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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

  • 51. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF CAPITAL GOODS

    »   CHAPTER ONEINTRODUCTION 1.1     BACKGROUND OF THE STUDY   According to L.A. Rogers (1980) personal selling has become one of the vital promotional tools in marketing.  He further buttresed the above proposition by stipulating that after all the theorists, planners must have had their moment and the predicaments associated with production, finance and labour have been resolved, then someon...Continue Reading »

    Item Type: Project Material |  50 pages |  607 engagements | 

  • 52. THE EFFECTIVENESS OF MARKETING PLANNING AND CONTROL IN A MANUFACTURING ORGANIZAT...

    »   ABSTRACT   The researcher is determined to see and threw more high on the effectiveness of Marketing Planning and Control in a Manufacturing Organization with ANAMMCO in Enugu as a case study.   For orderly presentation the researcher undertake a background study of the company which enable the researcher touch some major problems encountered by the company marketing planning and control.  T...Continue Reading »

    Item Type: Project Material |  50 pages |  612 engagements | 

  • 53. THE EFFECT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY

    » ABSTRACT This research work empirically examines the effect of product quality on consumer brand loyality with particular reference to seven 7up  bottling company Aba. The paper carefully examines the concept of product quality as a tool for consumers brand loyality. Questionnaires were drawn and administered to manufacturing personnel of 7up bottling company consumers of 7up products in Aba. Pop...Continue Reading »

    Item Type: Project Material |  50 pages |  630 engagements | 

  • 54. THE EFFECT OF HIGH COST OF TRANSPORTATION ON NIGERIA ECONOMY AND ITS EFFECT ON C...

    »   ABSTRACT   Transportation is very essential in developed country like Nigeria. It is an integral part of distribution.  Therefore the topic entitled “The Effect of High cost of transportation and its effect of on cost of consumer goods n within Enugu Metropolis. The researcher has carried out research using questionnaire and oral interview.  The researcher used tables and analysis in simpl...Continue Reading »

    Item Type: Project Material |  50 pages |  688 engagements | 

  • 55. THE DEVELOPMENT AND MARKETING OF A NEW PRODUCT AS A COMPANY LIFE WIRE

    »   ABSTRACT   This research   is  intended to apprise the development  and marketing of a new product as company life wire by Nigerian Breweries Plc, Aba. This project has been  divided into five chapters .chapter one deals with the background of the study, statement of Problems, objective of the study, significance, and Research question. Chapter two is also about the literature review, wha...Continue Reading »

    Item Type: Project Material |  50 pages |  598 engagements | 

  • 56. THE IMPACT PROMOTION ON THE MARKETING OF A NEW SERVICES

    »   ABSTRACT             This study on the impact of promotion of the marketing of a new services with particular note on Globa com Plc Enugu was carried out some of the following objective. 1.                  To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com 2.                  To determine the Impact ...Continue Reading »

    Item Type: Project Material |  50 pages |  516 engagements | 

  • 57. THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PRO...

    »   ABSTRACT   This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental  Bank Plc Aba, as a case study. This study was carried out to reveal the extent at which the relationship marketing can help the bank satisfy their customers and to maximize profit. It tries to research out the need...Continue Reading »

    Item Type: Project Material |  50 pages |  559 engagements | 

  • 58. THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES

    »   ABSTRACT             This study on the impact of promotion of the marketing of new services with particular note on Globa com Plc Enugu was carried out some of the following objective.   1.           To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com   2.           To determine the Impact of promotional strategies...Continue Reading »

    Item Type: Project Material |  50 pages |  524 engagements | 

  • 59. THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVOUR

    »   ABSTRACT   The  performance  of  marketing  function  basically  marrying  consumers  needs  and  wants with  the  appropriate  products  and  services. It  is the  duty  of the  form  to  adopt  appropriate  marketing  strategy  to  attract  customers  to  it’s  products  and  since  it  is  generally believed that  marketing  strategy  affects  the co...Continue Reading »

    Item Type: Project Material |  50 pages |  523 engagements | 

  • 60. THE ROLE OF MARKETING PLANNING IN THE MARKETING OF COMPUTER PRODUCTS

    » CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDY     Marketing as a course of study is very young compared to other established courses of study, so also is planning and control in business.  The aim of any marketing operation (planning and control is to make the future happier, but this fact was not well recognized by most firms, initially the job that should be handled by experts in the fi...Continue Reading »

    Item Type: Project Material |  50 pages |  477 engagements | 

  • 61. EFFECTIVE PRICING STRATEGY OF NEW PRODUCTS

    »   ABSTRACT               Prior to our contemporary time, the  bottling  industry will dominated  by the products of Nigerian Bottling Company Plc.               Recently,  7 up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with  other   manufacturers of mineral soft  drinks.  The scene was  comp...Continue Reading »

    Item Type: Project Material |  50 pages |  502 engagements | 

  • 62. AN APPRAISAL OF THE APPLICATION OF MARKETING STRATEGY BY STATE ECONOMIC EMPOWERM...

