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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

  • 901. THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT ...

    » (A CASE STUDY OF PZ NIGERIA PLC ABA) ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria plc, Aba as a case study. The objective of the research work among others were to know the role of marketing communication mix on the advertising media selection, sales promotion campai...Continue Reading »

    Item Type: Project Material |  81 pages |  6,353 engagements | 

  • 902. EFFECTIVE PROMOTIONAL STRATEGIES FOR OPERATIONS IF HAIR DRESSING SALOON IN ENUGU...

    » (A CASE STUDY OF AFTER 8 SALOON) ABSTRACT The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –Neo haven. The objectives of the study are; To evaluate the promotional strategies adopted by after 8 hair dressing saloon in order to determine their profitability To determine the impact of public re...Continue Reading »

    Item Type: Project Material |  67 pages |  3,196 engagements | 

  • 903. PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODU...

    » PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA – A CASE STUDY OF NNPC ENUGU AND PORT HARCOURT ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port Harcourt were ra...Continue Reading »

    Item Type: Project Material |  50 pages |  7,242 engagements | 

  • 904. PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS

    » (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) Abstract This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products. Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this stud...Continue Reading »

    Item Type: Project Material |  112 pages |  5,203 engagements | 

  • 905. PROBLEMS AND PROSPECTS OF QUALITY CONTROL IN MANUFACTURING FIRMS

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to Crosby (1979) “quality is conformance to requirement and those requirement must be defined in measurable and clearly stated terms.” Quality is one of the goals or objectives organization seek to achieve. But often times this gal is not achieved due to some problems in the firms. The quality of any firms products or servi...Continue Reading »

    Item Type: Project Material |  62 pages |  5,328 engagements | 

  • 906. PRODUCT PLANNING DISTRIBUTION AND MANAGEMENT

    » (A CASE STUDY OF THE NIGERIA BOTTLING COMPANY’S PLC, ENUGU. ABSTRACT Product planning distribution and management are very vital in the production and distribution of very manufacturing organization. Before ever a manufacturing company should come out with a good quality product, it must undergo many processes, from planning for either short range or long, fore casting doing market research ...Continue Reading »

    Item Type: Project Material |  81 pages |  4,043 engagements | 

  • 907. MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS (BEAUTY AIDS) IN NIGER...

    » ABSTRACT In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender irrespective of their demographic specifications. The study did not cover the male genders. From the analysis of data collected, it was obvious that user of cosmetic products preferred foreign manufact...Continue Reading »

    Item Type: Project Material |  75 pages |  4,490 engagements | 

  • 908. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A CASE STUDY O...

    » THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A CASE STUDY OF AFRICAN PETROLEUM’S PLC ABSTRACT African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers...Continue Reading »

    Item Type: Project Material |  69 pages |  3,589 engagements | 

  • 909. AN APPRAISAL OF PHYSICAL DISTRIBUTION POLICY (A CASE STUDY OF YOYO PURE WATER EN...

    » ABSTRACT This study focused on the impact of physical distribution policies on pure water. A case study of Yoyo pure water. To carry out the research work, some of the following objectives were set out. To determine if consumers are satisfied with the distribution policies adopted by Yoyo pure water in Enugu metropolis. To determine the impact of distribution on the profitability of Yoyo pure wate...Continue Reading »

    Item Type: Project Material |  77 pages |  3,358 engagements | 

  • 910. MARKETING OF DIARY PRODUCT IN ENUGU METROPOLIS ( A CASE STUDY OF FAN MILK NIGERI...

    » TABLE OF CONTENT CHAPTER ONE Introduction 1.1 Statement of problem 1.2 Objective of study 1.3 Research question 1.4 Signifificance of the study 1.5 Scope of the study 1.6 Definition of terms CHAPTER TWO Review of related literature 2.1 The meaning of marketing 2.2 The role of marketing mix 2.3 The role of marketing in the society 2.4 Importance of marketing 2.5 Recent trends in marketing in Nigeri...Continue Reading »

    Item Type: Project Material |  60 pages |  4,369 engagements | 

  • 911. THE IMPACT OF NAFDAC ON MARKETING OFDRUGS IN ENUGU STATE

    » ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem being encountered in Enugu state in particular and in this Nation in general, concerning failed counterfeit, substandard, unwholesom...Continue Reading »

    Item Type: Project Material |  121 pages |  4,419 engagements | 

  • 912. ANALYSIS OF CONSUMER PRODUCT ACCEPTANCES ON BRAND LOYALTY

    » CHAPTER ONE 1.1 INTRODUCTION In our economy today, wants satisfaction has generally replaced the necessity of fulfilling only basic physiological needs. This however has exposed Nigerian consumers who by virtue of circumstances, education and awareness are becoming enlightened as the day go by to numerous influences and factors which propel them to accept a product or develop a brand loyalty.Consu...Continue Reading »

    Item Type: Project Material |  83 pages |  3,470 engagements | 

  • 913. CONSUMER PROTECTION POLICY IN NIGERIA

    » (A CASE STUDY OF SURVEY OF CONSUMERS IN ENUGU STATE) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made it’s principles more embracing and positive in it’s everyday application in improving product innovation. The main aim of this project is to known the impact of “marketing mix” in the accomplishment of organization objecti...Continue Reading »

    Item Type: Project Material |  123 pages |  6,198 engagements | 

  • 914. CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA – MALT BRANDS OF M...

    » CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS, IN ENUGU URBAN. ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the various marketing v...Continue Reading »

    Item Type: Project Material |  85 pages |  4,075 engagements | 

  • 915. MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN

    » MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS) Abstract Marketing of Church Services are established to deliver services to the people of God. Are these services made to satisfy the congregation, themselves or the priest? The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering t...Continue Reading »

    Item Type: Project Material |  69 pages |  2,810 engagements | 

  • 916. THE EFFECT OF PREPAID METER IN A SERVICE INDUSTRY

    » (A CASE STUDY OF PHCH) ABSTRACT In 2007 Power Holding Company of Nigeria (PHCN) introduced prepayment meter to Nigeria Consumer. It was widely accepted by the consumer because they believed that the day of estimated billing were over but they met their shock when it was discovered that (PHCN) was hoarding the meters and selling them to the highest bidders. This development has continued to generat...Continue Reading »

    Item Type: Project Material |  65 pages |  4,357 engagements | 

  • 917. EFFECTIVENESS OF PRICING POLICY AND PROFIT PLKANNING IN NIGERIAN ORGANIZATIONS

    » CHAPTER ONE INTRODUCTION 1.1 BACK GROUND OF STUDY One of the most crucial operating decisions management must make is establishing a setting price for its products but this is quiet unfortunately that many firms are still mismanaging pricing causing lots of money and anticipated profit to be unexplored and wasted. However in explaining the importance of pricing, Egbunike (2007:83) sustained that s...Continue Reading »

    Item Type: Project Material |  118 pages |  2,695 engagements | 

  • 918. THE IMPACT OF PROMOTION ON MARKETING OF DETERGENT PRODUCT

    » (A CASE STUDY OF PZ INDUSTRIES ENUGU) ABSTRACT This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu. The objective of the study include the following To find out if pz industries considered promotion as varitable tool for their product To ascertain the impact of promotion on the marketing of detergent with peculiar preference to el...Continue Reading »

    Item Type: Project Material |  46 pages |  3,659 engagements | 

  • 919. THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIV...

    » THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation??? The main aim of this project is to know the impact of &l...Continue Reading »

    Item Type: Project Material |  47 pages |  5,995 engagements | 

  • 920. THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN NIGERIA

    » A CASE STUDY OF MAGNUM TRUST BANK PLC Abstract This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration. Concept and process of globalization and information technology and global interdependence and dynamic of globalization. The related literature was reviecived only in major...Continue Reading »

    Item Type: Project Material |  113 pages |  3,435 engagements | 

  • 921. EMPLOYEE RELATIONS PRACTICE IN THE AVIATION INDUSTRIES IN NIGERIA

    » . (A CASE STUDY OF THE FEDERAL AIRPORTS AUTHORITY OF NIGERIA FAAN ENUGU AIRPORT) ABSTRACT This research work is carried out on the Employee Relation precut in the Aviation industries in Nigeria taken FAAN, Enugu as their main stay. The research which was carried out in a systematic and sequential order is making up of five chapters. Chapter one, is the intioduition of the study, two, is a level of...Continue Reading »

    Item Type: Project Material |  52 pages |  3,407 engagements | 

  • 922. EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS

    » ” (A CASE STUDY OF NNPC, ABA DEPOT) ABSTRACT The research topic “AN ” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian public has been witnessing for some years. The research looked at the relationship between the distribution and the relationship between the distribution strategies and the availability of petro...Continue Reading »

    Item Type: Project Material |  84 pages |  3,795 engagements | 

  • 923. MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES

    » (A CASE STUDY OF BROAD BANK NIGERIA LIMITED) ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept. The customers and personnel of Bank surveyed in the study. The research instrument used for data collection were mainly questionnaires and interview guide. Data collected were organized and analysed by putting them into tables, freq...Continue Reading »

    Item Type: Project Material |  95 pages |  4,408 engagements | 

  • 924. THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN E...

    » THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new products in the market and the percentage that succ...Continue Reading »

    Item Type: Project Material |  73 pages |  3,048 engagements | 

  • 925. MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY

    » (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ENUGU) ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: Determination of the extent marketing research can improve product quality. To find out how marketing research can increase profitability. To ascertain t...Continue Reading »

    Item Type: Project Material |  71 pages |  4,673 engagements | 


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