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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE ROLE OF MARKETING PLANNING IN THE MARKETING OF COMPUTER PRODUCTS

  » CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDY     Marketing as a course of study is very young compared to other established courses of study, so also is planning and control in business.  The aim of any marketing operation (planning and control is to make the future happier, but this fact was not well recognized by most firms, initially the job that should be handled by experts in the fi...Continue Reading »

  Item Type: Project Material |  50 pages |  5,144 engagements | 

• 2. EFFECTIVE PRICING STRATEGY OF NEW PRODUCTS

  »   ABSTRACT               Prior to our contemporary time, the  bottling  industry will dominated  by the products of Nigerian Bottling Company Plc.               Recently,  7 up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with  other   manufacturers of mineral soft  drinks.  The scene was  comp...Continue Reading »

  Item Type: Project Material |  50 pages |  4,349 engagements | 

• 3. AN APPRAISAL OF THE APPLICATION OF MARKETING STRATEGY BY STATE ECONOMIC EMPOWERM...

  »   ABSTRACT   An Appraisal of the application of marketing strategy by state Economic Empowerment and Development Strategy (SEEDs) in reducing poverty and unemployment in Enugu state within the period 2004 – 2008, was carried of SEEDs programmme in Enugu state.   This research work was done to determine whether SEEDs has actually reduced the level of poverty and unemployment in Enugu State.  ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,789 engagements | 

• 4. PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA

  »   ABSTRACT                 The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service)               The objectives of the study among others includes.   To determine thee impact of public relation on increase customers patronage.   To know how public relation helped in proving communicatio...Continue Reading »

  Item Type: Project Material |  50 pages |  4,704 engagements | 

• 5. MARKETING OF BANKING AND FINANCIAL SERVICE

  »   ABSTRACT   Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks?   It is as a result of this research work to find out of banks and financial services can be marketable. Is customer satisfaction what these banks attain to achieve. This research work has five chapters.   Chapter one contains a discus...Continue Reading »

  Item Type: Project Material |  50 pages |  4,243 engagements | 

• 6. MARKETING RESEARCH AS A TOOL FOR PROFITABILITY IN THE SERVICE INDUSTRY

  »   ABSTRACT   Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003).   This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu metropolis.   In order to carryout the study, t...Continue Reading »

  Item Type: Project Material |  50 pages |  5,508 engagements | 

• 7. THE PROBLEMS AND PROSPECTS OF MARKETING AUTO MAINTENANCE SERVICES

  » ABSTRACT               This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work  services in Enugu metropolis. The research work structure both the big auto maintenance service  firm and workshops ant the small auto maintenance services workshop vita the  road side mechanize.               The data  neede...Continue Reading »

  Item Type: Project Material |  50 pages |  5,043 engagements | 

• 8. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES

  »   ABSTRACT       This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand.  To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview.  The respondent comprised of the staff and consumers of Bournvit...Continue Reading »

  Item Type: Project Material |  50 pages |  8,091 engagements | 

• 9. PUBLIC RELATIONS AND INTERNATIONAL MARKETING

  » CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY   We all believe in communication. We keep saying so. We also say that any management which endorses good communications in – house, and externally is enlightened. Why anyone should be regarded as enlightened in simply propagating and explaining their own policy or paint of view escapes the researcher. As Henry James put it “it must be pa...Continue Reading »

  Item Type: Project Material |  50 pages |  7,361 engagements | 

• 10. EFFECITVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES

  »   ABSTRACT   The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study comprised the customer (patients) and the relevant...Continue Reading »

  Item Type: Project Material |  50 pages |  4,210 engagements | 

• 11. THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM SERVICE

  » ABSTRACT               This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN).               The objective for which the study was carried out are to.               Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the company.      �...Continue Reading »

  Item Type: Project Material |  50 pages |  4,181 engagements | 

• 12. THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES

  »   CHAPTER ONE INTRODUCTION1.1  BACKGROUND OF THE STUDY Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the general public.  Advertising policy constitutes such an important strategy in the marketing programme of companies that, its negligence could spell  down  for companies.   Generally speaking, companies exist t...Continue Reading »

  Item Type: Project Material |  50 pages |  5,222 engagements | 

• 13. THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUME OF COMPANIES

  »   CHAPTER ONE    INTRODUCTION BACKGROUND OF THE STUDY             Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the general public.  Advertising policy constitutes such an important strategy in the marketing programme of companies that its negligence could spell down for companies.             G...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements | 

