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Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 1. THE ASSESSMENT OF THE INFLUENCE OF CORPORATE IMAGE ON MARKETING A MANUFACTURERS ...
    » ABSTRACT The write is motivated into researching in the topic “ The Assessment of the influence of co operate image on marketing a manufacturers brand name” products is carried out in Onitsha Anambra State with particular attentions to Denco Foam ltd in the process of conducting the research. The main aim of this research work is to find out the roles and benefits derived in engaging into co o...Continue Reading »

    65 pages |  18 engagements | 

  • 2. THE ROLE OF THE NIGERIAN STOCK EXCHANGE IN THE GROWTH OF THE NATION
    »   CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY The Nigerian capital market by logical extension has an international and colonial reference just like our political and entire economic life. Following the realization by the colonial masters that inadequate finance or capital was a major independent particularly to the industrial growth and economic development, they started by se...Continue Reading »

    65 pages |  18 engagements | 

  • 3. THE ROLE OF PUBLIC RELATIONS IN MARKETING OF BURXIN PAINT
    » ABSTRACT   This research project is about the role of public relations as a tool in enhancing consumer patronage in the paint industry in Nigeria. The public relations plays an important role as a marketing communication tool in our today’s industries. The public relations as very important communication tool is been used in some of the organization such as charitable organization, a political ...Continue Reading »

    65 pages |  20 engagements | 

  • 4. THE ROLE OF MARKETING IN THE DEVELOPMENT OF TOURISM INDUSTRY IN NIGERIA
    » ABSTRACT This topic “The role of marketing in the development of tourism in Nigeria using Nike lake Resort Enugu as a case study” was carried out to show how Nike lake resort provides satisfaction to customers through sales promotion as the role of marketing in the development of tourism. The research is an attempt to give a summary of this work, draw a vivid picture of what the research work ...Continue Reading »

    65 pages |  19 engagements | 

  • 5. THE IMPACT OF PRICING IN MARKETING OF COKE
    » ABSTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the important of pricing in other to achieve a target return on capital invested by the organization, to dev...Continue Reading »

    65 pages |  44 engagements | 

  • 6. THE IMPACT OF SALES PROMOTION IN THE PURCHASE INTENT OF GOKO CLEANSER AMONG STUD...
    » ABSTRACT    The study was carried out to find out the roles of sales promotion in the purchase intent of Goko Cleanser among students of Federal polytechnic, oko . The case study of Dr. iguedo Goko Cleanser Company Akwa Ibom, Uyo. Marketing is the ,management process aimed at identifying, anticipating, analyzing and satisfying human needs and wants through exchange as  efficiently and effecti...Continue Reading »

    65 pages |  38 engagements | 

  • 7. THE IMPACT OF MARKETING COMMUNICATION ON SALE OF CONSUMER GOODS
    » ABSTRACT This research work is establish theoretical and empirical basis that show that impact of marketing communication on the sale of consumer goods and the endurance to effective communication. In the marketing with particular reference to Nigerian the significance, the scope and the limitation of the study. The theoretical review supports applying analysis techniques based on structural equat...Continue Reading »

    65 pages |  41 engagements | 

  • 8. THE EFFECT OF PRODUCT ADVERTISING ON A COMPANY’S SALE VOLUME
    »   ABSTRACT   The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited  as a case study. Advertising is any personal paid form of non personal information which is directed to the consumers or target audiences through various media in order to present and promote a product, services a...Continue Reading »

    65 pages |  98 engagements | 

  • 9. THE EFFECT OF PHYSICAL DISTRIBUTION ON THE SALES VOLUME OF BEVERAGE
    » ABSTRACT The aim of this research work is to know the effect of physical distribution on sales volume of beverages in Enugu Metropolis. It is also aimed at ascertaining the performance of physical distribution on seven up product/ drink. The objective of the researcher is to address the following: to find out the distribution strategy employed by the company to get its product to the ultimate cons...Continue Reading »

    65 pages |  90 engagements | 

  • 10. THE EFFECT OF EXCHANGE RATE FLUCTUATION ON IMPORTED GOODS IN NIGERIA
    »   ABSTRACT The major aim of this research work is to know the effects of exchange rate fluctuation on imported goods in Nigeria. It is also aimed at ascertaining the level of relationship between the depreciation value of Naira and the pricing of imported goods in Nigeria. The fluctuating nature of exchange rate appears to be responsible for the exploitative pricing of imported goods in Nigeria. ...Continue Reading »

