1. THE EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMERS BEHAVIO...

» ABSTRACT This study was on the Evaluation of the Effectiveness of Advertising in changing Consumers Behaviour (A case Study of First Bank of Nigeria PLC., Okpara Avenue Enugu). examined some of the factors that helps change the attitude or behaviours of customers when they are faced with a new or an old existing product. The literature review was basically on theoretical...Continue Reading »

Item Type: Project Material | 50 pages | 4,602 engagements |

2. THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONS PROFIT MAXIMIZATION

» ABSTRACT This research work is a survey on the effectiveness of Advertising in the maximization profit, with survey of some selected hotel business in Enugu Urban. Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem I necessary in view of the fact that some people do believe that hotels could go ...Continue Reading »

Item Type: Project Material | 50 pages | 4,943 engagements |

3. THE EFFECT OF CULTURE ON CONSUMERS BUYING BEHAVIOR

» ABSTRACT Nowadays, consumer behavior is influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group and it can be considered the cornerstone of consumers so it has a crucial place in the perception of marketing. Marketeers closely interested in this issue to know the family which changed and renewed in course of time. It pr...Continue Reading »

Item Type: Project Material | 50 pages | 8,010 engagements |

4. THE IMPACT OF PROMOTIONAL ACTIVITY ON A PRODUCT

» ABSTRACT One of the major pillars of marketing is the provision of goods and services to satisfy the needs and wants of the consumer at a profit to the firm. Thus the provision of product for the satisfaction of the consumer or customer is the focus of marketing thereby making product a fundamental tool of marketing. But Ebue (1990:1) stated that if you product, package it brilliantly, price it,...Continue Reading »

Item Type: Project Material | 50 pages | 4,142 engagements |

5. THE IMPACT OF PROMOTIONAL ACTIVITIES ON CUSTOMER PURCHASING BEHAVIOUR

» ABSTRACT The purpose of this research study is to determine the impact of promotional activities on the purchasing behavior of consumers at Tesco Lotus. The research will be limited to Rama II Branch. After initial exploratory research at Tesco Lotus to ascertain current promotional activities employed, a survey questionnaire was created to determine consumer demographic data, consumption behavior...Continue Reading »

Item Type: Project Material | 50 pages | 4,282 engagements |

6. CHALLENGES OF MARKETING RESEARCH ON THE MANUFACTURING OF FLOUR PRODUCTION

» CHAPTER ONE INTRODUCTION: Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information. Information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research ...Continue Reading »

Item Type: Project Material | 50 pages | 4,374 engagements |

7. FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS

» CHAPTER ONE 1.1 INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factors that influences the decision the consumers take when it comes to purchasing and consumption. This influence helps to shape or determine what is known as consumer behaviour. Consumer’s decision to buy a particular product is usually subjected to...Continue Reading »

Item Type: Project Material | 50 pages | 4,090 engagements |

8. EFFECTIVE OF MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMP...

» CHAPTER ONE 1.0 INTRODUCTION: In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products as if they are referring to a particular problem. A successful marketing strategy must tell an organization where they would want to be on a long term basis, that is why it is often said that marketing strategy is a continuous process. It must rest on...Continue Reading »

Item Type: Project Material | 50 pages | 4,775 engagements |

9. A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This research work is on the topic: problems and prospects of marketing industrial products in Nigeria. This work is centered on some selected production companies in Enugu metropolis. The researcher decides to use Emenite Nigeria Limited, Alo Aluminum and Ozomac Company as her case study. These manufacturing companies specialized in the product...Continue Reading »

Item Type: Project Material | 50 pages | 4,170 engagements |

10. TERRORISM AND ITS CHALLENGES TO NATIONAL DEVELOPMENT

» Abstract Terrorism in whatever dimension poses threat and insecurities to human existence in regards to which defenseless nations live in perpetual fears and anxiety. Knowing full well that Security is presently a major challenge in Nigeria and Nigerians are killed on daily basis and in their numbers. Though the government claims to be on top of the situation, the problem persists. The effects of ...Continue Reading »

