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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

  • 1. AN EVALUATION OF PRODUCT BRANDING AND ITS CORRELATION WITH CONSUMER LOYALTY IN T...

    »   CHAPTER ONE INTRODUCTION 1.1 Background of the Study The telecommunications industry plays a crucial and significant role in the economic stability of both developed and developing countries, including Ghana. Like many nations, government officials and telecommunications stakeholders in Ghana are diligently working to provide essential services, particularly in remote areas, as a means to allev...Continue Reading »

    Item Type: Project Material |  54 pages |  8 engagements | 

  • 2. IMPACT OF TELEVISION ADVERTISING MESSAGES ON ALCOHOL CONSUMPTION AMONG UNDERGRAD...

    »   CHAPTER ONE INTRODUCTION 1.1 Background of the Study A sort of business communication called television advertising, sometimes known as TV advertising or TV advertisements, entails developing and broadcasting advertisements or content on television. These advertisements are often short videos or clips that aim to grab the audience's attention and urge them to do something, like buy something, u...Continue Reading »

    Item Type: Project Material |  54 pages |  1,599 engagements | 

  • 3. LIFESTYLE BRANDING AS A METHOD OF INCREASING PRODUCT APPEAL A STUDY OF LIFE BEER...

    » CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Brands and branding have existed for as long as it has been possible to trace artifacts of human existence. According to American Market Association (2010) a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers or competitors. Branding emerged i...Continue Reading »

    Item Type: Project Material |  58 pages |  0 engagements | 

  • 4. THE ROLE OF MIDDLEMEN IN CHANNELS OF DISTRIBUTION

    » THE ROLE OF MIDDLEMEN IN CHANNELS OF DISTRIBUTION CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY A product may be the best in the world, but it will be of little use to the consumer of it is not where they wants it.  This is concerned with the place where the consumer can acquire it and time utility function when the need arises. Distribution is the flow of goods from producer to the ...Continue Reading »

    Item Type: Project Material |  55 pages |  0 engagements | 

  • 5. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES

    » THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:3) Its concept is a philosophy of business which state that the customer wa...Continue Reading »

    Item Type: Project Material |  50 pages |  0 engagements | 

  • 6. THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST ...

    » THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY CHAPTER ONE 1.0  INTRODUCTION The fast food industry is a product offering as well as service rendering industry. This posed a fundamental challenge for the management of fast food industry, more so that service quality is even more difficult to measure than measuring product quality. The industry is clo...Continue Reading »

    Item Type: Project Material |  59 pages |  0 engagements | 

  • 7. THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA

    » THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY On various occasions between 1974 and 1978, many part of Nigeria were hit by frequent and acute shortage of fuel motorists spent hours queuing at the few filling stations that were open. Others resorted to obtain fuel at exorbitant price called “black market prices”. Most ...Continue Reading »

    Item Type: Project Material |  60 pages |  0 engagements | 

  • 8. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR

    » THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR CHAPTER ONE INTRODUCTION 1.1 Background to the study All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance and complexity. It is perhaps the ...Continue Reading »

    Item Type: Project Material |  55 pages |  0 engagements | 

  • 9. THE MARKETING OF GINGER IN KADUNA STATE, NIGERIA

    » THE MARKETING OF GINGER IN KADUNA STATE, NIGERIA CHAPTER ONE INTRODUCTION 1 1 BACKGROUND INFORMATTON Nigeria has in recent years, been involved in executing painfid economic recovery programmes arising from recession in international oil market and changes in the macroeconomic direction of the world. This is the consequence of dependence on a monolitic (crude oil) economy at the expense of other u...Continue Reading »

    Item Type: Project Material |  50 pages |  0 engagements | 

  • 10. THE IMPORTANCE OF EFFICIENT PURCHASING IN A MANUFACTURING ORGANIZATION

    » THE IMPORTANCE OF EFFICIENT PURCHASING IN A MANUFACTURING ORGANIZATION CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Purchasing is concerned with the “process of defining the organization needs, selecting suppliers, agreeing terms, placing order and receiving goods and services. It is by it’s nature of service” function oriented to providing a complete supply service for user...Continue Reading »

    Item Type: Project Material |  59 pages |  0 engagements | 

  • 11. THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORG...

    » THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORGANIZATION IN NIGERIA CHAPTER ONE INTRODUCTION 1.1      Background to the Study The study of the importance of branding and packaging as a means of sales promotion in a business organization can be traced to various issues highlighted below. The importance is conspicuously apparent to the fact that the physical pro...Continue Reading »

    Item Type: Project Material |  52 pages |  0 engagements | 

  • 12. THE IMPORTANCE FOR CREATION AND DEVELOPMENT OF GOOD SUPPLER RELATIONSHIP IN A CO...

