» ABSTRACT The study was carried out to find out the roles of sales promotion in the purchase intent of Goko Cleanser among students of Federal polytechnic, oko . The case study of Dr. iguedo Goko Cleanser Company Akwa Ibom, Uyo. Marketing is the ,management process aimed at identifying, anticip…Continue Reading »
» ABSTRACT This research work is establish theoretical and empirical basis that show that impact of marketing communication on the sale of consumer goods and the endurance to effective communication. In the marketing with particular reference to Nigerian the significance, the scope and the limitation …Continue Reading »
» ABSTRACT The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited as a case study. Advertising is any personal paid form of non personal information which is directed to the consu…Continue Reading »
» ABSTRACT The aim of this research work is to know the effect of physical distribution on sales volume of beverages in Enugu Metropolis. It is also aimed at ascertaining the performance of physical distribution on seven up product/ drink. The objective of the researcher is to address the following: t…Continue Reading »
» ABSTRACT The major aim of this research work is to know the effects of exchange rate fluctuation on imported goods in Nigeria. It is also aimed at ascertaining the level of relationship between the depreciation value of Naira and the pricing of imported goods in Nigeria. The fluctuating nature of…Continue Reading »
» ABSTRACT This study was carried out by the researcher on the “influence of television advertising on consumer choice of beverage” a case study of Nestle Nigeria plc Lagos state. Some research question were administered as a guide for researcher question like , does television advertising infl…Continue Reading »
» ABSTRACT The role in which adequate and equitable motivational policies in the life of sales force in an organization cannot be overemphasized. It leads to increased in sales productivity which will result to growth and progress of the organization in question. This study is an attempt to inves…Continue Reading »
» ABSTRACT This study focused on the impact of effective public relations practice in the marketing of banking service in Enugu metropolis. A case study of zenith bank plc operating in Enugu state. It aims at identifying the areas of potential problems in order o enable corrective measure to be …Continue Reading »
» CHAPTER ONE INTRODUCTION 2.1 Background of the study Following the discovery of crude oil by Shell D, Arcy Petroleum, pioneer production began in 1958 from the company’s oil field in Oloibiri in the Eastern Niger Delta. By the late sixties and early seventies, Nigeria had attained a production …Continue Reading »
» ABSTRACT This study is designed to find out the role of public in consumer acceptance of pure water in Anambra State. It retrieved how to establish and maintain mutual relationship between and organization and Rock Tama Water Industry was used as a company or reference for the study should be use…Continue Reading »
» ABSTRACT Most companies do engage on promotion and as a result creating awareness between their product and the consuming publics. The ignorance of this promotional tool has hard on the sales/revenue profit of the business and its competitive ability. The purpose of this work is to find out, anal…Continue Reading »
» ABSTRACT This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was…Continue Reading »
» ABSTRACT This research work analysis of the role of packaging in modern marketing was carried out at Ibadan at Oyo State, with particular reference to Iso glass plc. The work was done to examine the role of packaging in the company in the process of the work the research divided the work into the…Continue Reading »
» ABSTRACT This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn…Continue Reading »
» ABSTRACT This project work on an analysis of packaging as a promo tool in the marketing of product. (A case study of petals Enugu). Chapter one explained the purpose and the significance of the study. The main purpose of the study is to show the use of packaging s a promo tool in the marketing of…Continue Reading »
» ABSTRACT Every business will die if they don’t every business will die or lose its grounds on the market if it does not recognise the effect of new trends. Business like typewriters have given way for the new computers for their function, so its either the producers of typewriter will go…Continue Reading »
» (A CASE STUDY OF TOM AND JERRY) CHAPTER ONE INTRODUCTION 1.1 Background of the study Children have become MUCH more interested in cartoons, over many years and it has become a primary action to some lives. Typically, Children begin watching cartoons on the television…Continue Reading »
» ABSTRACT This research focused on Trends in the use of Human Model in the Nigeria Advertising Industry. This study consists five chapters, the first chapter cover and introduction of study. The research problem, objectives of the study, formulation of hypotheses, the significance, the li…Continue Reading »
» ABSTRACT The topic of this research work the Influence of Product Packaging on Consumer Buying Preference in Aba Metropolis, Abia State. This study was carried out to investigate the influence of product packaging, on the purpose of this the question experimental research design was adopted to study…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2. Statement of the general problem 1.3. Aims and Objectives of the study 1.4. Research Questions 1.5. Research Hypotheses 1.6. Significance of the study 1.7. Scope of the study 1.8. Limitation of the study 1.9. Definition of terms R…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The banking industry which is various bank put together to this industry consist of the central, commercial, merchant, development and saving banks. Central bank being the apex bank. Though banks are classified according to their functions…Continue Reading »
» ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. To determine how advertising has affected the decision to buy, Guinness Malta …Continue Reading »
» CHAPTER ONE Introduction 1.1 Background Along with a rapidly growing economy, rising incomes and an enormous population, Nigeriais appreciated as one of the most attractive consumer markets in the world (Tong and Hawley, 2009). Meanwhile, with a growing interest in Guinness drinks by its consumers a…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing is the link between a societies need and it’s porttern of industrial response. This implies that the success and future growth of any organization will depend largely upon the acceptability of its products or services by it pot…Continue Reading »
» ABSTRACT This study was conducted to determine the impact of trade fair on marketing performance of business owners in Asaba metropolis of Delta State. The sources of data that constituted this research work were primary and secondary data. A structured likert five (5)scale questionnaire was the…Continue Reading »
