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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

  • 151. THE APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR COMPANY

    » ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service Company have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of services industries. The objective of this paper is to examine the application of marketing concept in the b...Continue Reading »

    Item Type: Project Material |  50 pages |  2,421 engagements | 

  • 152. STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN...

    » ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of Nigerian Breweries Plc Aba). In this research, we have tr...Continue Reading »

    Item Type: Project Material |  50 pages |  2,509 engagements | 

  • 153. SOLVING UNEMPLOYMENT PROBLEM THROUGH THE ESTABLISHMENT OF SMALL SCALE INDUSTRIES...

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY The small scale industries (SSIs) form the bedrock of the economic growth in every nation. No country achieves a viable economic growth and development without the establishment of small scale business firms. They have always been in the forefront of development strategies. Nigeria’s quest for development must be hinged on industrializatio...Continue Reading »

    Item Type: Project Material |  50 pages |  4,056 engagements | 

  • 154. SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS IN...

    » CHAPTER ONE   1.0 INTRODUCTION   1.1 BACKGROUND OF THE STUDY   People often confuse sales promotion with broader term, “promotion” but sates promotion is one of the promotional toots.   Promotion consist of advertising, personal selling direct marketing, all term to communication, the advantage of the firm’s goods and services to it’s customer. Promotion is one of the four “Ps” of ...Continue Reading »

    Item Type: Project Material |  50 pages |  2,578 engagements | 

  • 155. SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER...

    » ABSTRACT This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customer satisfaction in the table water industry. However, to achieve the goal of the study, the survey research design was used to study the organization where 70 questionnaires were administered...Continue Reading »

    Item Type: Project Material |  50 pages |  2,855 engagements | 

  • 156. SALES MANAGEMENT IN THE BREWERY INDUSTRY

    » ABSTRACT The research was carried out as a result of some of the following problems. Sales people represent their company to the outside world, consequently, opinion of a company and its product are formed often from impression left by the sales force. Decreasing time for face to face selling and times is always limited. In order to solve these problems, research question (questionnaires) were ser...Continue Reading »

    Item Type: Project Material |  50 pages |  2,423 engagements | 

  • 157. RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL O...

    » ABSTRACT Relevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bottling Company (NBC) Owerri a case study, special interest is cede on the view of management and staff o the organization of role of marketing information system (MIS) in (NBC) and also effect on the function of the organization from planning, organizing to decisi...Continue Reading »

    Item Type: Project Material |  50 pages |  2,458 engagements | 

  • 158. PROMOTION AS A STRATEGY OF MANUFACTURES TOOLS FOR CONSUMERS LOYALTY

    » ABSTRACT   This project is designed to give an insight on the influence of sales promotion on consumers   loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose, some literatures were reviewed to enlighten on the meaning of sales promotion, on the meaning of sales promotion, including the steps necessary for its initiation an adoption. More concise and...Continue Reading »

    Item Type: Project Material |  50 pages |  2,412 engagements | 

  • 159. STRATEGIES FOR INTRODUCTING A NEW PRODUCT IN THE MARKET

    » ABSTRACT The research work was on a study of how is introduce a new product in the market. The main  objective was to determine whether the strategies used to introduce cristolys cough expectorant in Enugu was effective or not. Both primary and secondary data were collected to solve the research problem. The population study comprised the consumer and personnel of Encristo pharmaceutical company ...Continue Reading »

    Item Type: Project Material |  50 pages |  2,473 engagements | 

  • 160. MARKETING STRATEGY FOR AIRLINES

    » ABSTRACT The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into practices with a view to determine the reality of such misconceptions. Chapter one give insight into the purpose of the study. Literatures were reviewed in chapter two in order to expantia...Continue Reading »

    Item Type: Project Material |  50 pages |  2,746 engagements | 

  • 161. MARKETING RESEARCH AS A INSTRUMENT FOR INCREASED PROFITABILITY IN SERVICE COMPAN...

    » ABSTRACT   This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company Ebonyi State as a case study. Marketing research can be seen as the application of the scientific method of inquiry in helping marketers to better understand and define their problems and find appropriate solution to them some of the objectives of the study ...Continue Reading »

    Item Type: Project Material |  50 pages |  2,322 engagements | 

  • 162. MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN NIGERIA

    » ABSTRACT       Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of Nigerian Uniliver Plc Aba). In this research, we...Continue Reading »

    Item Type: Project Material |  50 pages |  2,528 engagements | 

  • 163. MARKET SEGMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE

    » ABSTRACT   This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how customers view services and in what ways it presents a different advantage relative to the company’s offering. Therefore the main objective of this study is to determine ...Continue Reading »

    Item Type: Project Material |  50 pages |  2,855 engagements | 

  • 164. EFFECTIVE SALES FORCE MOTIVATION AS A MEANS OF ACHIEVING INCREASED MARKET SHARE ...

