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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

  • 1. THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR

    » CHAPTER ONE  INTRODUCTION  1.1   BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on customers’ behavior. Diamond...Continue Reading »

    Item Type: Project Material |  50 pages |  789 engagements | 

  • 2. THE IMPACT OF MARKETING STRATEGIES ON PRODUCTIVITY

    » CHAPTER ONE  INTRODUCTION  1.1    BACKGROUND TO THE STUDY  To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Ma...Continue Reading »

    Item Type: Project Material |  50 pages |  636 engagements | 

  • 3. THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR

    » CHAPTER ONE  1.1    INTRODUCTION               The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media. Moreover, the internet is emerging as the most important source of information because of its ease wealth of information. Furthermo...Continue Reading »

    Item Type: Project Material |  50 pages |  669 engagements | 

  • 4. IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR

    » CHAPTER ONE  INTRODUCTION 1.1 BACKGROUND TO THE STUDY  New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new technological innovation that is making a great impact in the or...Continue Reading »

    Item Type: Project Material |  50 pages |  525 engagements | 

  • 5. E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPURTUNITES

    » CHAPTER ONE INTRODUCTION  1.1   BACKGROUND TO THE STUDY  The last two decades have witnessed an enormous and explosive growth in the use of internet technologies especially the WWW for business purposes by huge number of small and medium scale businesses. E marketing has not only reshaped the existing small and medium scale businesses but also created tremendous opportunities for new businesse...Continue Reading »

    Item Type: Project Material |  50 pages |  429 engagements | 

  • 6. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS

    » CHAPTER ONE  INTRODUCTION  1.1   Background of the study  The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what it means. Nearly ninety percent (if not more) of all online or internet users use broadcast media in one way or the other (Kietzmann and Kristopher, 2011; Dolwick, 2009). The ...Continue Reading »

    Item Type: Project Material |  50 pages |  453 engagements | 

  • 7. APPLICATION OF MARKETING CONCEPT IN BANKS AND ITS EFFECTIVENESS IN CONSUMER SATI...

    » CHAPTER ONE  INTRODUCTION  1.0    BACKGROUND OF THE STUDY  Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer oriented. Strive for profitability. Sales volume and coordinate all its marketing activities. Marketing m...Continue Reading »

    Item Type: Project Material |  50 pages |  252 engagements | 

  • 8. AN EVALUATION OF MARKET SEGMENTATION AND ITS SIGNIFICANCE

    » CHAPTER ONE  INTRODUCTION   1.1      BACKGROUND OF THE STUDY  Market segmentation can be defined as the process of dividing a market into district subsets of consumers with common needs or characteristics and selecting one or more segments to target with a district marketing mix. Before the widespread acceptance of market segmentation, the prevailing way of doing business with consumers ...Continue Reading »

    Item Type: Project Material |  50 pages |  0 engagements | 

  • 9. THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF BANK SERVICES

    » ABSTRACT   Promotional strategies is a process deal with the technique used by organization in inform, persuade and eduate the public through the promotional mix.             Moreover pormotioal strategies does not only promote tangible products but also it promotes ideas, services, personalities etc. it also presents want, satisfying attribute of a product or service to the consumers....Continue Reading »

    Item Type: Project Material |  50 pages |  245 engagements | 

  • 10. EFFECTIVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES

    » ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study comprised the customer (patients) and the relevant perso...Continue Reading »

    Item Type: Project Material |  50 pages |  183 engagements | 

  • 11. PASSENGER'S RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA

    » CHAPTER ONE INTRODUCTION 1.1       Background to the Study From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of’ any country is an integral part of the structure of an economy cannot be overemphasized. The rendering of quality service to customer (passeng...Continue Reading »

    Item Type: Project Material |  50 pages |  0 engagements | 

  • 12. SALES PROMOTION STRATEGIES AND SALES PERFORMANCE OF TELECOMMUNICATION FIRMS

    » CHAPTER ONE INTRODUCTION Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives.  Sales promotion became an essential motivating factor in the area of marketing in...Continue Reading »

    Item Type: Project Material |  50 pages |  271 engagements | 

  • 13. ADVERTISING AND MARKETING PERFORMANCE OF SELECTED DETERGENT COMPANIES

    » CHAPTER ONE INTRODUCTION Background to the Study Business environment throws dynamic challenges in the form of ever growing competition. Product and brand extensions pose a challenge in terms of getting customer attention. Marketing metrics become a serious concern for marketers, who apply a variety of tools to overcome the competition. Advertisement is a vital tool used by marketers to sell their...Continue Reading »

