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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS OF CEREAL FOODS

  »   ABSTRACT   Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Often the complaints simply arise because the customer doesn’t feel he has...Continue Reading »

  Item Type: Project Material |  50 pages |  4,150 engagements | 

• 2. IMPACT OF CUSTOMERS COMPLAINT ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY

  »   ABSTRACT   Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Often the complaints simply arise because the customer doesn’t feel he has...Continue Reading »

  Item Type: Project Material |  50 pages |  4,564 engagements | 

• 3. CONSUMERS’ PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUC...

  »   CHAPTER ONE   INTRODUCTION   1.1           BACKGROUND OF THE STUDY   The topic of this research work is “The consumer’s perception of branding and packaging on sales of cosmetics products”.   The American marketing association defines a brand as a name, term, design, symbol or any feature that identifies one seller’s goods or services as distinct from those of other seller...Continue Reading »

  Item Type: Project Material |  50 pages |  66 engagements | 

• 4. PASSENGERS’ RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA

  »   CHAPTER ONE   INTRODUCTION   1.1       Background to the Study   From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of’ any country is an integral part of the structure of an economy cannot be overemphasized. The rendering of quality service to custome...Continue Reading »

  Item Type: Project Material |  50 pages |  66 engagements | 

• 5. RELATIONSHIP MARKETING AND CUSTOMER RETENTION

  »   ABSTRACT   This research examined the effect of relationship marketing in customer retention in MTN Nigeria Plc, Calabar. The study was conducted in a bid to provide empirical evidence on the effect of relationship marketing in customer retention in order to assist MTN Nigeria Plc and other telecommunications companies to boost their customer retention capabilities through effective relationsh...Continue Reading »

  Item Type: Project Material |  50 pages |  3,942 engagements | 

• 6. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY OF FAST MOVING CONSUMER GOODS...

  »   ABSTRACT   The study examined the effect of consumer protection on brand loyalty of fast moving consumer goods.   More specifically, the study sought to assess the consumer protection and brand loyalty in ikeja.   The study consist of consumers in Ikeja axis of Lagos State, the sample frame of the study was made up of consumers of fast moving consumer goods resident in Ikeja, Lagos State Nig...Continue Reading »

  Item Type: Project Material |  50 pages |  4,294 engagements | 

• 7. THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS

  »   ABSTRACT   This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and profitability of Unilever Nigeria Plc over the period of 1996 to 2009 from the annual report and accounts of the company under study. Among the objectives of the s...Continue Reading »

  Item Type: Project Material |  50 pages |  5,865 engagements | 

• 8. SALES PROMOTION AND ITS EFFECTS ON ORGANIZATIONAL EFFECTIVENESS IN NIGERIAN MA...

  »   ABSTRACT   This study examines sales promotion and its effects on organizational effectiveness in Nigerian manufacturing industry. The study focuses on how sales promotion is used to generate higher sales, increased profitability and greater market share. The study focused on sales promotional tools and how NESTLE Nigeria Plc has adopted sales promotion to generate its effectiveness.   Sales ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,304 engagements | 

• 9. IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS

  »   ABSTRACT   The study examined the impact of promotional activities on fast moving consumer goods (FMCG), a study of Unilever Nigeria Plc.   The sample frame of the study was made up of consumers of fast moving consumer goods resident in Ikeja, and the research was limited to age of 20 and above,   The simple random sampling technique method was use to pick the respondents and 400 consumers i...Continue Reading »

  Item Type: Project Material |  50 pages |  4,845 engagements | 

• 10. DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM ...

  »   ABSTRACT   The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs) was purposively selected in in Lagos Metropolis.   The study made use of primary data via the administration of a questionn...Continue Reading »

  Item Type: Project Material |  50 pages |  5,259 engagements | 

• 11. BRAND PERSONALITY AND CUSTOMER LOYALTY

  »   ABSTRACT   The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case.   More specifically, the study sought to assess the brand personality and customer loyalty in Babcock University.   The study consist of consumers in Babcock University, illishan, the sample frame of the study was made up of consumers of of...Continue Reading »

  Item Type: Project Material |  50 pages |  4,446 engagements | 

• 12. PERSONAL SELLING PRACTICE AND ENHANCED SALES OF INDUSTRIAL PRODUCTS AMONG BUSI...

  »   CHAPTER ONE   INTRODUCTION   Marketing is a defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals (AMA, American Marketing Association).Personal selling is part of the promotional mix, and the role which it plays in a firm can easily be seen from it...Continue Reading »

  Item Type: Project Material |  50 pages |  4,273 engagements | 

• 13. EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA

  »   ABSTRACT   This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order toassist Jumia Nigeria influence the behavior of its customers favourably using social media. It had the specific objectives of examinin...Continue Reading »

  Item Type: Project Material |  50 pages |  4,587 engagements | 

• 14. EFFECT OF PUBLIC RELATIONS ON CUSTOMERS’ PREFERENCE FOR GLOBAL SYSTEM FOR MOBI...