• 14. MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS (BEAUTY AIDS)

  » ABSTRACT               In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban.  Attention was focused on only female gender irrespective of their demographic specifications.  The study did not cover the male genders.               From the analysis of data collected, it was obvious t...Continue Reading »

  Item Type: Project Material |  50 pages |  4,463 engagements | 

• 15. THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES

  » CHAPTER ONE INTRODUCTION1.1  BACKGROUND OF THE STUDY   Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121 (one hundred and twenty one) tele...Continue Reading »

  Item Type: Project Material |  50 pages |  3,968 engagements | 

• 16. PROBLEM AND PROSPECTS OF RETAIL MAKETING

  » ABSTRACT   Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers.   The problem and prospect of retail marketing in a marketing environment has led to an decrease in the level of demand of good or services of its continuity in creating awareness. This project work, therefore rev...Continue Reading »

  Item Type: Project Material |  50 pages |  4,196 engagements | 

• 17. THE IMPACT OF MARKETING RESEARCH AS AN AVENUE FOR PROFITABILITY

  »   ABSTRACT   The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca Cola Nigeria Plc do state, prove to be one that have imbibe the culture of the marketing research. The general statistics from data gathered indicated that the staffs of the company are aware of the benefit derivable from marketing research. The data also sho...Continue Reading »

  Item Type: Project Material |  50 pages |  5,369 engagements | 

• 18. THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS OF CEREAL FOODS

  »   ABSTRACT   Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Often the complaints simply arise because the customer doesn’t feel he has...Continue Reading »

  Item Type: Project Material |  50 pages |  4,794 engagements | 

• 19. IMPACT OF CUSTOMERS COMPLAINT ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY

  »   ABSTRACT   Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Often the complaints simply arise because the customer doesn’t feel he has...Continue Reading »

  Item Type: Project Material |  50 pages |  5,217 engagements | 

• 20. CONSUMERS’ PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUC...

  »   CHAPTER ONE   INTRODUCTION   1.1           BACKGROUND OF THE STUDY   The topic of this research work is “The consumer’s perception of branding and packaging on sales of cosmetics products”.   The American marketing association defines a brand as a name, term, design, symbol or any feature that identifies one seller’s goods or services as distinct from those of other seller...Continue Reading »

  Item Type: Project Material |  50 pages |  72 engagements | 

• 21. PASSENGERS’ RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA

  »   CHAPTER ONE   INTRODUCTION   1.1       Background to the Study   From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of’ any country is an integral part of the structure of an economy cannot be overemphasized. The rendering of quality service to custome...Continue Reading »

  Item Type: Project Material |  50 pages |  72 engagements | 

• 22. RELATIONSHIP MARKETING AND CUSTOMER RETENTION

  »   ABSTRACT   This research examined the effect of relationship marketing in customer retention in MTN Nigeria Plc, Calabar. The study was conducted in a bid to provide empirical evidence on the effect of relationship marketing in customer retention in order to assist MTN Nigeria Plc and other telecommunications companies to boost their customer retention capabilities through effective relationsh...Continue Reading »

  Item Type: Project Material |  50 pages |  4,477 engagements | 

• 23. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY OF FAST MOVING CONSUMER GOODS...

  »   ABSTRACT   The study examined the effect of consumer protection on brand loyalty of fast moving consumer goods.   More specifically, the study sought to assess the consumer protection and brand loyalty in ikeja.   The study consist of consumers in Ikeja axis of Lagos State, the sample frame of the study was made up of consumers of fast moving consumer goods resident in Ikeja, Lagos State Nig...Continue Reading »

  Item Type: Project Material |  50 pages |  4,862 engagements | 

• 24. THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS

  »   ABSTRACT   This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and profitability of Unilever Nigeria Plc over the period of 1996 to 2009 from the annual report and accounts of the company under study. Among the objectives of the s...Continue Reading »

  Item Type: Project Material |  50 pages |  6,622 engagements | 

• 25. SALES PROMOTION AND ITS EFFECTS ON ORGANIZATIONAL EFFECTIVENESS IN NIGERIAN MA...

  »   ABSTRACT   This study examines sales promotion and its effects on organizational effectiveness in Nigerian manufacturing industry. The study focuses on how sales promotion is used to generate higher sales, increased profitability and greater market share. The study focused on sales promotional tools and how NESTLE Nigeria Plc has adopted sales promotion to generate its effectiveness.   Sales ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,962 engagements |