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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE EFFECTIVENESS OF ADVERTISING IN THE MARKETING OF CONSUMER ORIENTED PRODUCT

  »     CHAPTER ONE 1.0    INTRODUCTION The need to study this topic, the effectiveness of advertising in the marketing of consumer oriented product in Nigeria is very vital to identify the impact advertising has on sales volume, especially the sales volume of 7up bottling company Plc,a company in Nigeria which has a competitive market environment.           In the early 1960s the econom...Continue Reading »

  Item Type: Project Material |  65 pages |  5,007 engagements | 

• 2. IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR AND SALES VOLUME OF AN ORGA...

  »   CHAPTER ONE INTRODUCTION 1.1      Background of the study In recent years most adverts on television has a celebrity that projects the products or services by way of using the product and with this, has influence on the buyers and customers of these products and services and thus the sales volume of an organization. Basically, a celebrity is described as any famous and influential person ...Continue Reading »

  Item Type: Project Material |  65 pages |  7,280 engagements | 

• 3. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT DRINK...

  »   CHAPTER ONE INTRODUCTION         The beginning of the twentieth Century witnessed an outburst of advertising efforts the bottling companies. This outburst was necessitated by the desire to outsell the other in the consumer market, since soft drinks are competitive products. In order to maintain a stronghold of their various market segments, or even to widen an existing market, different...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 4. THE IMPACT OF FINANCIAL ACCOUNTING REPORT ON THE CORPORATE PERFORMANCE

  »   CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The impact of financial accounting reports on the corporate performance is becoming more apparent to users groups of financial statements. Accounting is not an exact science neither is business operations without some subjective and judgmental errors when it comes to reporting them. A financial report therefore is a document statement which infor...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 5. SMALL-SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS

  »   CHAPTER ONE INTRODUCTION        The dynamic role of small scale industries as engine of growth in developing countries has long been recognized. According to Ukeje (2004:108). It’s accelerative effect in achieving macro economic objectives such as full employment, income distribution development of local technology, as well as diffusion of management skills and stimulation of indigenou...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 6. PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT

  »   CHAPTER ONEINTRODUCTION:The product or watchword for marketing has to be associated to “innovation or die.This innovational attributes can become a philosophy compelling or almost parallel to that of the marketing concept (Stanton W.S 1981).Definitions1. Offering new improved products for present markets.2. A strategy of selling a new product to existing markets.3. A state of creating new pro...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 7. CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABIL...

  »     CHAPTER ONE INTRODUCTION         The topic of this research work is of course, customer services in the financial institutions, a step towards improving profitability (a case study of Union Bank Plc Oko). Woodruff (1997) defines profitability as the ability of an investment or a company to make a profit after costs. Overhead, etc. profit on the other hand, is the difference between t...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 8. CAUSES AND EFFECTS OF TAX EVASION AND AVOIDANCE ON THE COMPANY

  »   CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Tax is one o the main source of Government Revenue. It is a strong social and economic tool of the government in regulating the economy and maintaining health social like of the citizens. Tax can be defined as a compulsory payment by individual and companies to the state to enable her attain the National goals objectives. Tax is a non punitive bu...Continue Reading »

  Item Type: Project Material |  65 pages |  4,523 engagements | 

• 9. ADVERTISER'S PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE AND REASONS

  »   CHAPTER ONE INTRODUCTION 1.1  Background of Study An advertiser can be defined as a person, organization or company that places advertisements in order to target audience or customers. The entire business of a commercial organization or company starts with advertising. That is to say that the rise and fall of the profit of a company depends solely on the expenditure incurred by the advertiser....Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 10. MARKETING MANAGEMENT AS A REALISTIC APPROACH TOWARDS ORGANISATIONAL SUCCESS

  »    CHAPTER ONE 1.0    INTRODUCTION Marketing has been viewed from different standpoints as being vital for the attainment of individual or corporate objectives. Since marketing deals more with satisfaction and exchange. It therefore becomes very essential that such marketing activities be properly managed to realize any defined objectives set either by individual or any given organization. In...Continue Reading »

  Item Type: Project Material |  65 pages |  4,163 engagements | 

• 11. DIAGNOSING CORPORATE RESPONSES TO CONSUMERISM IN NIGERIA

  »     CHAPTER 1 INTRODUCTION BACKGROUND OF THE STUDY Several studies have been gaining attention in marketing as concepts and tools for understanding consumer’s behaviour and remedy required. This trend seems linked to the fact that offering more value to consumers has become an increasingly necessary part of overall marketing programmes. A societal emerging trend is the concept of consumerism. ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,587 engagements | 

• 12. DETERMINANTS OF TOURISM SERVICE MARKETING RESPONSIVENESS IN THE SOUTH-SOUTH GEOP...

  »   CHAPTER ONE INTRODUCTION 1.1       Background to the Study Tourism is currently the fastest growing sector of global economy. It is already the number one industry in many countries, in terms of foreign exchange earnings and job creation (Agene 2005). Tourism is at present the major export product for 83 percent of developing countries and main export of one third of them. In 2000 specifi...Continue Reading »

  Item Type: Project Material |  65 pages |  4,383 engagements | 

• 13. THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUC...

