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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. BRAND SWITCHING BEHAVIOUR OF CONSUMERS IN THE HAIR CARE SERVICE

  » ABSTRACT This project work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care Service Market in Enugu Metropolis. The main objectives were: Establish the impact of the marketing mix on the brand switching behaviour of Hair Care Service Consumer. Determine the factor or variable that promotes brand switching among hair care service market consumer. Based on t...Continue Reading »

  Item Type: Project Material |  102 pages |  7,137 engagements | 

• 2. ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS

  » ABSTRACT This project work was designed to study the attitude of consumer towards made in Nigerian goods with special reference to women world boutique in Enugu metropolis. A survey was conducted in five (s) zones to obtain field data. The objectives of the study were to find out the following. 1) The factor that influence the attitude of Nigerians towards made in Nigerian women’s weans 2) I...Continue Reading »

  Item Type: Project Material |  109 pages |  19,690 engagements | 

• 3. THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES

  » (A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU). ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally help the producers of pharmaceutical to understand the consumers’ a...Continue Reading »

  Item Type: Project Material |  94 pages |  10,361 engagements | 

• 4. AN INVESTIGATION INTO MARKETING IMPLICATION OF STREET TRADING IN URBAN CENTERS

  » ABSTRACT This research was designed to investigate the marketing implication of street trading in Abia state urban areas, with Umuahia metropolis as a case study. This study aimed at finding out the underlying forces of street trading. This marketing implication of street trading revealing the classes of the society that patronizes the street traders and why they prefer it to super market and conv...Continue Reading »

  Item Type: Project Material |  94 pages |  7,354 engagements | 

• 5. AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING IN ENUGU MET...

  » ABSTRACT This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs. The study also examined the extent to which classified advertising achieves advertisement objectives in Enugu and the various opportunities ...Continue Reading »

  Item Type: Project Material |  81 pages |  7,349 engagements | 

• 6. AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN EN...

  » AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN ENUGU STATE FROM 2005 2010 ABSTRACT This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers” This study tends to establish the impact of the marketing mix on the brand switching behavour of malta drinks, determine. The factors that promote brand switching among malta dr...Continue Reading »

  Item Type: Project Material |  124 pages |  6,353 engagements | 

• 7. THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS

  » (A CASE STUDY OF SOME SELECTED LOCAL GOVERNMENT AREAS OF ENUGU STATE) TABLE OF CONTENTS CHAPTER ONE INTRODUCTION Background of the study Statement of problem Objectives of the study Scope of the study Statement of hypothesis Significance of the study Definition of terms CHAPTER TWO Review of relation literature Literature review Origin of Nigeria banking system Banks defined Types of banks Differe...Continue Reading »

  Item Type: Project Material |  84 pages |  10,085 engagements | 

• 8. AN EVALUATION OF THE DISTRIBUTION STARTEGIES ADOPTED BY OANDO PLC FOR THE MARKET...

  » ABSTRACT This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product. There was a problem of the tendency of distribution of those petroleum product to the Northern and Southern which effect to a scarcity of the product in other areas of the country. On the contrary to the problems of this research work, an objective ...Continue Reading »

  Item Type: Project Material |  85 pages |  6,553 engagements | 

• 9. THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES

  » (A CASE STUDY OF PARK LANE HOSPITAL ENUGU) PREFACE Public relations as a marketing function is an extension of the societal marketing concept which focuses every marketing decision on customer satisfaction, and welfare of the firms larger public which is designed to enhances the image of the organization in the minds of its various public. It is the aim of this research work of find out if hospita...Continue Reading »

  Item Type: Project Material |  86 pages |  9,548 engagements | 

• 10. AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS

  » (A CASE STUDY OF NNPC ABA DEPOT) ABSTRACT The research topic “AN EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian public has been witnessing for some years. The research looked at the relationship between the distribution and the relationshi...Continue Reading »

  Item Type: Project Material |  84 pages |  9,388 engagements | 

• 11. AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN THE CONSUMER PRODUCTS INDUSTR...

  » (A CASE STUDY OF UNILEVER NIGERIA PLC ) ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This sample random samplin...Continue Reading »

  Item Type: Project Material |  72 pages |  6,887 engagements | 

• 12. THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT

  » (A CASE STUDY OF NIGERIA BOLTING COMPANY PLC WARRI, DELTA STATE) ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiv...Continue Reading »

  Item Type: Project Material |  79 pages |  8,064 engagements | 

• 13. ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION ...

  » ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION SERVICES ABSTRACT The research work is meant to examine the extent at which advertising effectiveness can either draw people attention a particular project or how it ineffectiveness is can put people off from the advertised product. Advertising as a business promotional tool has badly neglected in Nigeria industrie...Continue Reading »

  Item Type: Project Material |  107 pages |  10,909 engagements | 

• 14. IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES ...

  » (A CASE STUDY OF ALL STATES TRUST BANK PLC) ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Although All States Trust Bank plc...Continue Reading »

  Item Type: Project Material |  103 pages |  6,488 engagements | 

• 15. ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH

  » ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC) ABSTRACT The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of advertising is to create awareness of a prod...Continue Reading »

  Item Type: Project Material |  75 pages |  12,348 engagements | 

• 16. THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE

  » ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The respondents compaesed the event staff/management and the customers of the company. In the organizi...Continue Reading »

  Item Type: Project Material |  86 pages |  8,538 engagements | 

• 17. A STUDY ON THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT

  » ABSTRACT Tourism Boards are established by various government to accrue revenue. And the tourism Boards cannot have the revenue without letting the general populace know what they have to offer. And this can be done through any of the promotional mix variables. This research work is aimed at finding out the role advertising plays in tourism development. Chapter one contains a general discussion of...Continue Reading »

  Item Type: Project Material |  73 pages |  8,967 engagements | 

• 18. THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE

  » (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study among other things include: To determine the impact of personal selling on the marketing of Milo. To find out whether personal...Continue Reading »

  Item Type: Project Material |  87 pages |  11,727 engagements | 

• 19. ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METR...

  » ABSTRACT It has always been said that the consumer is the king and will remain the king in the market place meaning that the success or failure of any product/service depends on the attitude of consumer towards it. The consumer attitude may be positive in which case the product/service enjoys consumer’s acceptance or negative attitude, which will result in rejection of the service/product, a...Continue Reading »

  Item Type: Project Material |  79 pages |  13,110 engagements | 

• 20. AN APPRISAIAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS

  » ABSTRACT This project is on the Appraised of effective Advertising in increasing sales cosmetics in Enugu Metropolis ( A case study of petals cosmetics).Advertising here relates to undertaken to ascertain the media to communication that will maximize sales for every naira spent on advertising. The study was limited to cosmetics produced and market in Enugu Metropolis. The objective of the was main...Continue Reading »

  Item Type: Project Material |  82 pages |  6,021 engagements | 

• 21. THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE

  » ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future that is needed for recognition and implementation o...Continue Reading »

  Item Type: Project Material |  96 pages |  15,555 engagements | 

• 22. AN EVALUATION OF PIPELINE TRANSPORTATION IN THE MARKETING OF PETROL IN NIGERIA

  » ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port Harcourt were randomly selected to form the study sample. The 83 members of the study sample were given 83 copies of structured questionnaires to complete. Their re...Continue Reading »

  Item Type: Project Material |  88 pages |  6,397 engagements | 

• 23. THE PROBLEMS FACING THE MARKETING OF POULTRY PRODUCT

  » IN EGOR LOCAL GOVERNMENT AREA IN EDO STATE ABSTRACT The purpose of this study was to investigate problem problems facing the marketing of poultry product in Egor Local Government Area of Edo State four research questions formulated and analyzed. The respondents were made up of poultry farmers who were into selling of poultry product in Edo State. TABLE OF CONTENT Chapter One Introduction Backgroun...Continue Reading »

  Item Type: Project Material |  26 pages |  13,540 engagements | 

• 24. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

  » : A CASE STUDY OF FIRST BANK NIGERIA PLC To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Marketing has been defined ...Continue Reading »

  Item Type: Project Material |  75 pages |  8,166 engagements | 

• 25. THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE (A CASE STUD...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Product management embraces the task of adjusting the product throughout its life to match the ever changing demands of the market place. Too many organizations make the mistake of thinking that consumers fed and act as they do ad share their wants. The job of managing a product, then is one of constantly monitoring the market and adjusting the ...Continue Reading »

  Item Type: Project Material |  NIL pages |  9,918 engagements |