    » ABSTRACT The major purpose of this study is to determine the effectiveness of sales force motivation as a means of achieving increased market share in competitive industry using NBC Owerri as a case study. The objective which the researcher intended to achieve were as follows, to appraise the current sales force motivational programme of the NBC, to identify if there are defects in the current sal...Continue Reading »

    Item Type: Project Material |  50 pages |  2,258 engagements | 

  • 165. EFFECTIVE MARKETING STRATEGY FOR AIRLINES OPERATING

    » ABSTRACT   It Is often misconstrued that consumer concern have not always been sought in poultry business in its scope of application and actual practice. The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into practices with a view to determine the re...Continue Reading »

    Item Type: Project Material |  50 pages |  2,173 engagements | 

  • 166. IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS

    » ABSTRACT   The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank and Afribank Plc were used as case study. Some of the objectives of the study included; determine whether the use of strategic marketing strategies enable banks to achieve financial intermediation objectives.To find out the strateg...Continue Reading »

    Item Type: Project Material |  50 pages |  2,172 engagements | 

  • 167. GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN ...

    » ABSTRACT   The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with a small budget through surprise and diffusion effects. Although the instruments are more and more often applied by today’s practitioners, there is barely scientific discussion about the concept....Continue Reading »

    Item Type: Project Material |  50 pages |  2,290 engagements | 

  • 168. THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION

    » ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at  Onitsha. The term test marketing on product innovation is a great importance to any profit oriented organization which engages itself in the activity of production on chemical or good and rendering of some useful services to customer. Most organizations...Continue Reading »

    Item Type: Project Material |  50 pages |  2,367 engagements | 

  • 169. EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR

    » ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five chapter one deals with the introduction, background of study, statement of problems objective of the study, rese...Continue Reading »

    Item Type: Project Material |  50 pages |  2,246 engagements | 

  • 170. EFFECTIVENESS OF STRATEGIC MARKETING IN NIGERIAN BANKS

    » CHAPTER ONE BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to adopt measures that should strategically reposition them so as to remain afloat. With much increase in the level of customer awareness in response to their needs and wants or satisfaction, firms should also discuss their old market...Continue Reading »

    Item Type: Project Material |  50 pages |  2,403 engagements | 

  • 171. EFFECTIVE BRANDING DECISION AND CUSTOMERS CHOICE OF BEVERAGE

    » CHAPTER ONE 1.0  INTRODUCTION        Branding is a major issue in product strategy, on the other hand, developing a branded product requires great deal of long term investment, especially for advertising. Promotion and packaging, may brand oriented companies sub contract manufacturing to the companies. On the other hand, manufacturers eventually learn market power and it lies with building...Continue Reading »

    Item Type: Project Material |  50 pages |  2,402 engagements | 

  • 172. EFFECTS OF JOB SATISFACTION ON EMPLOYEE PERFORMANCE

    » CHAPTER ONE 1.0                              INTRODCUTION 1.1 BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee and job satisfaction among employees. The complexity in operations and functions requires that whether of public or private sector, we have to put in place appropriate organization ...Continue Reading »

    Item Type: Project Material |  50 pages |  2,299 engagements | 

  • 173. AUTOMATIC IN BUSINESS ORGANIZATION

    » ABSTRACT The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of this, the implementation and application of automation in the running of the business is a necessity owing to the fact that this era is in the process of technological advancement. In the bid to achieve the objective of this research work, this ...Continue Reading »

    Item Type: Project Material |  50 pages |  2,217 engagements | 

  • 174. AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE I...

    » ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and descriptive. Data were collected on source specific objective adopted for the resources. Data collection method employed primary sources eg per...Continue Reading »

    Item Type: Project Material |  50 pages |  2,324 engagements | 

  • 175. AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM

    » ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products. Chi Square distributing technique was used as statistical tool in analyzing the data collected from the field. In the course of carrying out this research, the researcher found out that the high price of the...Continue Reading »

    Item Type: Project Material |  50 pages |  2,533 engagements | 


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