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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

  • 21. THE ROLE OF PUBLIC RELATIONS IN MARKETING

    » ABSTRACT This research project is about the role of public relations as a tool in enhancing consumer patronage in the paint industry in Nigeria. The public relations plays an important role as a marketing communication tool in our today’s industries. The public relations as very important communication tool is been used in some of the organization such as charitable organization, a political of ...Continue Reading »

    Item Type: Project Material |  50 pages |  615 engagements | 

  • 22. THE IMPACTS OF PRICING IN MARKETING

    » ABSTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the important of pricing in other to achieve a target return on capital invested by the organization, to dev...Continue Reading »

    Item Type: Project Material |  50 pages |  611 engagements | 

  • 23. THE IMPACT OF MARKETING COMMUNICATION ON PRODUCT DEVELOPMENT

    » CHAPTER ONE 1.0            INTRODUCTION 1.1 BACKGROUND STUDY Communication is a vital tool in any business organization as well as other types of organizations. It is a factor that can sustain the existence of any organization. Communication also helps in understanding the concepts and variables that come across the thinking of informed person or group. Communication can be viewed as th...Continue Reading »

    Item Type: Project Material |  50 pages |  737 engagements | 

  • 24. THE USE OF PACKAGING AS AN EFFECTIVE WAY OF MARKETING NEW PRODUCT

    » CHAPTER ONE INTRODUCTION 1.1     Background to the Study Product is a combination of tangible and intangible goods and services offers to a customer for sale. It is any idea, method, information, service or object created as a result of a process and serves a need or satisfies a want. Consumers are very fond of new products and services which will satisfy their needs and fulfill their demands ...Continue Reading »

    Item Type: Project Material |  50 pages |  753 engagements | 

  • 25. THE ROLE OF ADVERTISEMENT MEDIA ON CONSUMER BUYING BEHAVIOR

    » CHAPTER ONE INTRODUCTION 1.1     Background to the Study Advertising is most effective weapon of in marketing, it leaves or has leading impacts on the viewer’s mind, as its exposure is much more effective (Katke, 2007). Marketing mix has four elements which are product, price, place and promotion. Advertising is a component of promotional mix, which is used to create awareness about products...Continue Reading »

    Item Type: Project Material |  50 pages |  478 engagements | 

  • 26. PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT

    » CHAPTER ONE INTRODUCTION 1.1     Background to the Study Advertising is a paid form of non personal presentation of ideas, goods and services by an identified sponsor with a view to disseminate information concerning an idea, product or service (Puranik, 2011). The message which is presented or disseminated is called advertisement. In the present day marketing activities, hardly is there any b...Continue Reading »

    Item Type: Project Material |  50 pages |  466 engagements | 

  • 27. AN ASSESSMENT OF PHOTOGRAPHS AND CARTOONS AS COMMUNICATION INSTRUMENTS

    » CHAPTER ONE INTRODUCTION 1.1 Background of the Study No branch of journalism requires so much knowledge and skill than picture reporting. The industrial revolution played a significant role in the development of press photography according to (Gelnshain, 2002), the first book with lithographic illustration (pictures) appeared in 1840. The photographs were selected on the basis of the criteria of i...Continue Reading »

    Item Type: Project Material |  50 pages |  764 engagements | 

  • 28. THE RELEVANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURI...

    »   ABSTRACT               The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out this research work is quas – experimental design and the primary data was collected with the aid of questionnai...Continue Reading »

    Item Type: Project Material |  50 pages |  830 engagements | 

  • 29. AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE ...

    »   ABSTRACT   The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and descriptive. Data were collected on source specific objective adopted for the resources. Data collection method employed primary sources ...Continue Reading »

    Item Type: Project Material |  50 pages |  695 engagements | 

  • 30. MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE

    »   ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how customers view services and in what ways it presents a different advantage relative to the company’s offering. Therefore the main objective of this study is to determine ...Continue Reading »

    Item Type: Project Material |  50 pages |  714 engagements | 

  • 31. IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING ...

    »   ABSTRACT                The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out this research work is quas – experimental design and the primary data was collected with the aid of questionn...Continue Reading »

    Item Type: Project Material |  50 pages |  787 engagements | 

  • 32. EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCTS

    »   ABSTRACT   The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both the service industries and government at large to enact policies that will help in boosting the educational level of our community. In trying to make this study a success, the researcher used Imo State University as a case study ...Continue Reading »

    Item Type: Project Material |  50 pages |  694 engagements | 

  • 33. EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHABIOUR

    »   ABSTRACT   This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five chapter one deals with the introduction, background of study, statement of problems objective of the study...Continue Reading »

    Item Type: Project Material |  50 pages |  606 engagements | 

  • 34. AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE ...

