» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY: The hotel industry is regarded as a service industry whose product cannot be separated from it, in space or time. it provides intangible services as stated by George (1986) much credit is given to the article to PATHMELL, whic…Continue Reading »
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Oil exploration began inNigeriain 1908 although the documentation of occurrence of the minerals were reported some five (5) years earlier in 1903. The exploration efforts were punctuated by two world wars but eventually yielded results with discovery…Continue Reading »
» HAPTER ONE 1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous definitions of marketing written by various marketing fanatics and …Continue Reading »
» T (A CASE STUDY OF ANDY GROUP OF COMPANY) CHAPTER ONE 1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER This research works in designed to investigate and unraval the problems. Consequences and prospects of marketing paints product in Andy group of company under the present facing …Continue Reading »
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY During the pre and post independence period,Nigeriamarkets were flooded with foreign goods including cosmetics. There was a great enthusiasm for specialization in importation for sale rather in local production scale. The scramble for the importation of ready …Continue Reading »
» ABSTRACT The fundamental facts of the topic “The Evaluation of Information Technology Impact in Development of Effective Marketing Strategies in the Banking Industry in Enugu Metropolis, “which looks into or investigate the trend ratio or quantum of this integral system (ITS) yield in the bankin…Continue Reading »
» HAPTER ONE INTRODUCTION 1.2 BACKGROUND OF THE STUDY Distribution in the manufacturing sector can be described as the controlling, moving of physical goods within industrial firms and through channel systems. Distribution envelops the planning and implementation of physical movement of m…Continue Reading »
» CHAPTER ONE Introduction 1.1 Background Along with a rapidly growing economy, rising incomes and an enormous population, Nigeriais appreciated as one of the most attractive consumer markets in the world (Tong and Hawley, 2009). Meanwhile, with a growing interest in Guinness drinks by its consumers a…Continue Reading »
» CHAPTER ONE 1.1... 1.2 Statement of the Problem There is no gainsaying that the present economy deserves a sound, stable and better banking performance following the causative factors, such as unethical and unprofessional practices, poor management quality among others which contributed to l…Continue Reading »
» CHAPTER ONE 1.1 ... 1.2. STATEMENT OF THE PROBLEMS There are many competitive industries in the market producing similar product or substitute product. For company to gain customers retention and loyalty, companies must continues to place emphasis on product quality in other t…Continue Reading »
» CHAPTER ONE 1.1 ... 1.2 STATEMENT OF PROBLEM Marketing is about identifying and meeting human needs profitably (Kotler and Keller, 2004). Making the right decision about change is not always easy, good marketing is no accident, but a result of careful planning and execution (Kotter and Keller, 20…Continue Reading »
» ABSTRACT The research work; the impact of social media on cosumer buying behaviour of Toyota brand of vehicles aim at finding out whether Customers have positive perception towards online shopping of Toyota brand of vehicle and also to find out whether Social media has significantly influenced the…Continue Reading »
» CHAPTER ONEINTRODUCTION BACKGROUND OF THE STUDY For several years, a revolution in marketing communication has been developing, that is, traditionally altering the traditional views of advertising and communication media. This revolution is the internet, the massive global network of interconnected …Continue Reading »
» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDYAs the economy advances, there is a narrowing of gap between producers and consumers due to the emergence of the advancement in technology and distribution fulfils the critical function of integrating the economy into society to serve human …Continue Reading »
» CHAPTER ONEINTRODUCTION1.1 BACKGROUND OF THE STUDY Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very important and crucial role in ensuring new product acceptance in the prospect…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDYEvery firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales, a substantial number of customers must choose one’s product over and above that of its competitors on a…Continue Reading »
» HAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND TO THE STUDYTo stay in business entails continuous business transaction between a company and its various customers. much is involved in achieving a big term survival needs.Customers patronage is one of the major ingredients for a company’s …Continue Reading »
» ABSTRACT This study examines the effect of organizational culture on employee performance and organizational productivity. Five hypotheses were formulated and tested. The literature review examines the meaning of organizational culture, theoretical concepts in organizational culture, the functions o…Continue Reading »
» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDYAfrican Banking Corporation which established its first branch in Lagos was the first bank to open its doors in 1892. The colonial masters established the bank solely for their trade in Nigeria which was then a British colony. According to Ugwa…Continue Reading »
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy.Therefore, marketing segmentation is the sub dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district ma…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTIONPackaging is a marketing tool and it is closely interwoven with the performance of marketing functions. It is concerned with the wrapping of materials and the process used. Well designed packaged can create convenience value for the consumer and promotion value for t…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTIONOne element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simplistic, almost primitive pa…Continue Reading »
» Abstract This research work is a field survey research design, which was conducted to find out the Problems Facing State Owned Enterprises in Enugu State “A case study of Presidential Hotels, Enugu and Nike Lake Hotels (Protea Hotel) Enugu”. The objectives of which to ascertain the role of…Continue Reading »
» ABSTRACT Advertising is very relevant in modern business performance today. The public bumps into advertising messages, while watching TV, reading magazines, listening to the radio, surfing the internet or even simply working down the …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDYAll organisation whether profit oriented or not, cannot thrive in isolation of public good will . all organisation are identifies with their peculiar publics, whose interactions with the public determine the success or failure of hat organisation.E…Continue Reading »
