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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. Marketing information services by educational institutions

  »   Project Abstract:  The primary purpose of marketing information services is to support teaching, learning and research in ways consistent with, and supportive of the institution’s mission and goals. In addition, information services should be sufficient in quality, depth, diversity, and currency to support the institutional curriculum. As a result of this, educational institutions informatio...Continue Reading »

  Item Type: Project Material |  55 pages |  4,150 engagements | 

• 2. Relevance of marketing communication on organization’s corporate strategic pla...

  » .   Project Abstract:  The study provides a frame work for the evaluation of the relevance of marketing communication on organizations corporate strategic planning. It provides an in depth knowledge of marketing communication to include information dissemination in the marketing department of an establishment. It will provides management on the essence of appreciating information from lower leve...Continue Reading »

  Item Type: Project Material |  55 pages |  4,384 engagements | 

• 3. THE IMPACT OF TOTAL QUALITY MARKETING ON PRODUCTIVITY OF A FIRM

  » (CASE STUDY G.T.B CALABAR).   Project Abstract:  The study empirically examined the Impact of Inflation on Historical Cost Convention in Financial Accounting Reporting.  The objectives were; to examine the effect of depreciation on inflation, to examine the impact of asset on inflation, to evaluate the effect of profitability on inflation and to evaluate the impact of earning per share on infla...Continue Reading »

  Item Type: Project Material |  55 pages |  4,161 engagements | 

• 4. MARKETING OF INDUSTRIAL PRODUCTS: A CASE STUDY OF SELECTED INDUSTRIAL PROJECT IN...

  » .   Project Abstract:  This research work is aimed at determining the level of marketing of industrial product in Cross River State. Data collected through questionnaire were analyzed. A sample of 200 respondents was analyzed and tested at 0.05 significant level using chi square (X2) test statistics. In this study, it was discovered thus marketing of industrial product play a very important role...Continue Reading »

  Item Type: Project Material |  55 pages |  4,274 engagements | 

• 5. Effect of point-of-purchase display material of sales and profitability of selec...

  » Effect of point of purchase display material of sales and profitability of selected retail outlet in Calabar: a case Study of Value mart and Divine Favour supermarket.   Project Abstract:  This study is an attempt to highlight the effect of point of purchase display material of sales and profitability of selected retail outlet in Calabar. The research is based on the use of primary and secondary...Continue Reading »

  Item Type: Project Material |  57 pages |  4,117 engagements | 

• 6. INFLUENCE OF PERSONALITY AND LIFESTYLE ON THE BUYING BEHAVIOR OF UNDERGRADUATE S...

  »   Project Abstract:  The study was on the influence of personality and lifestyle on the buying behavior of undergraduate students in universities in Nigeria. The study sought to determine the relationship between lifestyle and buying behavior and also the relationship between personality and buying behavior. Lifestyle was defined in terms of AIO dimension of activities, interests and opinion. Pe...Continue Reading »

  Item Type: Project Material |  57 pages |  6,109 engagements | 

• 7. Influence Of Product Information Awareness On Consumer Choice

  » .   Project Abstract:   The study examine product information awareness and consumer choice for selected malt drinks in Port Harcourt metropolis. The cross sectional survey design was adopted. A total of 40 copies of questionnaire were retrieved and analyzed using Spearman’s Rank correlation techniques. The statistical tool was used to test the eight (8) hypothesis. The results of our analysis...Continue Reading »

  Item Type: Project Material |  55 pages |  4,061 engagements | 

• 8. The Role Of Internet Marketing On The Growth Of Tourism In Nigeria

  »   ABSTRACT  This paper was aimed at investigating the role of internet marketing on the growth of tourism in Nigeria. This is because internet marketing is a channel of creating and promoting awareness in tourism. The broad objective of this study was to find out the importance or role of internet marketing strategies in creating awareness of tourism products and the extent of internet marketing...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 9. Relationship Marketing As A Strategy For Competitive Advantage A Study Of Select...

  »   Relationship Marketing As A Strategy For Competitive Advantage A Study Of Selected Banks  ABSTRACT The problem that triggered this study is the pace and intensity of competition in the banking industry in Anambra state. Nike Air Max 90 Honeycomb Dame The main objective of the study was to identify if there is an interlink between relationship marketing and competitive advantage in the bankin...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 10. The Effectiveness Of Public Relations In Service Industries.

  »     ABSTRACT The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu State University of Sciences and Technology (ESUT), Enugu. To guide this study, three hypotheses were formulated. A review of related literature was done to expose the research, to which has already been done to ensure solid conclusion for the study. A struct...Continue Reading »

  Item Type: Project Material |  56 pages |  0 engagements | 

• 11. An Evaluation Of The Effects Of Relationships Marketing In Achieving Competitive...

  » An Evaluation Of The Effects Of Relationships Marketing In Achieving Competitive Advantage In Commercial Banks.     ABSTRACT This research question has been to examine the influence of relationship marketing in achieving competitive advantage in commr4cial banks. United bank for Africa (UBA) is the case study. The common view of the researcher is to prove that relationship marketing is necessary...Continue Reading »

  Item Type: Project Material |  56 pages |  7,992 engagements | 

• 12. MARKETING TECHNICAL SALES PEOPLE, FOR HIGHER PRODUCTIVITY.

