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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE IMPACT OF PROMOTIONAL ACTIVITIES ON CUSTOMER PURCHASING BEHAVIOUR

  » ABSTRACT The purpose of this research study is to determine the impact of promotional activities on the purchasing behavior of consumers at Tesco Lotus. The research will be limited to Rama II Branch. After initial exploratory research at Tesco Lotus to ascertain current promotional activities employed, a survey questionnaire was created to determine consumer demographic data, consumption behavior...Continue Reading »

  Item Type: Project Material |  50 pages |  4,331 engagements | 

• 2. CHALLENGES OF MARKETING RESEARCH ON THE MANUFACTURING OF FLOUR PRODUCTION

  » CHAPTER ONE INTRODUCTION: Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information. Information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,410 engagements | 

• 3. FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS

  » CHAPTER ONE 1.1 INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factors that influences the decision the consumers take when it comes to purchasing and consumption. This influence helps to shape or determine what is known as consumer behaviour.  Consumer’s decision to buy a particular product is usually subjected to...Continue Reading »

  Item Type: Project Material |  50 pages |  4,128 engagements | 

• 4. EFFECTIVE OF MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMP...

  » CHAPTER ONE 1.0 INTRODUCTION:  In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products as if they are referring to a particular problem. A successful marketing strategy must tell an organization where they would want to be on a long term basis, that is why it is often said that marketing strategy is a continuous process. It must rest on...Continue Reading »

  Item Type: Project Material |  50 pages |  4,820 engagements | 

• 5. A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This research work is on the topic: problems and prospects of marketing industrial products in Nigeria. This work is centered on some selected production companies in Enugu metropolis. The researcher decides to use Emenite Nigeria Limited, Alo Aluminum and Ozomac Company as her case study. These manufacturing companies specialized in the product...Continue Reading »

  Item Type: Project Material |  50 pages |  4,213 engagements | 

• 6. EFFECT OF MARKETING STRATEGY ON THE PERFORMANCE OF ATMAN LIMITED

  »                                           Abstract Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long term performance of mature brands, instead emphasizing advertising and price promotion. This research project was aimed at the following:to identify marketing strategies that can be imple...Continue Reading »

  Item Type: Project Material |  50 pages |  4,479 engagements | 

• 7. THE EFFECT OF COST CONTROL IN NIGERIA BREWERIES

  » ABSTRACT It was observed that there were areas to theoretical cost, control techniques and those of production with regard to overhead cost control, the company uses flexible budget and standard costing which was reviewed is that in proactive, various analysis is not done in depth and not all items are analysed.    As regards material control, it spares no effort in ensuring that it is effectiv...Continue Reading »

  Item Type: Project Material |  65 pages |  5,296 engagements | 

• 8. APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECT...

  » Abstract   The image of Nigeria and Nigerians has been highly corroded amongst her international publics. This has a lot of implications on the country’s social, economic, technological and political relationship with other nations and people. This study was therefore motivated by the desire to discover the best marketing communications approach for rebranding programmes in Nigeria. The study h...Continue Reading »

  Item Type: Project Material |  65 pages |  4,775 engagements | 

• 9. CONSUMERS’ PERCEPTION OF SAFETY OF FOOD IN SOUTH -SOUTH AND SOUTH – EAST OF ...

  » Abstract   Analysis of the perception and the consumer decision making processes are extremely important to assist the marketer to understand consumer behaviour, draft better positioning strategies and develop more effective advertising campaign based on product attributes. In most parts of the world, eating habits have long been dependent on a mixture of local production and imported conserved f...Continue Reading »

  Item Type: Project Material |  65 pages |  4,644 engagements | 

• 10. MARKETING COMMUNICATION TOOLS EMPLOYED IN THE PRIVATIZATION AND COMMERCIALIZATIO...

  » ABSTRACT   The study aims at assessing the marketing communication tools employed in privatization and commercialization of public enterprises. Two population sizes were established for the policy makers and the beneficiaries. The sample size for the policy makers was 100 representing trainees, attaché, senior staff and management staf of the Bureau of Public Enterprises while the population siz...Continue Reading »

  Item Type: Project Material |  65 pages |  4,754 engagements | 

• 11. CAPACITY BUILDING OF RENEWABLE ENERGY EDUCATION

  »   ABSTRACT   The aim of this thesis was to point out the need for renewable energy education in Ghana and to study the possibilities of education export from Finland. Ghana was chosen as the target country based on personal and professional interest. Ghana is currently facing a severe energy shortage due to inefficient energy resources and growing consumption. In order for new energy technologie...Continue Reading »

  Item Type: Project Material |  65 pages |  4,457 engagements | 

• 12. MARKETING OF CHURCH SERVICES IN A CONTEMPORARY SOCIETY

  » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Marketing as a profession consists of all individuals and organizational activities designed to facilitate and expedite exchanges so as to achieve the goals of the producers/sellers by sensing and satisfying consumers needs at an exchange process. In line with the topic in which solutions are sort, the researcher went into the study to find the problems asso...Continue Reading »

  Item Type: Project Material |  65 pages |  4,802 engagements | 

• 13. EFFECTIVE DISTRIBUTION AND ITS IMPACT ON SALES IN BREWERY INDUSTRY

  » CHAPTER ONE 1.0     INTRODUCTION           Since most commercial producer cannot sell directly to the final consumer without passing though the distributor or other marketing intermediaries. The reason for effective distribution process is aimed  at getting the product from the manufacturer to the final consumer (Since the production cycle is complete when the product produce by a...Continue Reading »

  Item Type: Project Material |  65 pages |  4,775 engagements | 

• 14. EFFECT OF MARKETING ON PRIVATIZATION AND COMMERCIALIZATION IN THE OIL SECTOR OF ...

  » CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY           It is a clear fact that the economic problems facing the Nigerian oil sector are a legion. Worldwide, the petroleum product today are indispensable to human existence and industrial production. Specifically, industries in Nigeria assumed a special importance, such that ninety percent (90%) of her foreign earnings com...Continue Reading »

  Item Type: Project Material |  65 pages |  4,158 engagements | 

• 15. THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCT

  » ABSTRACT   Modern Marketing companies are increasing recognizing the value of an effective communication and promotion programme for their public. This includes beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s. However, this product dealt on the “the impact of promotional activities on the marketing of Golden Morn product in Enugu metro...Continue Reading »

  Item Type: Project Material |  65 pages |  4,285 engagements | 

• 16. THE ROLE OF PUBLIC RELATIONS IN MARKETING OF BURXIN PAINT INDUSTRY

  » ABSTRACT     This research project is about the role of public relations as a tool in enhancing consumer patronage in the paint industry in Nigeria. The public relations plays an important role as a marketing communication tool in our today’s industries. The public relations as very important communication tool is been used in some of the organization such as charitable organization, a politi...Continue Reading »

  Item Type: Project Material |  65 pages |  3,958 engagements | 

• 17. THE ROLES OF BANKING INDUSTRY IN AGRICULTURAL MARKETING IN NIGERIA

  » ABSTRACT           The Roles of the Banking Industry in Agricultural Marketing in Nigeria.           This project was designed to bring out the roles of banking industry in the agricultural sector of Nigeria economy with Excel Microfinance Bank Eruwa as a case study.           In the course of writing this project the following hypothesis were formulated to aid the st...Continue Reading »

  Item Type: Project Material |  65 pages |  4,775 engagements | 

• 18. THE PROSPECTS AND PROBLEMS OF PERSONAL SELLING IN MARKETING CONSUMER PRODUCTS IN...

  » ABSTRACT The backbone of any organization lings on personal selling which have impact on the identification of the customer needs before making decision on the type of product to produce and also to search for satisfaction of such product to customers. This study was designed to investigate, on the prospects and problems of personal selling in marketing consumer products in Nigeria with Unilever N...Continue Reading »

  Item Type: Project Material |  65 pages |  7,153 engagements | 

• 19. THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS

  » ABSTRACT The purpose of this project is to make a careful research on the study of “The impact of sales promotion on the sales volume in business organization, using Global com Nigeria, Plc as a case study.           This project will explain on promotion and activities, symbol, and signs on the sales volumes in business organization           The reasons for how has promotio...Continue Reading »

  Item Type: Project Material |  65 pages |  11,273 engagements | 

• 20. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

  » ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public.             The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved telecommunication service f...Continue Reading »

  Item Type: Project Material |  65 pages |  6,927 engagements | 

• 21. THE IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION IN PHARMACEUTICAL INDUST...

  » CHAPTER ONE   1.0     INTRODUCTION             It is a well known fact that profit making is very important to all business organizations. This is because they need to sustain themselves and keep the company going. To achieve profit (or other objectives of the company) manufacturers sell products and services that can with an competition in the market place. Advertising, according...Continue Reading »

  Item Type: Project Material |  65 pages |  4,213 engagements | 

• 22. THE EFFECT OF RADIO ADVERTISING ON CONSUMER PURCHASING DECISION

  » CHAPTER ONE 1.1 INTRODUCTION. Organization and individual are faced almost with the problems of having to make decisions. The decision making process is made difficult by the presence of uncertainty concerning the surrounding environment. For consumer, it was compounded by unlimited wants and scarce resources. Economists says that consumers are utility maximizes; this implies that they will use th...Continue Reading »

  Item Type: Project Material |  65 pages |  6,779 engagements | 

• 23. THE EFFECT OF ADVERTISING ON SALES VOLUME IN A MANUFACTURING INDUSTRY

  » ABSTRACT The project comprises of five chapters The first chapter comprises of the introduction, Background of the study, Statement of the problem, Research question, Purpose of the study, scope of the study, Limitation of the study, Need and significance of the study. The second chapter comprises of the literature review of advertising, History for advertising e.t.c. Chapter three focused on Meth...Continue Reading »

  Item Type: Project Material |  65 pages |  4,380 engagements | 

• 24. THE BUSINESS ENVIRONMENT FACTORS AS THEY AFFECT MARKETING ACTIVITIES IN BUSINESS...

  » ABSTRACT This research work is based on the Business environmental factors as they affect marketing activities in a Business organization amongst the workers of Nigeria Bottling Company. The research aimed to evaluate the various environmental factors which were divided into two which are the internal and external factors, the research also arrived at a conclusion and recommendation according to t...Continue Reading »

  Item Type: Project Material |  65 pages |  4,283 engagements | 

• 25. REACHING THE CONSUMER THROUGH EFFECTIVE DISTRIBUTION

  »   CHAPTER ONE 1.0     INTRODUCTION           Distribution can be defined as the act of placing goods and services where they are needed or wanted. One school of thoughts says that distribution is concerned with the activities involved in transferring of goods and services from producers to the final users; it includes physical activities such as transportation, storage, the legal p...Continue Reading »

  Item Type: Project Material |  65 pages |  3,932 engagements |