  »   ABSTRACT   This research examined the effect of public relations on customers’ preference for Global System for Mobile Communications (GSM) services: a case study of MTN Nigeria Plc, Calabar. The study was conducted to provide empirical evidence on the relationship between public relations and customers’ preference for GSM services in order to assist MTN Nigeria Plc to gain customers’ pr...Continue Reading »

  Item Type: Project Material |  50 pages |  3,736 engagements | 

• 15. EFFECT OF PACKAGING ON CONSUMER BUYING CHOICE OF SELECTED CONSUMER GOODS

  »   ABSTRACT   This research examined the effect of packaging on consumer buying choice of selected consumer goods in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of packaging on consumer buying choice in order to assist dealers of consumer goods better understand consumer buying behavior and use that knowledge to influence customer patronage. It...Continue Reading »

  Item Type: Project Material |  50 pages |  4,394 engagements | 

• 16. THE IMPACT OF PRICING STRATEGY ON SALES PERFORMANCE

  »   ABSTRACT   The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc.   The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior level. A well constructed questionnaire, which was adjudged valid and reliable, was used for collection of data from the respondents. The data obtaine...Continue Reading »

  Item Type: Project Material |  50 pages |  6,108 engagements | 

• 17. THE EFFECT OF SOCIAL MEDIA ON CONSUMERS BUYING BEHAVIOUR

  »   ABSTRACT   The study examined social media advertising and buying behaviour of Babcock University undergraduate students, a study Babcock University undergraduate students.   The study employed the survey design and the purposive sampling technique to select 450 students across all faculties. A well constructed questionnaire, which was adjudged valid and reliable, was used for collection of d...Continue Reading »

  Item Type: Project Material |  50 pages |  3,994 engagements | 

• 18. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY IN FAST MOVING CONSUMABLE GOO...

  »   ABSTRACT   The study examined the the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos.   The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to the fact that there were many variables to be measured at the point in time. The research used the structured questionna...Continue Reading »

  Item Type: Project Material |  50 pages |  3,715 engagements | 

• 19. AUDIENCE PERCEPTION OF FEMALE MODEL IN ADVERTISING MESSAGE WITH REFERENCE TO LUX...

  »   ABSTRACT   This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television Advertisement as a case study. Three research questions were proposed to guide the study and they are: What is the effect of the use of female model on television advertisement? How do audiences perceive the use of female model in Lux Soap? What is the extent to which...Continue Reading »

  Item Type: Project Material |  50 pages |  4,237 engagements | 

• 20. THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER SATISFACTION

  »   ABSTRACT   The primary objective of the study was to examine the effect of customer relationship management on customer satisfaction in three commercial banks in Lagos State Nigeria. The study explored the ways in which customer satisfaction can be achieved with the use of customer relationship management. The study adopted the descriptive survey research design.  The data for the research wa...Continue Reading »

  Item Type: Project Material |  50 pages |  5,177 engagements | 

• 21. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER...

  » CHAPTER ONE INTRODUCTION 1.0    BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer oriented. Strive for profitability. Sales volume and coordinate all its marketing activities. Marketing manage...Continue Reading »

  Item Type: Project Material |  50 pages |  4,843 engagements | 

• 22. INTERNAL MARKETING PRACTICES AND EMPLOYEES PRODUCTIVITY IN PUBLIC INSTITUTIONS I...

  » CHAPTER ONE                                           1.0      INTRODUCTION 1.1   BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving the internal firms product personified in the employees. Therefore, this concept shares similar ideology with the theory of management by objective, which is aimed at integrating the...Continue Reading »

  Item Type: Project Material |  50 pages |  4,778 engagements | 

• 23. EFFECT OF MARKETING RESEARCH ON PRODUCT DEVELOPMENT

  » CHAPTER ONE 1.0      INTRODUCTION 1.1   BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. In other to ensure future success in the market companies invest in marketing research on New Product Development (NPD). Sometimes, most marketing research on new products development are often more lik...Continue Reading »

  Item Type: Project Material |  50 pages |  5,594 engagements | 

• 24. EFFECTS OF PRICING ON CONSUMPTION OF CHAMPION LAGER BEER

  » ABSTRACT The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex post Facto design was adopted for this study. Data for the study were obtained through questionnaire administered on 351 respondents which was determined using the Krejicie and Morgan (1970) table and purposive sampling technique was used in the study. Descriptive sta...Continue Reading »

  Item Type: Project Material |  50 pages |  4,246 engagements | 

• 25. EFFECTS OF MOTIVATION ON SALESFORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBI...

  » ABSTRACT This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South East. The major objective of this work is to examine the comparative implications of motivation on sales force performance in manufacturing and service companies. Sales force are not active and effective as most of them are late to appointments, fail to keep b...Continue Reading »

  Item Type: Project Material |  50 pages |  5,839 engagements |