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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

Showing 851–875 of 1,145 project materials

851. THE EFFECTIVENESS OF MARKETING COMMUNICATION MIX IN CREATING AWARENESS OF A BRAND

Β» (A CASE STUDY OF UNILEVER PLC) ABSTRACT This project is on the β€œeffectiveness of marketing communication mix in creating awareness of a brand” (using Unilever Nigeria Plc as a case study. The main objective of this study is to find out the effectiveness of marketing communication in increasing the s…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

852. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS

Β» (A CASE STUDY OF ANAMBRA MOTOR MANUFACTURING COMPANY ANAMMCO) ABSTRACT This study focus on the effectiveness of personal selling in the marketing capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufactu…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

853. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF COSMETICS

Β» (A CASE STUDY OF BIANCA COSMETICS ENUGU) ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

854. THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION IN NIGERIAN BOTTLING COMPANY

Β» (A CASE STUDY OF COCA COLA, ENUGU) ABSTRACT This research work is mainly on the effectiveness of physical distribution in Nigeria Bottling Company (NBC) (A case study of Coca cola). The essential objectives of this study is to determine the physical distribution activities of Nigeria Bottling Compan…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

855. THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION OF CHARIS SATCHET WATER

Β» IN ENUGU METROPOLIS (A CASE STUDY OF EJ COLLINCE COMPANY) ABSTRACT This research work is mainly on effectiveness of physical distribution of Chris sachet Water in Enugu metropolis. The data needed for this study was collected from employees, consumers of Charis sachet water. The objective is to find…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

856. THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED BY AGRO- ALLIED INDUSTRIES IN NIGERIA

Β» THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED BY AGRO ALLIED INDUSTRIES IN NIGERIA (A CASE STUDY OF OLYMPIC MAIZE MILLING AGRO ALLIED INDUSTRIES LIMITED AWKA) This research work traced the effectiveness of promotional strategies employed by Agro allied Industries in Nigeria in the promotion o…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

857. THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES

Β» IN ENUGU METROPOLIS (A CASE STUDY OF ZODIAC HOTEL LTD) ABSTRACT This research was carried to find out the β€œimpact of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find out the advertising strategies employed by the organiza…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

859. THE IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE

Β» IN ENUGU METROPOLIS (A CASE STUDY OF AIRTEL) ABSTRACT This study is intended to find out the impact of Advertising on the sales of mobile phone in Enugu metropolis. This include investigating whether Advertisement help’s in the sales of mobile phone and also know whether advertising is necessary in…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

860. THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM

Β» IN ENUGU STATE ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Resear…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

861. THE IMPACT OF MARKETING LOGISTICS ON CORPORATE PROFITABILITY IN THE BREWERY INDUSTRY

Β» (A CASE STUDY OF NIGERIA BREWERY PLC ENUGU) ABSTRACT The study as the impacts of marketing logistics on the corporate profitability in the industry a ( case study of NBPLC,ENUGU IC) was carried out with the following objectives: To determine if consumers are satisfied with the marketing logistics st…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

862. THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES

Β» IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study among other…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

863. THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDENMORN PRODUCTS IN ENUGU METROPOLIS

Β» ABSTRACT Banks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks. This study attempts to highlight those key factors that different banks managements will consider in their choice of branch locations and…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

864. THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM. SERVICE IN ENUGU METROPOLIS

Β» (A CASE STUDY OF MINT PLC) ABSTRACT This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to. Find out how effective the advertising strategy of MTN, GSM is and h…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

865. THE IMPACTS OF ADVERTISING ON THE MARKETING OF HOTELSERVICES IN ENUGU METROPOLIS

Β» THE IMPACTS OF ADVERTISING ON THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF MAC DAVOS HOTEL) ABSTRACT This study is intended to find out the impact of Advertising on the Marketing of hotel services in Enugu metropolis. This include investigation whether Advertisement helps hot…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

866. THE MARKETING PROBLEM PROSPECTS OF THE FIVE STAR HOTELS IN ENUGU METROPOLIS

Β» (A CASE STUDY OF NIKE REPORT HOTEL ENUGU) TABLE OF CONTENT TITLE PAGE II APPROVAL PAGE III DEDICATION IV CHAPTER ONE INTRODUCTION 1 <p class="MsoNormal" style="font family: 'lucida grande', tahoma, verdana, arial, sans serif; font size: small; text align: justify; margin left: 0.5in; tex…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

867. THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA

Β» (A CASE STUDY OF NNPC NIGERIA) ABSTRACT The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems in the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers. Data on this i…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

868. THE ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGERIA

Β» (A CASE STUDY OF ENUGU ZONAL OFFICE) ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

869. THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUME OF COMPANIES

Β» (A CASE STUDY OF NBL) ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used th…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

870. THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY

Β» THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY (A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS) ABSTRACT This research work tilled β€œ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

872. THE ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF TERTIARY INSTITUTIONS IN ENUGU METROPOLIS

Β» Marketing Department (A CASE STUDY OF IMT ENUGU) ABSTRACT The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu. The objective of this study is to appraise the public relations activitie…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

875. THE BASES FOR MARKET SEGMENTATION IN A SERVICE ORGANIZATION IN ENUGU METROPOLIS

Β» (A CASE STUDY OF ETISALAT NIGERIA LIMITED) ABSTRACT Today in the global market environment, there are many buyers, these buyers differ in one or more variable. Thus, the differences may include the wants, purchasing power, geographical location, buying attitudes, any of these variables stand as a ba…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

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