Item Type: Project Material | 50 pages | 5,269 engagements |

11. THE ROLE OF ECONOMIC AND FINANCIAL CRIMES COMMISSION IN THE MANAGEMENT, CONTROL ...

» ABSTRACT Several years of military misrule and mismanagement had weakened the economic management processes and institutions in Nigeria. There was no transparency and accountability in government (Public Sector) and private sectors and Nigeria became notorious for endemic corruption. The result was the inability of government to deliver services to the Nigeria public. Most private companies both i...Continue Reading »

Item Type: Project Material | 50 pages | 4,523 engagements |

12. IMPACT OF HOUSING COOPERATIVE SOCIETIES ON ECONOMIC GROWTH

» Abstract Housing problems in Nigeria are multi dimensional. They occur both in the urban and rural areas. They are qualitative, quantitative, psychological and socio cultural in nature. These problems are consequences of the inability and ineffectiveness of both the public and private sectors to meet the housing needs of the populace. As a result of this, any lasting solution to the Nigerian housi...Continue Reading »

Item Type: Project Material | 50 pages | 5,346 engagements |

13. MANPOWER PLANNING AND ORGANISATIONAL COMPETITIVENESS

» ABSTRACT To ensure the continuous development and enhancement of organizational competitive edge in a high technological driven system where positive rivalry is encourage, manpower planning takes an enviable position in fostering and achieving organizational goals and objectives. This research work was undertaken to critically examine manpower planning and organizational competitiveness using Zeni...Continue Reading »

Item Type: Project Material | 50 pages | 5,850 engagements |

14. ROLE OF MANPOWER TRAINING AND DEVELOPMENT IN ACHIEVEMENT OF ORGANISATIONAL OBJEC...

» CHAPTER ONE 1.0 BACKGROUND OF THE STUDY The need for training and development in an organization is of paramount importat'1.ce since training and development are at the heart of employee utilization, productivity, commitment, motivation and growth. Employee development and training is part of the personnel manager's functions. The major reason for training and training in skills is t...Continue Reading »

Item Type: Project Material | 50 pages | 5,196 engagements |

15. ROLE OF CAPITAL MARKET IN THE DEVELOPMENT OF SMALL SCALE BUSINESSES IN NIGERIA

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY For any economy to remain afloat in its bid for survival in today’s globalization, deregulation and liberalization of markets, it needs to have an efficient business financial to direct the allocation of its resources, capital markets and institutions, of which the development is an integral part of paramount importance in a dynamic economy as...Continue Reading »

Item Type: Project Material | 50 pages | 5,090 engagements |

16. THE RELEVANT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE

» ABSTRACT This research study was based on the relevant of corporate social responsibility (CSR) on organizational performance. The research work concentrated on the background of the study, which showed that there was a need for an economic of responsibility embedded in the business ethics of corporation which restrains individuals and organization from destructive activities on humanity and he...Continue Reading »

Item Type: Project Material | 50 pages | 6,080 engagements |

17. THE IMPACT OF FINANCIAL PLANNING ON THE PROFITABILITY AND EFFICIENCY OF SMALL SC...

» ABSTRACT The Nigeria Economy has a lot of turbulence in the 1980’s. The period witnessed unemployment, inflation, dwindling oil revenue; the need has risen for the government to take serious steps to change the direction of the economy through policies which are aimed at restructuring and making better use of available resources. However, this study was conducted to examine the impact of f...Continue Reading »

Item Type: Project Material | 50 pages | 5,506 engagements |

18. THE IMPACT OF EFFECTIVE FINANCING OF SMALL SCALE INDUSTRIES ON NATIONAL ECONOMIC...

» ABSTRACT In view of the important of SMEs, government has been playing an appreciation role in promoting their survival and growth, various policies towards this has enunciated plan and the ongoing three year rolling plan, priority was accorded industrialization with emphasis on SMEs. Thus, it has been stated that the panacea for solving the problem of stunted economic growth of developing coun...Continue Reading »

