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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

Showing 926–950 of 1,145 project materials

926. THE IMPACT OF MARKET ORIENTATION PRACTICES ON ORGANISATIONAL PERFORMANCE IN NIGERIAN BANKING INDUSTRY

Β» (A CASE STUDY OF FIRST BANK, FIRST CITY BANK, STERLING BANK, UBA AND ZENITH BANK) ABSTRACT The purpose of the study is to gain a better understanding of the theoretical and empirical relationship between market orientation practices (intelligence generation, intelligence dissemination and responsive…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 87 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

927. THE IMPACT OF MARKETING COMMUNICATION ON CUSTOMER'S LOYALTY TO CONSUMERS PRODUCT

Β» (A CASE STUDY OF CADBURY NIGERIA PLC) ABSTRACT This research work is basically carried out to critically and objectively examine the significant and in negligible role played by "Marketing Communications on consumer loyalty to consumer products". This study further reveals the identical, relationshi…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 101 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

928. THE IMPACT OF INTENSIVE DISTRIBUTION STRATEGY ON MARKETING OF CONSUMER GOODS

Β» (A CASE STUDY OF DOTMALL NIGERIA LIMITED) ABSTRACT The aim of this research study is to examine The Impact of Intensive Distribution Strategy on Marketing of Consumer Goods using Dotmall Nigeria Limited as a case study. To achieve the above stated objective both primary and secondary sources or data…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 60 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

929. THE EVALUATION OF DISTRIBUTION CHANNEL OF PETROLEUM PRODUCTS

Β» (CASE STUDY MOBIL) ABSTRACT The present study was set to investigate the impact of advertising on the consumer buying decision. The study was motivated on the premise that having incomplete information affects decision making process. It is therefore risky for buyers to make purchasing decision with…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 64 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

930. THE IMPACT OF ADVERTISING ON SALES PERFORMANCE IN THE SOFT DRINK INDUSTRY

Β» (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC) ABSTRACT This project critically discusses and evaluates the impact of advertising on sales performance. It gives insight to what sales performance is and also shows the relationship between the two variables that is, advertising and sales performance.…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 102 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

931. ON ORGANISATION EFFECTIVENESS THE IMPACT OF CONFLICT MANAGEMENT

Β» ON ORGANISATION EFFECTIVENESS THE IMPACT OF CONFLICT MANAGEMENT (A Case Study of Guaranty Trust Bank Plc) ABSTRACT This research work examines the impact of Conflict Management on Organisational Effectiveness with special reference to Guaranty Trust Bank Plc. This project is patterned into five chap…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 59 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

932. THE EFFECT OF PRODUCT QUALITY CONTROL ON CUSTOMER’S SATISFACTION

Β» (A CASE STUDY OF CADBURY NIG. PLC) ABSTRACT This research study examined the effects and possible solutions of product quality control as it affects the ordinary customer using Cadbury Nig. Plc as a case study. The research study was aimed at evaluating the product quality and customer satisfaction…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 68 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

933. THE EFFECTS OF ETHICAL BEHAVIOUR ON MARKETING MANAGERS

Β» (A CASE STUDY OF CADBURY NIGERIA PLC) ABSTRACT Many modern organizations are today faced with numerous challenges such as illegal and unethical business practices in a number of business transactions. Most organizations have come up with codes of ethics in dealing with ethical issues challenging the…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 71 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

934. SALES VOLUME IN A MANUFACTURING INDUSTRY

Β» (A CASE STUDY OF PROMASIDOR NIGERIA LIMITED, LAGOS.) ABSTRACT This research work examined the Effects of Promotional Tools on Sales Volume In a Manufacturing Industry with special reference to Promasidor Nigeria Limited, Lagos . The method used is survey approach which gives room for primary data qu…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 66 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

935. THE EFFECTIVENESS OF CHANNEL OF DISTRIBUTION IN THE SOFT DRINK INDUSTRIES

Β» (A STUDY OF NIGERIA BOTTLING COMPANY PLC ) ABSTRACT The study investigated the Impact of Channel Distribution Strategy on Organizational Performance. Specifically, it examined whether intensive distribution strategy helps an organization to gain a sustainable competitive advantage, increased sales a…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 54 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

936. THE EFFECT OF RELATIONSHIP MARKETING ON ORGANIZATIONAL PERFORMANCE

Β» (A STUDY OF AIICO INSURANCE PLC) ABSTRACT This study examined the effect of relationship marketing on organizational performance using the AIICO Insurance Plc as a study. The survival, success and continuity of service organizations depend on effective relationship marketing. The effectiveness of re…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 85 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

937. THE ROLE OF CAPITAL MARKET IN THE DEVELOPMENT OF SMALL SCALE BUSINESSES IN NIGERIA

Β» THE ROLE OF CAPITAL MARKET IN THE DEVELOPMENT OF SMALL SCALE BUSINESSES IN NIGERIA TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1 Background to the Study 1.2 Significance of the Study 1.3 Statement of the Problems 1.4 Objectives of the Study 1.5 Research Hypotheses 1.6 Research Questions 1.7 Method…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 81 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

