» PROSPECTS AND PROBLEMS OF E MARKETING IN THE HOSPITALITY INDUSTRY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, commu…Continue Reading »
» INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFERENCE CHAPTER ONE INTRODUCITON 1.1 BACKGROUND OF THE STUDY Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role responsibility of the packaging to the production d…Continue Reading »
» INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Pricing is a strategy for selling the product or services of a new business, it is a reflection of how serious a company is in meeting the competition ahead. A good pricing strategy plan is…Continue Reading »
» INFLUENCE OF BILLBOARD ADVERTISEMENT IN BUYING PRODUCTS AND SERVICES AMONG PEDESTRIANS CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade a…Continue Reading »
» INFLUENCE OF ADVERTISING MESSAGES ON CONSUMER PATRONAGE OF ARIEL DETERGENT CHAPTER ONE INTRODUCTION 1.1 Background of the Study Etymologically the word Advertising is derived from the Latin word advert ere which means to draw attention. It‟s all about drawing a person‟s attention to buy a prod…Continue Reading »
» IMPACT OF SALES PROMOTION ON CONSUMER BRAND LOYALTY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Promotion is an important aspect of marketing activity which has created a lot of impact through the use of some incentives, mostly designed to stimulate quicker or greater purchase of…Continue Reading »
» IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS CHAPTER ONE INTRODUCTION Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies and individuals must also communicate with present and potential stakeholders, and the g…Continue Reading »
» IMPACT OF PRODUCT DISPLAY ON THE MARKETING OF FAST FOOD AND PASTRIES IN A FAST FOOD INDUSTRY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Product display has been of immense value to a retail shops especially in the fast food industries. This is just and simply the exhibition of products …Continue Reading »
» IMPACT OF PRICING AND MARKETING OF BEVERAGE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organizat…Continue Reading »
» IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE CHAPTER ONE INTRODUCTION 1.1 Background of the study Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily basis to advertise their product, it bec…Continue Reading »
» IMPACT OF ONLINE MARKETING ON SMALL AND MEDIUM ENTERPRISES CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY Businesses are looking to new technologies to meet their unique business requirements…Continue Reading »
» IMPACT OF MULTIPLE PRICING STRATEGIES ON CONSUMER PURCHASING BEHAVIOR CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Numerous price strategies can be seen everywhere in the modern society. Whenever we turn on the TV, look through a newspaper, or listen to the radio advert…Continue Reading »
» IMPACT OF EFFECTIVE MARKETING COMMUNICATION ON MANUFACTURING COMPANY IN NIGERIA (A CASE STUDY OF NORTHERN BAG MANUFACTURING COMPANY) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the element of marketing strategy is promotion included also are price, product, and place. If the target p…Continue Reading »
» IMPACT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION CHAPTER ONE INTRODUCTION 1.1 Background of the Study: Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their p…Continue Reading »
» IMPACT OF ADVERTISING ON THE SERVICES OF FAST FOOD INDUSTRY CHAPTER ONE INTRODUCTION 1.1 DEFINITION OF ADVERTISING The word advertising comes form the latin word "advertere meaning” to turn the minds of towards". Some of the definitions given by various authors are: According to William J. Stanton…Continue Reading »
» IMPACT OF ADVERTISING ON CONSUMER BUYING HABIT CHAPTER ONE INTRODUCTION Background Of The Study Advertising is used to reach a wide market to induce consumer behaviours. However, advertising consist of non personal form of communication conducted through paid media under clear sponsorship. Also adve…Continue Reading »
» GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of the Study Marketing is warfare without a gunshot. It is psychological and is fought in the minds of the customers and consumers. The barrage of advertising i…Continue Reading »
» FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A STUDY OF DE UNITED INDUSTRIES LTD MAKERS OF INDOMIE NOODLES CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is the means of informing as well as influencing the general public to buy a product or services t…Continue Reading »
» AN APPRAISAL OF THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION CHAPTER ONE 1.1 INTRODUCTION It is generally agreed that the health of a company organization depends, on its capacity to interpret the behavior, attitudes and needs for the individual consumers or industrial users who…Continue Reading »
» ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC CHAPTER ONE INTRODUCTION Background Of The Study Almost all economic activities are geared towards ensuring that the right goods and services are produced and find their way to customer. This in…Continue Reading »
» ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT CHAPTER ONE 1.0 INTRODUCTION In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential buyers of goods and services and to form direct communication of persuas…Continue Reading »
» A STUDY ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS CHAPTER ONE INTRODUCTION 1.1 Background To The Study Advertisements are part of our social environment in the 21st century, and can be seen throughout any industrialized country. The average American is exposed to as many as 5,000 …Continue Reading »
» EFFECT OF ADVERTISEMENT ON CONSUMER PURCHASE DECISION IN FOOD AND BEVERAGES INDUSTRY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The success of any business organization depends on the level and rate at which it can penetrate into the complex and dynamic market. They increasing comp…Continue Reading »
» E MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Small scale businesses in Nigeria play a very vital role in the development of its economy. Over the years various policies both from the government and some of the pr…Continue Reading »
» CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT HARCOURT CHAPTER ONE INTRODUCTION 1.1 Background of the Study Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. …Continue Reading »
