RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 50 pages | 1-5 chapters | Amount: ₦3,000 | Marked useful: 988 times
Delivery: Within 48 hoursABSTRACT
This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu.
The objectives were:
1. To determine the impact of relationship marketing in banking industry.
2. To evaluate the level of relationship that exist between the bank with their customers.
3. To identify those problems that may hinder the success of relationship marketing in banking industry.
Based on the objectives of the study, three hypothesis were formulated. Questionnaires and personal interviews were used to elicit data from respondents. Simple tables and percentages were used to analyzed data collected. Based on the analysis, the following findings were made.
1. It is discovered by the researcher that advance in technology help to facilitate relationship marketing in the banking industry.
2. The researcher also discovered that network failure is a serious interference to relationship marketing communication flow.
The researcher therefore made the following recommendations;
1. In respect to relationship marketing, the researcher recommend for provision of adequate information to customers at the right time.
2. The bank management should embark on proper supervision so as to monitor the activities of their staff at every point in time.
This material content is developed to serve as a GUIDE for students to conduct academic research
Get Complete Project Material File(s) Now! »
Delivery: Within 48 hoursAdvertise Here
Not what you were looking for? Perform a search
Comment on Facebook:
Related Project Materials
- 1.
A STUDY ON PSYCHOGRAPHIC PROFILING AND INCREASED SALES EFFICIENCY
CHAPTER ONE INTRODUCTION 1.1Background of the study In market research and social science research in general, psychographic variables are attribut...More »
Item Type: Project Material | 65 pages | 2,673 engagements |
- 2.
FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A study of De-united Ind...
FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A study of De united Industries Ltd makers of Indomie noodles Abstract This...More »
Item Type: Project Material | 51 pages | 1,699 engagements |
- 3.
INTEGRATING PSYCHOGRAPHIC PROFILING FOR IMPROVED SALES. A CASE STUDY OF SHOPRITE
. CHAPTER ONE INTRODUCTION 1.1 Background Of The Study To compete in today‟s global markets, organizations strive to deliver their products (physica...More »
Item Type: Assignment | 51 pages | 1,554 engagements |
- 4.
LIFESTYLE BRANDING AS A METHOD OF INCREASING PRODUCT APPEAL A STUDY OF LIFE BEER IN THE SOUTH EAST
LIFESTYLE BRANDING AS A METHOD OF INCREASING PRODUCT APPEAL A STUDY OF LIFE BEER IN THE SOUTH EAST ABSTRACT Branding is an important issue in any orga...More »
Item Type: Project Material | 51 pages | 1,545 engagements |
- 5.
THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segm...More »
Item Type: Project Material | 50 pages | 2,924 engagements |
- 6.
THE IMPACT OF MARKETING STRATEGIES ON PRODUCTIVITY
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY To achieve a set of organizational goals and objectives, companies conceptualize, de...More »
Item Type: Project Material | 50 pages | 2,635 engagements |