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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE IMPACT OF PROMOTIONAL STRATEGY ON SALES AND PROFIT

  » ABSTRACT The complexity posed by the present global business environment especially the tragic failure of meeting the corporate objectives experienced by some business organizations calls for a strategy which will enhance the achievement of sales and profit objectives and to curb the menace of liquidation that is so rampant in the business industries of today.   To this end, the topic “the impa...Continue Reading »

  Item Type: Project Material |  50 pages |  4,397 engagements | 

• 2. THE INFLUENCE OF CULTURE IN CONSUMERS BUYING BEHAVIOR

  » CHAPTER ONE 1.0  INTRODUCTION        Marketing unlike any other social sciences is entirely concerned with the need and want of people severally and individually. Although different customers belongs to the same market segment. They don not have alike to the characteristics of the product and services would not appeal to then in the degree. Just as income taste an other factors in liness ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,067 engagements | 

• 3. THE RELATIONSHIP BETWEEN EMPLOYEE JOB SATISFACTION AND EMPLOYEE COMMITTMENT AMON...

  » ABSTRACT This study examined the relationship between employee job satisfaction and employee commitment of Unilever Nigeria Plc. The objectives of this research were to find out the relationship between job satisfaction and affective commitment; to determine the relationship between normative commitment and job satisfaction and to examine the relationship between continuous commitment and job sati...Continue Reading »

  Item Type: Project Material |  50 pages |  4,056 engagements | 

• 4. THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJETCIVE OF TAB...

  » ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State . However, to achieve the goal of the study, the closed ended r4esearch was used to study (twenty one) table water manufacturers, where questionnaire were administered to 18 respondents in order to obtain first hand information after ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,051 engagements | 

• 5. THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT

  » ABSTRACT        This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the main task of advertising is to communication effectively so as to establish awareness of creating a favorable attitude to stimulate  demand for a product or service among potential cus...Continue Reading »

  Item Type: Project Material |  50 pages |  4,364 engagements | 

• 6. THE ROLE OF NEGOTIATION IN ATTAINING PURCHASING OBJECTIVES

  » CHAPTER ONE 1.0     INTRODUCTION The basic goal of any industrial activity is the development and manufacture of products that can be marked at a profit. This goal is accomplished by the appropriate blending of what many management authorities call the five mis machines, men, Material money and management, material today are the life blood of industry. No industrial organization can operate w...Continue Reading »

  Item Type: Project Material |  50 pages |  3,717 engagements | 

• 7. PROMOTIONAL STRATEGY AS A TOOL OF ORGANIZATIONAL PROFITABILITY

  » CHAPTER ONE   1.0       INTRODUCTION In this study, the main objective of promotional activities as stated by Engel et al (1979) is to facilities sales and also contribute to long run profit performance of an organisation. In economic terms, a firms goal in employing promotional programmes is to change both the shape and location of the demand pattern of it’s products. In this case it wi...Continue Reading »

  Item Type: Project Material |  50 pages |  4,211 engagements | 

• 8. THE IMPACT OF DISTRIBUTION STRATEGY ON ORGANISATIONAL PROFITABILITY

  » CHAPTER ONE   1.0   INTRODUCTION The type distribution policy exercised differs from one organisation to another, depending on the type of goods and services produced in such business organisation. In considering the importance of distribution policy on organizational profitability, volume of business organisation either positively or negatively.   Before an organisation settles for the type ...Continue Reading »

  Item Type: Project Material |  50 pages |  3,824 engagements | 

• 9. THE IMPACT OF MARKETING ON AGRICULTURAL DEVELOPMENT IN A DEVELOPING COUNTRY

  » CHAPTER ONE   INTRODUCTION In most developing economics and in Nigeria particularly, there is abundant land and human resources but the diverse resources and capacities are at present under utilized due to mismanagement and inadequate finance for agricultural development. As a result, the nation is confronted with problems urban drift in the economy. These like inflation unemployment, rural probl...Continue Reading »

  Item Type: Project Material |  50 pages |  4,405 engagements | 

• 10. EFFECT OF PHYSICAL DISTRIBUTION ON ORGANISATIONAL PERFORMANCE

  » ABSTRACT This research examined the Effect of Physical Distribution on Organiasational Performance with reference to Agro marketing firms in Lagos State. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Fifty (50) staff were selected from five agro marketing firms in Lagos. Two hypotheses were formulat...Continue Reading »

  Item Type: Project Material |  50 pages |  6,014 engagements | 

• 11. EFFECT OF MARKET SEGMENTATION ON PERFORMANCE OF BREWERY INDUSTRY

  » ABSTRACT This research project examine the effects of market segmentation on performance of brewery industry with special reference to Guinness Nigeria Plc. And Nigerian Breweries Plc. The research design took both an inferential and a descriptive approach.  A sample size of One hundred was drawn from the population. A hundred questionnaires were distributed randomly to stratified groups among th...Continue Reading »

  Item Type: Project Material |  50 pages |  3,946 engagements | 

• 12. EFFECT OF FORWARD INTEGRATION ON MANUFACTURING INDUSTRY PERFORMANCE

  » ABSTRACT This research examined Customer Satisfaction And Loyalty In Logistics Services with special reference to DHL Express, Lagos.   Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Fifty (50) customers DHL Express staff were sampled, out of with Forty (40) were retrieved giving a response rate o...Continue Reading »

  Item Type: Project Material |  50 pages |  3,548 engagements | 

• 13. ECONOMIC LIBERALISATION THROUGH COMMERCIALISATION OF PUBLIC ENTERPRISES

  » ABSTRACT This research study is being carried out on “The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria”. The research aims to identify how global financial crisis has affected the performance of telecommunication industry in Nigeria. This study intends to show the efforts of Mobile Telecommunication Network (MTN) in monitoring and managing the risk in the business e...Continue Reading »

