1. THE IMPACT OF GLOBAL MARKETING IN SERVICE INDUSTRY-COURIER

» ABSTRACT This research work titled “the impact of global marketing in service industry” is carried out to determine the impact of global marketing in service industry courier. In order to acquire more knowledge about the topic, the researchers reviewed relevant literature. The researcher formulated relevant hypothesis which were tested using chi square statistical method at 50% level of sig...Continue Reading »

Item Type: Project Material | 50 pages | 7,348 engagements |

2. THE IMPACT OF PACKAGING ON CONSUMER PRODUCT

» ABSTRACT This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear up sales increase customer patronage and stimulate demand of customers for a particular product and thereby enabling the organisation to achieve i...Continue Reading »

Item Type: Project Material | 50 pages | 9,025 engagements |

3. THE PLACE OF MARKETING INFORMATION SYSTEM IN AN ORGANISATIONAL DECISION MAKING

» ABSTRACT The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and quoted in the text to get the fact of what the study is all about. Samples were taken from the population and using the random sampling techniques. Questionnaire were served to the chosen from the p...Continue Reading »

Item Type: Project Material | 65 pages | 7,794 engagements |

4. THE RELEVANCE OF ADVERTISING TO SALES EXPANSION

» ABSTRACT This research work is designed to investigate the relevance of advertising to sales expansion. It is also meant to reveal the problem that companies encountered in caring out advertising activities and to expose the reasons why a planned advertising programme may fail. The first chapter deals introduction of the study, the objectives of the study, the significance, the scope and limita...Continue Reading »

Item Type: Project Material | 50 pages | 7,365 engagements |

5. THE ROLE OF ADVERTISING IN RETAIL BUSINESS

» ABSTRACT The research on the role of Advertising in a retail business organization is primarily to appreciate the advertising strategies, policies ideas in retail business and how entrepreneurs should manage advertising activities in their business. Moreso, my special concern and interest is to reveal the purpose of advertising by retail business ...Continue Reading »

Item Type: Project Material | 50 pages | 10,105 engagements |

6. AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR

» ABSTRACT This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study. To examine certfically the level of awareness generated to find out the medium through which the awareness was created. The population of study includes the relevant staff and management o...Continue Reading »

Item Type: Project Material | 50 pages | 8,891 engagements |

7. THE EVALUATION OF PROBLEMS OF SMALL AND MEDIUM SCALE INDUSTRIES

» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Many advanced countries of the world that have attained or are attaining the peak of their industries development and of course economic growth began with the minimal industries set ups called cottage industries especially in manufacturing sector. The declining or near static annual rate of growth of the industrial sector in many developed, developi...Continue Reading »

Item Type: Project Material | 50 pages | 7,483 engagements |

8. THE ROLES OF PROMOTIONAL TOOLS AS A MEANS OF CREATING CUSTOMERS’ PATRONAGE IN ...

» CHAPTER ONE 1.1 INTRDUCTION: Many people consider “selling” and “marketing” as synonymous terms but actually selling is only one of the components of marketing. Selling is defined as “the personal or impersonal process of assisting and or persuading a prospective customers to buy a commodity or a service or to act favorably upon an ideal that has commercial significance to the...Continue Reading »

Item Type: Project Material | 50 pages | 8,677 engagements |

9. ANALYSIS OF THE IMPACTS OF SOCIAL RESPONSIBILITIES OF BUSINESS, ESPECIALLY THE O...

» ABSTRACT This research was the impact of corporate social responsibilities in host communities of Niger Delta area in Nigeria. It is true that most corporate citizen or organizations especially multinational oil companies are not living up to expectation in solving the problems contributed in the region by their activities. Their oil exploration had causes pollution in the area, which has cause...Continue Reading »

Item Type: Project Material | 50 pages | 7,217 engagements |

10. THE IMPACT OF MARKETING MANAGEMENT FUNCTION IN HOSPITALITY INDUSTRY

» ABSTRACT This research was designed to investigate the function of marketing Strategies in hospitality business as a channel or means to deliver satisfaction to customers. This was as a result of inferior quality of goods and services rendered to customers which had led to lost of market share to many organizations in the hospitability industry. The board objective was to explore reasons why the d...Continue Reading »

Item Type: Project Material | 50 pages | 9,509 engagements |

11. ADVERTISING AS A PROMOTIONAL FACTOR MOTIVATING CONSUMER ON PRODUCT

» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its concept is a philosophy of business which states that the customer want satisfaction is the economic and social justification for a...Continue Reading »

Item Type: Project Material | 50 pages | 8,374 engagements |

12. THE EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMERS BEHAVIO...

» ABSTRACT This study was on the Evaluation of the Effectiveness of Advertising in changing Consumers Behaviour (A case Study of First Bank of Nigeria PLC., Okpara Avenue Enugu). examined some of the factors that helps change the attitude or behaviours of customers when they are faced with a new or an old existing product. The literature review was basically on theoretical...Continue Reading »

Item Type: Project Material | 50 pages | 8,279 engagements |

13. THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONS PROFIT MAXIMIZATION

» ABSTRACT This research work is a survey on the effectiveness of Advertising in the maximization profit, with survey of some selected hotel business in Enugu Urban. Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem I necessary in view of the fact that some people do believe that hotels could go ...Continue Reading »

