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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS

  » ABSTRACT The purpose of this project is to make a careful research on the study of “The impact of sales promotion on the sales volume in business organization, using Global com Nigeria, Plc as a case study.           This project will explain on promotion and activities, symbol, and signs on the sales volumes in business organization           The reasons for how has promotio...Continue Reading »

  Item Type: Project Material |  65 pages |  9,491 engagements | 

• 2. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

  » ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public.             The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved telecommunication service f...Continue Reading »

  Item Type: Project Material |  65 pages |  5,642 engagements | 

• 3. THE IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION IN PHARMACEUTICAL INDUST...

  » CHAPTER ONE   1.0     INTRODUCTION             It is a well known fact that profit making is very important to all business organizations. This is because they need to sustain themselves and keep the company going. To achieve profit (or other objectives of the company) manufacturers sell products and services that can with an competition in the market place. Advertising, according...Continue Reading »

  Item Type: Project Material |  65 pages |  3,575 engagements | 

• 4. THE EFFECT OF RADIO ADVERTISING ON CONSUMER PURCHASING DECISION

  » CHAPTER ONE 1.1 INTRODUCTION. Organization and individual are faced almost with the problems of having to make decisions. The decision making process is made difficult by the presence of uncertainty concerning the surrounding environment. For consumer, it was compounded by unlimited wants and scarce resources. Economists says that consumers are utility maximizes; this implies that they will use th...Continue Reading »

  Item Type: Project Material |  65 pages |  6,055 engagements | 

• 5. THE EFFECT OF ADVERTISING ON SALES VOLUME IN A MANUFACTURING INDUSTRY

  » ABSTRACT The project comprises of five chapters The first chapter comprises of the introduction, Background of the study, Statement of the problem, Research question, Purpose of the study, scope of the study, Limitation of the study, Need and significance of the study. The second chapter comprises of the literature review of advertising, History for advertising e.t.c. Chapter three focused on Meth...Continue Reading »

  Item Type: Project Material |  65 pages |  3,725 engagements | 

• 6. THE BUSINESS ENVIRONMENT FACTORS AS THEY AFFECT MARKETING ACTIVITIES IN BUSINESS...

  » ABSTRACT This research work is based on the Business environmental factors as they affect marketing activities in a Business organization amongst the workers of Nigeria Bottling Company. The research aimed to evaluate the various environmental factors which were divided into two which are the internal and external factors, the research also arrived at a conclusion and recommendation according to t...Continue Reading »

  Item Type: Project Material |  65 pages |  3,660 engagements | 

• 7. REACHING THE CONSUMER THROUGH EFFECTIVE DISTRIBUTION

  »   CHAPTER ONE 1.0     INTRODUCTION           Distribution can be defined as the act of placing goods and services where they are needed or wanted. One school of thoughts says that distribution is concerned with the activities involved in transferring of goods and services from producers to the final users; it includes physical activities such as transportation, storage, the legal p...Continue Reading »

  Item Type: Project Material |  65 pages |  3,349 engagements | 

• 8. NEW PRODUCT DEVELOPMENT AS A TOOL OF INCREASING MARKET SHARE IN SOFT-DRINKS INDU...

  » CHAPTER ONE 1.0     INTRODUCTION           In today’s economy, a new product passes through set of stage known as product life cycle. Product life cycle applies to both brand and category of products. Its time period vary from product to product.           Modern product life cycles are becoming shorter and shorter as products in matured stages are being renewed by marke...Continue Reading »

  Item Type: Project Material |  65 pages |  3,528 engagements | 

• 9. IMPACT OF EFFECTIVE DISTRIBUTION MANAGEMENT IN A MARKETING COMPANY

  » ABSTRACT This study was critically designed to examine the impact of effective distribution management in a marketing company ( A case study of Conoil and Chemical Marketing Company). The project aims to provide managers with a sound knowledge of effective distribution, the distribution channels, methods of distribution, types of middlemen etc Over the years, most petroleum and chemical marketers ...Continue Reading »

  Item Type: Project Material |  65 pages |  3,642 engagements | 

• 10. DISTRIBUTION NETWORK IN MANUFACTURING INDUSTRY

  » CHAPTER ONE 1.1     INTRODUCTION           Distribution treats an aspect of the activity area of marketing that has been conceptualized into the marketing 4P’s. it serves as the bridge between the producers and the prospective or potential consumers. It is therefore an important element in marketing mix, which dictates the movement of goods or services from the point of production...Continue Reading »

  Item Type: Project Material |  65 pages |  3,663 engagements | 

• 11. MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONT...

  » CHAPTER ONE 1.1     INTRODUCTION           It is obvious that the African Business System has been capable of producing a vast quantity of goods and services. However, in the past two decades, the African business system has also become extremely capable of producing massive amounts of information and data.           This situation is a complete research from what previous...Continue Reading »

  Item Type: Project Material |  65 pages |  3,440 engagements | 

• 12. THE EFFECT OF ADVERTISING ON THE SALES OF A BUSINESS ORGANISATION

  » ABSTRACT This study was conducted to critically examine the effect of advertising on the sales of the business organization.                 Questionnaires will administered to employees in various cadres in the organization structure. Short interviews will be granted along with the use of questionnaire to obtain information on the effect of advertising on the sales of the business...Continue Reading »

  Item Type: Project Material |  65 pages |  3,585 engagements | 

• 13. THE BUSINESS ENVIRONMENTAL FACTORS AS THEY AFFECT MARKETING ACTIVITIES IN A BUSI...

