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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

  • 76. THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES

    »   CHAPTER ONE INTRODUCTION1.1  BACKGROUND OF THE STUDY Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the general public.  Advertising policy constitutes such an important strategy in the marketing programme of companies that, its negligence could spell  down  for companies.   Generally speaking, companies exist t...Continue Reading »

    Item Type: Project Material |  50 pages |  2,028 engagements | 

  • 77. THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUME OF COMPANIES

    »   CHAPTER ONE    INTRODUCTION BACKGROUND OF THE STUDY             Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the general public.  Advertising policy constitutes such an important strategy in the marketing programme of companies that its negligence could spell down for companies.             G...Continue Reading »

    Item Type: Project Material |  50 pages |  0 engagements | 

  • 78. MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS (BEAUTY AIDS)

    » ABSTRACT               In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban.  Attention was focused on only female gender irrespective of their demographic specifications.  The study did not cover the male genders.               From the analysis of data collected, it was obvious t...Continue Reading »

    Item Type: Project Material |  50 pages |  2,012 engagements | 

  • 79. THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES

    » CHAPTER ONE INTRODUCTION1.1  BACKGROUND OF THE STUDY   Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121 (one hundred and twenty one) tele...Continue Reading »

    Item Type: Project Material |  50 pages |  1,858 engagements | 

  • 80. PROBLEM AND PROSPECTS OF RETAIL MAKETING

    » ABSTRACT   Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers.   The problem and prospect of retail marketing in a marketing environment has led to an decrease in the level of demand of good or services of its continuity in creating awareness. This project work, therefore rev...Continue Reading »

    Item Type: Project Material |  50 pages |  1,998 engagements | 

  • 81. THE IMPACT OF MARKETING RESEARCH AS AN AVENUE FOR PROFITABILITY

    »   ABSTRACT   The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca Cola Nigeria Plc do state, prove to be one that have imbibe the culture of the marketing research. The general statistics from data gathered indicated that the staffs of the company are aware of the benefit derivable from marketing research. The data also sho...Continue Reading »

    Item Type: Project Material |  50 pages |  2,350 engagements | 

  • 82. AN INVESTIGATION INTO THE MARKETING STRATEGIES USED BY COMMERCIAL BANKS IN MANAG...

    »   ABSTRACT   This study sought to establish the strategies used by ccommercial banks in Kenya in Managing Service Breakdown among SME Customers. The study focused on five commercial banks namely Barclays, Kenya Commercial Bank, Standard Chartered, Equity and Fina  bank which currently offer services to SME customers. A self administered open and closed ended questionnaire was utilized in collec...Continue Reading »

    Item Type: Project Material |  50 pages |  1,984 engagements | 

  • 83. THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS OF CEREAL FOODS

    »   ABSTRACT   Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Often the complaints simply arise because the customer doesn’t feel he has...Continue Reading »

    Item Type: Project Material |  50 pages |  1,974 engagements | 

  • 84. IMPACT OF CUSTOMERS COMPLAINT ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY

    »   ABSTRACT   Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Often the complaints simply arise because the customer doesn’t feel he has...Continue Reading »

    Item Type: Project Material |  50 pages |  1,961 engagements | 

  • 85. CONSUMERS’ PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUC...

    »   CHAPTER ONE   INTRODUCTION   1.1           BACKGROUND OF THE STUDY   The topic of this research work is “The consumer’s perception of branding and packaging on sales of cosmetics products”.   The American marketing association defines a brand as a name, term, design, symbol or any feature that identifies one seller’s goods or services as distinct from those of other seller...Continue Reading »

    Item Type: Project Material |  50 pages |  40 engagements | 

  • 86. PASSENGERS’ RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA

    »   CHAPTER ONE   INTRODUCTION   1.1       Background to the Study   From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of’ any country is an integral part of the structure of an economy cannot be overemphasized. The rendering of quality service to custome...Continue Reading »

    Item Type: Project Material |  50 pages |  42 engagements | 

  • 87. RELATIONSHIP MARKETING AND CUSTOMER RETENTION

    »   ABSTRACT   This research examined the effect of relationship marketing in customer retention in MTN Nigeria Plc, Calabar. The study was conducted in a bid to provide empirical evidence on the effect of relationship marketing in customer retention in order to assist MTN Nigeria Plc and other telecommunications companies to boost their customer retention capabilities through effective relationsh...Continue Reading »

    Item Type: Project Material |  50 pages |  2,194 engagements | 

  • 88. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY OF FAST MOVING CONSUMER GOODS...

