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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

  • 801. THE ROLES OF SMALL SCALE ENTERPRISES IN EMPLOYMENT GENERATION AND FINANCIAL GROW...

    » (A Case Study of Selected Small Businesses in Lagos Sub Urban)       ABSTRACT In both developed and developing countries, the government is turning to small and medium scale industries and entrepreneurs, as a means of economic development and a veritable means of solving problems. It is a seedbed of innovations, inventions and employment. Entrepreneurship is as old as Nigeria and had contribute...Continue Reading »

    Item Type: Project Material |  93 pages |  3,904 engagements | 

  • 802. THE STRATEGIC OPTIMIZATION AND EXPORTATION OF LOCALLY MANUFACTURED PRODUCTS IN N...

    »     ABSTRACT   The purpose of the work is to optimize exports of non oil products with  particular emphasis on exportation of locally manufactured products. In the  course of this research, problems and prospects of exportation of locally manufactured products in Nigeria were fully examined and their projected impact on the national economy highlighted.   The revelation from this research st...Continue Reading »

    Item Type: Project Material |  80 pages |  1,540 engagements | 

  • 803. THIRD PARTY E-COMMERCE PLATFORMS: BENEFITS AND BARRIERS FOR RETAIL BUSINESSES IN...

    » THIRD PARTY E COMMERCE PLATFORMS: BENEFITS AND BARRIERS FOR RETAIL BUSINESSES IN NIGERIA    ABSTRACT The purpose of this thesis is to examine the impact of the adoption of third party electronic commerce platforms on small and medium enterprises (SMEs) companies in Nigeria. This thesis describes the drivers for e commerce adoption and investigates the barriers and benefits to the companies when ...Continue Reading »

    Item Type: Project Material |  90 pages |  1,709 engagements | 

  • 804. TRADE UNIONISM AND ORGANISATIONAL EFFECTIVENESS

    » (A STUDY OF NESTLE NIGERIA PLC, LAGOS)                                                         ABSTRACT The purpose of the study was to investigate trade unionism and organizational effectiveness (a study of Nestle Nigeria plc), Lagos. The study adopted the descriptive survey research design with the following objectives; to assess the priority...Continue Reading »

    Item Type: Project Material |  55 pages |  2,120 engagements | 

  • 805. TRAINING AND DEVELOPMENT AS A TOOL FOR ENHANCING EMPLOYEES PERFORMANCE

    » (A STUDY OF UNITED BANK FOR AFRICA NIGERIA PLC, LAGOS)   ABSTRACT Training and Development as a tool for enhancing employees' performance, was undertaken to find out if the Training and Development has a positive effect on the performance of employees. Many employees have failed in their organization because their needs for training and development were not identified and provided for as a dispen...Continue Reading »

    Item Type: Project Material |  47 pages |  1,489 engagements | 

  • 806. IMPACT OF SALES PROMOTION ON BUYINGDECISION

    » IMPACT OF SALES PROMOTION ON BUYINGDECISION   (A CASE STUDY OF GLOBACOM NIGERIA LIMITED)     CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY After the advent of industrial revolution, machines were introduced into the production system to boost the production of goods and services and this brought about large number of goods available for sales. In this regard, consumers were ex...Continue Reading »

    Item Type: Project Material |  30 pages |  2,076 engagements | 

  • 807. IMPACT OF LOGISTICS MANAGEMENT IN MARKETING OF AGRICULTURAL PRODUCTS

    »   (A STUDY OF DIVERSAY SOLUTION LIMITED)   CHAPTER ONE INTRODUCTION   1.1    BACKGROUND OF THE STUDY Logistics management involves the movement of both raw materials and finished goods from the point of production to the purchase. The raw materials and finish goods are both kept in the warehouse before being used in manufacturing or sold to the customer. If it is well managed, distribution co...Continue Reading »

    Item Type: Project Material |  102 pages |  1,724 engagements | 

  • 808. IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON ORGANIZATION PERFORMANCE.