Item Type: Project Material | 50 pages | 8,864 engagements |

14. THE EFFECT OF CULTURE ON CONSUMERS BUYING BEHAVIOR

» ABSTRACT Nowadays, consumer behavior is influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group and it can be considered the cornerstone of consumers so it has a crucial place in the perception of marketing. Marketeers closely interested in this issue to know the family which changed and renewed in course of time. It pr...Continue Reading »

Item Type: Project Material | 50 pages | 11,622 engagements |

15. THE IMPACT OF PROMOTIONAL ACTIVITY ON A PRODUCT

» ABSTRACT One of the major pillars of marketing is the provision of goods and services to satisfy the needs and wants of the consumer at a profit to the firm. Thus the provision of product for the satisfaction of the consumer or customer is the focus of marketing thereby making product a fundamental tool of marketing. But Ebue (1990:1) stated that if you product, package it brilliantly, price it,...Continue Reading »

Item Type: Project Material | 50 pages | 6,900 engagements |

16. THE IMPACT OF PROMOTIONAL ACTIVITIES ON CUSTOMER PURCHASING BEHAVIOUR

» ABSTRACT The purpose of this research study is to determine the impact of promotional activities on the purchasing behavior of consumers at Tesco Lotus. The research will be limited to Rama II Branch. After initial exploratory research at Tesco Lotus to ascertain current promotional activities employed, a survey questionnaire was created to determine consumer demographic data, consumption behavior...Continue Reading »

Item Type: Project Material | 50 pages | 7,284 engagements |

17. CHALLENGES OF MARKETING RESEARCH ON THE MANUFACTURING OF FLOUR PRODUCTION

» CHAPTER ONE INTRODUCTION: Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information. Information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research ...Continue Reading »

Item Type: Project Material | 50 pages | 7,698 engagements |

18. FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS

» CHAPTER ONE 1.1 INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factors that influences the decision the consumers take when it comes to purchasing and consumption. This influence helps to shape or determine what is known as consumer behaviour. Consumer’s decision to buy a particular product is usually subjected to...Continue Reading »

Item Type: Project Material | 50 pages | 7,709 engagements |

19. EFFECTIVE OF MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMP...

» CHAPTER ONE 1.0 INTRODUCTION: In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products as if they are referring to a particular problem. A successful marketing strategy must tell an organization where they would want to be on a long term basis, that is why it is often said that marketing strategy is a continuous process. It must rest on...Continue Reading »

Item Type: Project Material | 50 pages | 8,518 engagements |

20. A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This research work is on the topic: problems and prospects of marketing industrial products in Nigeria. This work is centered on some selected production companies in Enugu metropolis. The researcher decides to use Emenite Nigeria Limited, Alo Aluminum and Ozomac Company as her case study. These manufacturing companies specialized in the product...Continue Reading »

Item Type: Project Material | 50 pages | 7,196 engagements |

21. TERRORISM AND ITS CHALLENGES TO NATIONAL DEVELOPMENT

» Abstract Terrorism in whatever dimension poses threat and insecurities to human existence in regards to which defenseless nations live in perpetual fears and anxiety. Knowing full well that Security is presently a major challenge in Nigeria and Nigerians are killed on daily basis and in their numbers. Though the government claims to be on top of the situation, the problem persists. The effects of ...Continue Reading »

Item Type: Project Material | 50 pages | 9,142 engagements |

22. THE ROLE OF ECONOMIC AND FINANCIAL CRIMES COMMISSION IN THE MANAGEMENT, CONTROL ...

» ABSTRACT Several years of military misrule and mismanagement had weakened the economic management processes and institutions in Nigeria. There was no transparency and accountability in government (Public Sector) and private sectors and Nigeria became notorious for endemic corruption. The result was the inability of government to deliver services to the Nigeria public. Most private companies both i...Continue Reading »

Item Type: Project Material | 50 pages | 7,450 engagements |

23. IMPACT OF HOUSING COOPERATIVE SOCIETIES ON ECONOMIC GROWTH

» Abstract Housing problems in Nigeria are multi dimensional. They occur both in the urban and rural areas. They are qualitative, quantitative, psychological and socio cultural in nature. These problems are consequences of the inability and ineffectiveness of both the public and private sectors to meet the housing needs of the populace. As a result of this, any lasting solution to the Nigerian housi...Continue Reading »

Item Type: Project Material | 50 pages | 9,579 engagements |

24. MANPOWER PLANNING AND ORGANISATIONAL COMPETITIVENESS

» ABSTRACT To ensure the continuous development and enhancement of organizational competitive edge in a high technological driven system where positive rivalry is encourage, manpower planning takes an enviable position in fostering and achieving organizational goals and objectives. This research work was undertaken to critically examine manpower planning and organizational competitiveness using Zeni...Continue Reading »

Item Type: Project Material | 50 pages | 9,108 engagements |

25. ROLE OF MANPOWER TRAINING AND DEVELOPMENT IN ACHIEVEMENT OF ORGANISATIONAL OBJEC...

» CHAPTER ONE 1.0 BACKGROUND OF THE STUDY The need for training and development in an organization is of paramount importat'1.ce since training and development are at the heart of employee utilization, productivity, commitment, motivation and growth. Employee development and training is part of the personnel manager's functions. The major reason for training and training in skills is t...Continue Reading »

Item Type: Project Material | 50 pages | 8,601 engagements |

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