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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR

  » THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIORCHAPTER ONE INTRODUCTION 1.1       Background of the Study In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development and the emergence of online stores have turned users into consumers. Also the most important role of social media has changed the way consumers and marketers com...Continue Reading »

  Item Type: Project Material |  79 pages |  25,125 engagements | 

• 2. EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

  » EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers go...Continue Reading »

  Item Type: Project Material |  80 pages |  9,302 engagements | 

• 3. THE IMPACT OF MARKETING INFORMATION SYSTEM ON SALES PERFORMANCE

  » OF PEUGEOT AUTOMOBILE NIGERIA LIMITED (PAN) KADUNAABSTRACT   A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  This research project studies the impact of marketing information system on sales performance of Peugeots Automobile Nigeria (PAN)...Continue Reading »

  Item Type: Project Material |  61 pages |  10,067 engagements | 

• 4. THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY

  » (A case study of MTN, Ahmadu Bello Way Kaduna)ABSTRACT This project work titled “The Impact of Market Segmentation and Product Positioning In Service Industry” with reference to MTN Ahmadu Bello way Kaduna. Contains five chapters. It a body of knowledge in the field of business, that marketing concept which are applied in the manufacturing industry are applicable in the organisation. The focus...Continue Reading »

  Item Type: Project Material |  67 pages |  11,208 engagements | 

• 5. THE EFFECT OF MARKETING STRATEGIES ON PRODUCT LIFE CYCLE

  »  (A CASE STUDY OF MTN NIGERIA KADUNA)    ABSTRACT  Marketing strategies have been the effective tool available for organization in achieving the marketing goals and objectives. It serves as a determinant for a product movement along the product life cycle curve (Product Life Cycle ). Telecommunication industries is not left out, an attempts is made to evaluate the extend to which the effect of...Continue Reading »

  Item Type: Project Material |  89 pages |  11,191 engagements | 

• 6. PROMOTIONAL STRATEGY OF MR BIGGS KADUNA BRANCH AND ITS IMPACT ON SALES TURNOVE

  » R     ABSTRACT The study examines promotional strategies of Mr. Biggs Kaduna branch and its impact on sales. To this end the following research questions guided the study: To what extent are Mr. Biggs fast food outlets in Kaduna metropolis using promotional mix elements? What are the effects of promotional mix elements that is used Mr. Biggs fast food outlet in Kaduna metropolis o...Continue Reading »

  Item Type: Project Material |  50 pages |  8,315 engagements | 

• 7. AN APPRAISAL OF SALES PROMOTION ON THE CHOICE OF MOBILE PHONE OPERATORS

  » (A Case Study of MTN Nigeria Plc)  ABSTRACT The focus of this research work is An Appraisal of Sales Promotion on the Choice of Mobile Phone (a case study of MTN Nigeria plc). The scholarly research work gives insight into the views of various authors as concerned with the project subject matter an appraisal of sales promotion on the choice of mobile phone. The study gives an in depth historical ...Continue Reading »

  Item Type: Project Material |  68 pages |  6,536 engagements | 

• 8. ACHIEVING OPTIMUM SALES TARGET AND PROFITABILITY IN FINANCIAL SERVICES MARKETING...

  » (A CASE STUDY OF UNITED BANK FOR AFRICA KADUNA)  TABLE OF CONTENT Title page                                                                            i Declaration                                                                         ii Approval page         ...Continue Reading »

  Item Type: Project Material |  86 pages |  5,822 engagements | 

• 9. APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICES

  » (A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)                                             ABSTRACT           This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis.  The researcher in this work tried to find out the extent the application of marketing con...Continue Reading »

  Item Type: Project Material |  87 pages |  6,665 engagements | 

• 10. CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGE

  » IN ENUGU METROPOLISCHAPTER ONE  INTRODUCTION 1.1     BACKGROUND OF THE STUDY           This study is more concern on the S IN ENUGU METROPOLIS.  Rightly, from the time immemorial, there had been several cases of the purchase of different brand of beverages consumption either domestically or for commenced purpose.           Consumer brand preference in the purchase of bevera...Continue Reading »

  Item Type: Project Material |  56 pages |  7,632 engagements | 

• 11. CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA

  »   CHAPTER ONE INTRODUCTION1.1     BACKGROUND OF STUDY          Consumer protection is more and more becoming a topical issue in this country.   Consumers in Nigeria is constantly abused but had permanently remained unresponsive to various forms of trade malpractices distributed by sellers/producers.           The efficiency of marketing as a cannel of commitment to the c...Continue Reading »

  Item Type: Project Material |  96 pages |  7,512 engagements | 

• 12. MARKETING TECHNICAL SALES PEOPLE FOR HIGHER PRODUCTIVITY

  » (A CASE STUDY OF EMENIT NIGERIA PLC.)     ABSTRACT           A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession.  The need for employers of labour to inference in and motivate the workers for increased productivity has become imperative.         Worker...Continue Reading »

