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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

Showing 826–850 of 1,145 project materials

826. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON-DURABLE CONSUMER PRODUCT

Β» EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON DURABLE CONSUMER PRODUCT (A CASE STUDY OF ALWAYS SANITARY TOWEL A PRODUCT OF PROCTER AND GAMBLE IN ENUGU METROPOLIS) ABSTRACT This research project is very critical study for procter and gamble Nigeria Plc, the study was motivated by the…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

827. EFFECTIVE PRODUCT PLANNING AND DEVELOPMENT STRATEGIES FOR ACHIEVING INCREASED MARKET SHARE

Β» (A CASE STUDY OF PATTERSON ZOCHNIS (PZ) PLC ABIA STATE) ABSTRACT This research is intended to generally appraise how effective product planning and development in the manufacturing sector as strategies for achieving increased market share with particular reference to PZ Nigerian Plc Aba Abia State.…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

828. EFFECTIVE SOLID WASTE MANAGEMENT AS A BOOSTER TO NIGERIA ECONOMY

Β» ABSTRACT This study was conducted to assess the effective solid waste management as a booster to Nigeria economy. The researcher using the questionnaire method collected first hand information from the management and staff of the company in question. Interviews were also granted to some selected man…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

829. IMPACT OF MARKETING RESEARCH IN A SMALL SCALE COMPANY

Β» (A CASE STUDY OF JUHEL PHARMACEUTICALS ENUGU) ABSTRACT The research on the role of marketing in improving a company’s performance. In order to carryout the work effectively some of the following objective were formulated. Β· To know whether Juhel Pharmaceuticals conducts marketing research. Β· To dete…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

830. IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY

Β» (A CASE STUDY OF SEVEN UP BOTTLING COMPANY PLC, ENUGU) ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7 up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both al…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

831. IMPROVING CUSTOMER SERVICES LEVELS IN SERVICES INDUSTRIES, THROUGH THE APPLICATION OF THE MARKETING CONCEPT

Β» (A CASE STUDY OF IBETO PHOTOGRAPHIC COLOUR LABORATORY ENUGU) ABSTRACT The Nigerian economy is filled with different kinds of services providing industries, ramping from the large ones like banks to very small ones such as hair saloon services. The deepering economic problems in the country has made…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

832. MARKETING OF CHURCH SERVICES

Β» (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS) ABSTRACT Marketing of Church Services are established to deliver services to the people of God. Are these services made to satisfy the congregation, themselves or the priest? The researcher observed that the marketing of church services have some…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

833. MARKETING OF COMMUNICATION SERVICES

Β» (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU) ABSTRACT This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu. The data needed for this study was collected from the empl…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

834. MARKETING OF FAMILY PLANNING SERVICES

Β» IN ENUGU URBAN ABSTRACT This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study. Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as we…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

835. MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS PHARMACULTICAL MANUFACTURING COMPANIES IN NIGERIA

Β» MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACULTICAL MANUFACTURING COMPANIES IN NIGERIA (A CASE STUDY OF ENCRISTO PHARMACULTICAL INDUSTRIES NIGERIA LIMITED, ENUGU) ABSTRACT This work was on the marketing problems of small scale indigenous pharmaceutical manufacturing company in Nigeria (a cas…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

836. PRICING OF AGRICULTURAL PRODUCTS

Β» (A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS) ABSTRACT This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some of the following objectives were set out. To find out the problems associated with…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

837. PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES

Β» IN ENUGU (A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY). ABSTRACT This work was on the Promotional Strategies for the marketing of \educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology <span style="user select: text !impor…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

838. PUBLIC RELATION ACTIVITIES IN TERTAIRY INSTITUTIONS

Β» PUBLIC RELATION ACTIVITIES IN TERTAIRY INSTITUTIONS IN ENUGU STATE (A CAST STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY ENUGU STATE (ESUT) ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular inte…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

839. PUBLIC RELATIONS POLICY IMPLEMENTATION AND AUDIENCE PERCEPTION OF GOVERNMENT PARASTATALS

Β» PUBLIC RELATIONS POLICY IMPLEMENTATION AND AUDIENCE PERCEPTION OF GOVERNMENT PARASTATALS (A CASE STUDY OF NIGERIAN RAILWAY) ABSTRACT This project is design to cover a reverse side of public relations policy implementation and audience perception of government parastatals using Nigerian Railway corpo…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

840. THE APPLICATION OF MARKETING RESEARCH IN NEW PRODUCT PLANNING AND DEVELOPMENT

Β» ABSTRACT The research was based on the application of marketing research in new product planning and development the essence of the research was to find out the efficiency and effectiveness of the application of marketing research in new product planning and development. The major objectives of this…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

841. THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN PRODUCTS

Β» THE ATTITUDE OF NIGERIANS TOWARDS MADE IN NIGERIAN PRODUCTS (A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE) ABSTRACT This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems involved in this study was that the shoe industry does not see…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

842. THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION PRODUCTS

Β» IN ANAMBRA STATE (A CASE STUDY OF ONITSHA METROPOLIS ) ABSTRACT This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis). The researcher study was conducted in Anambra State usjing…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

843. THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS

Β» ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new products in the market and the perce…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

845. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS

Β» IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT The research work titled β€œThe Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. Β· T…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

846. THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE

Β» (A CASE STUDY OF SELECTED TEXTBOOK PUBLISHING COMPANIES IN OWERRI) ABSTRACT This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in Selected Textbook Publishing firms in Owerri. The study seeks to find out how market segmentation and product position…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

847. THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY

Β» (A CASE STUDY OF EMENITE COMPANY ENUGU) ABSTRACT The topic treated in this project is β€œThe Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot claim to have treated all the aspects of the literature co…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

848. THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA-COLA BRAND OF SOFT DRINKS

Β» THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA COLA BRAND OF SOFT DRINKS IN ENUGU URBAN ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca cola soft drinks that are available in retail outlets in Enugu urban, was used on this s…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

849. THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC

Β» IN ENUGU STATE ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal ora…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

850. THE EFFECTIVENESS OF CONSUMER SERVICE DELIVERY IN THE FAST FOOD INDUSTRY

Β» (A CASE STUDY OF MR. BIGG’S ENUGU METROPOLIS) ABSTRACT This study focused on the β€œEffectiveness of Consumer service delivery in the Fast Food Industry a case study of Mr. Biggs in Enugu metropolis. In order to carry out the work, some of these objectives were stated: To determine the relationship be…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 65 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

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