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AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR

πŸ“„ Project MaterialπŸ“‹ 50 pagesπŸ“š Chapters 1–5πŸ’Ύ MS-Word & PDF

Chapters 1–5 Β |Β  ₦5,000

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ABSTRACT

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This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study.

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To examine certfically the level of awareness generated to find out the medium through which the awareness was created.

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The population of study includes the relevant staff and management of First Bank of Nigeria Plc. And its customers within Enugu metropolis.

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The sample size was determine using Topmans formula. Random samplingΒ Β and pilot survey was also conducted in determining the sample size.

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Based on this the following hypothesis was formulated

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Here's everything you get with the complete project package:

βœ”Chapters 1–5 (Word & PDF)
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βœ”References, Citation & Bibliography
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🏷 Tags:Effectiveness of advertisingImpact of advertisingRelevance of advertisingConsumer behaviourRoles of consumer behaviour

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