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  • 1. TELEVISION AS TOOL FOR STUDENTS EDUCATION AND DEVELOPMENT IN NIGERIA

    » ABSTRACT Broadcasting media particularly television is one of the major agents of socialization, education and mobilization in this contemporary society of ours where many youths are found of enjoying one activities or the other on television such as: sport, soap opera, eduTv like: Who Wants to be a Millionaire, Brain Test, Quiz T.V, take a step, reality shows among others. The core objective of t...Continue Reading »

    Item Type: Project Material |  50 pages |  4 engagements | 

  • 2. TELEVISION VIEWERSHIP AMONG STUDENTS OF SECONDARY SCHOOL STUDENTS

    » Abstract The research focused on television viewership among students of Kidvac Secondary School, Iree. Basically, the objective of the study is to examine how television has influence the education, social and moral standard of secondary students. It is obvious that television has both positive and negative effect on the way and manner which students behaves and interact with their pears. First t...Continue Reading »

    Item Type: Project Material |  50 pages |  531 engagements | 

  • 3. TELEVISION VIEWING HABIT AMONG FAMILIES

    » CHAPTER ONE1.0 Introduction1.1 Background to the StudyAccording to UNESCO (1999), Television is ubiquitous, with at least one television set present in most family homes in developing countries. It is, therefore, not surprising that time spent in front of a television set watching television, videos or DVDs is one of the most prevalent leisure time activities among young people in developing natio...Continue Reading »

    Item Type: Project Material |  50 pages |  215 engagements | 

  • 4. INFLUENCE OF ANIMATED CARTOONS ON THE BEHAVIORAL DEVELOPMENT

    » CHAPTER ONE 1.0 Introduction 1.1 Backgrounds to the Study           Childhood as a stage in the human life cycle encompasses a period of  phenomenal biological, physiological, psychological, and social growth. Between infancy and the beginning of adolescence, about age twelve, the human acquires major life skills the ability to walk, talk, read, care for oneself, and come to know the wor...Continue Reading »

    Item Type: Project Material |  50 pages |  152 engagements | 

  • 5. ATTITUDE AND PERCEPTION OF FEMALE STUDENTS TOWARDS JOURNALISM AS A CAREER

    » ABSTRACT On the yearly basis universities, polytechnics, media colleges and institutes are graduating students hopefully to work in form of the media but the reverse appears to the case among the students particularly female ones who prefer other careers. This opinion require the empirical studies to establish its real position; it is on this notion that this paper examines the attitude and percep...Continue Reading »

    Item Type: Project Material |  50 pages |  135 engagements | 

  • 6. THE EFFECTIVENESS OF MARKETING CONCEPT ON BUYER’S BEHAVIOUR OF CONSUMER PRODUC...

    » CHAPTER ONE 1.0 INTRODUCTIONIn today’s business world, it in recognized that business organization in based on generating profit both in the short run and long run. The aim of such business organization can be best achieved by adopting marketing concept orientation.Since business organization, the business activities; identifying the idea of principle being of marketing in their business activit...Continue Reading »

    Item Type: Project Material |  50 pages |  189 engagements | 

  • 7. SOCIAL EFFECT OF ADVERTISING ON THE NIGERIA STUDENTS

    » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY All over the world people and companies utilize advertising to a good advantage. In the keen competition encounter in world regional and local markets, businessmen are aided by the sales producing force of advertising. Not only that skillfully planned and directed advertising not only at home, but also abroad over come prejudice combat, foreign comp...Continue Reading »

    Item Type: Project Material |  50 pages |  111 engagements | 

  • 8. PUBLIC PERCEPTION OF NIGERIAN ADVERTISEMENT

    » CHAPTER ONE 1.0    Introduction 1.1    Background to the Study Advertising is a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor. Alide in Okunna (2002). Bovee and Arens (1985) gave a more widely accepted definition of advertising as the non personal communication of information, usually paid form of per...Continue Reading »

    Item Type: Project Material |  50 pages |  114 engagements | 

  • 9. PROMOTIONAL TOOLS AND CONSUMER PREFERENCE

    » CHAPTER ONE 1.0 INTRODUCTIONIn performing marketing function, promotional activities can not be over emphasized. Promotion as one of the marketing mix can not be undermined because of the functional and benefit that could be derived from it. After producing a product, the new product as to get to the final consumer who may not be aware of the existence of such new product.The next task or job for ...Continue Reading »

