» EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON DURABLE CONSUMER PRODUCT (A CASE STUDY OF ALWAYS SANITARY TOWEL A PRODUCT OF PROCTER AND GAMBLE IN ENUGU METROPOLIS) ABSTRACT This research project is very critical study for procter and gamble Nigeria Plc, the study was motivated…Continue Reading »
» (A CASE STUDY OF PATTERSON ZOCHNIS (PZ) PLC ABIA STATE) ABSTRACT This research is intended to generally appraise how effective product planning and development in the manufacturing sector as strategies for achieving increased market share with particular reference to PZ Nigerian Plc Aba Abia S…Continue Reading »
» ABSTRACT This study was conducted to assess the effective solid waste management as a booster to Nigeria economy. The researcher using the questionnaire method collected first hand information from the management and staff of the company in question. …Continue Reading »
» (A CASE STUDY OF SEVEN UP BOTTLING COMPANY PLC, ENUGU) ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7 up bottling company Plc reemerged in the …Continue Reading »
» (A CASE STUDY OF IBETO PHOTOGRAPHIC COLOUR LABORATORY ENUGU) ABSTRACT The Nigerian economy is filled with different kinds of services providing industries, ramping from the large ones like banks to very small ones such as hair saloon services. The deepering economic …Continue Reading »
» (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU) ABSTRACT This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu. The data needed for this study …Continue Reading »
» IN ENUGU URBAN ABSTRACT This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study. Family planning is the process of determining the number, three and spacing of childbirth in order to p…Continue Reading »
» MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACULTICAL MANUFACTURING COMPANIES IN NIGERIA (A CASE STUDY OF ENCRISTO PHARMACULTICAL INDUSTRIES NIGERIA LIMITED, ENUGU) ABSTRACT This work was on the marketing problems of small scale indigenous pharmaceutical manufacturing …Continue Reading »
» (A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS) ABSTRACT This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some of the following objectives were set…Continue Reading »
» IN ENUGU (A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY). ABSTRACT This work was on the Promotional Strategies for the marketing of \educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology …Continue Reading »
» PUBLIC RELATION ACTIVITIES IN TERTAIRY INSTITUTIONS IN ENUGU STATE (A CAST STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY ENUGU STATE (ESUT) ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu met…Continue Reading »
» PUBLIC RELATIONS POLICY IMPLEMENTATION AND AUDIENCE PERCEPTION OF GOVERNMENT PARASTATALS (A CASE STUDY OF NIGERIAN RAILWAY) ABSTRACT This project is design to cover a reverse side of public relations policy implementation and audience perception of government parastatals…Continue Reading »
» ABSTRACT The research was based on the application of marketing research in new product planning and development the essence of the research was to find out the efficiency and effectiveness of the application of marketing research in new product planning and development. The major objectives o…Continue Reading »
» THE ATTITUDE OF NIGERIANS TOWARDS MADE IN NIGERIAN PRODUCTS (A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE) ABSTRACT This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems involved in this st…Continue Reading »
» IN ANAMBRA STATE (A CASE STUDY OF ONITSHA METROPOLIS) ABSTRACT This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis). The research…Continue Reading »
» ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new product…Continue Reading »
» (A CASE STUDY OF NDOKWA WEST L.G.A IN DELTA STATE) TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Table of contents CHAPTER ONE Introduction Background of the study Statement of the problem Objectiv…Continue Reading »
» IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, …Continue Reading »
» (A CASE STUDY OF SELECTED TEXTBOOK PUBLISHING COMPANIES IN OWERRI) ABSTRACT This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in Selected Textbook Publishing firms in Owerri. The study seeks to find…Continue Reading »
» (A CASE STUDY OF EMENITE COMPANY ENUGU) ABSTRACT The topic treated in this project is “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot …Continue Reading »
» THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA COLA BRAND OF SOFT DRINKS IN ENUGU URBAN ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca cola soft drinks that are available in retail outlets in Enugu urban, was used …Continue Reading »
» IN ENUGU STATE ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnair…Continue Reading »
» (A CASE STUDY OF MR. BIGG’S ENUGU METROPOLIS) ABSTRACT This study focused on the “Effectiveness of Consumer service delivery in the Fast Food Industry a case study of Mr. Biggs in Enugu metropolis. In order to carry out the work, some of these …Continue Reading »