    »   ABSTRACT   The study examined the effect of consumer protection on brand loyalty of fast moving consumer goods.   More specifically, the study sought to assess the consumer protection and brand loyalty in ikeja.   The study consist of consumers in Ikeja axis of Lagos State, the sample frame of the study was made up of consumers of fast moving consumer goods resident in Ikeja, Lagos State Nig...Continue Reading »

    Item Type: Project Material |  50 pages |  2,334 engagements | 

  • 89. THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS

    »   ABSTRACT   This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and profitability of Unilever Nigeria Plc over the period of 1996 to 2009 from the annual report and accounts of the company under study. Among the objectives of the s...Continue Reading »

    Item Type: Project Material |  50 pages |  3,028 engagements | 

  • 90. SALES PROMOTION AND ITS EFFECTS ON ORGANIZATIONAL EFFECTIVENESS IN NIGERIAN MA...

    »   ABSTRACT   This study examines sales promotion and its effects on organizational effectiveness in Nigerian manufacturing industry. The study focuses on how sales promotion is used to generate higher sales, increased profitability and greater market share. The study focused on sales promotional tools and how NESTLE Nigeria Plc has adopted sales promotion to generate its effectiveness.   Sales ...Continue Reading »

    Item Type: Project Material |  50 pages |  3,174 engagements | 

  • 91. IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS

    »   ABSTRACT   The study examined the impact of promotional activities on fast moving consumer goods (FMCG), a study of Unilever Nigeria Plc.   The sample frame of the study was made up of consumers of fast moving consumer goods resident in Ikeja, and the research was limited to age of 20 and above,   The simple random sampling technique method was use to pick the respondents and 400 consumers i...Continue Reading »

    Item Type: Project Material |  50 pages |  2,733 engagements | 

  • 92. DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM ...

    »   ABSTRACT   The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs) was purposively selected in in Lagos Metropolis.   The study made use of primary data via the administration of a questionn...Continue Reading »

    Item Type: Project Material |  50 pages |  2,815 engagements | 

  • 93. BRAND PERSONALITY AND CUSTOMER LOYALTY

    »   ABSTRACT   The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case.   More specifically, the study sought to assess the brand personality and customer loyalty in Babcock University.   The study consist of consumers in Babcock University, illishan, the sample frame of the study was made up of consumers of of...Continue Reading »

    Item Type: Project Material |  50 pages |  2,475 engagements | 

  • 94. PERSONAL SELLING PRACTICE AND ENHANCED SALES OF INDUSTRIAL PRODUCTS AMONG BUSI...

    »   CHAPTER ONE   INTRODUCTION   Marketing is a defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals (AMA, American Marketing Association).Personal selling is part of the promotional mix, and the role which it plays in a firm can easily be seen from it...Continue Reading »

    Item Type: Project Material |  50 pages |  2,384 engagements | 

  • 95. EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA

    »   ABSTRACT   This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order toassist Jumia Nigeria influence the behavior of its customers favourably using social media. It had the specific objectives of examinin...Continue Reading »

    Item Type: Project Material |  50 pages |  2,637 engagements | 

  • 96. EFFECT OF PUBLIC RELATIONS ON CUSTOMERS’ PREFERENCE FOR GLOBAL SYSTEM FOR MOBI...

    »   ABSTRACT   This research examined the effect of public relations on customers’ preference for Global System for Mobile Communications (GSM) services: a case study of MTN Nigeria Plc, Calabar. The study was conducted to provide empirical evidence on the relationship between public relations and customers’ preference for GSM services in order to assist MTN Nigeria Plc to gain customers’ pr...Continue Reading »

    Item Type: Project Material |  50 pages |  2,028 engagements | 

  • 97. EFFECT OF PACKAGING ON CONSUMER BUYING CHOICE OF SELECTED CONSUMER GOODS

    »   ABSTRACT   This research examined the effect of packaging on consumer buying choice of selected consumer goods in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of packaging on consumer buying choice in order to assist dealers of consumer goods better understand consumer buying behavior and use that knowledge to influence customer patronage. It...Continue Reading »

    Item Type: Project Material |  50 pages |  2,264 engagements | 

  • 98. THE IMPACT OF PRICING STRATEGY ON SALES PERFORMANCE

    »   ABSTRACT   The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc.   The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior level. A well constructed questionnaire, which was adjudged valid and reliable, was used for collection of data from the respondents. The data obtaine...Continue Reading »

    Item Type: Project Material |  50 pages |  3,560 engagements | 

  • 99. THE EFFECT OF SOCIAL MEDIA ON CONSUMERS BUYING BEHAVIOUR

    »   ABSTRACT   The study examined social media advertising and buying behaviour of Babcock University undergraduate students, a study Babcock University undergraduate students.   The study employed the survey design and the purposive sampling technique to select 450 students across all faculties. A well constructed questionnaire, which was adjudged valid and reliable, was used for collection of d...Continue Reading »

    Item Type: Project Material |  50 pages |  2,174 engagements | 

  • 100. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY IN FAST MOVING CONSUMABLE GOO...

    »   ABSTRACT   The study examined the the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos.   The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to the fact that there were many variables to be measured at the point in time. The research used the structured questionna...Continue Reading »

    Item Type: Project Material |  50 pages |  1,992 engagements | 


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