» ABSTRACT This work was on the marketing problems of small scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu).The researcher setout with the following objectives.To find out if quality of products is a problem to …Continue Reading »
» ABSTRACT The objective of this study was conducted to identify some essential date development for the government of poor marketing facilities in an economy.The population for this study was drawn from four towns in Aniocha South Local Government Area. The design adopted was interviewed and personal…Continue Reading »
» ABSTRACT This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry.To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnai…Continue Reading »
» ABSTRACT A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession. The need for employers of labour to inference in and motivate the workers for increased productivity has beco…Continue Reading »
» ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7 up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft d…Continue Reading »
» ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following.a. To identify packaging as a promotional in order to increase sales …Continue Reading »
» ABSTRACT Marketing of hotel services is the project work, A case study of mac – davos hotel, marketing of hotel services is an important aspect of marketing, its domain is to ensure the available of service. So to identify those problem encountered in ensuring that good services are appropriately …Continue Reading »
» ABSTRACT This research project is a very crucial study for Rex Brothers and dry cleaning services. The study was moderated by the necessity to know the role of Marketing in the Laundry and dry cleaning services. To solve the research problem both primary and secondary data were collected. The resear…Continue Reading »
» ABSTRACT Backs are established to make profit. Are these profit made at me expense of the customers? Or is it as a result of the service provided by these banks.This study attempts to highlight those key factors that different banks management will consider in their choice of branch locations and cu…Continue Reading »
» ABSTRACT This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which is the case study.Couriers are established to make profits. Are these profit m…Continue Reading »
» ABSTRACT This research work attempt to examine the Boko Haram crisis in Nigeria and how it undermines socio political development, with Niger State being our case study. The work has five chapters, each chapter structured in analyzing the Boko Haram crisis in Nigeria and how it affects the socio pol…Continue Reading »
» ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of re…Continue Reading »
» ABSTRACT This research work is aimed at isolating the effects of television advertising on consumer behaviour in Owerri Imo State, using Omo detergent as case study, Consumer behaviour is one of the most exciting areas of marketing. Marketing and advertising personnel put into consideration so many …Continue Reading »
» ABSTRACT This research work examine the relevance of marketing research in enhancing the service level of manufacturing firms and to achieve the purpose of the study, past contributions and opinions of experts were reviewed. The research design adopted in carrying out this research work is Quasi Exp…Continue Reading »
» ABSTRACT The research study on the effect of sales promotion on the sales of mobile phone lines (A study of MTN lines) The purpose of the study is to investigate the sales promotion in the sales of mobile phone lines MTN in Owerri Metropolis. The purpose is also to Know if customers appreciate the i…Continue Reading »
» ABSTRACT This study is a research of the impact of sales promotion on consumer brand loyalty a study of consumer of star lager beer and Guinnes extra smooth in Aba, metropolis Abia states. This research is menth to understand how effective consumers can patronize a product by enhancing sales volume …Continue Reading »
» ABSTRACT This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of consumer goods in Nigeria.In the study, an att…Continue Reading »
» ABSTRACT The analysis of marketing distribution staregies of some Nigerian companies with case study of nestle Nigeria plc is the subject matter of this study.Some related literature were revived like, distribution staregies, service need of the target market, how to determine the target market, how…Continue Reading »
» ABSTRACT This research study is generally intended to apprise the effect of advertising on customers patronage in the fast food industry.Based on the above purpose, some literatures relating to this research were reviewed. However, more concise and comprehensive information were gathered through pri…Continue Reading »
» ABSTRACT Marketing research in now giving position in the solving or organisation problems, both private and public owned organisations.The importance of marketing reach to organisation cannot be over emphasised. Organisation as an open system cannot operate in isolation, they must react to environm…Continue Reading »
» ABSTRACT The write is motivated into researching in the topic “ The Assessment of the influence of co operate image on marketing a manufacturers brand name” products is carried out in Onitsha Anambra State with particular attentions to Denco Foam ltd in the process of conducting the research. Th…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Nigerian capital market by logical extension has an international and colonial reference just like our political and entire economic life. Following the realization by the colonial masters that inadequate finance or capital was a …Continue Reading »
» ABSTRACT This research project is about the role of public relations as a tool in enhancing consumer patronage in the paint industry in Nigeria. The public relations plays an important role as a marketing communication tool in our today’s industries. The public relations as very important commu…Continue Reading »
» ABSTRACT This topic “The role of marketing in the development of tourism in Nigeria using Nike lake Resort Enugu as a case study” was carried out to show how Nike lake resort provides satisfaction to customers through sales promotion as the role of marketing in the development of tourism. The re…Continue Reading »
» ABSTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the impo…Continue Reading »
