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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE APPLICATION OF THE MARKETING CONCEPT IN THE MARKETING OF AGRICULTURAL (POULT...

  » THE APPLICATION OF THE MARKETING CONCEPT IN THE MARKETING OF AGRICULTURAL (POULTRY) PRODUCTS IN ABIA STATE (A CASE STUDY OF ELEGANCE POULTRY FARMERS COOPERATIVE SOCIETY ABA SOUTH LOCAL GOVERNMENT AREA OF ABIA STATE) CHAPTER ONE INTRODUCTION 1.1 Background Of The Study It was become quite evident that agriculture has become the most important sector among numerous sectors of the economy in Nigeria....Continue Reading »

  Item Type: Project Material |  57 pages |  1,057 engagements | 

• 2. TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS

  » TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS   CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Nigerian consumers are increasingly becoming uneasily satisfying especially in the area of exposure to advertising messages. This is largely due to their expectation of good value for the money spent. Pike (2008) asserts that marketers are now faced with escalating media costs, ...Continue Reading »

  Item Type: Project Material |  54 pages |  0 engagements | 

• 3. SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PR...

  » SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PRODUCT   CHAPTER  ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY Nowadays social media becomes part of a person’s life. Social media such as Facebook, Twitter, Instagram or LinkIn has a numeral number of the user and keeps growing every day. It is estimated that over 500 million people are interacting with soci...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements | 

• 4. SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT

  » SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing generally aims at increasing profitable sales of commodities to the general public. Every business organization be it government or private owned, aims to maximize profit. Increase in sales and profitability of firm cannot be enhanced without advertising, sales promotion, p...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 5. PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT

  » PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT CHAPTER ONE INTRODUCTION 1.1     Background to the Study Advertising is a paid form of non personal presentation of ideas, goods and services by an identified sponsor with a view to disseminate information concerning an idea, product or service (Puranik, 2011). The message which is presented or disseminated is called advertisement. In the presen...Continue Reading »

  Item Type: Project Material |  54 pages |  0 engagements | 

• 6. PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY

  » PROSPECTS AND PROBLEMS OF E MARKETING IN THE HOSPITALITY INDUSTRY CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that ben...Continue Reading »

  Item Type: Project Material |  56 pages |  0 engagements | 

• 7. INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFERENCE

  » INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFERENCE CHAPTER ONE INTRODUCITON 1.1  BACKGROUND OF THE STUDY Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role responsibility of the packaging to the production department. However modern marketing managers regard packaging as a supplementary promotional tool fo...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 8. INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT

  » INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Pricing is a strategy for selling the product or services of a new business, it is a reflection of how serious a company is in meeting the competition ahead. A good pricing strategy plan is backed by careful collected market, consumer and competitor information, sometime citing profession...Continue Reading »

  Item Type: Project Material |  51 pages |  0 engagements | 

• 9. INFLUENCE OF BILLBOARD ADVERTISEMENT IN BUYING PRODUCTS AND SERVICES AMONG PEDE...

  » INFLUENCE OF BILLBOARD ADVERTISEMENT IN BUYING PRODUCTS AND SERVICES AMONG PEDESTRIANS CHAPTER ONE INTRODUCTION 1.1  Background of the Study   Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid m...Continue Reading »

  Item Type: Project Material |  51 pages |  0 engagements | 

• 10. INFLUENCE OF ADVERTISING MESSAGES ON CONSUMER PATRONAGE OF ARIEL DETERGENT

  » INFLUENCE OF ADVERTISING MESSAGES ON CONSUMER PATRONAGE OF ARIEL DETERGENT CHAPTER ONE INTRODUCTION 1.1  Background of the Study Etymologically the word Advertising is derived from the Latin word advert ere which means to draw attention. It‟s all about drawing a person‟s attention to buy a product or seek for services. This is why scholars like Hark and O‟ Connor in Eluwa, (1999), define ad...Continue Reading »

  Item Type: Project Material |  54 pages |  0 engagements | 

• 11. IMPACT OF SALES PROMOTION ON CONSUMER BRAND LOYALTY

  » IMPACT OF SALES PROMOTION ON CONSUMER BRAND LOYALTY CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY Promotion is an important aspect of marketing activity which has created a lot of impact through the use of some incentives, mostly designed to stimulate quicker or greater purchase of particulars products and services by consumer. In today’s marketing, organization are concerned o...Continue Reading »

  Item Type: Project Material |  59 pages |  0 engagements | 

• 12. IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS

  » IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS CHAPTER ONE INTRODUCTION Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies and individuals must also communicate with present and potential stakeholders, and the general public. For most companies and individuals, the question is not whether to communicate but ra...Continue Reading »

  Item Type: Project Material |  51 pages |  0 engagements | 

• 13. IMPACT OF PRODUCT DISPLAY ON THE MARKETING OF FAST FOOD AND PASTRIES IN A FAST F...