    »   ABSTRACT   The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and descriptive. Data were collected on source specific objective adopted for the resources. Data collection method employed primary sources ...Continue Reading »

    Item Type: Project Material |  50 pages |  489 engagements | 

  • 35. AN APPRAISAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS

    »   ABSTRACT   This project is on the Appraised of effective Advertising in increasing sales cosmetics in Enugu Metropolis ( A case study of petals cosmetics).Advertising here relates to undertaken to ascertain the media to communication that will maximize sales for every naira spent on advertising. The study was limited to cosmetics produced and market in Enugu Metropolis. The objective of the wa...Continue Reading »

    Item Type: Project Material |  50 pages |  527 engagements | 

  • 36. AN EVALUATION OF THE DISTRIBUTION STRATEGIES FOR THE MARKETING OF PETROLEUM

    »   ABSTRACT         This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product.  There was a problem of the tendency of distribution of those petroleum product to the Northern and Southern which effect to a scarcity of the product in other areas of the country.  On the contrary to the problems of this resear...Continue Reading »

    Item Type: Project Material |  50 pages |  577 engagements | 

  • 37. AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER

    »   ABSTRACT   This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers”  This study tends to establish the impact of the marketing mix on the brand switching behavour of malta drinks, determine.  The factors that promote brand switching among malta drinks consumers and discover the relative strengths of the various brands enerated for this study with t...Continue Reading »

    Item Type: Project Material |  50 pages |  552 engagements | 

  • 38. BRAND SWITCHING BEHAVIOR OF CONSUMERS IN THE HAIR CARE SERVICE

    »   ABSTRACT   This project work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care Service Market in Enugu Metropolis. The main objectives were: Establish the impact of the marketing mix on the brand switching behaviour of Hair Care Service Consumer. Determine the factor or variable that promotes brand switching among hair care service market consumer. Bas...Continue Reading »

    Item Type: Project Material |  50 pages |  510 engagements | 

  • 39. AN EVALUATION OF PRODUCT POSITIONING STRATEGIES FOR MARKETING INDOMIE BREAKFAST

    »   ABSTRACT   This study is a research into “An Evaluation of Product Positioning for marketing Idomie Breakfast Noodle in Enugu.   The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives.       In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected.        This sample ra...Continue Reading »

    Item Type: Project Material |  50 pages |  490 engagements | 

  • 40. THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATIONAL OBJECTIVES

    »   ABSTRACT   This project work was to investigate the impact of marketing mix in the accomplishment of organizatioal objectives.   The main objectives were:   1.   To identify the impact of marketing mix in the organization.   2.   To identify the different approaches used by organization to implement marketing mix.   3.   To identify how the management of Innoson Plc should ensure ...Continue Reading »

    Item Type: Project Material |  50 pages |  0 engagements | 

  • 41. DETERMINING THE EFFECTIVENESS OF PRODUCT PLANNING AND MANAGEMENT IN NIGERIA BREW...

    »   ABSTRACT   This study was carried out to determining the effectiveness of product planning and management. A study of Nigeria Breweries (NBL) Plc, Enugu.  The main objectives of the study include.     To find out how effective and strategy has been to the company. To find out the various department involved in product planning and management company encounter in getting these process right...Continue Reading »

    Item Type: Project Material |  50 pages |  696 engagements | 

  • 42. PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGERIA

    »   ABSTRACT   Promotion can be seen as a process or means of communication, and it has played an important roles in business organization because an organization that does not communicate itself to the public is far from reaching its goals that is why the roles of marketing manager has been re organized in business organizations. The goals of the paper is to review in Nigeria, strategy, problems ...Continue Reading »

    Item Type: Project Material |  50 pages |  666 engagements | 

  • 43. THE EFFECTS OF SUBSIDY REMOVAL ON EFFECTIVE MARKETING OF PETROL IN NIGERIA

    »   ABSTRACT   Almost every home and business is powered by generator fired by subsidized petrol. It is very obvious that subsidy removal will worsen the country’s situation and worsen inflation. It is in the light of the above removal on the effective marketing of petrol in Nigeria using Enugu as the case study. In the course of carrying this research, the research used primary and secondary da...Continue Reading »

    Item Type: Project Material |  50 pages |  669 engagements | 

  • 44. THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMO...

    »   ABSTRACT     The Impact of Information and Computer Technology – ICT on the Marketing of Automobile Product in Nigeria A Case of Mercedes Benz Anammco Limited Enugu.  This study was carried out under five chapters which was beneficiary to the management, researcher as well as others for the coming research works.  The population of the study include both staff and customer.  The populati...Continue Reading »

    Item Type: Project Material |  50 pages |  739 engagements | 

  • 45. THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY

    »   ABSTRACT   This study sought to determine the impact of marketing communication on consumer brand loyalty using Pz cusson Plc Aba in Abia state as a case of study. Instrument for the study was the questionnaires the population size were 505 and the sample size were also 223. Data were analyzed by the use of descriptive statistic and were tabulated, chi square represent a statistical tools to r...Continue Reading »

    Item Type: Project Material |  50 pages |  745 engagements | 


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