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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

1. IMPACT OF TELEVISION AND NEWSPAPER ADVERT IN THE MARKETING OF CONSUMER PRODUCT

» ABSTRACT This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction.To solve the research problem both primary and secondary data were collected. The research instrument used in collecting the data we...Continue Reading »

Item Type: Project Material | 65 pages | 3,725 engagements |
2. IMPORTANCE OF BRANDING THE MARKETING OF UNILEVER PRODUCTS

» ABSTRACT This research work examined the importance of branding in the marketing of Univlever products with special reference to Toiletries such as soap and toothpastes. The study made use of primary and secondary data primary data was sources form questionnaires and oral interview while secondary data came from textbooks magazines newspaper and journals. The research instrument used in gatheri...Continue Reading »

Item Type: Project Material | 65 pages | 3,511 engagements |
3. IMPACTS OF ADVERTISING ON THE MARKETING OF HOTEL SERVICES

» ABSTRACT The study is intended to find out the impact of advertising on the marketing of hotel service in Enugu metropolis.This include investigation whether advertisement helps hotels in creation of public image also to know whether advertising in necessary in making customer to be aware of hotel service in term of moral, ethnics and norms in the advertisement of hotel services furthermore the st...Continue Reading »

Item Type: Project Material | 65 pages | 4,094 engagements |
4. MARKETING OF EDUCATIONAL SERVICE

» ABSTRACT This project is on the marketing of educational programme of tertiary institutions.A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service.The populations studied comprised of student personnel and employers of IMT graduates pr...Continue Reading »

Item Type: Project Material | 65 pages | 3,759 engagements |

5. IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES

» ABSTRACT This project work examine the “impact of transportation cost on customer goods retail process”.The population addressed were the wholesaler each was drawn. Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkuanaw market (Garriki) in Enugu South Local Government Area Enugu State whom the researcher believed were more informed about t...Continue Reading »

Item Type: Project Material | 65 pages | 3,951 engagements |
6. ROLE OF SALES MANAGEMENT IN ACHIEVING PROFIT OBJECTIVES OF FIRMS IN NIGERIA

» ABSTRACT This research work is a very crucial study for the entire Nigeria and to the EMENITE LIMITED in particular. The study was motivated by the necessity to ascertain the role of sales management in achieving profit objectives of firms in Nigeria especially Emenite Limited.It is aimed at identifying the extent of satisfaction their customers derive in the management of their sales and to give ...Continue Reading »

Item Type: Project Material | 65 pages | 4,615 engagements |
7. ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING

» ABSTRACT This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs. The study also examined the extent to which classified advertising achieves advertisement objectives in Enugu and the various opportunities ...Continue Reading »

Item Type: Project Material | 65 pages | 3,829 engagements |
8. AGRICULTURAL MARKETING

» ABSTRACT Topic problem of Agricultural Marketing in Enugu State(A case study of Ministry of Agriculture Enugu StateOBJECTIVES OF THE STUDYThe research will state the objective to accomplished through the study.These objectives are: to examine the level and problem we are facing in agricultural product and why we have shortage of food in farm productFORMULATION OF HYPOTHESISHere three hypothesis wi...Continue Reading »

Item Type: Project Material | 65 pages | 12,636 engagements |
9. CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION COUNCIL STRATEGIES IN THE EX...

» ABSTRACT This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export of Nigeria goods. In the 1960s, non oil products such as palm produce crera, cotton, groundnut, rubber etc were the major sources of our revenue. These give up about 80% of Nigeria total revenue worried about the trend the federal government in 1988 established the Nigeria Export Promot...Continue Reading »

Item Type: Project Material | 65 pages | 3,868 engagements |

10. PROMOTIONAL STRATEGY IN A SERVICE INDUSTRY

» ABSTRACT Promotional strategies has proved to be the only logical basis for the sustenance of the financial institution such a s Afribank (NIG) PLC.The promotion mix variables should be properly integrated in this ever changing marketing environment. The purpose of carrying out this researcher work was to find out the problems of afribank (NIG) PLC, and recommend solutions to the problems.Based...Continue Reading »

Item Type: Project Material | 65 pages | 3,795 engagements |
11. APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS

» ABSTRACT The study focused on an appraisal of promotional strategies of barbing salons in Enugu metropolis with particular note on top – class barbing salon in Enugu.The objectives of the study To evaluate the promotional strategies adopted by Top class barbing salon in order to determine their profitability To determine the impact of public relations adopted by top class barbing salon in custom...Continue Reading »

Item Type: Project Material | 65 pages | 3,950 engagements |
12. PUBLIC RELATIONS AS A MANAGEMENT FUNCTION PROBLEMS AND IMPACT

» ABSTRACT Public Relations through sometimes over looked is a concept that is almost as old as mankind, the early man in all his naivety built public relations principles in his action he went in search of food.While the woman held forts in the home he led his life alongside animals in the force that is to say that he maintained cordial relationship between his self and the animals in the forest th...Continue Reading »

