» (A CASE STUDY OF ZENITH BANK PLC) CHAPTER ONE 1.0 BACKGROUND TO THE STUDY The world today is shaped by the advancement in the field of information and communication technology (ICT). The relevance of ICT to the development of corporate organization and the entire would can not be over emphasiz…Continue Reading »
» CHAPTER ONE INTRODUCTION Entrepreneurship has to do with the conceptual approach of doing new things within a new philosophy of value, of purpose, of utility and of quality and use, which satisfies needs. It is the practice of starting new organizations, particularly new businesses generally i…Continue Reading »
» (A CASE STUDY OF MTN NIGERIA LIMITED) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The practice of corporate social responsibility (CSR) is much debated and criticized. Proponents argue that there is a strong business case for corporate social responsibility in that corpora…Continue Reading »
» (A CASE STUDY OF CADBURY NIGERIA PLC.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Cadbury Nigeria Plc was incorporated in 1965, the company had only brand to its name: Pronto and Bournvita, but those were doing well indeed, infact the decision to incorporated a local Company by Ca…Continue Reading »
» (A Case Study of Cadbury Nigeria Plc) CHAPTERONE INTRODUCTION 1.1 BACKGROUNDTOTHESTUDY Communication is needed to reach markets at a reasonable cost. Advertising is just one of the tools for reaching markets. It may be too costly and time consuming to try to do marketing job wit…Continue Reading »
» (A CASE STUDY OF OSHODI/ISOLO INDUSTRIAL ESTATE) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY One of the fundamental objectives of a responsible government is to ensure optimum standard of living. The post independence government adopted import substitution; large scale ind…Continue Reading »
» (A CASE STUDY OF UNILEVER NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The days of a customer adopting one product or company for life are long gone. With easy access and global competitiveness, customers are often swayed by advertisingand a chance at a ―better…Continue Reading »
» (A STUDY OF NOKIA MOBILE PHONE) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The marketing environment has become a very competitive one as it has continued to evolve. Thus, it has become important for businesses to look for ways of gaining and sustaining brand loyalty by b…Continue Reading »
» (A Study of Wamco Nig. Plc) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A study of the evolution of packaging is inextricably linked to the evolution of consumption habits in particular, and of society as a whole (Zeithaml, V. 1988). In the rural society which prevailed un…Continue Reading »
» EFFECTS OF ENVIRONMENTAL FACTORS ON BUSINESS LOCATION (A CASE STUDY OF CADBURY NIGERIA PLC) CHAPER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Individuals have needs and business organizations exist to satisfy the needs andwants of the society. An appropriate method toward understand…Continue Reading »
» (A STUDY OF UNILEVER NIG PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In today’s market place, selling a product is sometimes easier than getting it to customers. Companies have decided on the best way to store and move their product and serv…Continue Reading »
» (A CASE STUDY OF CADBURY NIGERIA PLC) CHAPER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Individuals have needs and business organizations exist to satisfy the needs andwants of the society. An appropriate method toward understanding form of businessownership will require th…Continue Reading »
» “A SURVEY OF SOME MANUFACTURING FIRMS IN NIGERIA” CHAPTER ONE INTRODUCTION 1.1 BACGROUND TO THE STUDY All organizations exists in complex relationship with elements in their external environments. Corporate social performance is therefore an obligation of organization to act …Continue Reading »
» (A STUDY OF UNILEVER NIG PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is paramount for an organization to promote an awareness of differences between the products and those of competitors. Branding is one of the strategies of differentiating a product so that a com…Continue Reading »
» IN MANUFACTURING INDUSTRY (A CASE STUDY OF NESTLE NIGERIA PLC) CHAPTER ONE 1.1 HISTORICAL BACKGROUND OF NESTLE NIGERIA PLC Nestle Nigeria plc is associated with the nestle group, the single largest food company in the world and it is known worldwide for its top quality products…Continue Reading »
» (A CASE STUDY OF LAGOS STATE UNIVERSITY) CHAPTER ONE INTRODUCTION 1.1 BACKGROUIND OF THE STUDY The implication of marketing is that even though “customer orientation (a derivative of marketing concept) has become a familiar slogan, with pride of place in the strategy statements of many organ…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.0 Background to the Study The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain. The first significan…Continue Reading »
» (A CASE STUDY OF ARIK AIRLINE, NIGERIA) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing and promotional strategies in the Aviation industry may differ depending on the unique situation of the individual business like Arik Airline. However there are a number of ways of categor…Continue Reading »
» (A CASE STUDY OF CRUSADER INSURANCE NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE RESEARCH PROJECT Leadership is a very crucial factor in the management process and means influence on the behaviour of other in order to achieve organizational purpose or goals. Communicati…Continue Reading »
» (A CASE STUDY OF LISABI MILLS LTD) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY In the past years, the main aim of business organization was to Manufacture and sell, but recent marketing dynamic has change this my topic notion of our poor industrialists with finding out what consum…Continue Reading »
» (CASE STUDIES OF GUINNESS NIGERIA PLC AND. NIGERIAN BREWERIES PLC) CHAPTER ONE INTRODUCTION 1.0 BACKGROUND TO THE STUDY The impact and effect of market segmentation with the view of globalization throughout the world 'be it developed or developing economy, the supremacy being. accord t…Continue Reading »
» (A CASE STUDY OF NIGERIAN BREWERIES PLC.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the Nigerian business environment, mostmanufactured or processed products are sold in packages. Few actual products seen, but the rest are packages of different sizes, colours and types. Packaging ca…Continue Reading »
» (A STUDY OF AGRO MARKETING FIRMS IN LAGOS STATE) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY As competition in the 1990s intensified and markets becameglobal, so did the challenges associated with gettinga product and service to the right place at the right timeat the lowest…Continue Reading »
» E (A STUDY OF CADBURY NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Retailing is the set of activities that markets products or services to the final consumers for their personal or household use. Businesses used retailing strategies to increase market share and…Continue Reading »
