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Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 1. AN APPRAISAL OF MARKETING MIX APPLICATION IN RETAIL BUSINESSES

    » ABSTRACT         This research work shall determine whether or not the principles of marketing as being taught theoretically is applied in the retail Business and to what extent. In order to effectively and efficiently carryout an appraisal of marketing mix application in retail industry that would be a reflection of the entire retail business in Auchi town, some selected retail business w...Continue Reading »

    Item Type: Project Material |  50 pages |  778 engagements | 

  • 2. THE EFFECT OF ADVERTISING ON A COMPANY’S PRODUCT

    » ABSTRACT The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project is to explicate more light on the usefulness of advertising on a company’s product. In the process of preparing this project resort has been made to primary source of data collection furthermore questionnaires were administered in the organizational approached for data from the study it wa...Continue Reading »

    Item Type: Project Material |  50 pages |  551 engagements | 

  • 3. EFFECT OF MARKETING PLANNING ON THE PERFORMANCE OF SERVICE ORGANIZATION

    » ABSTRACT This research study outlined the effect of Marketing Planning a performance services organization. Suggest possible remedies to correct some of the difficulties encountered in the course of carry out marketing planning the research methods used for data collection were mainly questionnaires and personal interview which are both primary sources, in addition to these research was the second...Continue Reading »

    Item Type: Project Material |  50 pages |  376 engagements | 

  • 4. THE EFFECTS OF PACKAGING ON SALES OF CONSUMER PRODUCT

    » ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product cover either for enhancing appearance or for preservative purpose. The researches of this work include determine the role of packaging on the firm‘s market value and how packaging affec...Continue Reading »

    Item Type: Project Material |  50 pages |  397 engagements | 

  • 5. GOING BEYOND JUST ADVERTISING AND ITS IMPACT TO SALES TURNOVER OF A COMPANY

    » CHAPTER ONE 1.0      INTRODUCTION 1.1      BACKGROUND OF THE STUDY Advertising is any paid form of non personal communication about an organization or its product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observe that for any promotional activity to be called advertisement it must be paid for.         In the real sense it is the...Continue Reading »

    Item Type: Project Material |  50 pages |  290 engagements | 

  • 6. IMPACT OF ADVERTISING ON THE PURCHASE OF ETISALAT RECHARGE CARDS

    » ABSTRACT This research work identified and analyzed the impact of advertising on the purchase of Etisalat recharge cards, a case study of Auchi Metropolis. Information were gathered through primary and secondary sources. The analysis and test were carried out in reliable statistical techniques such as frequency distribution table and the use of a chi square, null hypothesis, alternate hypothesis a...Continue Reading »

    Item Type: Project Material |  50 pages |  274 engagements | 

  • 7. IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS

    » ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7 up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The researcher observed that sales promotion stimulates ...Continue Reading »

    Item Type: Project Material |  50 pages |  230 engagements | 

  • 8. IMPORTANCE OF PRODUCT LIFE CYCLE IN MARKETING ORGANIZATION

    » ABSTRACT The importance of the product life cycle in marketing cannot be over emphasized. The rate of product failure in marketing is alarming amount 50% of products introduce failed and the one major contributing factor is the introduction of  the product at a wrong time. When the product that has the prospect of success is introduced at a point of market saturation, it is bound. This project i...Continue Reading »

    Item Type: Project Material |  50 pages |  252 engagements | 

  • 9. INFLUENCE OF ADVERTISEMENT IN CONSUMER’S BUYING BEHAVIOUR

    » ABSTRACT Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in advertisement result to increase in sale? This study has attempted to carry out a comprehensive analysis of the influence of advertising on consumer buying behavior using Coca Cola (coke) advertisement as a case study. This study was primarily designed to evaluate the...Continue Reading »

    Item Type: Project Material |  50 pages |  270 engagements | 

  • 10. INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT

    » ABSTRACT This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that needs urgent attention especially the profit making organization. This study is mainly focused on whether effective pricing policy rely more on the estimate of likely demand than knowledge of lost in order to make a logical profit planning decision in a manufacturing company...Continue Reading »

    Item Type: Project Material |  50 pages |  175 engagements | 

  • 11. MARKETING OF PETROLEUM PRODUCTS

    » ABSTRACT This project is aimed at examining how petroleum products are marketed and the problems associated in doing so. The objectives of this work among others are to examine if petroleum products in Benin depot are adequately to be distributed to sales outlet, and if favourism and corruption affect the distribution of these products. To resolve these contention issues, data were collected throu...Continue Reading »

    Item Type: Project Material |  50 pages |  199 engagements | 

  • 12. MARKETING STRATEGIES AS A TECHNIQUE FOR PROFIT MAXIMIZATION IN MANUFACTURING ENT...