    »   (A CASE STUDY OF ZENITH BANK PLC)   CHAPTER ONE 1.0 BACKGROUND TO THE STUDY The world today is shaped by the advancement in the field of information and communication technology (ICT). The relevance of ICT to the development of corporate organization and the entire would can not be over emphasized. For instance, Nigeria has come to realize the fact that no modern economy can be sustained witho...Continue Reading »

    Item Type: Project Material |  71 pages |  3,991 engagements | 

  • 809. IMPACT OF ENTREPRENEURSHIP PASSION ON CREATIVE CAPABILITIES OF STOCK OPERATIONS

    »   CHAPTER ONE INTRODUCTION   Entrepreneurship has to do with the conceptual approach of doing new things within a new philosophy of value, of purpose, of utility and of quality and use, which satisfies needs. It is the practice of starting new organizations, particularly new businesses generally in response to identified opportunities. It also involves the recognition of opportunities (needs, wa...Continue Reading »

    Item Type: Project Material |  68 pages |  1,232 engagements | 

  • 810. IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE

    »   (A CASE STUDY OF MTN NIGERIA LIMITED)   CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY The practice of corporate social responsibility (CSR) is much debated and criticized. Proponents argue that there is a strong business case for corporate social responsibility in that corporations benefit in multiple ways by operating with a perspective broader and longer than their own imm...Continue Reading »

    Item Type: Project Material |  78 pages |  2,592 engagements | 

  • 811. IMPACT OF ADVERTISEMENT ON CONSUMER BEHAVIOUR IN NIGERIA

    »   (A CASE STUDY OF CADBURY NIGERIA PLC.)   CHAPTER ONE INTRODUCTION   1.1 BACKGROUND OF THE STUDY Cadbury Nigeria Plc was incorporated in 1965, the company had only brand to its name: Pronto and Bournvita, but those were doing well indeed, infact the decision to incorporated a local Company by Cadbury Fry export, as the oversea company was then called, was informed partly by excellent result ob...Continue Reading »

    Item Type: Project Material |  90 pages |  2,850 engagements | 

  • 812. IMPACT OF ADVERTISEMENT ON CONSUMABLE GOODS

    » (A Case Study of Cadbury Nigeria Plc)        CHAPTERONE INTRODUCTION 1.1      BACKGROUNDTOTHESTUDY Communication is needed to reach markets at a reasonable cost. Advertising is just one of the tools for reaching markets. It may be too costly and time consuming to try to do marketing job with salesmen alone; in such situations, advertising may be preferred.   Advertising consists of all t...Continue Reading »

    Item Type: Project Material |  66 pages |  1,406 engagements | 

  • 813. FACTOR INFLUENCING BEHAVIOR AND PERFORMANCE OF INDIGENOUS ENTREPRENEURS IN LAGOS...

    »   (A CASE STUDY OF OSHODI/ISOLO INDUSTRIAL ESTATE)   CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY One of the fundamental objectives of a responsible government is to ensure optimum standard of living. The post independence government adopted import substitution; large scale industries by investing on large capital project which is predicated on the notion that "big is better"...Continue Reading »

    Item Type: Project Material |  98 pages |  1,962 engagements | 

  • 814. EVALUATING CUSTOMER SERVICE AS AN ASPECT OF QUALITY MANAGEMENT

    »   (A CASE STUDY OF UNILEVER NIGERIA PLC)   CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY The days of a customer adopting one product or company for life are long gone. With easy access and global competitiveness, customers are often swayed by advertisingand a chance at a ―better deal. Quality levels and features between competing brands and organizations are often comparable. ...Continue Reading »

    Item Type: Project Material |  81 pages |  1,156 engagements | 

  • 815. EFFECTS OF STRATEGIC PLANNING ON ORGANIZATIONAL GOAL ATTAINMENT

    »   (A STUDY OF ZENITH BANK PLC)   CHAPTER ONE INTRODUCTION 1.0      BACKGROUND OF THE STUDY Companies now operate in vastly competitive and non linear environment, the value of business lies increasingly in its ability to capture information and generate new idea. According to (Kotler 2009), “an idea that is no dangerous is hardly worth calling an idea”. The same can be said of strategic...Continue Reading »

    Item Type: Project Material |  68 pages |  2,501 engagements | 

  • 816. EFFECTS OF PRODUCT QUALITY ON BRAND LOYALTY

    »   (A STUDY OF NOKIA MOBILE PHONE)   CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY The marketing environment has become a very competitive one as it has continued to evolve. Thus, it has become important for businesses to look for ways of gaining and sustaining brand loyalty by building customer trust. In essence, brand loyalty has become the target of all organization because ...Continue Reading »

    Item Type: Project Material |  118 pages |  4,742 engagements | 

  • 817. EFFECTS OF PRODUCT PACKAGING ON SALES VOLUME IN THE DAIRY INDUSTRY

    » (A  Study of Wamco Nig. Plc)   CHAPTER ONE INTRODUCTION   1.1      BACKGROUND OF THE STUDY A study of the evolution of packaging is inextricably linked to the evolution of consumption habits in particular, and of society as a whole (Zeithaml, V. 1988). In the rural society which prevailed until the industrial revolution of the 19th century, packaging was as rudimentary as the living condit...Continue Reading »

    Item Type: Project Material |  70 pages |  2,685 engagements | 

  • 818. EFFECTS OF ENVIRONMENTAL FACTORS ON BUSINESS LOCATION.

    » EFFECTS OF ENVIRONMENTAL FACTORS ON BUSINESS LOCATION   (A CASE STUDY OF CADBURY NIGERIA PLC) CHAPER ONE INTRODUCTION   1.1      BACKGROUND OF THE STUDY Individuals have needs and business organizations exist to satisfy the needs andwants of the society. An appropriate method toward understanding form of businessownership will require the provision of conceptual frame work for the word BUSIN...Continue Reading »

    Item Type: Project Material |  61 pages |  0 engagements | 

  • 819. EFFECTS OF PHYSICAL DISTRIBUTION ON THE SALE OF CONSUMABLE PRODUCTS

    » (A STUDY OF UNILEVER NIG PLC)     CHAPTER ONE INTRODUCTION 1.1                   BACKGROUND TO THE STUDY In today’s market place, selling a product is sometimes easier than getting it to customers.  Companies have decided on the best way to store and move their product and services so that they are available to customer in the right assortment, at the right time and in the ri...Continue Reading »

    Item Type: Project Material |  64 pages |  1,989 engagements | 

  • 820. EFFECTS OF ENVIRONMENTAL FACTORS ON BUSINESS LOCATION

    »   (A CASE STUDY OF CADBURY NIGERIA PLC)       CHAPER ONE INTRODUCTION   1.1      BACKGROUND OF THE STUDY Individuals have needs and business organizations exist to satisfy the needs andwants of the society. An appropriate method toward understanding form of businessownership will require the provision of conceptual frame work for the word BUSINESS. BUSINESS in a capitalist economy can be ...Continue Reading »

    Item Type: Project Material |  61 pages |  3,007 engagements | 

  • 821. EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON PROFITABILITY AND CORPORATE IMAGE ...

    »   “A SURVEY OF SOME MANUFACTURING FIRMS IN NIGERIA”   CHAPTER ONE INTRODUCTION   1.1       BACGROUND TO THE STUDY All organizations exists in complex relationship with elements in their external environments. Corporate social performance is therefore an obligation of organization to act in ways that serve both its own interest and that of its many external public. These publics are con...Continue Reading »

    Item Type: Project Material |  55 pages |  1,892 engagements | 

  • 822. EFFECTS OF BRANDING ON PRODUCT IMAGE

    »   (A STUDY OF UNILEVER NIG PLC)   CHAPTER ONE INTRODUCTION   1.1     BACKGROUND TO THE STUDY It is paramount for an organization to promote an awareness of differences between the products and those of competitors.  Branding is one of the strategies of differentiating a product so that a company can compete in non price basis i.e. a company product should be differentiated from competitive...Continue Reading »

    Item Type: Project Material |  54 pages |  1,391 engagements | 

  • 823. EFFECTS OF BACKWARD INTEGRATION STRATEGY ON ORGANIZATIONAL PERFORMANCE

    » IN MANUFACTURING  INDUSTRY   (A CASE STUDY OF  NESTLE NIGERIA  PLC)   CHAPTER ONE 1.1      HISTORICAL BACKGROUND OF NESTLE NIGERIA PLC Nestle Nigeria plc is associated with the nestle group, the single largest food company in the world and it is known worldwide for its top quality products. Nestle Nigeria plc began simple trading in 1961 and has today grown into a leading manufacturing a...Continue Reading »

    Item Type: Project Material |  89 pages |  1,978 engagements | 

  • 824. EFFECTIVENESS OF STRATEGIC MARKETING AND MANAGEMENT ON THE SUSTENANCE OF GROWTH ...

    » (A CASE STUDY OF LAGOS STATE UNIVERSITY)   CHAPTER ONE INTRODUCTION   1.1 BACKGROUIND OF THE STUDY The implication of marketing is that even though “customer orientation (a derivative of marketing concept) has become a familiar slogan, with pride of place in the strategy statements of many organizations,” the god of actually implementing the customer orientation has continually been deceptiv...Continue Reading »

    Item Type: Project Material |  83 pages |  1,297 engagements | 

  • 825. EFFECTIVENESS OF TRADE EXHIBITIONAS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENT...

    » CHAPTER ONE INTRODUCTION 1.0   Background to the Study   The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain.   The first significant trade fair in Nigeria was held in 1960 to add glamour to Nigeria Independence Celebration, through...Continue Reading »

    Item Type: Project Material |  83 pages |  1,420 engagements | 


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