    » THE IMPORTANCE FOR CREATION AND DEVELOPMENT OF GOOD SUPPLER RELATIONSHIP IN A COMPETITIVE MARKET CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY In selecting sources of supply, purchasing makes decisions that influence not only the firm economic success, but the livehood of the suppiers and the efficiency of the entire economy. The purchase decision directly influences the financial situation ...Continue Reading »

    Item Type: Project Material |  55 pages |  0 engagements | 

  • 13. THE IMPACTS OF PRICING IN MARKETING OF COKE DRINKS

    » THE IMPACTS OF PRICING IN MARKETING OF COKE DRINKS CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY One of the most important operating decisions management must take is establishing the selling price for its product and services, moreover manufacturing companies are always faced with numerous decisions. The management has to decide on what to produce, how to produce at what quality...Continue Reading »

    Item Type: Project Material |  57 pages |  11 engagements | 

  • 14. THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF HERO LARGER BEER

    » THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF HERO LARGER BEER CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Mass marketing techniques have dominated the marketing strategies implemented by companies worldwide. Media such as radio, television, newspapers, direct mail etc. were the one’s carryout the message to the larger audience. Progressively, new methods have been implemented an...Continue Reading »

    Item Type: Project Material |  52 pages |  9 engagements | 

  • 15. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA

    » THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA CHAPTER ONE INTRODUCTION 1.1        BACKGROUND OF THE STUDY In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right, effectively distribute and display it to adequately meet the need of the consumers. The company must also let the people know a...Continue Reading »

    Item Type: Project Material |  55 pages |  0 engagements | 

  • 16. THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PR...

    » THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It holds the fact that “everything matters with marketing and that a broad, integrated perspective is often necessary, Increasing a key ...Continue Reading »

    Item Type: Project Material |  56 pages |  0 engagements | 

  • 17. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

    » THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE CHAPTER  ONE 1.0              INTRODUCTION The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player. The development in the telecommunication industry all over the world is very rapid as one innovation replaces another in a matter of wee...Continue Reading »

    Item Type: Project Material |  56 pages |  39 engagements | 

  • 18. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES

    » THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES CHAPTER ONE INTRODUCTION 1.1   Background of the study The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive advantage and remain relevant in the marketplace. This can only be achieved through the adoption of personal selling as a promotion mix strategy. Personal se...Continue Reading »

    Item Type: Project Material |  58 pages |  0 engagements | 

  • 19. THE IMPACT OF NAFDAC ON MARKETING OF DRUGS

    » THE IMPACT OF NAFDAC ON MARKETING OF DRUGS CHAPTER ONE INTRODUCTION 1.1    Background Of The Study The NAFDAC story is the story of food drugs and other products regulation in Nigeria.  It is a story that began well even before the creation of the agency.  It portrays the ever evolving nature of drug regulation and mirrors the prevailing socio economic environment of the country. Brief Histor...Continue Reading »

    Item Type: Project Material |  50 pages |  0 engagements | 

  • 20. THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING

    » THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Every marketing manager as a task of managing all marketing activities in his organization by taking important decision that can ensure successful marketing of the product or service. He requires timely, adequate, reliable and precise information to make his marketing – oriented decisions. Th...Continue Reading »

    Item Type: Project Material |  57 pages |  0 engagements | 

  • 21. THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY

    » THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY CHAPTER ONE INTRODUCTION 1.1   Background to the Study  The relevance of marketing planning and control cannot be over emphasized as it is necessary for a manufacturing company. Looking ahead and prepare for the future is better than to look back and regret. An organization especially a manufacturing is very competitive and n...Continue Reading »

    Item Type: Project Material |  58 pages |  0 engagements | 

  • 22. THE IMPACT OF MARKETING COMMUNICATION ON PRODUCT DEVELOPMENT

    » THE IMPACT OF MARKETING COMMUNICATION ON PRODUCT DEVELOPMENT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND STUDY Communication is a vital tool in any business organization as well as other types of organizations. It is a factor that can sustain the existence of any organization. Communication also helps in understanding the concepts and variables that come across the thinking of informed person or group...Continue Reading »

    Item Type: Project Material |  51 pages |  0 engagements | 

  • 23. THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY

    » THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Recently, increased attention is being paid by business, on how to achieve maximum returns in their investment and it is a truism that no business organization can survive in today’s competitive and adverse economy without effective marketing of its goods and services. Now, it...Continue Reading »

    Item Type: Project Material |  60 pages |  0 engagements | 

  • 24. THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMO...

    » THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communication or dissemination of information from one source to another where the information is being passed. According...Continue Reading »

    Item Type: Project Material |  59 pages |  0 engagements | 

  • 25. THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRI...

    » THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRIAL PRODUCTS CHAPTER ONE INTRODUCTION     1.1     BACKGROUND TO THE STUDY  Marketing has been defined differently by different scholars, researcher. These definition are according to the researcher background and series  of researcher made by them. Marketing is also defined as the process of planning and execu...Continue Reading »

    Item Type: Project Material |  55 pages |  0 engagements | 


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