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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE

  »         ABSTRACT             This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes.  The study made use of primary and secondary data primary data was sourced from questionnaire and oral interview while secondary data came from textbooks, magazines, newspapers and journals.  ...Continue Reading »

  Item Type: Project Material |  45 pages |  3,947 engagements | 

• 2. THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES.

  » (A CASE STUDY OF SELECTED LAUNDRY AND DRY CLEANING FIRMS IN ENUGU METROPOLIS)           ABSTRACT   The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry.  The laundry and dry cleaning firms in Nigeria are expected to be marketing oriented especially in current times when co...Continue Reading »

  Item Type: Project Material |  43 pages |  0 engagements | 

• 3. THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE:

  » A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA       TABLE OF CONTENT   Title page Approval page Dedication Acknowledgement Preface Table of Contents   CHAPTER ONE:         INTRODUCTION Background to the study Statement of problem Working Definition Objective of the study Definition of terms Significance of the study Limitation of the study   CHAPTER TWO:        REVIEW OF...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 4. TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE.

  » (A case study of Emily Millionaire Enugu.           TABLE OF CONTENTS Title page                                                                                ii Approval page                                                                     �...Continue Reading »

  Item Type: Project Material |  45 pages |  0 engagements | 

• 5. THE IMPACT OF MODERN PACKAGING ON PRODUCT SALES

  » IN COSMETICS INDUSTRY (A CASE STUDY OF P.Z INDUSTRY PLC)            ABSTRACT This project work was designed to study the impact of modern packaging on product sales in the cosmetics industry. It is the aim of this research work to find out if product packaging (modern) increases sales or not. This research work have five chapters. Chapter one contains the general discussion to state the prob...Continue Reading »

  Item Type: Project Material |  66 pages |  4,533 engagements | 

• 6. THE PROBLEM AND PROSPECTS OF MARKETING AUTOMAINTENANCE

  » SERVICE IN ENUGU METROPOLIS           TABLE OF CONTENTS Title page Approval page Dedication Acknowledgement Abstract Table of contents                       CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY Many people have myopic ideas about marketing, they misconceive ideas a strategy which applies only to management accounting and distribution trades. Some take it ...Continue Reading »

  Item Type: Project Material |  55 pages |  3,672 engagements | 

• 7. ADVERTISING AND SALES OF BEVERAGES IN ENUGU URBAN

  » (A CASE STUDY OF BOURNVITA PRODUCT MADE BY CADBURY NIG. PLC)     ABSTRACT   This study is designed to evaluate impact of advertising strategies of beverages industry with special reference to Cadbury Nig. Plc. From the research, we want to find out whether advertisement is an important tool in marketing activities of beverages. The general objective of the study is to determine whether adverti...Continue Reading »

  Item Type: Project Material |  56 pages |  3,954 engagements | 

• 8. ASSESSMENT OF THE PRACTISE OF MARKETING CONCEPT IN BANKING INDUSTRIES IN NIGERIA...

  »  (A CASE STUDY OF AFRIBANK NIG. PLC, ENUGU)             ABSTRACT   The purpose of this study is to find out the extent to which the banking industry practise marketing concept bearing in mind the poor quality of services rendered in our banks. In order to achieve a good result, the researcher decided to split the five distinct chapters, each with different objectives. Respondents were sele...Continue Reading »

  Item Type: Project Material |  56 pages |  0 engagements | 

• 9. EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS IN ENUGU STATE.

  » (A CASE STUDY OF ALPHA POULTRY EMENE IN ENUGU STATE)           ABSTRACT   This research work “EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS” in Enugu State using poultry farms in Ujodo Local Government Are is a study that is crucial for the improvement of poultry establishment in Ujodo Local Government as well as its effective and efficiency marketing.           The res...Continue Reading »

  Item Type: Project Material |  45 pages |  6,625 engagements | 

• 10. PROBLEMS OF BRAND PREFERENCE AMONGST USERS OF SKIN CARE PRODUCTS IN ENUGU METROP...

  » PROBLEMS OF BRAND PREFERENCE AMONGST USERS OF SKIN CARE PRODUCTS IN ENUGU METROPOLIS     project will be ready in three days...Continue Reading »

  Item Type: Project Material |  45 pages |  3,580 engagements | 

• 11. MANAGING THE CHANNEL SYSTEM IN PETROLEUM PRODUCT MARKETING.

  »   MANAGING THE CHANNEL SYSTEM IN PETROLEUM PRODUCT MARKETING IN ENUGU  STATE.           ABSTRACT This research set out to study the management of channel system in Petroleum products marketing industry in Enugu state of Nigeria and specifically inquired into the major causes, of incessant petroleum products scarcity always witnessed in the state.  The study also looked into various benef...Continue Reading »

  Item Type: Project Material |  76 pages |  4,409 engagements | 

• 12. PROBLEM ASSOCIATED WITH GENERAL ACCIDENT CLAIMS IN NIGERIA

  » (A STUDY OF SOME SLEECTED INSURNACE COMPANIES)     TABLE OF CONTENTS   Title page                                                             i Dedication                                                            ii Acknowledgement                      ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,182 engagements | 

• 13. Marketing Research As A Tool For Increased Profitability In Service Industry

  »      (A Case Study Of Nicon Insurance Company Plc)   ABSTRACT           This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study.           Marketing research can be seen as the application of the scientific method of inquiry in helping marketers to better understand and defi...Continue Reading »

  Item Type: Project Material |  65 pages |  5,869 engagements | 

• 14. The Effectiveness Of Public Relations Practice In The Oil Sector

  »     The Effectiveness Of Public Relations Practice In The Oil Sector (A Case Study Of African Petroleum Plc Port harcourt). Abstract African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, c...Continue Reading »

  Item Type: Project Material |  65 pages |  5,161 engagements | 

• 15. The Impact Of Physical Distribution Channels In Marketing Of Agricultural Produ...