Item Type: Project Material | 65 pages | 7,164 engagements |
13. ROLES OF SALE PROMOTION CONSUMER GOODS MARKETING IN NIGERIA

» ABSTRACT Sales promotion is a very vital activity of any organization, before an organization makes a head way, it must adopt an effective sales promotion strategies for the marketing of its products.This effective sales promotional strategy will help to create adequate awareness of the product and persuade consumers to buy from describe how NASCO Foods LTD., adopted an effective sales promotion s...Continue Reading »

Item Type: Project Material | 65 pages | 4,639 engagements |
14. PROBLEMS OF SECRETARIES IN OFFICE ADMINISTRATION AND MANAGEMENT

» ABSTRACT There are four basic elements of office management which include purpose environment means and personnel of these personnel which includes the secretary is the most essential. It is the personal that blend other categories towards achieving the organizational goals.The secretaries shows leadership as far as office work is concerned. According to Taylor (1992) the smooth and efficient work...Continue Reading »

Item Type: Project Material | 65 pages | 5,129 engagements |

15. APPRAISAL OF SALES AND DISTRIBUTION MANAGEMENT IN EIF OIL PLC

» ABSTRACT This study is a research into an Appraisal of Sales and Distribution management in act on PLC the Eastern regional headquarters which based in Enugu was used as a limit it is encouraged by the desire to explicating understand the sales and distribution management in ELF Oil they sought to find out whether the sales and distribution systems are effective and efficiency. In attempting to su...Continue Reading »

Item Type: Project Material | 65 pages | 3,511 engagements |
16. PUBLIC RELATION ACTIVITIES IN TERTIARY INSTITUTIONS

» ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT).The objectives of the study among others include:To find out whether ESUT have good relationship with the public.To examine the level of staff and student relationship in the institution.T...Continue Reading »

Item Type: Project Material | 65 pages | 5,507 engagements |
17. EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR

» ABSTRACT This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study.To examine certfically the level of awareness generated to find out the medium through which the awareness was created.The population of study includes the relevant staff and management of First Bank of Nigeria...Continue Reading »

Item Type: Project Material | 65 pages | 3,913 engagements |
18. CRITICAL APPRAISAL OF THE STRATEGIES OF EXPORTATION OF MADE IN NIGERIA GOODS

» ABSTRACT A critical appraisal of the strategies of exportation of made in Nigerian goods is a topic chosen from marketing field.The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods made in Nigeria. For effective research on this topic, both primary and secondary data were used to elicit information from sample studied, the primary source of data were ...Continue Reading »

Item Type: Project Material | 65 pages | 3,438 engagements |
19. ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES

» ABSTRACT The success or failure of product or service depends on the attitude of consumers towards it. That is why the research instrument I used was questionnaire and interview. The questionnaire was drawn and randomly distributed within the indicated area of study. The research also made use of oral interview to supplement questionnaire.Data was collected from seven zones such as New Heaven, Asa...Continue Reading »

Item Type: Project Material | 65 pages | 3,635 engagements |
20. APPLICATION OF MARKETING CONCEPT IN SERVICE INDUSTRY

» ABSTRACT This study focused on application of marketing concept in service industry (a case study of snow whit lawn dry and dry cleaning services.To carry out he research work some of the find out the problem faced by the from in marketing their service. t ascertain the possibility of applying the marketing concept in service marketing. To recommend efficient and effective ways of marketing lawn d...Continue Reading »

Item Type: Project Material | 65 pages | 5,312 engagements |
21. PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODU...

» ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port Harcourt were randomly selected to form the study sample. The 83 members of the study sample were given 83 copies of structured questionnaires to complete. Their respon...Continue Reading »

Item Type: Project Material | 65 pages | 3,669 engagements |
22. EFFECTIVE PROMOTIONAL STRATEGIES FOR OPERATIONS IF HAIR DRESSING SALOON

» ABSTRACT The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –Neo haven.The objectives of the study are; To evaluate the promotional strategies adopted by after 8 hair dressing saloon in order to determine their profitability To determine the impact of public relation adopted by after 8 saloon in ...Continue Reading »

Item Type: Project Material | 65 pages | 3,389 engagements |
23. EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET

» CHAPTER ONE 1.1 INTRODUCTION Communication has become one of the greatest tools in marketing of goods. This important services has to be appropriating proceed in order to attract customer patronage and increase protiability. According to Kotles (1996 P:46) price is the amount of money customers pay for the product or service and the time a place of exchange. Mumer (1994:10) in the quality revie...Continue Reading »

Item Type: Project Material | 65 pages | 0 engagements |
24. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON DURABLE CONSUMER ...

» ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following:a. to identify marketing strategies that can be implemented in order to increase the sales and profitability of the product.b. To determine whether the...Continue Reading »

Item Type: Project Material | 65 pages | 3,688 engagements |
25. EFFECTIVE MARKETING OF TELEVISION SERVICE

» ABSTRACT The research work titled “Effective Marketing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization.During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used integrated marketing concept to achieve it set objecti...Continue Reading »

Item Type: Project Material | 65 pages | 3,685 engagements |