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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

Showing 1,076–1,100 of 1,145 project materials

1076. THE IMPACT OF MARKETING MIXIN THE ACCOMPLISHMENT OF ORGANISATIONAL OBJECTIVES

Β» CHAPTER ONE 1.0 INTRODUCTION 1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous definitions of marketing written by various marketing…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 54 pages |πŸ“– Chapters: 1–4 |πŸ“ Ms-Word Format

1077. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSUMER PRODUCTS

Β» (A CASE STUDY OF OMO DETERGENT). ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: a. to identify ma…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 78 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1078. IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINK IN PORT HARCOURT

Β» TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Purpose of the Study 1.4 Significance of the Study 1.5 Research Question/Hypothesis <span style="font size: 12pt; line height: 32px; font family: Arial,…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 71 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1079. PROBLEM AND PROSPECTS OF RETAIL MAKETING IN IMT

Β» A CASE STUDY OF NKUTUME ABSTRACT Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to an decreas…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 34 pages |πŸ“– Chapters: 1–4 |πŸ“ Ms-Word Format

1080. MARKETING OF LOCAL MADE PRODUCT

Β» A CASE STUDY OF LOCAL MADE HAND BASS ABSTRACT Although the Nigeria economy has been characterized; with importation of every thing ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 72 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1081. THE EFFECTS OF TELEVISION ADVERTISING ON THE SALES OF ARIEL DETERGENT IN ENUGU AND ABIA

Β» ABSTRACT This research intends to find out the effects of television advertising on sales of aerial detergent in Enugu and Abia metropolis. Two hypothesis were tested using analysis of variance. The population for this study sales of ariel detergent and staffs of aerial detergent companies in Enugu…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 54 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1082. EVALUATION OF CUSTOMER SERVICE AND RELATIONSHIP MARKETING IN THE BANKING INDUSTRY

Β» (A CASE STUDY OF FIST BANK NIGERIA LTD ENUGU) ABSTRACT This research work is to examine β€œEvaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu m…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 72 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1083. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU: AN EVALUATION

Β» RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU: AN EVALUATION ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 94 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1084. THE MARKETING OF EDUCATIONAL SERVICE

Β» (A CASE STUDY OF IMT ENUGU) ABSTRACT This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 110 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1085. MARKETING OF CATERING SERVICES IN ENUGU STATE

Β» (A CASE STUDY OF MR. BIGG’S CATHERING SERVICE ENUGU. ABSTRACT This project work was on marketing of catering serves with a special interest on Mr. Bigg’s catering service Okpara Avenue Enugu as a case study. The objectives of the study among other things includes; To determine whether customers are…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 92 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1086. THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE

Β» . (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work β€œlogistic” has been…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 51 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1087. THE EFFECT OF AFTER SALES SERVICES ON CONSUMER PATRONAGE

Β» (A CASE STUDY OF PZ CUSSONS PLC) ABSTRACT This study deals on the effect of after sales services on consumer patronage, using PZ as a case study. The historical background and the development of this company this study attempts to evaluate the effects of after sales services such as delivery, mainte…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 75 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1088. THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS.

Β» (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE) PREFACE The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State. To enhance a quicker, clearer and more comprehensive understanding of the impact…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 78 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1089. PRODUCT INNOVATION AS AN EFFECTIVE TOOL IN A COMPETITIVE MARKET

Β» (A CASE STUDY OF PATERSON AND ZOCHONIS INDUSTRIES PLC ABA) ABSTRACT This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case study, the objective is carrying out, to analyse if product Innovation enh…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 89 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1090. THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE.

Β» (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work β€œlogistic” has been a…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 51 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1091. THE EFFECT OF MARKET SEGMENTATION AND POSITIONING OF COMPANY PERFORMANCE

Β» ABSTRACT This project work was an attempt to investigate the effect of market segmentation and position of company performance. The main objectives were: The main objectives were: To know what market segmentation and positioning is al about as it involves the company under study. To known how the co…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 88 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1092. EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES

Β» (A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR) ABSTRACT The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study. The study was motivated by the necessity to find out why Jonatex have been successfu…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 121 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1093. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC AN EVALUATION

Β» RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC AN EVALUATION ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of rel…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 69 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1094. EFFECT OF SALES PROMOTION ON BRAND LOYALTY FOR COCA-COLA SOFT DRINK

Β» EFFECT OF SALES PROMOTION ON BRAND LOYALTY FOR COCA COLA SOFT DRINK ABSTRACT This project work was focus on the sale promotion and brand loyalty for coca cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the cus…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 112 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1095. THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES

Β» ABSTRACT The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South Local Government Area Enugu State). The study was carried out to the wholesales and retails. Data was collected using questionnaire that was distributed to the wholesalers and ret…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 96 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1096. AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS IN ENUGU METROPOLIS

Β» (A CASE STUDY OF TOP CLASS BARBING SALON AWKUNANAW ENUGU ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: &middot; To evaluate the promotional strate…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 104 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1097. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA

Β» ( A CASE STUDY PF J. UDEAGBALA HOLDING NIGERIA LIMITED). ABSTRACT This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala Holding Nigeria Limited. This specific Objective of the study was to determine whether c…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 101 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1098. THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS

Β» (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT The research work titled β€œThe Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. &middot; To determine h…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 144 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1099. THE EFFECT OF PERSONNEL SELLING ON THE SALES OF ISOL GERMICIDE IN ENUGU URBAN

Β» ABSTRACT The effect of personal selling on the sales of Isol germicide in Enugu Urban will in subsequent chapters the strategies for maximizing the effective and efficient sales calls on customers. Both primary and secondary data were extensively used in data collection. Tools as questionnaires, stu…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 73 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

1100. IMPACT OF INFORMATION TECHNOLOGY IN BANKING INDUSTRY

Β» (A CASE STUDY OF SKYE BANK ) ABSTRACT This project work is on the impact of information technology in the banking industry. And Sky Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem. The population of the study comprises…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 89 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

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