  Item Type: Project Material |  50 pages |  4,021 engagements | 

• 14. SELF EMPOWERMENT THROUGH THE PROCESSING AND MARKETING OF LOCUST BEANS FOR EXPORT

  » ABSTRACT       The project is primarily aimed at empowering the youth through processing of locust beans. This condiment involved boiling for 12 hours soaking the seeds in water, dehulling, boiling for another 6 hours and fermentation for 3 4 days. The use and efficiency locust beans dehuller machine is to reduce the amount of time and labour required. In the traditional manual dehuling of Afri...Continue Reading »

  Item Type: Project Material |  50 pages |  5,597 engagements | 

• 15. THE EFFECT OF CUSTOM AND EXCISE SERVICE ON IMPORTATION TO NIGERIA ECONOMIC DEVEL...

  » CHAPTER ONE 1.0     INTRODUCTION The country’s level of development is highly measured by the level of economic buoyancy which can be predetermining by the importation and exportation sector in the economy. Emphasis are laid on the fact that the existence of the international trade encourage the law of comparative advantage which aid specialization  of one country over other at word marke...Continue Reading »

  Item Type: Project Material |  50 pages |  4,997 engagements | 

• 16. THE EFFECT OF GLOBAL FINANCIAL CRISIS ON TELECOMMUNICATION SECTOR IN NIGERIA

  » ABSTRACT This research study is being carried out on “The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria”. The research aims to identify how global financial crisis has affected the performance of telecommunication industry in Nigeria. This study intends to show the efforts of Mobile Telecommunication Network (MTN) in monitoring and managing the risk in the business e...Continue Reading »

  Item Type: Project Material |  50 pages |  4,125 engagements | 

• 17. THE ENVIRONMENTAL INFLUENCE OF SMALL SCALE BUSINESS IN MARKETING THEIR PRODUCTS ...

  » CHAPTER ONE   1.0INTRODUCTION   There must be development in small scale business if Nigeria is to improve. It has been noted that, small business may be an individual or partnership basis, which operates through out the countries of the world and it depends on the types of economic system being practiced in the countries concerned.   The system can be any of capitalism, socialism or mixed econ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,209 engagements | 

• 18. THE IMPACT OF GLOBAL MARKETING IN SERVICE INDUSTRY-COURIER

  » ABSTRACT   This research work titled “the impact of global marketing in service industry” is carried out to determine the impact of global marketing in service industry courier. In order to acquire more knowledge about the topic, the researchers reviewed relevant literature. The researcher formulated relevant hypothesis which were tested using chi square statistical method at 50% level of sig...Continue Reading »

  Item Type: Project Material |  50 pages |  3,902 engagements | 

• 19. THE IMPACT OF PACKAGING ON CONSUMER PRODUCT

  » ABSTRACT This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear up sales increase customer patronage and stimulate demand of customers for a particular product and thereby enabling the organisation to achieve i...Continue Reading »

  Item Type: Project Material |  50 pages |  4,226 engagements | 

• 20. THE PLACE OF MARKETING INFORMATION SYSTEM IN AN ORGANISATIONAL DECISION MAKING

  » ABSTRACT   The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and quoted in the text to get the fact of what the study is all about. Samples were taken from the population and using the random sampling techniques. Questionnaire were served to the chosen from the p...Continue Reading »

  Item Type: Project Material |  65 pages |  3,880 engagements | 

• 21. THE RELEVANCE OF ADVERTISING TO SALES EXPANSION

  » ABSTRACT   This research work is designed to investigate the relevance of advertising to sales expansion. It is also meant to reveal the problem that companies encountered in caring out advertising activities and to expose the reasons why a planned advertising programme may fail. The first chapter deals introduction of the study, the objectives of the study, the significance, the scope and limita...Continue Reading »

  Item Type: Project Material |  50 pages |  3,845 engagements | 

• 22. THE ROLE OF ADVERTISING IN RETAIL BUSINESS

  » ABSTRACT             The research on the role of Advertising in a retail business organization is primarily to appreciate the advertising strategies, policies ideas in retail business and how entrepreneurs should manage advertising activities in their business.               Moreso, my special concern and interest is to reveal the purpose of advertising by retail business ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,690 engagements | 

• 23. AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR

  » ABSTRACT   This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study.       To examine certfically the level of awareness generated to find out the medium through which the awareness was created.       The population of study includes the relevant staff and management o...Continue Reading »

  Item Type: Project Material |  50 pages |  4,242 engagements | 

• 24. THE EVALUATION OF PROBLEMS OF SMALL AND MEDIUM SCALE INDUSTRIES

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Many advanced countries of the world that have attained or are attaining the peak of their industries development and of course economic growth began with the minimal industries set ups called cottage industries especially in manufacturing sector. The declining or near static annual rate of growth of the industrial sector in many developed, developi...Continue Reading »

  Item Type: Project Material |  50 pages |  3,559 engagements | 

• 25. THE ROLES OF PROMOTIONAL TOOLS AS A MEANS OF CREATING CUSTOMERS’ PATRONAGE IN ...

  » CHAPTER ONE 1.1      INTRDUCTION: Many people consider “selling” and “marketing” as synonymous terms but actually selling is only one of the components of marketing. Selling is defined as “the personal or impersonal process of assisting and or persuading a prospective customers to buy a commodity or a service or to act favorably upon an ideal that has commercial significance to the...Continue Reading »

  Item Type: Project Material |  50 pages |  4,076 engagements |