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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT

  » ABSTRACT   This research work was carried out to examine the effectiveness of advertising in the marketing of consumers’ product using Nestle Food Nig Plc. The objective of this study is to know if advertising has any effect on consumer choice for the product of the firm and also examine if advertising has any influence on the business cycle. The data were collected from primary source through ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,313 engagements | 

• 2. THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION

  » ABSTRACT This research was under taken to elicit the effect of sales promotion on consumer buying decision using Coca Cola Bottling Company as a case study. The main objective of this study is to know how sales promotion have helped in consumer buying decision and to also know it have succeeded in increasing the buying and drinking habit of Coca Cola products. In this case the survey method was us...Continue Reading »

  Item Type: Project Material |  50 pages |  4,200 engagements | 

• 3. THE IMPACT OF ADVERTISING ON THE BUYING HABIT OF RURAL DWELLERS

  » Abstract   This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as to know how the people in rural dwellers particularly Igarra community reach to advertising message and to determine further the extent to which advertising can influence their buying habit. Information was gathered by administering questionnaires a...Continue Reading »

  Item Type: Project Material |  50 pages |  5,117 engagements | 

• 4. THE IMPACT OF ADVERTISING ON THE CONSUMPTION OF NOODLE FOODS

  » ABSTRACT The rate of consumption of a particular product is not only determined by the desire of the consumer but also by the level of adverting of the product to the consumer. Advertising therefore is regarded as a very important part of marketing mix. This project is aimed at investigating the impact of advertising on the consumption of noodle foods in Nigeria. In actualizing this, questionnaire...Continue Reading »

  Item Type: Project Material |  50 pages |  5,033 engagements | 

• 5. THE IMPACT OF MARKETING INFORMATION SYSTEM ON MANAGERIAL DECISION MAKING

  » ABSTRACT   This project looks at the impact of marketing information system on decision making in an organization, case study of Coca Cola Plc Benin City. The research highlights the need for the company to efficiently and effectively manager it’s information network adequately for the overall profitability of the firms. The researcher adopted experimental survey research method where the quest...Continue Reading »

  Item Type: Project Material |  50 pages |  6,878 engagements | 

• 6. THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY

  » ABSTRACT   This research revealed extensively the impact of product quality on consumer brand loyalty. The main purpose was to find out the impact of product quality on consumer brand loyalty as generated high profit to Intercontinental distiller limited products in Ota, Ogun State. Both primary and secondary data collection method were used in gathering information, books journals and past proje...Continue Reading »

  Item Type: Project Material |  50 pages |  4,800 engagements | 

• 7. THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE PURCHASE OF A COMPANY’S PRODUCT

  » Abstract This research seeks to explore “The impact of promotional activities on the purchase of company’s product using Nigeria Bottling Company Plc. as a case study. It has other objectives such as exposing how promotional activities impact positively on the purchase of a company’s product and the effect these promotional activities have on the purchase of Nigeria Bottling company’s prod...Continue Reading »

  Item Type: Project Material |  50 pages |  4,120 engagements | 

• 8. THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORG...

  » Chapter One: Introduction 1.1      Background to the Study The study of the importance of branding and packaging as a means of sales promotion in a business organization can be traced to various issues highlighted below. The importance is conspicuously apparent to the fact that the physical product will not be at test without these two aspects of it. Though branding and packaging an individu...Continue Reading »

  Item Type: Project Material |  50 pages |  5,587 engagements | 

• 9. THE IMPORTANCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE MARKETING OF CONSUMER D...

  » ABSTRACT This research was conducted to examine the importance of packaging as a marketing tool for marketing of consumer drinks and food  take Cil Water as a case study. The ultimate purpose of this study is to examine how good packaging service as a promotional tool in the solves and promotion of a company’s product, and to give a guide to manufacturer of consumable products about some things...Continue Reading »

  Item Type: Project Material |  50 pages |  4,363 engagements | 

• 10. THE IMPORTANCE OF PACKAGING AS A TOOL FOR IMPLEMENTING A COMPANY MARKETING PROGR...

  » ABSTRACT   The purpose of set up a business is to achieve set objective. To achieve objective, a lot of activities are involved such as packaging, promotion, pricing, planning e. t. c packaging as one of the business activities has contributed to business growth through aiding in product promotion, protection, segmentation, convenience (handy), economy etc. Most products would have been difficult...Continue Reading »

  Item Type: Project Material |  50 pages |  4,156 engagements | 

• 11. IMPORTANCE OF PROMOTION AS A COMPONENT IN THE MARKETING MIX ELEMENT ON PROFITABI...

  » ABSTRACT This research work is directed at analyzing the importance of promotion as a component in the marketing mix on service organization (IJBA BANK in particular). This research work identifies the problems of promotion andattempt solutions to such problem and reviews relevant literature on promotion. In formation were collected using primary and secondary data sources. The main objective of ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,009 engagements | 

• 12. THE ROLE OF SALES PROMOTION ON THE PROFITABILITY OF A FIRM’S PRODUCT IN A DEPR...

