» TABLE OF CONTENTSTitle Page                                                                  …Continue Reading »
» Reteratals (2000), define consumer behaviour as “the physical action of consumer that can be directly observed and measured by othersâ€. Consumer behaviour is seen as overt behaviour by Reteratal. It is called overt behaviour to distinguish it from mental activities such as thinkin…Continue Reading »
» The Concept of Customer RetentionCustomer Retention is a marketing tool used in creating customer’s loyalty in order to retain them (Morns, 2007). However, Dennis (2008) opined that customer retention involves creating customer value through the improvement of products and services in orde…Continue Reading »
» TABLE OF CONTENTS Title    DeclarationApproval pageDedication Acknowledgement     Abstract Table of contents CHAPTER ONE: Introduction Background of the study Statement of Problem Objectives of the study Statement of Hypothesis Significance of the study Scope…Continue Reading »
» In any organization whether profit or non profit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives. Many businesses fail to real…Continue Reading »
» A sales organization could be defined as any one organization which consists of a group of people brought together to participate in a common effort direct toward accomplishing certain goals still and (unify).In overall marketing activities, sales management is a prominent and distinct function. …Continue Reading »
» Banking Industry has to be good at developing new products. It must also manage them in the face of changing tastes, technologies, Interest rates, exchange rate and competitions. Every product seems to go through a life cycle. It must go through several phases, and eventually die as new products …Continue Reading »
» ABSTRACT The study based on public relation and it’s impact in the banking industry (a case study of GTbank Kaduna branch). The study adopted survey research method using questionnaire as the instrument for gathering data. In writing this project, the research begin with a general introduc…Continue Reading »
» According to Peter Druker (1986) he said that the aim of aim of marketing information system (MIS) is to know and understand the customer so well that the product or services rendered will be key to marketing decisions. He further said that, many business firms lack information sophistication…Continue Reading »
» TABLE OF CONTENTSTitle Page                                                                iDeclara…Continue Reading »
» Concept of Marketing StrategiesA marketing strategy is a method by which a firm attempts to reach its target marketing. Marketing strategy starts with markets research, in which needs, attitudes and competitors’ product are assessed and constant adjustment is made in order to achieve compe…Continue Reading »
» The subject under study is the effect of pricing policy on sales in beverage industry, the principle, of pricing entails that companies be cautious and efficient in setting up price for their product. Price as one of the four Ps of marketing, demand good attention, because it plays a major role i…Continue Reading »
» TABLE OF CONTENTSTitle page                                                                  …Continue Reading »
» ABSTRACT The Nigeria banking sector has undergone tremendous competition since the introduction of the Structural Adjustment Programme (SAP) on 1st of July, 1986, which has led to stiff competition in the industry. Marketing strategies is a written plan, usually comprehensive describing all …Continue Reading »
» ABSTRACTProduct is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence products must be designed with the market’s need in mind. This essay writing intends to look at the basis for planning changes in marketing strat…Continue Reading »
» Personal selling consist of individual, personal communication i.e. face to face communication of information from the seller to prospective buyer. Personal selling is person to person communication in which the receiver provides immediate feedback to the source message through words gestures, ex…Continue Reading »
» The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player.The development in the telecommunication industry all over the world is very rapid as one innovation replaces another in a matter of weeks. A major breakth…Continue Reading »
» INTRODUCTION Small scale business constitute an important component of the Nigerian industrial sector. The importance of this sector cannot be over emphasized, especially in a typical developing country like ours where the level of youth unemployment is rising beyond control. Hence small scale in…Continue Reading »
» Introduction 1.1 BACKGROUND OF THE STUDYThe quest to achieve self sufficient food production is one of the highest priority facing most of the world today. Nigeria in particular. This is also a problem that threatens to be worsening all year round.Food in Nigeria is critically depended on tra…Continue Reading »
» Background to the studyPrices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of co…Continue Reading »
» INTRODUCTIONNew technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new techno…Continue Reading »
» ABSTRACTThe research provides an appraisal of the marketing concept in the Banking industry. It elucidate the nature of the marketing concept,functions and significance.The research profers a practical approach of the application of the Marketing concept in the banking industry. It appraises t…Continue Reading »
» Introduction The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media. Moreover, the internet is emerg…Continue Reading »
» ABSTRACT This research work examined “Perception and Social Influence of Electronic Media Advertising on Students of Federal Polytechnic, Bida. The study however discussed the concept of advertising, advertising through the traditional and conventional media by reviewing relevant literatures. T…Continue Reading »
» BACKGROUND TO THE STUDYA driving force for competitive scuffle in the present chaotic environment is innovative marketing strategy. Introducing new products and services are at the nucleus of economic growth and development. The ability to innovate has caused researchers to study activities leadi…Continue Reading »