  Item Type: Project Material |  58 pages |  6,808 engagements | 

• 13. THE ROLE OF ADVERTISING ON THE MARKETING OF SUITCASE IN ENUGU METROPOLIS

  » The role of advertising on the marketing of suitcase in enugu metropolis   (a case study of Jumatex suitcase enugu)             ABSTRACT             This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase           Some objectives at this studies are: 1.       To determine the extent custo...Continue Reading »

  Item Type: Project Material |  67 pages |  6,153 engagements | 

• 14. THE IMPACT OF BRANDING ON CONSUMERS’ BEHAVIOUR - A CASE STUDY OF DIAMOND BANK ...

  » THE IMPACT OF BRANDING ON CONSUMERS’ BEHAVIOUR A CASE STUDY OF DIAMOND BANK PLC         CHAPTER ONE 1.1 BACKGROUND OF THE STUDY         The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research s...Continue Reading »

  Item Type: Project Material |  50 pages |  10,281 engagements | 

• 15. THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE IN NIGER ...

  »       CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY A driving force for competitive scuffle in the present chaotic environment is innovative marketing strategy. Introducing new products and services are at the nucleus of economic growth and development. The ability to innovate has caused researchers to study activities leading to initiative advancement of individuals and organization...Continue Reading »

  Item Type: Project Material |  50 pages |  8,309 engagements | 

• 16. CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS

  » IN (A CASES STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA) ABSTRACT This study examines critically constraints to marketing fish and fish product by farmers in Afikpo north l. g. a of Ebonyi state. It has been observed that fish marketing in Afikpo north l. g. a of Ebonyi state urban is a lucrative venture. Although, fishes are marketed in different forms either as fresh, smoked or dried f...Continue Reading »

  Item Type: Project Material |  60 pages |  15,076 engagements | 

• 17. The impact of personal selling on sale volume

  » of mobile phones in Calabar municipality. (Marketing) ABSTRACT The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that participated in the study. Data used for the study was collected from both primary and secondary sources. T...Continue Reading »

  Item Type: Project Material |  57 pages |  19,452 engagements | 

• 18. IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR

  » IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS)  1.1 INTRODUCTION New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new ...Continue Reading »

  Item Type: Project Material |  81 pages |  15,096 engagements | 

• 19. ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS

  » ( A CASE STUDY OF NASCO MARKETING COMPANY) ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, NASCO household products are market leaders in most part of the coun...Continue Reading »

  Item Type: Project Material |  75 pages |  7,561 engagements | 

• 20. THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS

  » (A CASE STUDY OF ROYAL ARK HOTEL LIMITEDABSTRACT            The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to  determine the causes of low patronage by customers and equally to suggest possible solutions to the problem.            Relevant work relating to this projec...Continue Reading »

  Item Type: Project Material |  93 pages |  6,496 engagements | 

• 21. PRODUCT PLANNING AND DISTRIBUTION

  » (A CASE STUDY OF NIGERIA BOTILING COMPANY (NBC) PLC ENUGU) ABSTRACT This project work was on product planning and distribution. A case study of Nigeria Bottling company (NBC) PLC Enugu. The main objectives were. To understand the idea of product planning, product distribution and its circle. To know system of planning and distribution. To apprehend the effect of product distribution and planning a...Continue Reading »

  Item Type: Project Material |  94 pages |  8,498 engagements | 

• 22. THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT ...

  » (A CASE STUDY OF PZ NIGERIA PLC ABA) ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria plc, Aba as a case study. The objective of the research work among others were to know the role of marketing communication mix on the advertising media selection, sales promotion campai...Continue Reading »

  Item Type: Project Material |  81 pages |  11,251 engagements | 

• 23. EFFECTIVE PROMOTIONAL STRATEGIES FOR OPERATIONS IF HAIR DRESSING SALOON IN ENUGU...

  » (A CASE STUDY OF AFTER 8 SALOON) ABSTRACT The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –Neo haven. The objectives of the study are; To evaluate the promotional strategies adopted by after 8 hair dressing saloon in order to determine their profitability To determine the impact of public re...Continue Reading »

  Item Type: Project Material |  67 pages |  6,460 engagements | 

• 24. PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODU...

  » PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA – A CASE STUDY OF NNPC ENUGU AND PORT HARCOURT ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port Harcourt were ra...Continue Reading »

  Item Type: Project Material |  50 pages |  12,759 engagements | 

• 25. PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS

  » (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) Abstract This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products. Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this stud...Continue Reading »

  Item Type: Project Material |  112 pages |  9,511 engagements |