  »     (A Case Study Of Perishable Agricultural Produce In Boki L.g.a Of Cross River State   ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources...Continue Reading »

  Item Type: Project Material |  65 pages |  6,270 engagements | 

• 16. Advertisers Preferences Of Media Channel Problems, Choice, And Reasons

  »     (A Comparative Study Of Daily Sun Newspaper And Newswatch Magazine)   ABSTRACT This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is di...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 17. An Overview Of Importance Of Enrichment In Food Processing

  »     An Overview Of Importance Of Enrichment In Food Processing   ABSTRACT This seminar looked at the benefits of food enrichment in food processing. Various enrichment items like vitamin A, Iron and Iodine were discussed. These will help add to the nutrients, which were absent or removed during food processing. This work also looked at the fortifying agents in salt (iodine and iron) milk and ma...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 18. Customer Services In Financial Institutions, A Step Towards Improving Profita...

  »       Customer Services In Financial Institutions, A Step Towards Improving Profitability (A Case Study Of Union Bank Plc, Oko) ABSTRACT DUE TO THE IMPORTANCE OF CUSTOMERS SERVICE IN THE BUSINESS WORLD. MANY PRIVILEGED ORGANIZATIONS MOST ESPECIALLY THE FINANCIAL INSTITUTIONS ARE NOW DEPENDING STRONGLY ON IT TO ENHANCE OR IMPROVE THEIR PROFITABILITY. IDEAS AND OPINIONS WERE RECEIVED FROM STAFF A...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 19. Management Of Life Assurance Fund In Nigeria Insurance Industry

  »     (A Case Study Of Union Assurance Limited)   ABSTRACT It is common to see report of business falling than business succeeding almost always, the failure or success of a business can be attributed to its management. When a business is mismanaged, it will lead to liquidation, the company will not meet their solvency margin thereby running away from their obligation as to settle claims which in...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 20. Small-scale Industries Development

  »       Small scale Industries Development In Anambra State: Problems And Prospects (A Case Study Of Awka And Nnewi Industrial Areas) ABSTRACT THIS RESEARCH IS AIMED AT SMALL SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS. SMALL SCALE INDUSTRIES ARE THOSE INDUSTRIES THAT ARE PRIVATELY OWNED BY ITS OWNERS IN A PURELY PERSONALIZED WAY WITHOUT A FORMALIZED MANAGEMENT STRUCTUR...Continue Reading »

  Item Type: Project Material |  65 pages |  7,321 engagements | 

• 21. The Impact Of Financial Accounting Report On The Corporate Performance

  »       The Impact Of Financial Accounting Report On The Corporate Performance (A Case Study Of Nigeria Breweries Plc)   ABSTRACT The research work “The Impact of Financial Accounting Report on the Corporate Performance”, basically aims at how financial accounting reports has helped in advancing the objectives of corporate organizations. In the process, it investigated the effect financial a...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 22. The Impact Of Television Advertising On Consumer Brand Preference For Soft Drin...

  »     (A Case Study Of 7up Bottling Company Nig. Plc, 9th Mile Corner Enugu)   ABSTRACT THIS RESEARCH WORK IS DESIGNED TO EXAMINE THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT DRINK IN A COMPETITIVE MARKET, WITH PARTICULAR REFERENCE TO 7UP BOTTLING COMPANY NIG. PLC, 9TH MILE CORNER, ENUGU. FOR THE PURPOSE OF CLARITY, THIS PROJECT HAS BEEN DIVIDED INTO FIVE CHAPTERS A...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 23. AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING

  » IN ENUGU METROPOLIS     ABSTRACT           This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs. The study also examined the extent to which classified advertising achieves advertisement obje...Continue Reading »

  Item Type: Project Material |  65 pages |  3,708 engagements | 

• 24. CONSUMER PERCEPTION OF PRODUCT SALES PROMOTION

  » (A SURVEY OF CONSUMERS IN ENUGU METROPOLIS)     ABSTRACT This study focused on the consumer perception of product sales promotion in Enugu metropolis the need for this study is to know whether sales promotion actually creates awareness for product. The following objectives one being set up by the research. 1)          To determine whether sales promotion affects consumers perception of...Continue Reading »

  Item Type: Project Material |  65 pages |  5,101 engagements | 

• 25. CONSUMER PREFERENCE ON TOOTHPASTE BRANDS

  » IN ENUGU METROPOLIS     ABSTRACT           This study on the consumer preference for toothpaste brands in Enugu metropolis Enugu state is intended to closely understand how consumers make their brand choice.           The objective of the study is as follows: to find out the major factors that influence consumers preference of toothpaste brands.           To identif...Continue Reading »

  Item Type: Project Material |  65 pages |  9,059 engagements |