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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. EFFECTIVE PRICING AN ESSENTIAL FACTOR IN THE PROMOTION OF SALES

  » ABSTRACT The proposed research topic is summarized as follows: Firstly, it is aimed at establishing a coherent and comprehensive definition of pricing, by carefully identifying the parameters. That determines pricing. These parameters profit expectation, market value of the production and government but a few.Also the research work intends to establish the similarities and differences critically a...Continue Reading »

  Item Type: Project Material |  65 pages |  3,628 engagements | 

• 2. DISTRIBUTION CHANNEL STRATEGIES FOR BREAD

  » CHAPTER ONE INTRODUCTIONBACKGROUND OF THE STUDYAs the economy advances, there is a restaurant widening of the gap between producers and consumers, the increase in output of goods and services necessitates. The development of channel of distribution they provide time, place and convenience utility for the goals and services provided.In the view of Adirika, Ebue and Nnolin (2001) distribution is dem...Continue Reading »

  Item Type: Project Material |  65 pages |  8,935 engagements | 

• 3. MARKETING OF CHURCH SERVICE

  » ABSTRACT Marketing of church services are established to deliver services to the people of God. Are these services made to satisfy the congregation themselves or the priests.The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language, concentration from the audience, noise etc and the resea...Continue Reading »

  Item Type: Project Material |  65 pages |  4,331 engagements | 

• 4. EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING

  » ABSTRACT This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis. (A Case Study of Executive Airline Services) was carried out with some of the following objectives: To find out if the customers are satisfied with the quality and availability of EAS. To determine whether airline users are satisfied with the fare charged by executive airline services. ...Continue Reading »

  Item Type: Project Material |  65 pages |  3,396 engagements | 

• 5. IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES

  » ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Although All States Trust Bank plc maintains a corporate affairs department th...Continue Reading »

  Item Type: Project Material |  65 pages |  4,117 engagements | 

• 6. MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPAN...

  » ABSTRACT This work was on the marketing problems of small scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu).The researcher setout with the following objectives.To find out if quality of products is a problem to Encristo Pharmaceutical Industry.To find out the inadequate capital of the company and how it affect...Continue Reading »

  Item Type: Project Material |  65 pages |  3,375 engagements | 

• 7. PROBLEMS AND PROSPECTS OF MARKETING OF AGRICULTURAL PRODUCE IN AN ECONOMY

  » ABSTRACT The objective of this study was conducted to identify some essential date development for the government of poor marketing facilities in an economy.The population for this study was drawn from four towns in Aniocha South Local Government Area. The design adopted was interviewed and personal observation between the workers and villagers. This was done to get the area equally represented. T...Continue Reading »

  Item Type: Project Material |  65 pages |  4,440 engagements | 

• 8. MARKETING PROBLEMS AND PROSPECT OF THE BAKERY INDUSTRY

  » ABSTRACT This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry.To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral materials. The respondents of the study comprised customers, distributors, management a...Continue Reading »

  Item Type: Project Material |  65 pages |  3,647 engagements | 

• 9. MARKETING TECHNICAL SALES PEOPLE, FOR HIGHER PRODUCTIVITY

  » ABSTRACT A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession. The need for employers of labour to inference in and motivate the workers for increased productivity has become imperative.Workers almost in every sector of the economy are being kind of everyday. Civil servi...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 10. IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A COMPANY

  » ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7 up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor economic situation in the country. Therefore, inno...Continue Reading »

  Item Type: Project Material |  65 pages |  3,527 engagements | 

• 11. PACKAGING AS A PROMO TOOLS IN THE MARKETING OF BEAUTY CASE PRODUCTS

  » ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following.a. To identify packaging as a promotional in order to increase sales and profitability of the product.b. To determine whether a good packaging can help improve a brand i...Continue Reading »

  Item Type: Project Material |  65 pages |  4,230 engagements | 

• 12. MARKETING OF HOTEL SERVICES

  » ABSTRACT Marketing of hotel services is the project work, A case study of mac – davos hotel, marketing of hotel services is an important aspect of marketing, its domain is to ensure the available of service. So to identify those problem encountered in ensuring that good services are appropriately at the right place and at the time in right quality and right condition, the researcher AGBOIBO COSM...Continue Reading »

  Item Type: Project Material |  65 pages |  7,023 engagements | 

• 13. MARKETING OF LAUNDERING AND DRY CLEANING SERVICES

  » ABSTRACT This research project is a very crucial study for Rex Brothers and dry cleaning services. The study was moderated by the necessity to know the role of Marketing in the Laundry and dry cleaning services. To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral interview. The respondents c...Continue Reading »

  Item Type: Project Material |  65 pages |  6,090 engagements | 

• 14. LOCATIONAL FACTORS INFLUENCING THE MARKETING OF FINANCIAL SERVICE

  » ABSTRACT Backs are established to make profit. Are these profit made at me expense of the customers? Or is it as a result of the service provided by these banks.This study attempts to highlight those key factors that different banks management will consider in their choice of branch locations and customers preferences for their choice of banks to serve them this will enable banks to focus on the c...Continue Reading »

