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Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 1. CONSUMERS’ PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUC...

    »   CHAPTER ONE   INTRODUCTION   1.1           BACKGROUND OF THE STUDY   The topic of this research work is “The consumer’s perception of branding and packaging on sales of cosmetics products”.   The American marketing association defines a brand as a name, term, design, symbol or any feature that identifies one seller’s goods or services as distinct from those of other seller...Continue Reading »

    Item Type: Project Material |  50 pages |  1 engagements | 

  • 2. PASSENGERS’ RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA

    »   CHAPTER ONE   INTRODUCTION   1.1       Background to the Study   From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of’ any country is an integral part of the structure of an economy cannot be overemphasized. The rendering of quality service to custome...Continue Reading »

    Item Type: Project Material |  50 pages |  1 engagements | 

  • 3. RELATIONSHIP MARKETING AND CUSTOMER RETENTION

    »   ABSTRACT   This research examined the effect of relationship marketing in customer retention in MTN Nigeria Plc, Calabar. The study was conducted in a bid to provide empirical evidence on the effect of relationship marketing in customer retention in order to assist MTN Nigeria Plc and other telecommunications companies to boost their customer retention capabilities through effective relationsh...Continue Reading »

    Item Type: Project Material |  50 pages |  21 engagements | 

  • 4. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY OF FAST MOVING CONSUMER GOODS...

    »   ABSTRACT   The study examined the effect of consumer protection on brand loyalty of fast moving consumer goods.   More specifically, the study sought to assess the consumer protection and brand loyalty in ikeja.   The study consist of consumers in Ikeja axis of Lagos State, the sample frame of the study was made up of consumers of fast moving consumer goods resident in Ikeja, Lagos State Nig...Continue Reading »

    Item Type: Project Material |  50 pages |  13 engagements | 

  • 5. THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS

    »   ABSTRACT   This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and profitability of Unilever Nigeria Plc over the period of 1996 to 2009 from the annual report and accounts of the company under study. Among the objectives of the s...Continue Reading »

    Item Type: Project Material |  50 pages |  20 engagements | 

  • 6. SALES PROMOTION AND ITS EFFECTS ON ORGANIZATIONAL EFFECTIVENESS IN NIGERIAN MA...

    »   ABSTRACT   This study examines sales promotion and its effects on organizational effectiveness in Nigerian manufacturing industry. The study focuses on how sales promotion is used to generate higher sales, increased profitability and greater market share. The study focused on sales promotional tools and how NESTLE Nigeria Plc has adopted sales promotion to generate its effectiveness.   Sales ...Continue Reading »

    Item Type: Project Material |  50 pages |  12 engagements | 

  • 7. IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS

    »   ABSTRACT   The study examined the impact of promotional activities on fast moving consumer goods (FMCG), a study of Unilever Nigeria Plc.   The sample frame of the study was made up of consumers of fast moving consumer goods resident in Ikeja, and the research was limited to age of 20 and above,   The simple random sampling technique method was use to pick the respondents and 400 consumers i...Continue Reading »

    Item Type: Project Material |  50 pages |  14 engagements | 

  • 8. DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM ...

    »   ABSTRACT   The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs) was purposively selected in in Lagos Metropolis.   The study made use of primary data via the administration of a questionn...Continue Reading »

    Item Type: Project Material |  50 pages |  16 engagements | 

  • 9. BRAND PERSONALITY AND CUSTOMER LOYALTY

    »   ABSTRACT   The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case.   More specifically, the study sought to assess the brand personality and customer loyalty in Babcock University.   The study consist of consumers in Babcock University, illishan, the sample frame of the study was made up of consumers of of...Continue Reading »

    Item Type: Project Material |  50 pages |  8 engagements | 

  • 10. PERSONAL SELLING PRACTICE AND ENHANCED SALES OF INDUSTRIAL PRODUCTS AMONG BUSI...

    »   CHAPTER ONE   INTRODUCTION   Marketing is a defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals (AMA, American Marketing Association).Personal selling is part of the promotional mix, and the role which it plays in a firm can easily be seen from it...Continue Reading »

    Item Type: Project Material |  50 pages |  12 engagements | 

  • 11. EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA

    »   ABSTRACT   This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order toassist Jumia Nigeria influence the behavior of its customers favourably using social media. It had the specific objectives of examinin...Continue Reading »

    Item Type: Project Material |  50 pages |  2 engagements | 

  • 12. EFFECT OF PUBLIC RELATIONS ON CUSTOMERS’ PREFERENCE FOR GLOBAL SYSTEM FOR MOBI...

