Home » Marketing » AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR

AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR

Sold By: Joe Project Store | Item Type: Project Material | Report this?  |  Attributes: 50 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 5,072 times

INSTANT PROJECT MATERIAL DOWNLOAD

ABSTRACT

This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study.

To examine certfically the level of awareness generated to find out the medium through which the awareness was created.

The population of study includes the relevant staff and management of First Bank of Nigeria Plc. And its customers within Enugu metropolis.

The sample size was determine using Topmans formula. Random sampling  and pilot survey was also conducted in determining the sample size.

Based on this the following hypothesis was formulated


This material content is developed to serve as a GUIDE for students to conduct academic research



DOWNLOAD THIS PROJECT MATERIAL NOW!

Advertise Here

For advertisement, call 08168958821

Not what you were looking for? Perform a search

What's your project topic?


Comment on Facebook: