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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE IMPACT OF JOB SATISFACTION ON SALES TEAM PRODUCTIVITY

  » CHAPTER ONE INTRODUCTION1.0     BACKGROUND TO THE STUDYIt is assumed that when one is having high organizational commitment, he is very loyal and when he has job involvement he becomes dedicated to his job. The work of Hortzberg (1966) has set the tone of researching in the determination of what makes a sales team satisfied in the workplace and the implications of satisfaction and dissatisfact...Continue Reading »

  Item Type: Project Material |  65 pages |  3,853 engagements | 

• 2. THE IMPACT OF SALES PROMOTION ON CUSTOMER'S LOYALTY IN THE NIGERIAN TELECOMMUNIC...

  » CHAPTER ONE  1.0    INTRODUCTION1.1    BACKGROUND OF THE STUDYEvery firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales, a substantial number of customers must choose one’s product over and above that of its competitors on a substantial number of occasions. One of the surest way of ensuring this happens is to cultivate br...Continue Reading »

  Item Type: Project Material |  65 pages |  4,868 engagements | 

• 3. IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE

  » ABSTRACT As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits and therefore no market value. Accordingly, managing customers is deemed to be very crucial business agenda in which the key focus has been switched in recent years from attracting new customers to pr...Continue Reading »

  Item Type: Project Material |  65 pages |  9,500 engagements | 

• 4. MARKETING CONCEPT AND IT'S APPLICATION IN CUSTOMER SERVICES

  » CHAPTER ONE 1.0     INTRODUCTION1.1     BACKGROUND TO THE STUDYTo stay in business entails continuous business transaction between a company and its various customers. much is involved in achieving a big term survival needs.Customers patronage is one of the major ingredients for a company’s long existence .patronage is one of the major ingredients for company’s long existence .patronag...Continue Reading »

  Item Type: Project Material |  65 pages |  5,223 engagements | 

• 5. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING OF INDUSTRIAL ...

  » CHAPTER ONE INTRODUCTION1.1     BACKGROUND TO THE STUDYUdeagha, I. (1999, 227), defined personal selling as a process of conversing the sale of a company products or service by salesman or woman, it is a dynamic process involving direct contract between the seller of a product or services and the prospective buyers through oral or face to face or telephone discussion or written mail exchange o...Continue Reading »

  Item Type: Project Material |  65 pages |  4,225 engagements | 

• 6. THE EFFECTS OF CONSUMERISM IN MARKETING FAKE/COUNTERFEIT DRUGS IN NIGERIA

  » CHAPTER ONE INTRODUCTION Consumerism is a phenomen on that is limited to the relationship of markets with their consumers. It is a term that have various meaning depending on who is directly involved. But to the consumers himself , it is an organized movement of consumers, government and concerned citizens aimed at protecting  them from  practices that  infringe upon their rights . Generally, ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,127 engagements | 

• 7. THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRI...

  » CHAPTER ONE 1.0      INTRODUCTION1.1      BACKGROUND TO THE STUDY Marketing has been defined differently by different scholors, researcher. These definition are according to the researcher background and series  of researcher made by them. Marketing is also defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services...Continue Reading »

  Item Type: Project Material |  65 pages |  6,429 engagements | 

• 8. THE RELEVANCE OF PACKAGING AND BRANDING ON MARKETING PRODUCTIVITY OF LOCALLY MAD...

  » ABSTRACT                                                    This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the   focal point of study. A descriptive research was conducted and a judgmental sampling technique was used to select   thirty (30)  staff of the compan...Continue Reading »

  Item Type: Project Material |  65 pages |  4,007 engagements | 

• 9. MARKETING RESEARCH AND IT'S IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY

  » CHAPTER ONE INTRODUCTION1.1   BACKGROUND OF THE STUDYAfrican Banking Corporation which established its first branch in Lagos was the first bank to open its doors in 1892. The colonial masters established the bank solely for their trade in Nigeria which was then a British colony. According to Ugwanyi (2002:66) other banks come into existence such as British bank for West Africa (BBWA) now first ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,469 engagements | 

• 10. EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY

  » CHAPTER ONE 1.0     INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services tailored towards filling up and s...Continue Reading »

  Item Type: Project Material |  65 pages |  3,394 engagements | 

• 11. AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ...

  » CHAPTER ONE  INTRODUCTION BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy.Therefore, marketing segmentation is the sub dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district marketing mix.Kotler (2008) opines that market is a place or a geographical area where buyers and sel...Continue Reading »

  Item Type: Project Material |  65 pages |  4,542 engagements | 

• 12. THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

  » CHAPTER ONE 1.1     INTRODUCTION The success of any business organization depends largely on consumer patronage. For any product or services of an organization to be suitable, it need to be communicated to the consumer. Not wit the product or services, are communicated to consumer, their existence cannot be  recognized, hence patronage may not be  realized. Organization promote their good ...Continue Reading »

  Item Type: Project Material |  65 pages |  5,668 engagements | 

• 13. THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS ON PATRONAGE

  » CHAPTER ONE INTRODUCTION1.1     BACKGROUND OF THE STUDY The banking industry which is various bank put together to this industry consist of the central, commercial, merchant, development and saving banks. Central bank being the apex bank. Though banks are classified according to their functions, a detailed study of their various functions showed that they have common features and functions bu...Continue Reading »

  Item Type: Project Material |  65 pages |  4,352 engagements | 

• 14. THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

  » CHAPTER ONE  INTRODUCTION Planning is an integral part of a manager’s job. If uncertainties cloud the planning horizon, it can be quite difficult for a manager to plan effectively. Forecasting help managers by reducing some of the uncertainties, thereby enabling them to develop more meaningful plans than they might otherwise. A forecast is a statement of the future. At one time or another, we ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,683 engagements | 

• 15. EFFECT OF PROMOTIONAL TOOLS FOR IN PRODUCT MARKETING

  » CHAPTER ONE  Introduction1.1   Background of the Study   Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix.Production and marketing of goods and services make room for pricing placement an...Continue Reading »

  Item Type: Project Material |  65 pages |  3,572 engagements | 

• 16. AN EXAMINATION OF POTENTIAL BENEFITS AND CONSTRAINTS ASSOCIATED WITH SMALL BUSIN...

  » EXECUTIVE SUMMARY Small business development is a crucial source of employment and growth within any economy and the emergence of the Internet and ecommerce is evolving as a potentially key facilitator of sustained development for many small firms.The main purpose of this study is to examine the potential benefits and constraints associated with small business use of e commerce. The project firstl...Continue Reading »

  Item Type: Project Material |  65 pages |  3,492 engagements | 

• 17. IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING A PRODUCT IN AN ORGANISATION

  »   ABSTRACT This project titled importance of distribution channels of the marketing of a project in an organization. Distribution is an important activity in the integrated supply – chain management of pharmaceutical products. Various people and entities are generally responsible for the handling, storage and distribution of such products. In some case, however, a person or entity is only invol...Continue Reading »

  Item Type: Project Material |  65 pages |  3,727 engagements | 

• 18. THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS

  »   ABSTRACT Over the years, major changes have come into effect to improve the agricultural marketing system. Many institutions such as, the regulated market, marketing board co operative marketing institution, warehousing co operative etc have been established primarily to aid the farmers. However, various studies indicated that modernization in agricultural marketing could not jeep pace with the...Continue Reading »

  Item Type: Project Material |  65 pages |  13,768 engagements | 

• 19. THE SIGNIFICANCE OF PRODUCT QUALITY ON DEMAND FOR INDUSTRIAL PRODUCTS

  »   TABLE OF CONTENTS Title Page                                                                                           Certification                                                                                      Dedi...Continue Reading »

  Item Type: Project Material |  67 pages |  3,451 engagements | 

• 20. CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN NIGERIA

  »      ABSTRACTThis study examines critically constraints to marketing fish and fish product by farmers in Afikpo north l. g. a of Ebonyi state. It has been observed that fish marketing in Afikpo north l. g. a of Ebonyi state urban is a lucrative venture. Although, fishes are marketed in different forms either as fresh, smoked or dried fish. Marketers have lots of challenges, which the researcher...Continue Reading »

  Item Type: Project Material |  65 pages |  3,679 engagements | 

• 21. THE IMPACT OF BRANDING ON CONSUMER'S BEHAVIOUR

  »   CHAPTER ONE1.1 BACKGROUND OF THE STUDY        The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on customers’ behavior.Diamond Bank ...Continue Reading »

  Item Type: Project Material |  65 pages |  9,811 engagements | 

• 22. APPRAISAL OF ADVERTISING AS A TOOL FOR THE PROMOTION OF SOFT DRINKS

  »   ABSTRACTThe history of advertising is as old as man himself. The story date back to the prehistoric period when man was using town criers, drummers, flute blowing to pass across important information to present day time where, television radio and other print media is now in use. In advertising, its difficult to trace the result of any given advert or an entire campaign to a products or the ent...Continue Reading »

  Item Type: Project Material |  65 pages |  3,532 engagements | 

• 23. AN ASSESSMENT OF CUSTOMER SATISFACTION IN THE BANKING SECTOR OF NIGERIA

  »   CHAPTER ONEINTRODUCTION BACKGROUND OF THE ESSAY Customer Satisfaction is perception of customer about a company and in relation to whether his or her expectation is met or not (Praline, 2007).Over the years a feeling of discontentment among customers and users of bank services developed gradually with regard to irregular rendering of banks statement delay in clearing and crediting changes lodge...Continue Reading »

  Item Type: Project Material |  65 pages |  3,716 engagements | 

• 24. AN EVALUATION OF MARKETING STRATEGIES FOR MOBILE PHONE OPERATORS IN NIGERIA

  »   TABLE OF CONTENTTitle page Declaration Approval page DedicationAcknowledgementAbstract Table of contentsCHAPTER ONE Background of the study Statement of the problem Objectives of the study Significance of the study Research question Scope of the study Limitation of the study CHAPTER TWO Introduction Marketing (Defined) Requirement for effective strategic marketing The nature of services Mar...Continue Reading »

  Item Type: Project Material |  65 pages |  4,026 engagements | 

• 25. AN EVALUATION OF THE CONTRIBUTION OF THE SALESMANSHIP TO MARKETING OF CONSUMER G...

  »   TABLE OF CONTENT Title page                                                                        Declaration                            ...Continue Reading »

  Item Type: Project Material |  65 pages |  3,548 engagements |