    » ABSTRACT This research examined marketing strategies as techniques for profit maximization in a manufacturing enterprise (A survey of Guinness Nigeria Plc, Benin City). Many firms do not deem it fit to develop marketing strategies for manufacturing enterprise there by resulting in many products failures in the market. In view of this, the act of undertaking this research is to examine how marketin...Continue Reading »

    Item Type: Project Material |  50 pages |  188 engagements | 

  • 13. NEW PRODUCT DEVELOPMENT TEST MARKETING PROSPECT AND CHALLENGES

    » CHAPTER ONE INTRODUCTION 1.0   BACKGROUND OF THE STUDY         New products play several roles for he organization, they help maintain growth and thereby protect the interests of investors, employees, suppliers of the organization. New products help keep the firm competitive in a changing market (Patrick, 1997). The consequence of product development have a direct impact on competitiven...Continue Reading »

    Item Type: Project Material |  50 pages |  176 engagements | 

  • 14. PACKAGING AS A PROMOTIONAL TOOLS IN THE MARKETING OF CONSUMER GOODS

    » ABSTRACT This research was conducted to examine packaging as a marketing tool for marketing consumer goods take NASCO as a case study. Data gathering were merely primary including personal interview and questionnaire ot management and staff of NASCO company. Percentage was used to analyze the data collected. The research was guided by three hypotheses formulated which was tested using the chi squa...Continue Reading »

    Item Type: Project Material |  50 pages |  175 engagements | 

  • 15. POLITICAL MARKETING IN NIGERIA

    » ABSTRACT This research work was undertaken to investigate the application of marketing in politics with the focus on PDP and APC. It is the contention of this study that marketing plays a vital role in politics. The research carefully identifies how politicians were able to carry their political activities to the grass root level of various communities with the aid of market segmentation. The rese...Continue Reading »

    Item Type: Project Material |  50 pages |  158 engagements | 

  • 16. ROLE OF ADVERTISING IN THE SALES OF NIGERIA MADE GOODS

    » Abstract This research aimed at displaying what roles advertising plays in the sales of Nigeria made goods marketed by Uyi Technical Company have been able to use advertising to meet some of its basic marketing goals such as creating enough awareness and stimulating demand through the arousal of the right appeal to ensure believability, acceptance and reliability of the products. The research was ...Continue Reading »

    Item Type: Project Material |  50 pages |  161 engagements | 

  • 17. ROLE OF MARKETING IN NIGERIA BANKING SECTOR

    » CHAPTER ONE 1.1   BACKGROUND OF THE STUDY         Financial institutions plays a significant role in the economy of every country in the world.         They offer a large and ever expanding number of products and services to the public and private sector such as long and short term loans, annuities, saving accounts, mortgages financial advice and other financial services.    ...Continue Reading »

    Item Type: Project Material |  50 pages |  184 engagements | 

  • 18. SERVICE DELIVERY AND CUSTOMER SATISFACTION IN TRANSPORT BUSINESS

    » ABSRACT T This study is set out to examine the nature of service delivery and customer satisfaction in transport businesses. The purpose of this study is to ascertain passengers’ rating of service delivery of transport businesses and the level of satisfaction derived from patronizing them In order to obtain necessary information for this study, both primary and secondary data were used, primary ...Continue Reading »

    Item Type: Project Material |  50 pages |  174 engagements | 

  • 19. SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT

    » ABSTRACT The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc, Benin City. In conducting this research, information were gathered from primary and secondary sources like magazines, books and journals. Personal interviews and questionnaires were also used as primary sources. The researcher observed that ...Continue Reading »

    Item Type: Project Material |  50 pages |  145 engagements | 

  • 20. SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT

    » ABSTRACT The topic titled “Significance of price in introduction of a new product” was chosen to examine the relevance of price in the introduction of a new product. The main objective of this study is to investigate the significance of price on a new product. In the course of  this research the research methodology adopted were the primary method of data collection through the use of questi...Continue Reading »

    Item Type: Project Material |  50 pages |  148 engagements | 

  • 21. SIGNIFICANCE OF PRICE ON THE SALES OF NEW PRODUCT

    » ABSTRACT   This project aims at examining the significance of price in sales of new produce and as a profit planning for a general phenomenon in an organization that needs urgent attention especially the profit making organization. This study is mainly focused on whether effective pricing policy rely more on the estimate of likely demand than knowledge of lost in order to make a logical profit pl...Continue Reading »

    Item Type: Project Material |  50 pages |  137 engagements | 

  • 22. STRATEGIES FOR MARKETING A NEW PRODUCT IN A SATURATED MARKET

    » CHAPTER ONE 1.1   BACKGROUND OF THE STUDY         Every profit conscious individual both male and female and organization must have at least a product to market, in order to make profit. This is irrespective of the fact that order individuals and organizations may have been involved in a production and marketer wants to go into. The implication of this, is that market for the product co...Continue Reading »

    Item Type: Project Material |  50 pages |  163 engagements | 

  • 23. THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE

    » ABSTRACT This project is titled the effect of advertising on the sales of toothpaste using herbal toothpaste as a case study. The objective is to examine the problem the researcher will provide solution and also find out if there are other problem that are not discovered by toothpaste producing companies or adverting agency, the researcher also revel various definition of advertising type and obje...Continue Reading »

    Item Type: Project Material |  50 pages |  190 engagements | 

  • 24. THE EFFECT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR

    » ABSTRACT The study was designed to investigate the effect of culture on consumers buying behaviour. The main aim is to determine the promotional strategy that will data have obtained through both secondary and primary source. For the primary source a survey of opinion was conducted on a sample of the population that the effect of the culture on consumers buying behaviour is a most effective fundam...Continue Reading »

    Item Type: Project Material |  50 pages |  181 engagements | 

  • 25. THE EFFECT OF PACKAGING ON CONSUMER BUYING DECISION

    » ABSTRACT The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know whether consumer rely on product packaging in necessary information concerning the use of the product. The primary source of data collection was used in gathering data ...Continue Reading »

    Item Type: Project Material |  50 pages |  187 engagements | 


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