  Item Type: Project Material |  65 pages |  3,804 engagements | 

• 15. MARKETING COURIER SERVICE

  » ABSTRACT This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which is the case study.Couriers are established to make profits. Are these profit made at the expenses of the customers? Or is it as a result of the services provided by the courier. ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,236 engagements | 

• 16. BOKO HARAM CRISIS AND THE SOCIO-POLITICAL DEVELOPMENT OF NIGERIA

  » ABSTRACT This research work attempt to examine the Boko Haram crisis in Nigeria and how it undermines socio political development, with Niger State being our case study. The work has five chapters, each chapter structured in analyzing the Boko Haram crisis in Nigeria and how it affects the socio political development of Nigeria. To do this, the researcher developed twelve (12) questions, these que...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 17. IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE

  » ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market...Continue Reading »

  Item Type: Project Material |  65 pages |  4,458 engagements | 

• 18. EFFECTS OF TELEVISION ADVERTISING ON CONSUMER BEHAVIOUR

  » ABSTRACT This research work is aimed at isolating the effects of television advertising on consumer behaviour in Owerri Imo State, using Omo detergent as case study, Consumer behaviour is one of the most exciting areas of marketing. Marketing and advertising personnel put into consideration so many variables when pencilling down the strategies to be used in advertisement of different products.In c...Continue Reading »

  Item Type: Project Material |  65 pages |  4,866 engagements | 

• 19. RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING ...

  » ABSTRACT This research work examine the relevance of marketing research in enhancing the service level of manufacturing firms and to achieve the purpose of the study, past contributions and opinions of experts were reviewed. The research design adopted in carrying out this research work is Quasi Experimental design and the primary data was collected with the aid of questionnaire from (13) responde...Continue Reading »

  Item Type: Project Material |  65 pages |  3,641 engagements | 

• 20. EFFECT OF SALES PROMOTION ON THE SALES OF MOBILE PHONE LINES

  » ABSTRACT The research study on the effect of sales promotion on the sales of mobile phone lines (A study of MTN lines) The purpose of the study is to investigate the sales promotion in the sales of mobile phone lines MTN in Owerri Metropolis. The purpose is also to Know if customers appreciate the incentive used fro sales promotion. This research is intended to generally know the effect of sales ...Continue Reading »

  Item Type: Project Material |  65 pages |  5,386 engagements | 

• 21. IMPACT OF SALES PROMOTION ON CONSUMER BRAND LOYALTY

  » ABSTRACT This study is a research of the impact of sales promotion on consumer brand loyalty a study of consumer of star lager beer and Guinnes extra smooth in Aba, metropolis Abia states. This research is menth to understand how effective consumers can patronize a product by enhancing sales volume of a company when sales promotions on. Using star lager beer and Guinness extra smooth in Abia metro...Continue Reading »

  Item Type: Project Material |  65 pages |  6,666 engagements | 

• 22. IMPACT OF RAPID INCREASING SALES PROMOTION ACTIVITIES ON THE SALE OF CONSUMER GO...

  » ABSTRACT This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of consumer goods in Nigeria.In the study, an attempt was made to review related literature which explains factors that used to sales promotions incr...Continue Reading »

  Item Type: Project Material |  65 pages |  3,951 engagements | 

• 23. ANALYSIS OF MARKETING DISTRIBUTION STRATEGY OF SOME NIGERIAN COMPANIES

  » ABSTRACT The analysis of marketing distribution staregies of some Nigerian companies with case study of nestle Nigeria plc is the subject matter of this study.Some related literature were revived like, distribution staregies, service need of the target market, how to determine the target market, how to determine the appropriate channel distribution objectives determine alternative strategies and d...Continue Reading »

  Item Type: Project Material |  65 pages |  5,789 engagements | 

• 24. APPRAISAL OF THE EFFECT OF ADVERTISING ON CUSTOMERS PATRONAGE IN THE FAST FOOD I...

  » ABSTRACT This research study is generally intended to apprise the effect of advertising on customers patronage in the fast food industry.Based on the above purpose, some literatures relating to this research were reviewed. However, more concise and comprehensive information were gathered through primary and secondary data, which help to elaborate more on this project topic.The population of the st...Continue Reading »

  Item Type: Project Material |  65 pages |  4,723 engagements | 

• 25. ROLE OF MARKETING RESEARCH IN ENHANCING CUSTOMER SERVICE LEVEL IN THE POWER INDU...

  » ABSTRACT Marketing research in now giving position in the solving or organisation problems, both private and public owned organisations.The importance of marketing reach to organisation cannot be over emphasised. Organisation as an open system cannot operate in isolation, they must react to environment (both internal and external) which will assist their organisation to reveal how customers can be...Continue Reading »

  Item Type: Project Material |  65 pages |  4,589 engagements |