Showing 376β400 of 1,145 project materials
Β» ABSTRACT This study is designed to evaluate the causes and effect of product failure on the Nigerian Economy. Product is a vital component of the marketing mix and the reason why companies are in existence. In developing a programme to reach its intended market, a company starts with product designeβ¦Continue Reading Β»
Β» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY A bank is a financial institution licensed by a government. Its primary activities include borrowing and lending money. Banks no longer restricted themselves to traditional banking activities, but explored newer avenues to increase business anβ¦Continue Reading Β»
Β» ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of serviceβ¦Continue Reading Β»
Β» CHAPTER ONE 1.0 INTRODUCTION The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain. The first significant trade fair in Nigeria was held iβ¦Continue Reading Β»
Β» ABSTRACT The study examined the impact of e payment on online shopping behaviour in Nigeria. The undergraduate students of Distance Learning Institute Business Administration, University of Lagos served as the sample population. The study adopted the survey research design using primary source of daβ¦Continue Reading Β»
Β» CHAPTER ONE INTRODUCTION 1.0 GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even or claim a market leader. In other words, efforts are made to boost sales and have a competitive advantage over others. Manufacturers therefore get involved in givβ¦Continue Reading Β»
Β» CHAPTER ONE 1.0 INTRODUCTION In marketing operations, marketing strategies constitute an important ingredient in sales expansion. The reason is not farfetched, most companies or organizations that make use of marketing strategies in measuring the sales of the companyβs products are expanded so as toβ¦Continue Reading Β»
Β» CHAPTER ONE 1.8 INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance and complexiβ¦Continue Reading Β»
Β» CHAPTER ONE 1.1 INTODUCTION The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists. The Hotel Industry compriβ¦Continue Reading Β»
Β» ABSTRACT The research work titled βthe relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out with objectives. To determine how advertising has affected the decision to buy. Early or chiky. To determine the bβ¦Continue Reading Β»
Β» ABSTRACT An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers. The research work took a critical look into this statement from a relationship marketing perspective as a necessary tool for organizational performance. In doingβ¦Continue Reading Β»
Β» CHAPTER ONE 1.0 INTRODUCTION There is no gain saying the fact that the survival of every business is anchored in the ability of the sales forces to identify and sell to the customers or buyers what the company has produced and brewery industry is not an exception. A popular slogan in marketing saysβ¦Continue Reading Β»
Β» CHAPTER ONE 1.0 INTRODUCTION Development a new product is not easy. Not only are customers needs and wants changing but competition continually makes current products obsolete. New products are the lifeblood of any business. They energize the companyβs marketing, sales and distribution activities anβ¦Continue Reading Β»
Β» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Advertising of brands of toothpaste in Nigeria media reveal that there are many brands currently in the market. They also show that there is serious competition in the toothpaste sub sector of the economy. A quick scan of two daily newspaper rβ¦Continue Reading Β»
Β» ABSTRACT The purpose of this project work is carried out to investigate and evaluate the effect of sales promotion as a survival strategy in the marketing of companyβs products. A case study of Nigerian Bottling Company Plc. The introduction part of this study as contained in chapter one extensivelyβ¦Continue Reading Β»
Β» CHAPTER ONE 1.1 INTRODUCTION In the 1970βs as well as early 1980βs the Nigeria market was favourable to the producers of various products. At that time, we had what was called βsellersβ marketβ. However, with the current economic trend in Nigeria markets, especially at the inception of Structural Adβ¦Continue Reading Β»
Β» CHAPTER ONE 1.0 GENERAL BACKGROUND OF THE STUDY The type of distribution policy/strategy exercised differs from one organisation to the other, depending on the type of goods and services provided or produced in such business organisation. In considering the importance of distribution strategy on orgβ¦Continue Reading Β»
Β» ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of serviceβ¦Continue Reading Β»
Β» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY In this era of sophisticated business environment, it is imperative that organisation should be more interested in satisfying their customers. As a matter of fact, customers nowadays are becoming more sophisticated than before especially in this nβ¦Continue Reading Β»
Β» ABSTRACT The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This negatively affects sales volumes performance. Similarity most sales person fail to usβ¦Continue Reading Β»
Β» ABSTRACT The complexity posed by the present global business environment especially the tragic failure of meeting the corporate objectives experienced by some business organizations calls for a strategy which will enhance the achievement of sales and profit objectives and to curb the menace of liquiβ¦Continue Reading Β»
Β» CHAPTER ONE 1.0 INTRODUCTION Marketing unlike any other social sciences is entirely concerned with the need and want of people severally and individually. Although different customers belongs to the same market segment. They don not have alike to the characteristics of the product and services wouldβ¦Continue Reading Β»
Β» ABSTRACT This study examined the relationship between employee job satisfaction and employee commitment of Unilever Nigeria Plc. The objectives of this research were to find out the relationship between job satisfaction and affective commitment; to determine the relationship between normative commitβ¦Continue Reading Β»
Β» ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State . However, to achieve the goal of the study, the closed ended r4esearch was used to study (twenty one) table water manufacturers, wherβ¦Continue Reading Β»
Β» ABSTRACT This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the main task of advertising is to communication effectively so as to establish awareness of creating aβ¦Continue Reading Β»
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