    »   ABSTRACT   This research examined the effect of public relations on customers’ preference for Global System for Mobile Communications (GSM) services: a case study of MTN Nigeria Plc, Calabar. The study was conducted to provide empirical evidence on the relationship between public relations and customers’ preference for GSM services in order to assist MTN Nigeria Plc to gain customers’ pr...Continue Reading »

    Item Type: Project Material |  50 pages |  4 engagements | 

  • 13. EFFECT OF PACKAGING ON CONSUMER BUYING CHOICE OF SELECTED CONSUMER GOODS

    »   ABSTRACT   This research examined the effect of packaging on consumer buying choice of selected consumer goods in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of packaging on consumer buying choice in order to assist dealers of consumer goods better understand consumer buying behavior and use that knowledge to influence customer patronage. It...Continue Reading »

    Item Type: Project Material |  50 pages |  8 engagements | 

  • 14. THE IMPACT OF PRICING STRATEGY ON SALES PERFORMANCE

    »   ABSTRACT   The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc.   The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior level. A well constructed questionnaire, which was adjudged valid and reliable, was used for collection of data from the respondents. The data obtaine...Continue Reading »

    Item Type: Project Material |  50 pages |  20 engagements | 

  • 15. THE EFFECT OF SOCIAL MEDIA ON CONSUMERS BUYING BEHAVIOUR

    »   ABSTRACT   The study examined social media advertising and buying behaviour of Babcock University undergraduate students, a study Babcock University undergraduate students.   The study employed the survey design and the purposive sampling technique to select 450 students across all faculties. A well constructed questionnaire, which was adjudged valid and reliable, was used for collection of d...Continue Reading »

    Item Type: Project Material |  50 pages |  15 engagements | 

  • 16. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY IN FAST MOVING CONSUMABLE GOO...

    »   ABSTRACT   The study examined the the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos.   The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to the fact that there were many variables to be measured at the point in time. The research used the structured questionna...Continue Reading »

    Item Type: Project Material |  50 pages |  7 engagements | 

  • 17. AUDIENCE PERCEPTION OF FEMALE MODEL IN ADVERTISING MESSAGE WITH REFERENCE TO LUX...

    »   ABSTRACT   This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television Advertisement as a case study. Three research questions were proposed to guide the study and they are: What is the effect of the use of female model on television advertisement? How do audiences perceive the use of female model in Lux Soap? What is the extent to which...Continue Reading »

    Item Type: Project Material |  50 pages |  5 engagements | 

  • 18. THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER SATISFACTION

    »   ABSTRACT   The primary objective of the study was to examine the effect of customer relationship management on customer satisfaction in three commercial banks in Lagos State Nigeria. The study explored the ways in which customer satisfaction can be achieved with the use of customer relationship management. The study adopted the descriptive survey research design.  The data for the research wa...Continue Reading »

    Item Type: Project Material |  50 pages |  6 engagements | 

  • 19. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER...

    » CHAPTER ONE INTRODUCTION 1.0    BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer oriented. Strive for profitability. Sales volume and coordinate all its marketing activities. Marketing manage...Continue Reading »

    Item Type: Project Material |  50 pages |  746 engagements | 

  • 20. INTERNAL MARKETING PRACTICES AND EMPLOYEES PRODUCTIVITY IN PUBLIC INSTITUTIONS I...

    » CHAPTER ONE                                           1.0      INTRODUCTION 1.1   BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving the internal firms product personified in the employees. Therefore, this concept shares similar ideology with the theory of management by objective, which is aimed at integrating the...Continue Reading »

    Item Type: Project Material |  50 pages |  528 engagements | 

  • 21. EFFECT OF MARKETING RESEARCH ON PRODUCT DEVELOPMENT

    » CHAPTER ONE 1.0      INTRODUCTION 1.1   BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. In other to ensure future success in the market companies invest in marketing research on New Product Development (NPD). Sometimes, most marketing research on new products development are often more lik...Continue Reading »

    Item Type: Project Material |  50 pages |  656 engagements | 

  • 22. EFFECTS OF PRICING ON CONSUMPTION OF CHAMPION LAGER BEER

    » ABSTRACT The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex post Facto design was adopted for this study. Data for the study were obtained through questionnaire administered on 351 respondents which was determined using the Krejicie and Morgan (1970) table and purposive sampling technique was used in the study. Descriptive sta...Continue Reading »

    Item Type: Project Material |  50 pages |  430 engagements | 

  • 23. EFFECTS OF MOTIVATION ON SALESFORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBI...

    » ABSTRACT This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South East. The major objective of this work is to examine the comparative implications of motivation on sales force performance in manufacturing and service companies. Sales force are not active and effective as most of them are late to appointments, fail to keep b...Continue Reading »

    Item Type: Project Material |  50 pages |  561 engagements | 

  • 24. EFFECT OF MARKET SEGMENTATION ON SALES PERFORMANCE OF BEVERAGE INDUSTRIES

    » CHAPTER ONE INTRODUCTION 1.1      Background of the study Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services tailored...Continue Reading »

    Item Type: Project Material |  50 pages |  561 engagements | 

  • 25. SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETIN...

    » ABSTRACT This project examined the role service delivery in accessing completive advantage in marketing – using specifically Airtel Nigeria Plc. Thus, the project had the following as object (i) to determine what constitutes effective customer service for a typical service – oriented telecoms company like Airtel Nigeria, (ii) to examine the roles that marketing strategies could play influencin...Continue Reading »

    Item Type: Project Material |  50 pages |  344 engagements | 


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