    65 pages |  76 engagements | 

  • 11. THE INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS CHOICE OF BEVERAGE
    »   ABSTRACT This study was carried out by the researcher on the “influence of television advertising on consumer choice of beverage” a case study of Nestle Nigeria plc Lagos state. Some research question were administered as a guide for researcher question like , does television advertising influence brand or consumer s choice of beverages ? This research intend to identify that television adv...Continue Reading »

    65 pages |  70 engagements | 

  • 12. THE EFFECTS OF MOTIVATIONAL POLICIES AND PRACTICES ON SALES FORCE IN NIGERIA BAN...
    »   ABSTRACT The role in which adequate and equitable motivational policies in the life of sales force in an organization cannot be overemphasized. It leads to increased in sales productivity which will result to growth and progress of  the organization in question. This study is an attempt to investigate on motivational compensation policies and practice in the First bank of Nigeria Plc. Nnewi Br...Continue Reading »

    65 pages |  41 engagements | 

  • 13. IMPACT OF PUBLIC RELATION ON MARKETING OF BANKING SERVICE
    »     ABSTRACT This study focused on the impact of effective public relations practice in the marketing of banking service in Enugu metropolis. A case study of zenith bank plc operating in Enugu state. It aims at identifying the areas of potential problems in order o enable corrective measure to be taken. Although zenith bank plc maintains a corporate affairs department that performs public relati...Continue Reading »

    65 pages |  69 engagements | 

  • 14. AN EMPIRICAL ASSESSMENT OF THE IMPACT OF OIL SHOCK ON STOCK MARKET
    »   CHAPTER ONE INTRODUCTION 2.1 Background of the study Following the discovery of crude oil by Shell D, Arcy Petroleum, pioneer production began in 1958 from the company’s oil field in Oloibiri in the Eastern Niger Delta. By the late sixties and early seventies, Nigeria had attained a production level of over 2 million barrels of crude oil a day. Although production figures dropped in the eight...Continue Reading »

    67 pages |  54 engagements | 

  • 15. THE ROLE OF PUBLIC RELATIONS IN CONSUMER ACCEPTANCE OF PURE WATER
    »   ABSTRACT This study is designed to find out the role of public in consumer acceptance of pure water in Anambra State. It retrieved how to establish and maintain mutual relationship between and organization and Rock Tama Water Industry was used as a company or reference for the study should be use to judge the activities of the company in the consumer goods industries. The researcher makes use o...Continue Reading »

    65 pages |  42 engagements | 

  • 16. DETERMINING THE EFFECT OF ADVERTISING STRATEGY ADAPTED IN THE SALES OF CONSUMER
    »   ABSTRACT Most companies do engage on promotion and as a result creating awareness between their product and the consuming publics. The ignorance of this promotional tool has hard on the sales/revenue profit of the business and its competitive ability. The purpose of this work is to find out, analyze and report the effectiveness of advertising strategy adopted in the sale of consumer goods, a ca...Continue Reading »

    65 pages |  45 engagements | 

  • 17. PRODUCT INNOVATION AS A STRATEGY FOR THE SURVIVAL OF MANUFACTURING FIRMS IN NIGE...
    »                         ABSTRACT This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn from zone. In the case of research useful on finding, good application were made which among ...Continue Reading »

    65 pages |  41 engagements | 

  • 18. AN ANALYSIS OF THE ROLE OF PARKAGING IN MODERN MARKETING
    »   ABSTRACT This research work analysis of the role of packaging in modern marketing was carried out at Ibadan at Oyo State, with particular reference to Iso glass plc. The work was done to examine the role of packaging in the company in the process of the work the research divided the work into the introduction of the problem and some term defined, in chapter two research revealed books which cen...Continue Reading »

    65 pages |  55 engagements | 

  • 19. AN EVALUATION OF PRODUCT INNOVATION AS A STRATEGY FOR THE SURVIVAL OF MANUFACTUR...
    »                     ABSTRACT This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn from zone. In the case of research useful on finding, good application were made which among other ...Continue Reading »

    65 pages |  42 engagements | 

  • 20. AN ANALYSIS OF PACKAGING AS A PROMO TOOL IN THE MARKETING OF PRODUCT
    »   ABSTRACT This project work on an analysis of packaging as a promo tool in the marketing of product. (A case study of petals Enugu). Chapter one explained the purpose and the significance of the study. The main purpose of the study is to show the use of packaging s a promo tool in the marketing of the product. Its study shows the importance of packaging as promo tool to both the customer and the...Continue Reading »

    65 pages |  40 engagements | 


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