    Item Type: Project Material |  50 pages |  184 engagements | 

  • 14. BRAND DIFFERENTIATION & POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE

    » CHAPTER ONE INTRODUCTION 1.1      BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought and sold as well as provide the security of sustained future revenues of their owner. Well rec...Continue Reading »

    Item Type: Project Material |  50 pages |  194 engagements | 

  • 15. THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS

    » ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. ·                     To determine how advertising has affected the decision to buy, Guinness Malta or Amstel Malta. ·                  ...Continue Reading »

    Item Type: Project Material |  50 pages |  195 engagements | 

  • 16. AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS

    » ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: ·                     To evaluate the promotional strategies adopted by Top Class Barbing Salon in order to determine these profitability. ·                  ...Continue Reading »

    Item Type: Project Material |  50 pages |  164 engagements | 

  • 17. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC

    » ABSTRACT         This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1.   To determine the impact of relationship marketing in banking industry. 2.   To evaluate the level of relationship that exist between the bank with their customers. 3.   To identify those problems that may hinder the success of relations...Continue Reading »

    Item Type: Project Material |  50 pages |  171 engagements | 

  • 18. THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY OF ORGANIZATION

    » ABSTRACT The challenges of measuring marketing strategy in relation to productivity  has been inadequately address by previous researches and marketing text in Nigeria. Hence this  study examines the effect of marketing strategy of  First Bank. Out of the total population of first bank, Kaduna main branch with a staff strength of 135 persons were selected as the sample size. The survey method c...Continue Reading »

    Item Type: Project Material |  50 pages |  287 engagements | 

  • 19. THE IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

    » ABSTRACT    The challenge created by the dynamic nature of the marketing environment has necessitated a total attention to the “place” variable or distribution is very important in that. It tries to make the product available at place and time of exchange.   It is on the above vein that this study was conducted, the research was to find the extent to which NBC Plc was effective and efficie...Continue Reading »

    Item Type: Project Material |  50 pages |  240 engagements | 

  • 20. AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS

    » ABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product, price promotion and placement. The methodology of the research was gotten through the questionnaire issued. Findings was made and recommendation were forwarded.    CHAPTER ONE 1.0...Continue Reading »

    Item Type: Project Material |  50 pages |  229 engagements | 

  • 21. THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS

    » CHAPTER ONE   INTRODUCTION 1.1  Background to the Study Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry needs to develop a good product for the consumer, making the price affordable as well as interact with the customers using a friendly language (Fozia, Shiamwama and Otiso, 2014). This is pertinent because the higher the c...Continue Reading »

    Item Type: Project Material |  50 pages |  257 engagements | 

  • 22. THE ROLE OF PUBLIC RELATIONS IN MARKETING

    » ABSTRACT This research project is about the role of public relations as a tool in enhancing consumer patronage in the paint industry in Nigeria. The public relations plays an important role as a marketing communication tool in our today’s industries. The public relations as very important communication tool is been used in some of the organization such as charitable organization, a political of ...Continue Reading »

    Item Type: Project Material |  50 pages |  277 engagements | 

  • 23. THE IMPACTS OF PRICING IN MARKETING

    » ABSTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the important of pricing in other to achieve a target return on capital invested by the organization, to dev...Continue Reading »

    Item Type: Project Material |  50 pages |  236 engagements | 

  • 24. THE IMPACT OF MARKETING COMMUNICATION ON PRODUCT DEVELOPMENT

    » CHAPTER ONE 1.0            INTRODUCTION 1.1 BACKGROUND STUDY Communication is a vital tool in any business organization as well as other types of organizations. It is a factor that can sustain the existence of any organization. Communication also helps in understanding the concepts and variables that come across the thinking of informed person or group. Communication can be viewed as th...Continue Reading »

    Item Type: Project Material |  50 pages |  273 engagements | 

  • 25. THE USE OF PACKAGING AS AN EFFECTIVE WAY OF MARKETING NEW PRODUCT

    » CHAPTER ONE INTRODUCTION 1.1     Background to the Study Product is a combination of tangible and intangible goods and services offers to a customer for sale. It is any idea, method, information, service or object created as a result of a process and serves a need or satisfies a want. Consumers are very fond of new products and services which will satisfy their needs and fulfill their demands ...Continue Reading »

    Item Type: Project Material |  50 pages |  303 engagements | 


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