers of the bank. The method used in data presentation was simple percentage while chi-square (X2) method was used in testing the hypotheses, the findings were that First Bank of Nigeria staff saw advertising as the key to changing the behaviours of consumers and therefore recommend that, First Bank of Nigeria should adopt advertising as a tool, that will help change the attitude of consumer which includes, bill boards, posters, Tv, Radio, magazines, newspapers etc. in order to change their various behaviours.
Tags: Advertising Impact of advertising Effectiveness of advertising The evaluation of advertising Consumers behaviours Impact of the consumers behaviours
This material content is developed to serve as a GUIDE for students to conduct academic research
Delivery: Within 24 hours
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
IMPACT OF CONTENT MARKETING ON SMALL MEDIUM ENTERPRISES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the study Small and Medium Enterprises (SMEs) play a vital role in the economic growth and industrial advan...More »
Item Type: Project Material | 54 pages | 1,361 engagements |
- 2.
EFFECT OF AFFILIATE MARKETING ON CONSUMER PURCHASE INTENTION FOR MALT BEVERAGE BRANDS IN ASABA METRO...
CHAPTER ONE INTRODUCTION Background of the Study Over the year, the digitalization of media and rapid technology advancements have brought about su...More »
Item Type: Project Material | 54 pages | 1,850 engagements |
- 3.
EFFECT OF ADVERTISING ON BRAND SWITCHING BEHAVIOR OF AMSTEL MALT IN ABA METROPOLIS
CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY In the competitive market place, the brand name has become a distinguished contrivance that off...More »
Item Type: Project Material | 54 pages | 972 engagements |
- 4.
THE IMPACT OF AFFILIATE MARKETING ON THE PERFORMANCE OF ONLINE BUSINESSES IN NIGERIA
CHAPTER ONE INTRODUCTION Background of the Study Since the advent of the internet, the growth rate of the retail industry in Nigeria has changed. T...More »
Item Type: Project Material | 54 pages | 3,676 engagements |
- 5.
AN INVESTIGATION OF THE INFLUENCE OF SOCIAL MEDIA CONTENT MARKETING STRATEGY ON CUSTOMERS PURCHASE I...
CHAPTER ONE INTRODUCTION 1.1 Background of the study Due to the widespread use of social media, customers actively seek out and encounter brand inf...More »
Item Type: Project Material | 54 pages | 961 engagements |
- 6.
AN EXAMINATION OF PROBLEMS AND PROSPECT OF SOCIAL MEDIA CONTENT MARKETING AMONG E-COMMERCE BUSINESSE...
AN EXAMINATION OF PROBLEMS AND PROSPECT OF SOCIAL MEDIA CONTENT MARKETING AMONG E COMMERCE BUSINESSES IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Backg...More »
Item Type: Project Material | 54 pages | 948 engagements |