    »   ABSTRACT   An Appraisal of the application of marketing strategy by state Economic Empowerment and Development Strategy (SEEDs) in reducing poverty and unemployment in Enugu state within the period 2004 – 2008, was carried of SEEDs programmme in Enugu state.   This research work was done to determine whether SEEDs has actually reduced the level of poverty and unemployment in Enugu State.  ...Continue Reading »

    Item Type: Project Material |  50 pages |  514 engagements | 

  • 63. PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA

    »   ABSTRACT                 The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service)               The objectives of the study among others includes.   To determine thee impact of public relation on increase customers patronage.   To know how public relation helped in proving communicatio...Continue Reading »

    Item Type: Project Material |  50 pages |  456 engagements | 

  • 64. MARKETING OF BANKING AND FINANCIAL SERVICE

    »   ABSTRACT   Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks?   It is as a result of this research work to find out of banks and financial services can be marketable. Is customer satisfaction what these banks attain to achieve. This research work has five chapters.   Chapter one contains a discus...Continue Reading »

    Item Type: Project Material |  50 pages |  451 engagements | 

  • 65. MARKETING RESEARCH AS A TOOL FOR PROFITABILITY IN THE SERVICE INDUSTRY

    »   ABSTRACT   Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003).   This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu metropolis.   In order to carryout the study, t...Continue Reading »

    Item Type: Project Material |  50 pages |  513 engagements | 

  • 66. THE PROBLEMS AND PROSPECTS OF MARKETING AUTO MAINTENANCE SERVICES

    » ABSTRACT               This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work  services in Enugu metropolis. The research work structure both the big auto maintenance service  firm and workshops ant the small auto maintenance services workshop vita the  road side mechanize.               The data  neede...Continue Reading »

    Item Type: Project Material |  50 pages |  449 engagements | 

  • 67. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES

    »   ABSTRACT       This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand.  To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview.  The respondent comprised of the staff and consumers of Bournvit...Continue Reading »

    Item Type: Project Material |  50 pages |  475 engagements | 

  • 68. PUBLIC RELATIONS AND INTERNATIONAL MARKETING

    » CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY   We all believe in communication. We keep saying so. We also say that any management which endorses good communications in – house, and externally is enlightened. Why anyone should be regarded as enlightened in simply propagating and explaining their own policy or paint of view escapes the researcher. As Henry James put it “it must be pa...Continue Reading »

    Item Type: Project Material |  50 pages |  461 engagements | 

  • 69. EFFECITVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES

    »   ABSTRACT   The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study comprised the customer (patients) and the relevant...Continue Reading »

    Item Type: Project Material |  50 pages |  467 engagements | 

  • 70. THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM SERVICE

    » ABSTRACT               This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN).               The objective for which the study was carried out are to.               Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the company.      ...Continue Reading »

    Item Type: Project Material |  50 pages |  468 engagements | 

  • 71. THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES

    »   CHAPTER ONE INTRODUCTION1.1  BACKGROUND OF THE STUDY Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the general public.  Advertising policy constitutes such an important strategy in the marketing programme of companies that, its negligence could spell  down  for companies.   Generally speaking, companies exist t...Continue Reading »

    Item Type: Project Material |  50 pages |  473 engagements | 

  • 72. THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUME OF COMPANIES

    »   CHAPTER ONE    INTRODUCTION BACKGROUND OF THE STUDY             Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the general public.  Advertising policy constitutes such an important strategy in the marketing programme of companies that its negligence could spell down for companies.             G...Continue Reading »

    Item Type: Project Material |  50 pages |  0 engagements | 

  • 73. MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS (BEAUTY AIDS)

    » ABSTRACT               In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban.  Attention was focused on only female gender irrespective of their demographic specifications.  The study did not cover the male genders.               From the analysis of data collected, it was obvious t...Continue Reading »

    Item Type: Project Material |  50 pages |  456 engagements | 

  • 74. THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES

    » CHAPTER ONE INTRODUCTION1.1  BACKGROUND OF THE STUDY   Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121 (one hundred and twenty one) tele...Continue Reading »

    Item Type: Project Material |  50 pages |  425 engagements | 

  • 75. PROBLEM AND PROSPECTS OF RETAIL MAKETING

    » ABSTRACT   Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers.   The problem and prospect of retail marketing in a marketing environment has led to an decrease in the level of demand of good or services of its continuity in creating awareness. This project work, therefore rev...Continue Reading »

    Item Type: Project Material |  50 pages |  455 engagements | 


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