Item Type: Project Material | 50 pages | 4,953 engagements |

19. THE EFFECTS OF ENTREPRENEURIAL SKILL ON PRODUCT PORTFOLIO DEVELOPMENT

» ABSTRACT This research work examined the effects of entrepreneurial skill on product portfolio development of medium scale enterprise in Lagos. It is important for business owners (be it a small medium scale enterprises operator or large scale enterprise), who aspire for optimum success in their endeavour to take cognisance of the essential entrepreneurial skills which will aid the effective achie...Continue Reading »

Item Type: Project Material | 50 pages | 5,214 engagements |

20. THE EFFECT OF LEADERSHIP STYLE ON SUBORDINATE PRODUCTIVITY

» ABSTRACT From the immemorial, the role of leaders in ensuring excellence organizational performance cannot be emphasized. The need for adequate motivation suitable working environment, compensations efficient communication between employers and employees are important to promoting excellent organization performance. Though studies on motivation and leadership role amongst employees are well stu...Continue Reading »

Item Type: Project Material | 50 pages | 4,694 engagements |

21. THE EFFECT OF INFORMATION TECHNOLOGY ON CORPORATE PERFORMANCE OF AND ORGANIZATIO...

» ABSTRACT This project work takes a look at the effect of information technology on corporate performance of an organization with reference to Guaranty Trust Bank Plc, the study is meant to find out the problems encountered by accountants in carrying out their banking works in the course of the research survey. employee were made to cope with the demands of Information and Communication Techn...Continue Reading »

Item Type: Project Material | 50 pages | 5,287 engagements |

22. STRIKE AND ITS EFFECTS ON ORGANIZATIONAL EFFECTIVENESS

» CHAPTER ONE INTRODUCTION This chapter gives a brief discussion of the general description of the study, problem statement, purpose of study, research questions and hypotheses, definitions of terms, scope and limitation of the study, as well as the significance of it. 1.1 GENERAL DESCRIPTION OF THE STUDY Most earn their living as employees, employers or self employe...Continue Reading »

Item Type: Project Material | 50 pages | 6,992 engagements |

23. EFFECT OF SMALL AND MEDIUM SCALE BUSINESS ENTERPRISES ON ECONOMIC GROWTH OF NIGE...

» ABSTRACT This project has been able to carry out Small and Medium Scale business enterprises and economic growth. The research sample is randomly selected from De Eugene De Rose Industry and Vono Product Plc by survey method composed of thirty (30) respondents. Chapter one looked at the background of the study (introduction), the statement of problems, objective of study. It also highlights r...Continue Reading »

Item Type: Project Material | 50 pages | 6,302 engagements |

24. MANAGING DIVERSITY IN MULTINATIONAL ORGANIZATION

» ABSTRACT This research examined Managing Diversity in Multinational Organization with special reference to Unilever Nigeria Plc. The research adopted survey research design. Data were gathered through primary source with the aid of a well structured questionnaire. Simple random sampling technique was adopted in the selection of sample, this was used to eliminate biasness in the selection proces...Continue Reading »

Item Type: Project Material | 50 pages | 4,491 engagements |

25. INNOVATIVE LEADERSHIP AS AN EFFECTIVE TOOL OF ACHIEVING ORGANIZATIONAL GOALS

» ABSTRACT The setting of organizational goals is the beginning of a great task to be performed in the face of intense competition in a complex business environment. This may not be attained except the organization is headed by a sui generis gem. The study looked into Innovative Leadership as an Effective Tool in Achieving Organizational Goals, a study of Lagos State Ministry of Works and Infrast...Continue Reading »

Item Type: Project Material | 50 pages | 5,033 engagements |

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