  »         ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how be...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 14. INFORMATION TECHNOLOGY AND CUSTOMER'S LOYALTY IN THE SERVICE INDUSTRY

  »     CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Information and Communication Technology has no doubt brought with it dramatic changes in the way businesses are conducted worldwide. In early 70’s, Smith had first noted that technological changes in form of new machines are invariably one of the three important causes of increasing incomes. Neither has this notion changed, especially in th...Continue Reading »

  Item Type: Project Material |  65 pages |  6,371 engagements | 

• 15. PRODUCT DIFFERENTIATION AS A COMPETITIVE TOOL IN THE MARKETING OF SOFT DRINK

  »       ABSTRACT   The topic of this research work is product differentiation as a competitive tool in the marketing of soft drinks (A case study of Limca Bottling Company). Chapter one focuses on the introductory aspect of this work e.g. problems of the topic, objectives of the research, and research hypothesis. The review of different writers’  opinion on this research work constitutes chap...Continue Reading »

  Item Type: Project Material |  65 pages |  5,160 engagements | 

• 16. TOURISM SITE CHARACTERISTICS AND TOURISTS RESPONSIVENESS IN CROSS RIVER STATE AN...

  »     CHAPTER ONE   INTRODUCTION   1.1       Background to the Study Tourism is currently the fastest growing sector of the global economy (Obot, 2003). It is already the number one industry in many countries, in terms of foreign exchange earnings and job creation (Agene, 2005). Tourism is at present the major export product for 83 percent of the developing countries and main export of one ...Continue Reading »

  Item Type: Project Material |  65 pages |  5,174 engagements | 

• 17. PRODUCT MARKETING A STRATEGIC STEP FOR LIBRARIES IN THE INFORMATION AGE

  » ABSTRACT   This project is on product marketing – A strategic step for libraries in the information age. The study aims at presenting product marketing as a strategic step that all types of libraries must take in order to remain relevant in the information age and also highlights some of these strategies which are already in used in Imo State library board, Owerri. In the course of the study, s...Continue Reading »

  Item Type: Project Material |  65 pages |  4,064 engagements | 

• 18. THE IMPACT OF SALES PROMOTION ON ORGANIZATIONAL PERFORMANCE

  »       ABSTRACT          The analysis of research on impact of sales promotion on organizational performance. (A case study of Nigeria bottling company (NBC plc, coca cola Onitsha plant. revealed that the study is relevant in that it seeks to identify the role sales promotion plays in the marketing strategies and achievement of organizational goals and objectives. And have tried to expos...Continue Reading »

  Item Type: Project Material |  65 pages |  9,846 engagements | 

• 19. THE EFFECT OF MARKETING RESEARCH IN PRODUCT PLANNING PROCESS

  »       ABSTRACT   This project work is designed to enlighten firms who have not yet understood this very well and those who are still ignorant of this fact that marketing research is inevitable in product planning process, if a firm will succeed, survive and grow in this competitive environment and in this era of marketing concept. This entire project is logically arranged in five chapters one ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,445 engagements | 

• 20. ASSESSMENT OF THE IMPACT OF MARKETING RESEARCH ON NEW PRODUCT DEVELOPMENT

  »       Abstract Due to the economic condition of Nigerian society, firms undertaking new product development are faced with an environment which is characterised by long lead times from basic research to industrial application, a commercialisation phase with short lead times and an increasingly accelerated rate of obsolescence under the global competition of the new product development process. ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,673 engagements | 

• 21. An Analysis of the Strategic Marketing Decision of Fish Products in Cross River ...

  » .   Project Abstract:  This research work will be limited to strategic marketing only and not on the marketing mix of fish production.  The analysis of marketing will also be restricted on the role of marketing, the fish product and sales of fish based on pricing, the technological decision and level of unions as an influence in distribution of fish in Cross River State only.The work also limit...Continue Reading »

  Item Type: Project Material |  56 pages |  4,336 engagements | 

• 22. An Examination of the Marketing Problems of Selected Small and Medium Scale Ente...

  » .   Project Abstract: Small and Medium Scale Enterprises (SMEs) as defined by the National Council of Industries (2009) refer to business enterprises whose total costs excluding land is not more than two hundred million naira (N200,000,000.00) only. Although, there exists no consensus among policy makers and scholars concerning the point at which a business firm is deemed to be small or medium. ...Continue Reading »

  Item Type: Project Material |  56 pages |  4,047 engagements | 

• 23. CONFLICT RESOLUTION STRATEGIES IN CHANNEL DISTRIBUTION MANAGEMENT: AN EXPLORATOR...

  » .   Project Abstract:  The study will provides an in depth knowledge on conflict resolution strategies and relationship quality of channel members as necessary foundation for achieving a successful distribution function of marketing. This is because distribution is one of the important marketing mix elements that propel time and place utility. However, where there are conflicts between channel m...Continue Reading »

  Item Type: Project Material |  57 pages |  4,253 engagements | 

• 24. Evaluation of the effect of export channel strategy on organization performance

  » : EPZ Calabar as a case study.   Project Abstract:  The study was on the effect of export channel strategy on organization performance in Nigeria.  It specifically focused on the management of organization in the Export Processing Zone (EPZ).  The top management staff members of these organization were studied to evaluate their perception and assessment on channel strategy usage, product chara...Continue Reading »

  Item Type: Project Material |  55 pages |  4,012 engagements | 

• 25. Impact of motivation on the performance of sales counselors: Airtel Nigeria as a...

  » .   Project Abstract:  The main focus of this study was to investigate The Impact of Motivation on the Performance of Sales Counselors in Airtel Nigeria Service Centre. Five null hypotheses were formulated to direct the study. Survey design was adopted where two sales teams out of the four sales teams operated by the Calabar Service Centre of Airtel were surveyed. A twenty four item questionnair...Continue Reading »

  Item Type: Project Material |  55 pages |  4,247 engagements |