» CHAPTER ONE 1.0 INTRODUCTION One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simplistic, almost primi…Continue Reading »
» CHAPTER ONE 1.0 Introduction 1.1 Background to the Study The term ˜"Broadcast media" is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what it means. Nearly ninety percent (if not more) of all online or internet u…Continue Reading »
» CHAPTER ONE 1.0 Introduction Advertising is any paid form of non personal communication about an organization or its product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observed that for any promotional activity to be called advertisement it mus…Continue Reading »
» CHAPTER ONE 1.1 INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factors that influences the decision the consumers take when it comes to purchasing and consumption. This influence helps to shape or determine what i…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION: In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products as if they are referring to a particular problem. A successful marketing strategy must tell an organization where they would want to be on a long…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. Th…Continue Reading »
» A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This research work is on the topic: problems and prospects of marketing industrial products in Nigeria. This work is centered on some selecte…Continue Reading »
» THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT DRINK IN A COMPETITIVE MARKET. (A CASE STUDY OF 7UP BOTTLING COMPANY NIG. PLC, 9TH MILE CORNER ENUGU) CHAPTER ONE INTRODUCTION The beginning of the twentieth Century witnessed an outburst of adverti…Continue Reading »
» . (A CASE STUDY OF MICRO FINANCE BANK OKO) ABSTRACT This research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the impact of advertising in the marketing of banking services using Micro Finance Bank Plc Ok…Continue Reading »
» PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT. (A CASE STUDY OF CUTIX CABLE PLC NNEWI ANAMBRA STATE) CHAPTER ONE INTRODUCTION: The product or watchword for marketing has to be associated to “innovation or die. This innovational attributes can become a philosophy compelling…Continue Reading »
» CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABILITY (A CASE STUDY OF UNION BANK PLC, OKO) CHAPTER ONE INTRODUCTION The topic of this research work is of course, customer services in the financial institutions, a step towards improving profitabi…Continue Reading »
» (A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE) TABLE OF CONTENTS Title page i Certification …Continue Reading »
» AN OVERVIEW OF IMPORTANCE OF ENRICHMENT IN FOOD PROCESSING ABSTRACT This seminar looked at the benefits of food enrichment in food processing. Various enrichment items like vitamin A, Iron and Iodine were discussed. These will help add to the nutrients, which were absent or removed during foo…Continue Reading »
» (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A ANAMBRA STATE) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Distribution of soft drinks in Nigeria simply suplies the system through which the soft drinks are brought to the prospect final consumers within the Nigeria econom…Continue Reading »
» (A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND NEWSWATCH MAGAZINE) ABSTRACT This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferen…Continue Reading »
» (A CASE STUDY OF ABA METROPLIS) CHAPTER ONE INTRODUCITON 1.1 BACKGROUND OF THE STUDY Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role responsibility of the packaging …Continue Reading »
» To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companie…Continue Reading »
» (A CASE STUDY OF MAKURDI LOCAL GOVERNMENT) project will be available within 1 3 days…Continue Reading »
» project will be available within 1 3 days…Continue Reading »
» (A CASE STUDY NIGERIAN BOTTLING COMPANY PLC BENIN CITY) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The practice of marketing is a crucial human invention. It is set of activity which facilitates exchange transaction involving economic goods and services for the …Continue Reading »
» (A STUDY OF FIRST BANK NIG. PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing can be seen as an organizational function and a number of processes for creating, communication and value delivery to the clients and the relationship with th…Continue Reading »
» PROFITABILITY IN SERVICE INDUSTRY (A CASE STUDY OF NICON INSURANCE COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The basic reason for this study is to examine Marketing Research as a tool for increased profitability in service industry taking NICON Insurance Compa…Continue Reading »
» THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIORCHAPTER ONE INTRODUCTION 1.1 Background of the Study In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development and the emergence of online stores have turned users into con…Continue Reading »
» EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succee…Continue Reading »
» OF PEUGEOT AUTOMOBILE NIGERIA LIMITED (PAN) KADUNAABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. This research project studies …Continue Reading »