  » IMPACT OF PRODUCT DISPLAY ON THE MARKETING OF FAST FOOD AND PASTRIES IN A FAST FOOD INDUSTRY   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Product display has been of immense value to a retail shops especially in the fast food industries. This is just and simply the exhibition of products or goods in a place where people can see it easily and be attracted. Displaying of the products in t...Continue Reading »

  Item Type: Project Material |  54 pages |  0 engagements | 

• 14. IMPACT OF PRICING AND MARKETING OF BEVERAGE

  » IMPACT OF PRICING AND MARKETING OF BEVERAGE CHAPTER ONE INTRODUCTION 1.1              BACKGROUND OF THE STUDY Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organization make arouse as much interest as those concerning prices. The company should be tactful and dynam...Continue Reading »

  Item Type: Project Material |  51 pages |  0 engagements | 

• 15. IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE

  » IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE CHAPTER ONE INTRODUCTION 1.1 Background of the study Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily basis to advertise their product, it becomes even more important to determine how online product adverts influences consumer buying behavior...Continue Reading »

  Item Type: Project Material |  57 pages |  0 engagements | 

• 16. IMPACT OF ONLINE MARKETING ON SMALL AND MEDIUM ENTERPRISES

  » IMPACT OF ONLINE MARKETING ON SMALL AND MEDIUM ENTERPRISES CHAPTER ONE                                                 INTRODUCTION     1.1. BACKGROUND TO THE STUDY Businesses are looking to new technologies to meet their unique business requirements and position themselves to take advantage of global changes in business activities. Businesses both...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 17. IMPACT OF MULTIPLE PRICING STRATEGIES ON CONSUMER PURCHASING BEHAVIOR

  » IMPACT OF MULTIPLE PRICING STRATEGIES ON CONSUMER PURCHASING BEHAVIOR CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY         Numerous price strategies can be seen everywhere in the modern society. Whenever we turn on the TV, look through a newspaper, or listen to the radio advertisements, different price strategies immediately jump into our sight. These include the mailboxes, t...Continue Reading »

  Item Type: Project Material |  53 pages |  0 engagements | 

• 18. IMPACT OF EFFECTIVE MARKETING COMMUNICATION ON MANUFACTURING COMPANY IN NIGERIA ...

  » IMPACT OF EFFECTIVE MARKETING COMMUNICATION ON MANUFACTURING COMPANY IN NIGERIA (A CASE STUDY OF NORTHERN BAG MANUFACTURING COMPANY) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the element of marketing strategy is promotion included also are price, product, and place. If the target public are not adequately communicated or not good knowledge about product/service, the marketing str...Continue Reading »

  Item Type: Project Material |  50 pages |  1,003 engagements | 

• 19. IMPACT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION

  » IMPACT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION   CHAPTER ONE INTRODUCTION 1.1  Background of the Study:   Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media…. TV and radio commerci...Continue Reading »

  Item Type: Project Material |  55 pages |  12 engagements | 

• 20. IMPACT OF ADVERTISING ON THE SERVICES OF FAST FOOD INDUSTRY

  » IMPACT OF ADVERTISING ON THE SERVICES OF FAST FOOD INDUSTRY CHAPTER ONE INTRODUCTION 1.1 DEFINITION OF ADVERTISING The word advertising comes form the latin word "advertere meaning” to turn the minds of towards". Some of the definitions given by various authors are: According to William J. Stanton, "Advertising consists of all the activities involved in presenting to an audience a non personal, ...Continue Reading »

  Item Type: Project Material |  57 pages |  0 engagements | 

• 21. IMPACT OF ADVERTISING ON CONSUMER BUYING HABIT

  » IMPACT OF ADVERTISING ON CONSUMER BUYING HABIT CHAPTER ONE INTRODUCTION Background Of The Study Advertising is used to reach a wide market to induce consumer behaviours. However, advertising consist of non personal form of communication conducted through paid media under clear sponsorship. Also advertising can be said to consist of all paid activities in presenting openly sponsored message regardi...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements | 

• 22. GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN ...

  » GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGERIA CHAPTER ONE INTRODUCTION 1.1       Background of the Study Marketing is warfare without a gunshot. It is psychological and is fought in the minds of the customers and consumers. The barrage of advertising in TV and magazines, depicting products of various shapes and sizes, prices of all sorts, placed wher...Continue Reading »

  Item Type: Project Material |  53 pages |  0 engagements | 

• 23. FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A STU...

  » FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A STUDY OF DE UNITED INDUSTRIES LTD MAKERS OF INDOMIE NOODLES CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is the means of informing as well as influencing the general public to buy a product or services through visual or oral messages. A product or service is advertised to create awareness in the minds ...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 24. AN APPRAISAL OF THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION

  » AN APPRAISAL OF THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION CHAPTER ONE 1.1     INTRODUCTION It is generally agreed that the health of a company organization depends, on its capacity to interpret the behavior, attitudes and needs for the individual consumers or industrial users who make up its market. To this end, according to Donald (1990:5) marketing research comes play, accord...Continue Reading »

  Item Type: Project Material |  58 pages |  0 engagements | 

• 25. ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH A CASE STUDY OF NIG...

  » ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC CHAPTER ONE INTRODUCTION Background Of The Study Almost all economic activities are geared towards ensuring that the right goods and services are produced and find their way to customer. This involves a process called marketing. Marketing decisions focus on consumer needs, hence it seeks to gu...Continue Reading »

  Item Type: Project Material |  57 pages |  1,100 engagements |