  » ABSTRACT The aim of this study is to evaluate the impact of sales promotion on the profitability of a firm’s product in a depressed economy. The challenges that propelled this study revolved around the fact that some organizations are not worry of the impact of sales promotion on alcoholic drink industry in Nigeria and a downward economic trend. Failure on the part of the organization to assess ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,318 engagements | 

• 13. THE SIGNIFICANCE OF ADVERTISING IN THE MANAGEMENT OF BUSINESS ORGANIZATION

  » ABSTRACT This study aims at analyzing the significance of advertising in the management of business organization using selected small business organization. The main objective of this work is to identify and highlight the prospects of advertising in small scales business to know whether advertising increase the sales of a product ad how and also to identify the problems of advertising in small sca...Continue Reading »

  Item Type: Project Material |  50 pages |  6,019 engagements | 

• 14. THE SIGNIFICANCE OF PRODUCT QUALITY IN THE MARKETING OF SOFT DRINK

  » ABSTRACT The primary aim of this project is too critically’ examine how the Significance of Product Quality in the Marketing of Soft Drink. To achieve this aim, Coca Cola Bottling Company is chosen as a study. Among other things to examine comprehensively are the various activities in significance of product quality, so as to enable the researcher come up with conclusion and recommendation. To b...Continue Reading »

  Item Type: Project Material |  50 pages |  4,615 engagements | 

• 15. THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION

  » Abstract The objective of this project include the examination of the importance of price in consumer purchase decision using Mr. Biggs Plaza as a case study. Other objective include how customers changes behaviour as a result of increase in price, information for this study was gotten from both primary and secondary source. This include questionnaire and personal interview held with customers and...Continue Reading »

  Item Type: Project Material |  50 pages |  5,215 engagements | 

• 16. THE SIGNIFICANCE OF MARKETING PLANNING IN A BUSINESS ORGANIZATION

  » ABSTRACT This study boarders on the significance of marketing planning in a business organization. Primary and secondary data were collected using questionnaires, secondary data consisted of published materials such as articles, textbooks and journal. Data were analyzed using simple percentages formula. From the study it was discovered that marketing planning is necessary in the area of product de...Continue Reading »

  Item Type: Project Material |  50 pages |  3,971 engagements | 

• 17. THE SIGNIFICANCE OF DISTRIBUTION IN THE MARKETING OF CONSUMER GOODS

  » ABSTRACT The researcher highlighted to investigate the significant of distribution in the marketing of consumers goods. Also is the reference of the study statement of research problem, scope of the study, limitation of the study, definition of terms and research hypothesis. The information aims and objective of a specified company (unilerer Nigerian plc), it’s production capacity and operation ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,735 engagements | 

• 18. THE SIGNIFICANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES

  » CHAPTER ONE 1.0   INTRODUCTION 1.1   BACKGROUND OF THE STUDY Over the years many organizations have been using brand positioning to differentiate and segment their brand (product) among competitive product categories. Ovaltine was first introduced in the 1gth century in Birmingham United kingdom where it was produced before it was imported into Nigeria along side other malt beverage like pro...Continue Reading »

  Item Type: Project Material |  50 pages |  4,001 engagements | 

• 19. SECURING CUSTOMERS PATRONAGE THROUGH PRODUCT INNOVATION IN NEW BEVERAGES NIGERIA...

  » ABSTRACT Every business will die if they don’t  every business will die or lose its grounds on the market if it does not recognise the effect of new trends. Business like typewriters have given way for the new computers for their function, so its either the producers of typewriter  will go out of business or he if fast enough  to switch over to the new way of doing the same thing. The new lif...Continue Reading »

  Item Type: Project Material |  50 pages |  3,623 engagements | 

• 20. THE IMPACTS OF PRICING IN MARKETING OF COKE DRINKS

  » ASBTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the important of pricing in other to achieve a target return on capital invested by the organization, to dev...Continue Reading »

  Item Type: Project Material |  50 pages |  4,554 engagements | 

• 21. EFFECT OF ADVERTISING ON A COMPANY’S PRODUCT

  » ABSTRACT The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project is to explicate more light on the usefulness of advertising on a company’s product. In the process of preparing this project resort has been made to primary source of data collection furthermore questionnaires were administered in the organizational approached for data from the study it wa...Continue Reading »

  Item Type: Project Material |  50 pages |  4,298 engagements | 

• 22. EFFECTS OF PACKAGING ON SALES OF CONSUMER PRODUCT

  » ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product cover either for enhancing appearance or for preservative purpose. The researches of this work include determine the role of packaging on the firm‘s market value and how packaging affec...Continue Reading »

  Item Type: Project Material |  50 pages |  3,888 engagements | 

• 23. IMPACT OF ONLINE MARKETING ON SMALL AND MEDIUM ENTERPRISES

  » ABSTRACT This study investigated the impact of online marketing on small and medium enterprises in Lagos metropolis. A descriptive quantitative survey research design was adopted in the study. The population of the research was all the Small and Medium Enterprises in Lagos metropolis which are using online marketing applications and own internet website which is estimated to be 395 units. Out of 3...Continue Reading »

  Item Type: Project Material |  50 pages |  4,648 engagements | 

• 24. SOCIAL MEDIA: EFFECTS ON MARKET SHARE IMPROVEMENT IN THE SERVICE INDUSTRY

  » CHAPTER ONE BACKGROUND TO THE STUDY   1.0       INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million business customers are becoming increasingly accessible” (Smith and Taylor, 2004, p 4) which makes the...Continue Reading »

  Item Type: Project Material |  50 pages |  5,305 engagements | 

• 25. THE IMPACT OF ONLINE MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTE...

  » CHAPTER ONE INTRODUCTION   1.1       BACKGROUND TO THE STUDY Businesses are looking to new technologies to meet their unique business requirements and position themselves to take advantage of global changes in business activities. Businesses both large and small need information to succeed in today's rapid changing environment, they need to be able to process data and use information effect...Continue Reading »

  Item Type: Project Material |  50 pages |  8,990 engagements |