  » CHAPTER ONE 1.0             INTRODUCTION 1.1             PURPOSE OF THE STUDY Business organization has been variously defined by different authors, scholars, writer of business management etc, based on their own perspectives and there is no disagreement as to these several definitions. However, from a wider perspective, business organization is defined as an establishmen...Continue Reading »

  Item Type: Project Material |  65 pages |  3,225 engagements | 

• 14. THE EFFECT OF PRODUCT QUALITY ON BRAND LOYALTY

  » ABSTRACT The purpose of this research was to investigate the degree of effect product quality has on brand loyalty and to determine other factors that are responsible for brand loyalty especially in the Nigerian telecommunications industry. Previous research had shown that product quality has an effect on brand loyalty but there is still little or no literature discussing the extent to which produ...Continue Reading »

  Item Type: Project Material |  65 pages |  3,826 engagements | 

• 15. INVESTMENT ON HUMAN CAPITAL AND ITS IMPACT ON NIGERIAN ECONOMIC GROWTH

  » ABSTRACT This research work studied investment on human capital and its impact on Nigeria economic growth between 1981 2014. It bothers on determining how human capital and its impact can help in the development of Nigeria economy. The researcher was motivated to choose this topic in order to evaluate how investment on human capital impact on Nigerian economic growth. In this research work the res...Continue Reading »

  Item Type: Project Material |  65 pages |  4,127 engagements | 

• 16. DETERMINING THE EFFECT OF ADVERTISING STRATEGY ADAPTED IN THE SALES OF CONSUMER ...

  » ABSTRACT Most companies do engage on promotion and as a result creating awareness between their product and the consuming publics. The ignorance of this promotional tool has hard on the sales/revenue profit of the business and its competitive ability. The purpose of this work is to find out, analyze and report the effectiveness of advertising strategy adopted in the sale of consumer goods, a case ...Continue Reading »

  Item Type: Project Material |  65 pages |  3,630 engagements | 

• 17. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF ...

  » ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guinness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the various marketing variables such as price, promotion, product, and place so as to verify which tool to concentrate mostly by firms and exe...Continue Reading »

  Item Type: Project Material |  65 pages |  6,546 engagements | 

• 18. MARKETING OF AGRICULTURAL PRODUCTS

  » CHAPTER ONE INTRODUCTION Agricultural product which are the main stay for human survival have been molested over time but vacantly more efforts are devoted to it and adoption of mechanized system of farming makes agricultural product effort encouraging marketing as applied to agricultural product consisting of all the processes and services involved in moving food and other farm products from the ...Continue Reading »

  Item Type: Project Material |  65 pages |  11,265 engagements | 

• 19. THE EFFECT OF PRODUCT ADVERTISING ON A COMPANY’S SALES VOLUME

  » ABSTRACT The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited  as a case study. Advertising is any personal paid form of non personal information which is directed to the consumers or target audiences through various media in order to present and promote a product, services and idea...Continue Reading »

  Item Type: Project Material |  65 pages |  5,465 engagements | 

• 20. THE EFFECT OF ADVERTISING ON THE SALES VOLUME OF BEVERAGES

  » ABSTRACT This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from different manufacturing companies of Nestle Food PLC; Cadbury PLC and Cocoa Industry Ltd with their specific products Milo, Bournvita and Vitalo. In the first chapter, the researcher was able to high light the statemen...Continue Reading »

  Item Type: Project Material |  65 pages |  4,819 engagements | 

• 21. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES

  » ABSTRACT The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that participated in the study. Data used for the study was collected from both primary and secondary sources. The primary data was gathered  from respondents throug...Continue Reading »

  Item Type: Project Material |  65 pages |  7,292 engagements | 

• 22. THE IMPACT OF NAFDAC ON MARKETING OF DRUGS

  » ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem  being encountered in Enugu state in particular and in this Nation in general, concerning failed counterfeit, substandard, unwholes...Continue Reading »

  Item Type: Project Material |  65 pages |  6,319 engagements | 

• 23. THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT ...

  » ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria Plc, Aba as a case study. The objective of the research work among others were to know the role of marketing communication mix on the advertising media selection, sales promotion campaign influence the volume of the deterg...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 24. THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES WITH PARTICULAR FOCUS ...

  » CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121 (one hundred and twenty one) tele...Continue Reading »

  Item Type: Project Material |  67 pages |  3,783 engagements | 

• 25. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC: AN EVALUATION

  » ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: To determine the impact of relationship marketing in banking industry. To evaluate the level of relationship that exist between the bank with their customers. To identify those problems that may hinder the success of relationship marketing in banking industry. Base...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements |