» CHAPTER ONE INTRODUCTION 1.1 Background to the Study From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of’ any country is an integral part of t…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The heart of management in all level of responsibilities is the fundamental requirement of being able to communicate sales forecast have an effect in the dissemination of business information to the target market and gene…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION The need to study this topic, the effectiveness of advertising in the marketing of consumer oriented product in Nigeria is very vital to identify the impact advertising has on sales volume, especially the sales volume of 7up bottling company Plc,a company in …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study In recent years most adverts on television has a celebrity that projects the products or services by way of using the product and with this, has influence on the buyers and customers of these products and services and thus the sales …Continue Reading »
» CHAPTER ONE INTRODUCTION The beginning of the twentieth Century witnessed an outburst of advertising efforts the bottling companies. This outburst was necessitated by the desire to outsell the other in the consumer market, since soft drinks are competitive products. In order to ma…Continue Reading »
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The impact of financial accounting reports on the corporate performance is becoming more apparent to users groups of financial statements. Accounting is not an exact science neither is business operations without some subjective and judgmental erro…Continue Reading »
» CHAPTER ONE INTRODUCTION The dynamic role of small scale industries as engine of growth in developing countries has long been recognized. According to Ukeje (2004:108). It’s accelerative effect in achieving macro economic objectives such as full employment, income distribution dev…Continue Reading »
» CHAPTER ONEINTRODUCTION:The product or watchword for marketing has to be associated to “innovation or die.This innovational attributes can become a philosophy compelling or almost parallel to that of the marketing concept (Stanton W.S 1981).Definitions1. Offering new improved products for prese…Continue Reading »
» CHAPTER ONE INTRODUCTION The topic of this research work is of course, customer services in the financial institutions, a step towards improving profitability (a case study of Union Bank Plc Oko). Woodruff (1997) defines profitability as the ability of an investment or a compan…Continue Reading »
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Tax is one o the main source of Government Revenue. It is a strong social and economic tool of the government in regulating the economy and maintaining health social like of the citizens. Tax can be defined as a compulsory payment by individual and…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of Study An advertiser can be defined as a person, organization or company that places advertisements in order to target audience or customers. The entire business of a commercial organization or company starts with advertising. That is to say that the ri…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION Marketing has been viewed from different standpoints as being vital for the attainment of individual or corporate objectives. Since marketing deals more with satisfaction and exchange. It therefore becomes very essential that such marketing activities be prope…Continue Reading »
» CHAPTER 1 INTRODUCTION BACKGROUND OF THE STUDY Several studies have been gaining attention in marketing as concepts and tools for understanding consumer’s behaviour and remedy required. This trend seems linked to the fact that offering more value to consumers has become an increasingly neces…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Tourism is currently the fastest growing sector of global economy. It is already the number one industry in many countries, in terms of foreign exchange earnings and job creation (Agene 2005). Tourism is at present the major export …Continue Reading »
» ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to…Continue Reading »
» CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Information and Communication Technology has no doubt brought with it dramatic changes in the way businesses are conducted worldwide. In early 70’s, Smith had first noted that technological changes in form of new machines are invariably one of…Continue Reading »
» ABSTRACT The topic of this research work is product differentiation as a competitive tool in the marketing of soft drinks (A case study of Limca Bottling Company). Chapter one focuses on the introductory aspect of this work e.g. problems of the topic, objectives of the research, and rese…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Tourism is currently the fastest growing sector of the global economy (Obot, 2003). It is already the number one industry in many countries, in terms of foreign exchange earnings and job creation (Agene, 2005). Tourism is at…Continue Reading »
» ABSTRACT This project is on product marketing – A strategic step for libraries in the information age. The study aims at presenting product marketing as a strategic step that all types of libraries must take in order to remain relevant in the information age and also highlights some of these st…Continue Reading »
» ABSTRACT The analysis of research on impact of sales promotion on organizational performance. (A case study of Nigeria bottling company (NBC plc, coca cola Onitsha plant. revealed that the study is relevant in that it seeks to identify the role sales promotion plays in the …Continue Reading »
» ABSTRACT This project work is designed to enlighten firms who have not yet understood this very well and those who are still ignorant of this fact that marketing research is inevitable in product planning process, if a firm will succeed, survive and grow in this competitive environment a…Continue Reading »
» Abstract Due to the economic condition of Nigerian society, firms undertaking new product development are faced with an environment which is characterised by long lead times from basic research to industrial application, a commercialisation phase with short lead times and an increasingly ac…Continue Reading »
» . Project Abstract: This research work will be limited to strategic marketing only and not on the marketing mix of fish production. The analysis of marketing will also be restricted on the role of marketing, the fish product and sales of fish based on pricing, the technological decision and l…Continue Reading »
» . Project Abstract: Small and Medium Scale Enterprises (SMEs) as defined by the National Council of Industries (2009) refer to business enterprises whose total costs excluding land is not more than two hundred million naira (N200,000,000.00) only. Although, there exists no consensus among policy…Continue Reading »
» . Project Abstract: The study will provides an in depth knowledge on conflict resolution strategies and relationship quality of channel members as necessary foundation for achieving a successful distribution function of marketing. This is because distribution is one of the important marketing m…Continue Reading »
