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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE EFFECT OF PACKAGING ON SALES OF GOODS

  » CHAPTER ONE 1.0   INTRODUCTIONPackaging is a marketing tool and it is closely interwoven with the performance of marketing functions. It is concerned with the wrapping of materials and the process used. Well designed packaged can create convenience value for the consumer and promotion value for the producer. Packaging as a promotional tool has been an important marketing consideration, all over...Continue Reading »

  Item Type: Project Material |  65 pages |  3,715 engagements | 

• 2. IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC

  » CHAPTER ONE 1.0     INTRODUCTIONOne element that has undergone tremendous change in the past decade is branding and packaging according to Rahim,  liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simplistic, almost primitive packaging has given way to vibrant, colorful labels with more pictures. Packaging is also no longer me...Continue Reading »

  Item Type: Project Material |  65 pages |  7,100 engagements | 

• 3. PROBLEMS OF STATE-OWNED ENTERPRISES

  » Abstract   This research work is a field survey research design, which was conducted to find out the Problems Facing State Owned Enterprises in Enugu State “A case study of Presidential Hotels, Enugu and Nike Lake Hotels (Protea Hotel) Enugu”.  The objectives of which to ascertain the role of advertising in creating mass awareness for the enterprises and to know whether the timing of these ...Continue Reading »

  Item Type: Project Material |  65 pages |  6,162 engagements | 

• 4. THE IMPACT OF ADVERTISING ON THE BUSINESS PERFORMANCE IN NIGERIA

  »                                            ABSTRACT Advertising is very relevant in modern business performance today. The public bumps into advertising messages, while watching TV, reading magazines, listening to the radio, surfing the internet or even simply working down the street, as advertising has a stimulating influence on purchasing behavior of the consumers. Empirica...Continue Reading »

  Item Type: Project Material |  65 pages |  8,335 engagements | 

• 5. APPLICATION OF PUBLIC RELATIONS STRATEGY IN BANKING SECTOR

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDYAll organisation whether profit oriented or not, cannot thrive in isolation of public good will . all organisation are identifies with their peculiar publics, whose interactions with the public determine the success or failure of hat organisation.Every organization of significance should allocate specific responsibility for the overall developmen...Continue Reading »

  Item Type: Project Material |  65 pages |  4,424 engagements | 

• 6. CAPITAL MARKET AND ITS IMPACT ON THE NIGERIA ECONOMY WITH PARTICULAR EMPHASIS ON...

  » ABSTRACT The purpose of this study is aimed towards the impact of stock exchange in the Nigeria economy.In other words, the development of the economy cannot be ensured if the market itself is not well developed.In the same vain to spotlight factors that contribute to the gradual growth of stock exchange are the government policy and operation of the Central Bank before the exchange was establishe...Continue Reading »

  Item Type: Project Material |  65 pages |  3,791 engagements | 

• 7. ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF TERTIARY INSTITUTIONS

  » ABSTRACT The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu.The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the institution and to examine the level of students, staff and managements...Continue Reading »

  Item Type: Project Material |  65 pages |  4,276 engagements | 

• 8. ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS

  » CHAPTER ONE 1.1 INTRODUCTIONThe quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the years immediately ahead.On the otherhand, problems relating to rural inaccessibility have continued to plogue the world, and in particular, Nigeria Agriculture, it is on this basis tha...Continue Reading »

  Item Type: Project Material |  65 pages |  4,064 engagements | 

• 9. CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION PROD...

  » ABSTRACT This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. (A case study of Onitsha metropolis).The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study.The research study also designed to find whether and how managers of various fashion firm perceive and use opinion leade...Continue Reading »

  Item Type: Project Material |  65 pages |  4,386 engagements | 

• 10. ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY

  » ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected financial institutions)” was carried out with the objective of: Finding out the impact of public relations on consumer patronage of NTA Services  Finding out of public relations a successful tool in attracting and r...Continue Reading »

  Item Type: Project Material |  65 pages |  3,864 engagements | 

• 11. ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE

  » ABSTRACT This study Examined the role of product management in the marketing of bank service. Some of the objectives of this study were.1. To find out the difficulties environment in the process of product management in first bank and 2. To determine, if the management of the bank product leads to increase product quality 3. To offer possible solution and suggestion for addressing such problem o...Continue Reading »

  Item Type: Project Material |  65 pages |  3,547 engagements | 

• 12. PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Banking transactions in some selected local government in Enugu such as Udi, Ezeagu Udoji is not new to us as we have been practicing this system for over thirty years after independence. However it is on this background that two systems of operations were adopted for effectiveness and efficiency of the product management in various banks. In the ...Continue Reading »