    Item Type: Project Material |  50 pages |  90 engagements | 

  • 10. MARKETING MIX AS A TOOL FOR THE SURVIVAL OF A BUSINESS ORGANIZATION

    » CHAPTER ONE 1.0 INTRODUCTIONGenerally, the society believes that marketing activities start from when the product is made.However, marketing is an all encompassing scheme, which start from when start from a products concealing to when such product is distributed to the customers.Marketing as a discipline starts from when a particular producers is beginning to think about, what the people need, aft...Continue Reading »

    Item Type: Project Material |  50 pages |  82 engagements | 

  • 11. INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS IN AN ORGANIZATION

    » Abstract The research which examined the Influence of  Social Media on the practice of Public Relations in an Organisation  with a case study of Global Communication Limited (GLO) shown that the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information among many public relations professiona...Continue Reading »

    Item Type: Project Material |  50 pages |  107 engagements | 

  • 12. IMPACT OF TEST MARKETING AND INNOVATION ON NEW PRODUCT

    » CHAPTER ONE1.0 INTRODUCTIONAlthough product development is not usual recognized as a formal stage in the product life cycle, many ideas for long term product planning are derived from the concepts that are generated through the preliminary process. Product development is a strategy for company growth by offering modified or new product to current market segments. Before introduction, a new product...Continue Reading »

    Item Type: Project Material |  50 pages |  81 engagements | 

  • 13. THE IMPACT OF TELEVISION COMMERCIALS ON PURCHASING HABIT OF STUDENTS

    » CHAPTER ONE 1.0 INTRODUCTION / BACKGROUND TO THE STUDYIn the olden days, the concept of advertising might not have been as an important tool for the marketing of product. Our ancestor simply engaged in trade and barter, or went hunting for the things they need. But today, we are constantly confronted with countless of goods and services, desire and all sorts of aggressive persuasive means to buy t...Continue Reading »

    Item Type: Project Material |  50 pages |  67 engagements | 

  • 14. APPRAISING THE IMPACT OF TELEVISION ADVERTISING ON THE POPULARITY OF MTN NETWORK...

    » CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Advertising as a concept, can be defined as a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor writer Alide in Okunna (2002: 99). Bovee and Arens (1985) gave a more widely accepted definition of advertising as the non personal communication of informatio...Continue Reading »

    Item Type: Project Material |  50 pages |  59 engagements | 

  • 15. IMPACT OF SOCIAL RESPONSIBILITY ON BUSINESS PROFITABILITY

    » CHAPTER ONE 1.0     INTRODUCTION A business organization is set up primarily to produce goods and services to the entire community with view to know the environment in which the goods and services are produce and the existence of social responsibility on business profitability. It has been asserted that people want social and economic justification from the existence of a business enterprises ...Continue Reading »

    Item Type: Project Material |  50 pages |  87 engagements | 

  • 16. IMPACT OF PUBLIC RELATIONS IN A MANUFACTURING ORGANIZATION

    » ABSTRACT This study examined the impact of public relations in a manufacturing organization. The core objective of the public relations is to establish and maintain mutual understanding between an organization and its various publics. It was observed that in so many organizations, management neither recognize nor appreciate public relations efforts in Nigeria. Survey research method was adopted i...Continue Reading »

    Item Type: Project Material |  50 pages |  62 engagements | 

  • 17. IMPACT OF INFORMATION TECHNOLOGY ON OPERATIONS OF THE COMMERCIAL BANK’S IN NIG...

    » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY.Development in a country can be measured in terms of its overall social, economic and political development. But no matter how developed the country is, it cannot be self sufficient, there is an everyday urge to improve in the social relationship, economic development and in politics.In Nigeria, during the pre colonial era, there is always an interaction whi...Continue Reading »

    Item Type: Project Material |  50 pages |  75 engagements | 

  • 18. THE IMPACT OF HUMAN RESOURCES MANAGEMENT ON PRODUCTIVITY OF AN ORGANIZATION

    » ABSTRACTThis study examines The Impact of Human Resources Management on Productivity of an Organization (A case study Nigeria Tobbaco Company Ltd). For business to grow and succeed. There is need to manage human and material resources. Human resources management is the hallmark of an organization most especially in profit making firms.  In this research survey research method was adopted coupled ...Continue Reading »

    Item Type: Project Material |  50 pages |  86 engagements | 

  • 19. THE IMPACT OF FINANCIAL INCENTIVES ON EMPLOYEE PRODUCTIVITY IN PUBLIC SECTOR

    » CHAPTER ONE 1.0 BACKGROUND OF THE STUDYNotable management experts such as Abram Maslow, Elton Mayo, Fedbrick Herzberg, Christ Agyris etc. has carried out studies and made recommendations on how to finance employee for effective performance.Herzberg (1970) sees financial incentive as the management responsibilities to create objectives because they enjoy the work (not just the work) and feel it’s...Continue Reading »

    Item Type: Project Material |  50 pages |  80 engagements | 

  • 20. THE IMPACT OF EFFECTIVE COMMUNICATION ON ORGANIZATIONAL PRODUCTIVITIES

    » CHAPTER ONE 1.0 INTRODUCTIONA manager can good decision, sound plans and establish an effective organizational structure if the employees work hard and are being motivated. Communication occurs when a person transmits meaning, understanding message to another person or group.Having known this, it is of require good communication since it is regarded as the foundation upon which an organization sys...Continue Reading »

    Item Type: Project Material |  50 pages |  82 engagements | 

  • 21. THE IMPACT OF BUSINESS ETHICS ON THE PROFITABILITY OF AN ORGANIZATION

    » CHAPTER ONE 1.1 INTRODUCTIONEthics has become a major ingredient that makes any professional group credible and infact, it enablers any citizen or group conforms to the societal standard of exception. All person whether in business, government or any other enterprise are concerned with ethics. Webster Dictionary defines ethics as ‘the discipline dealing with what is good and bad and with moral d...Continue Reading »

    Item Type: Project Material |  50 pages |  63 engagements | 

  • 22. THE EFFECTIVENESS OF MARKETING CONCEPT ON BUYER’S BEHAVOIUR OF CONSUMER PRODUC...

    » CHAPTER ONE 1.0 INTRODUCTIONIn today’s business world, it in recognized that business organization in based on generating profit both in the short run and long run. The aim of such business organization can be best achieved by adopting marketing concept orientation.Since business organization, the business activities; identifying the idea of principle being of marketing in their business activit...Continue Reading »

    Item Type: Project Material |  50 pages |  74 engagements | 

  • 23. THE EFFECT OF COMMUNICATION AS A TOOL TO ENHANCE EMPLOYEES PRODUCTIVITY IN AN OR...

    » CHAPTER ONE 1.0 BACKGROUND OF THE STUDYCommunication is most essential human distinctive quality, which makes possible various links, contacts and interactions among various organizations.Communication is also a universal phenomenon that has been applied to great variety of uses by various people all over the world because it touches nearly every share of human endeavorsCommunication therefore is ...Continue Reading »

    Item Type: Project Material |  50 pages |  68 engagements | 

  • 24. AWARENESS AND INFLUENCE OF SUBSCRIBER IDENTITY MODULE (SIM) PORTING AS A MARKETI...

    » Abstract Basically, Nigerian consumers of mobile telecommunications services had to lose their telephone numbers and adopt new ones when switching from one mobile network provider to another and to prevent this ugly situation SIM porting was launched on April 22, 2013 by the Nigerian Telecommunications Commission (NCC). Mobile Number Portability (MNP) is a service that enables mobile telephone use...Continue Reading »

    Item Type: Project Material |  50 pages |  66 engagements | 

  • 25. TELEVISION ADVERTISEMENT OF MILO BEVERAGE ON CONSUMERS PURCHASING HABIT AMONG RE...

    » ABSTRACT Television as an audio visual platform shows products and services as it is in a persuasive and enticing manner which placed it over others mass media, it is on this impression the research examines television advertisement of Milo beverage on consumers purchasing habit among Uyo residents. Cross sectional survey research method was used as a quantitative design. Data were collected using...Continue Reading »

    Item Type: Project Material |  50 pages |  96 engagements | 


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