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Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 1. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF ...

    » ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guinness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the various marketing variables such as price, promotion, product, and place so as to verify which tool to concentrate mostly by firms and exe...Continue Reading »

    65 pages |  149 engagements | 

  • 2. MARKETING OF AGRICULTURAL PRODUCTS

    » CHAPTER ONE INTRODUCTION Agricultural product which are the main stay for human survival have been molested over time but vacantly more efforts are devoted to it and adoption of mechanized system of farming makes agricultural product effort encouraging marketing as applied to agricultural product consisting of all the processes and services involved in moving food and other farm products from the ...Continue Reading »

    65 pages |  107 engagements | 

  • 3. THE EFFECT OF PRODUCT ADVERTISING ON A COMPANY’S SALES VOLUME

    » ABSTRACT The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited  as a case study. Advertising is any personal paid form of non personal information which is directed to the consumers or target audiences through various media in order to present and promote a product, services and idea...Continue Reading »

    65 pages |  119 engagements | 

  • 4. THE EFFECT OF ADVERTISING ON THE SALES VOLUME OF BEVERAGES

    » ABSTRACT This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from different manufacturing companies of Nestle Food PLC; Cadbury PLC and Cocoa Industry Ltd with their specific products Milo, Bournvita and Vitalo. In the first chapter, the researcher was able to high light the statemen...Continue Reading »

    65 pages |  169 engagements | 

  • 5. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES

    » ABSTRACT The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that participated in the study. Data used for the study was collected from both primary and secondary sources. The primary data was gathered  from respondents throug...Continue Reading »

    65 pages |  124 engagements | 

  • 6. THE IMPACT OF NAFDAC ON MARKETING OF DRUGS

    » ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem  being encountered in Enugu state in particular and in this Nation in general, concerning failed counterfeit, substandard, unwholes...Continue Reading »

    65 pages |  121 engagements | 

  • 7. THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT ...

    » ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria Plc, Aba as a case study. The objective of the research work among others were to know the role of marketing communication mix on the advertising media selection, sales promotion campaign influence the volume of the deterg...Continue Reading »

    65 pages |  -1 engagements | 

  • 8. THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES WITH PARTICULAR FOCUS ...

    » CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121 (one hundred and twenty one) tele...Continue Reading »

    67 pages |  93 engagements | 

  • 9. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC: AN EVALUATION

    » ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: To determine the impact of relationship marketing in banking industry. To evaluate the level of relationship that exist between the bank with their customers. To identify those problems that may hinder the success of relationship marketing in banking industry. Base...Continue Reading »

    65 pages |  -1 engagements | 

  • 10. THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL

    » ABSTRACT This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The main purpose was to find out among other things the following: To examine if the promotional strategies used by the hotel lead to increase in customer awareness. To determine if the quality of services rendered by the hotel will lead to a brig...Continue Reading »

    65 pages |  102 engagements | 

  • 11. PACKAGING AS PROMOTIONAL TOOLS IN THE MARKETING OF BEAUTY CARE PRODUCTS

    » ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. To identify packaging as a promotional, in order to increase sales and profitability of the product. To determine whether a good package can help improve a brand image....Continue Reading »

    65 pages |  -1 engagements | 

  • 12. TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS

    » ABSTRACT This study which   is  on  trade  fair   as  an  instrument  the  promoting  manufactured  goods  in Enugu  metropolis,  (A  case  study  of  Asbestors  sheet  made  by  Emenite Nigeria  limited)  was  carried  out  due  to  the  following  objectives. To  determine  how  trade  their  can  help to  stimulate  marketing  produces.   How  trade...Continue Reading »

    65 pages |  -1 engagements | 

  • 13. ADVERTISING AS A POWER TOOL FOR BUSINESS GROWTH

    » ABSTRACT The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of advertising is to create awareness of a product and to further stimulate brand preference. Therefore, its role in the pursuant of a company’s profit making objective can...Continue Reading »

    65 pages |  -1 engagements | 

  • 14. THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES

    » ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study.  We tried to find the advertising strategies employed by in achieving its objectives.  In the study some instruments was used in the investigation and they include: oral interview, questionnaire and survey. From the study we fo...Continue Reading »

    65 pages |  109 engagements | 

  • 15. IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE ORGANIZATION PERFORMANCE

    » ABSTRACT   Customer relationship management (CRM) is a comprehensive business and marketing strategy that integrates technology, process and business activities around the customer. CRM is assumed to lead to bottom line benefits for the organization. Advances in information and communication technologies have provided an effective platform to deliver electronic CRM functions. Despite widespread a...Continue Reading »

    65 pages |  116 engagements | 

  • 16. SMALL-SCALE INDUSTRIES DEVELOPMENT: PROBLEMS AND PROSPECTS

    » ABSTRACT THIS RESEARCH IS AIMED AT SMALL SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS. SMALL SCALE INDUSTRIES ARE THOSE INDUSTRIES THAT ARE PRIVATELY OWNED BY ITS OWNERS IN A PURELY PERSONALIZED WAY WITHOUT A FORMALIZED MANAGEMENT STRUCTURE. SMALL SCALE INDUSTRIES IS NEEDED FOR SPEEDY GROWTH AND DEVELOPMENT ESPECIALLY FOR ABILITIES TO BOOST THE LARGER INDUSTRIES, SOCIAL IN...Continue Reading »

    65 pages |  88 engagements | 

  • 17. AN EVALUATION OF THE COST OF PACKAGING AND IT'D IMPLICATIONS ON THE PROFITABILIT...

    » CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies and to a large extent our clothing. We use packaging in wide variety of forms, shapes and materials. Packaging means all the activities in the product planning that involves designing and producing the container or wrapper for a product. The wrapper container is called the package. The ...Continue Reading »

    65 pages |  85 engagements | 

  • 18. AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS

    » ABSTRACT This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the consumer market is described as constituting ultimate buyers of a product or service for their personal, non business use. The trend toward producer prolif...Continue Reading »

    65 pages |  74 engagements | 

  • 19. AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN MTN NIGERIA

    » ABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product, price promotion and placement. The methodology of the research was gotten through the questionnaire issued. Findings was made and recommendation were forwarded.   CHAPTER ONE 1.0 ...Continue Reading »

    65 pages |  66 engagements | 

  • 20. AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ...

    » CHAPTER ONEINTRODUCTION1.1  BACKGROUND OF THE STUDYMarket segmentation is a vital issue in marketing strategy.Therefore, marketing segmentation is the sub dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district marketing mix.Kotler (2008) opines that market is a place or a geographical area where buyers and se...Continue Reading »

    65 pages |  -1 engagements | 


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