  Item Type: Project Material |  65 pages |  3,526 engagements | 

• 13. DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS

  » ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society.However, every business is aimed at profit maximization and also the risk aspect most be put into consideration.Considering the number of new products in the market and the percentage that succeeds, one would discover that greater percentage fails in the market. The question then...Continue Reading »

  Item Type: Project Material |  65 pages |  3,992 engagements | 

• 14. ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE

  » CHAPTER ONE INTRODUCTIONBACKGROUND TO THE STUDYWe all believe in communication we also say that any management which endorses good communications in house and externally in enlightened. Why anyone should be regarded as enlightened in simply propagating and explaining their own policy or point of view escapes the researcher. As Henry Tames put it “it must be part less to work in the dark, or purs...Continue Reading »

  Item Type: Project Material |  65 pages |  3,614 engagements | 

• 15. ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS

  » ABSTRACT Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. This research study focused on the nature, process, channels, and barriers in communications and their effect on the effective marketing of Hi Malt. The researcher made on indepth study of the various marketing communication tools. The study also considered the vario...Continue Reading »

  Item Type: Project Material |  65 pages |  4,183 engagements | 

• 16. ATTITUDE OF NIGERIANS TOWARDS MADE IN NIGERIA PRODUCTS

  » ABSTRACT This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra.The problems involved in this study was that the shoe industry does not seem to yield much needed effort with respect to huge sacrifices of the manufacturers as well as the government.This is true in the sense that most of the viable shoe industries are almost at the verge of liquidation.The f...Continue Reading »

  Item Type: Project Material |  65 pages |  4,325 engagements | 

• 17. PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY

  » ABSTRACT The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu).Primary and secondary data were collected to solve the research problem. Questionnaires were used as research instrument. The population of the study comprised the customers, management and relevant staff of Nigerian Breweries Plc in Enugu m...Continue Reading »

  Item Type: Project Material |  65 pages |  3,498 engagements | 

• 18. PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA

  » ABSTRACT The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers. Data on this issue were collected through survey [question naira schedules] and that serves as a primary source of data to complement the secondary...Continue Reading »

  Item Type: Project Material |  65 pages |  3,851 engagements | 

• 19. PLACE OF MARKETING IN THE SERVICE INDUSTRIES

  » ABSTRACT The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry. The laundry and dry cleaning firms in Nigeria are expected to be marketing oriented especially in current times when competition is very intensive. This project looked to the place of marketing in the service industr...Continue Reading »

  Item Type: Project Material |  65 pages |  3,683 engagements | 

• 20. NEED FOR STAFF TRAINING AND DEVELOPMENT

  » ABSTRACT Human resources in very important in any economy and as such, manager of these resources need to be well equipped and informed, so as to be able to organize, co ordinate and effectively managed these resources.Objective of the staff training and development is generally to improve and modify employee skill and educate them on proper procedure for carrying out tasks in accordance with orga...Continue Reading »

  Item Type: Project Material |  65 pages |  3,579 engagements | 

• 21. MARKETING PROBLEMS OF HOTEL AND CATERING ESTABLISHMENT

  » ABSTRACT This project work was on the marketing problems of hotel and catering establishment in Enugu state. A case study of Cordial Hotel.The main objectives of the study were to find out the problems inherent in Hotel and catering services.To evaluate the extent poor marketing affect their performanceBased on this 4 hypothesis were formulated and tested.Detail literature review was carried out o...Continue Reading »

  Item Type: Project Material |  65 pages |  3,926 engagements | 

• 22. EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA COLA BRAND OF SOFT DRINKS

  » ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban.The coca cola soft drinks that are available in retail outlets in Enugu urban, was used on this study.Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to supplement the information got through other sources....Continue Reading »

  Item Type: Project Material |  65 pages |  5,311 engagements | 

• 23. EFFECT OF GLOBALIZATION ON INDUSTRY IN NIGERIA

  » ABSTRACT This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration.Concept and process of globalization and information technology and global interdependence and dynamic globalization. The related literature was reviewed only in major area such as important and growth of servi...Continue Reading »

  Item Type: Project Material |  65 pages |  4,783 engagements | 

• 24. EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS

  » ABSTRACT The research work titled “The effect of advertising on consumer preference patterns for malt drinks (a comparative study of Amstel malt and Guinness Malta) in Enugu metropolis, was carried out with objectives. To determine how advertising has affected the decision to buy, Guinness Malta or Amstel malta. To determine the brand of malt that is more available than the other and the consume...Continue Reading »

  Item Type: Project Material |  65 pages |  4,047 engagements | 

• 25. ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGERIA

  » ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated.Apart from secondary data obtained from literature review,...Continue Reading »

  Item Type: Project Material |  65 pages |  6,302 engagements |