938. THE ROLE OF MANAGER IN SMALL SCALE BUSINESS ORGANISATION

Β» (A STUDY OF TOP PAINT LIMITED LAGOS) ABSTRACT This research examines the Role of Manager in Small Scale Business Organisationwith special reference to Top Paint Limited Lagos. The research adopted a survey research design. A well structured questionnaire was designed and administered to respondents.…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 61 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

939. THE ROLE OF MANPOWER TRAINING AND DEVELOPMENT IN THE ACHIEVEMENT OF ORGANISATIONAL OBJECTIVES IN NIGERIA BANKING

Β» SECTOR (A CASE STUDY OF UNITED BANK FOR AFRICA PLC) ABSTRACT This study was carried out to find out the role of manpower training and development and determine if training could be an instrument of achieving organizational objectives in Nigeria Banking A 21 Item questionnaire which encompasses the s…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 73 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

940. THE ROLE OF SMALL SCALE BUSINESS IN INDUSTRIAL TECHNOLOGICAL DEVELOPMENT OF NIGERIA

Β» THE ROLE OF SMALL SCALE BUSINESS IN INDUSTRIAL TECHNOLOGICAL DEVELOPMENT OF NIGERIA (A case study of PZ Nigeria limited Isolo) ABSTRACT This research work highlights the role of Small Scale business in industrial technological development of Nigeria. The industry used as Case Study is Pz Nigeria Lim…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 33 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

941. THE ROLE OF SMALL SCALE BUSINESS ON THE ECONOMIC DEVELOPMENT IN NIGERIA

Β» (A CASE STUDY OF ALABA INTERNATIONAL MARKETING) ABSTRACT This study, sets to investigate the role of small scale enterprise on the economic development in Nigeria. The introduction part of this study is contained in chapter one, extensively dealt with the purpose of the study. Enumeration of problem…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 79 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

942. THE ROLE OF SMALL SCALE INDUSTRIES IN SELECTED SMALL BUSINESSES IN LAGOS, NIGERIA

Β» ABSTRACT The study was conducted on Financing Small and Medium industries in Nigeria (A Case Study of Selected small business in Lagos State sub urban). The roles play by SSEs as been confirmed by this study. It therefore means that the SSEs can be effectively used to improve the country’s employmen…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 78 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

943. THE SIGNIFICANCE OF STRATEGIC MARKETING PRACTICES TO THE EFFECTIVE AND EFFICIENT PERFORMANCE OF

Β» SMALL AND MEDIUM SCALE ENTERPRISE (SMES) ABSTRACT Albeit, small and medium scale enterprise (SMES); as economic and industrial stanchions for any nation inclined towards meaningful and revolution is fast gaining attention, its development and management have been treated and handled with obvious lev…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 78 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

944. THE ROLES OF SMALL SCALE ENTERPRISES IN EMPLOYMENT GENERATION AND FINANCIAL GROWTH IN NIGERIA

Β» (A Case Study of Selected Small Businesses in Lagos Sub Urban) ABSTRACT In both developed and developing countries, the government is turning to small and medium scale industries and entrepreneurs, as a means of economic development and a veritable means of solving problems. It is a seedbed of innov…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 93 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

945. THE STRATEGIC OPTIMIZATION AND EXPORTATION OF LOCALLY MANUFACTURED PRODUCTS IN NIGERIA

Β» ABSTRACT The purpose of the work is to optimize exports of non oil products with particular emphasis on exportation of locally manufactured products. In the course of this research, problems and prospects of exportation of locally manufactured products in Nigeria were fully examined and their projec…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 80 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

946. THIRD PARTY E-COMMERCE PLATFORMS: BENEFITS AND BARRIERS FOR RETAIL BUSINESSES IN NIGERIA

Β» THIRD PARTY E COMMERCE PLATFORMS: BENEFITS AND BARRIERS FOR RETAIL BUSINESSES IN NIGERIA ABSTRACT The purpose of this thesis is to examine the impact of the adoption of third party electronic commerce platforms on small and medium enterprises (SMEs) companies in Nigeria. This thesis describes the dr…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 90 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

947. TRADE UNIONISM AND ORGANISATIONAL EFFECTIVENESS

Β» (A STUDY OF NESTLE NIGERIA PLC, LAGOS) ABSTRACT The purpose of the study was to investigate trade unionism and organizational effectiveness (a study of Nestle Nigeria plc), Lagos. The study adopted the descriptive survey research design with the following objectives; to assess the priority accorded…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 55 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

949. IMPACT OF SALES PROMOTION ON BUYINGDECISION

Β» IMPACT OF SALES PROMOTION ON BUYINGDECISION (A CASE STUDY OF GLOBACOM NIGERIA LIMITED) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY After the advent of industrial revolution, machines were introduced into the production system to boost the production of goods and services and this brought ab…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 30 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

950. IMPACT OF LOGISTICS MANAGEMENT IN MARKETING OF AGRICULTURAL PRODUCTS

Β» (A STUDY OF DIVERSAY SOLUTION LIMITED) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Logistics management involves the movement of both raw materials and finished goods from the point of production to the purchase. The raw materials and finish goods are both kept in the warehouse before being…Continue Reading Β»

πŸ“‹ Item Type: Project Material |πŸ“„ 102 pages |πŸ“– Chapters: 1–5 |πŸ“ Ms-Word Format

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