» ABSTRACT The purpose of this study is aimed towards the impact of stock exchange in the Nigeria economy.In other words, the development of the economy cannot be ensured if the market itself is not well developed.In the same vain to spotlight factors that contribute to the gradual growth of stock exc…Continue Reading »
» ABSTRACT The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu.The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IM…Continue Reading »
» CHAPTER ONE 1.1 INTRODUCTIONThe quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the years immediately ahead.On the otherhand, problems relating to rural inaccessibility…Continue Reading »
» ABSTRACT This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. (A case study of Onitsha metropolis).The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study.The research study a…Continue Reading »
» ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected financial institutions)” was carried out with the objective of: Finding out the impact of public relations on consum…Continue Reading »
» ABSTRACT This study Examined the role of product management in the marketing of bank service. Some of the objectives of this study were.1. To find out the difficulties environment in the process of product management in first bank and 2. To determine, if the management of the bank product leads to …Continue Reading »
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Banking transactions in some selected local government in Enugu such as Udi, Ezeagu Udoji is not new to us as we have been practicing this system for over thirty years after independence. However it is on this background that two systems of operatio…Continue Reading »
» ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society.However, every business is aimed at profit maximization and also the risk aspect most be put into consideration.Considering the number of new products in the market and the percent…Continue Reading »
» CHAPTER ONE INTRODUCTIONBACKGROUND TO THE STUDYWe all believe in communication we also say that any management which endorses good communications in house and externally in enlightened. Why anyone should be regarded as enlightened in simply propagating and explaining their own policy or point of vie…Continue Reading »
» ABSTRACT Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. This research study focused on the nature, process, channels, and barriers in communications and their effect on the effective marketing of Hi Malt. The researcher mad…Continue Reading »
» ABSTRACT This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra.The problems involved in this study was that the shoe industry does not seem to yield much needed effort with respect to huge sacrifices of the manufacturers as well as the government.This is tr…Continue Reading »
» ABSTRACT The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu).Primary and secondary data were collected to solve the research problem. Questionnaires were used as research instrument. The population of t…Continue Reading »
» ABSTRACT The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers. Data on this issue were collected through surve…Continue Reading »
» ABSTRACT The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry. The laundry and dry cleaning firms in Nigeria are expected to be marketing oriented especially in current times when …Continue Reading »
» ABSTRACT Human resources in very important in any economy and as such, manager of these resources need to be well equipped and informed, so as to be able to organize, co ordinate and effectively managed these resources.Objective of the staff training and development is generally to improve and modif…Continue Reading »
» ABSTRACT This project work was on the marketing problems of hotel and catering establishment in Enugu state. A case study of Cordial Hotel.The main objectives of the study were to find out the problems inherent in Hotel and catering services.To evaluate the extent poor marketing affect their perform…Continue Reading »
» ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban.The coca cola soft drinks that are available in retail outlets in Enugu urban, was used on this study.Two sources of data were used in the study, they are primary and secondary data. Again quest…Continue Reading »
» ABSTRACT This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration.Concept and process of globalization and information technology and global interdependence and dynamic globaliz…Continue Reading »
» ABSTRACT The research work titled “The effect of advertising on consumer preference patterns for malt drinks (a comparative study of Amstel malt and Guinness Malta) in Enugu metropolis, was carried out with objectives. To determine how advertising has affected the decision to buy, Guinness Malta o…Continue Reading »
» ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC,…Continue Reading »
» ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers …Continue Reading »
» ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu.To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The…Continue Reading »
» ABSTRACT The topic treated in this project is “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State.This topic is very vast and one cannot claim to have treated all the aspects of the literature covered the topic within this skeletal ou…Continue Reading »
» ABSTRACT This study focused on the effectiveness of personal selling in the marketing of capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Company was the company used in this study, its staf…Continue Reading »
» ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu).The researcher set out with the following objectives:• To find out the effectiveness of personal selling of Emenit…Continue Reading »