  » MARKETING TECHNICAL SALES PEOPLE, FOR HIGHER PRODUCTIVITY (A CASE STUDY OF EMENIT NIGERIA PLC.)           ABSTRACT           A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession.  The need for employers of labour to inference in and motivate the workers fo...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements | 

• 13. PACKAGING AS A PROMO TOOL IN THE MARKETING OF BEAUTY CARE PRODUCTS

  » . (A CASE STUDY OF PETALS ENUGU)   PROJECT WILL BE READY IN THREE WORKING DAYS.          ...Continue Reading »

  Item Type: Project Material |  55 pages |  4,932 engagements | 

• 14. PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES IN ENUGU

  » (A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY).             ABSTRACT           This work was on the Promotional Strategies for the marketing of \educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology                                                   TABLE OF CONTENT   Ti...Continue Reading »

  Item Type: Project Material |  55 pages |  4,519 engagements | 

• 15. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENU...

  »  (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)             ABSTRACT             The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. ·                    To determine how advertising has aff...Continue Reading »

  Item Type: Project Material |  56 pages |  5,336 engagements | 

• 16. THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED BY AGRO- ALLIED INDUSTRIES ...

  » THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED BY AGRO ALLIED INDUSTRIES IN NIGERIA. (A CASE STUDY OF OLYMPIC MAIZE MILLING AGRO ALLIED INDUSTRIES LIMITED AWKA)           ABS TRACT This research work traced the effectiveness of  promotional strategies employed by  Agro allied Industries in Nigeria in the promotion of their products like meshing,  casavita, yam flour, maize flour,...Continue Reading »

  Item Type: Project Material |  56 pages |  0 engagements | 

• 17. THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE .

  » THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES (A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU).     PROJECT WILL BE READY IN  THREE WORKING DAYS.    ...Continue Reading »

  Item Type: Project Material |  56 pages |  4,709 engagements | 

• 18. THE IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE IN ENUGU METROPOLIS

  » (A CASE STUDY OF AIRTEL)           ABSTRACT This study is intended to find out the impact of Advertising on the sales of mobile phone in Enugu metropolis. This include investigating whether Advertisement help’s in the sales of mobile phone and also know whether advertising is necessary in making telephone user to be aware of telecommunication services, in terms of moral, ethnics and norms i...Continue Reading »

  Item Type: Project Material |  56 pages |  6,762 engagements | 

• 19. THE IMPACT OF ADVERTISING ON SALE OF MOBILE PHONE IN ENUGU METROPOLIS

  »           TABLE OF CONTENTS Title page                                                                                ii Certification                                                                                      iii Dedic...Continue Reading »

  Item Type: Project Material |  55 pages |  4,596 engagements | 

• 20. THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES.

  » (A CASE STUDY OF GARRIKI MARKET, ENUGU SOUTH LOCAL GOVERNMENT ENUGU STATE).         ABSTRACT           This project work examine the “impact of transportation cost on customer goods retail process”.         The population addressed were the wholesaler each was drawn. Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkua...Continue Reading »

  Item Type: Project Material |  44 pages |  0 engagements | 

• 21. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE

  »         ABSTRACT             This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes.  The study made use of primary and secondary data primary data was sourced from questionnaire and oral interview while secondary data came from textbooks, magazines, newspapers and journals.  ...Continue Reading »

  Item Type: Project Material |  45 pages |  4,645 engagements | 

• 22. THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES.

  » (A CASE STUDY OF SELECTED LAUNDRY AND DRY CLEANING FIRMS IN ENUGU METROPOLIS)           ABSTRACT   The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry.  The laundry and dry cleaning firms in Nigeria are expected to be marketing oriented especially in current times when co...Continue Reading »

  Item Type: Project Material |  43 pages |  0 engagements | 

• 23. THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE:

  » A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA       TABLE OF CONTENT   Title page Approval page Dedication Acknowledgement Preface Table of Contents   CHAPTER ONE:         INTRODUCTION Background to the study Statement of problem Working Definition Objective of the study Definition of terms Significance of the study Limitation of the study   CHAPTER TWO:        REVIEW OF...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 24. TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE.

  » (A case study of Emily Millionaire Enugu.           TABLE OF CONTENTS Title page                                                                                ii Approval page                                                                     �...Continue Reading »

  Item Type: Project Material |  45 pages |  0 engagements | 

• 25. THE IMPACT OF MODERN PACKAGING ON PRODUCT SALES

  » IN COSMETICS INDUSTRY (A CASE STUDY OF P.Z INDUSTRY PLC)            ABSTRACT This project work was designed to study the impact of modern packaging on product sales in the cosmetics industry. It is the aim of this research work to find out if product packaging (modern) increases sales or not. This research work have five chapters. Chapter one contains the general discussion to state the prob...Continue Reading »

  Item Type: Project Material |  66 pages |  5,276 engagements |