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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

1. PROMOTION AS A STRATEGY OF MANUFACTURES TOOLS FOR CONSUMERS LOYALTY

» ABSTRACT This project is designed to give an insight on the influence of sales promotion on consumers loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose, some literatures were reviewed to enlighten on the meaning of sales promotion, on the meaning of sales promotion, including the steps necessary for its initiation an adoption. More concise and...Continue Reading »

Item Type: Project Material | 50 pages | 4,227 engagements |
2. STRATEGIES FOR INTRODUCTING A NEW PRODUCT IN THE MARKET

» ABSTRACT The research work was on a study of how is introduce a new product in the market. The main objective was to determine whether the strategies used to introduce cristolys cough expectorant in Enugu was effective or not. Both primary and secondary data were collected to solve the research problem. The population study comprised the consumer and personnel of Encristo pharmaceutical company ...Continue Reading »

Item Type: Project Material | 50 pages | 4,312 engagements |
3. MARKETING STRATEGY FOR AIRLINES

» ABSTRACT The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into practices with a view to determine the reality of such misconceptions. Chapter one give insight into the purpose of the study. Literatures were reviewed in chapter two in order to expantia...Continue Reading »

Item Type: Project Material | 50 pages | 4,763 engagements |
4. MARKETING RESEARCH AS A INSTRUMENT FOR INCREASED PROFITABILITY IN SERVICE COMPAN...

» ABSTRACT This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company Ebonyi State as a case study. Marketing research can be seen as the application of the scientific method of inquiry in helping marketers to better understand and define their problems and find appropriate solution to them some of the objectives of the study ...Continue Reading »

Item Type: Project Material | 50 pages | 4,205 engagements |

5. MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN NIGERIA

» ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of Nigerian Uniliver Plc Aba). In this research, we...Continue Reading »

Item Type: Project Material | 50 pages | 4,534 engagements |
6. MARKET SEGMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE

» ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how customers view services and in what ways it presents a different advantage relative to the company’s offering. Therefore the main objective of this study is to determine ...Continue Reading »

Item Type: Project Material | 50 pages | 5,264 engagements |
7. EFFECTIVE SALES FORCE MOTIVATION AS A MEANS OF ACHIEVING INCREASED MARKET SHARE ...

» ABSTRACT The major purpose of this study is to determine the effectiveness of sales force motivation as a means of achieving increased market share in competitive industry using NBC Owerri as a case study. The objective which the researcher intended to achieve were as follows, to appraise the current sales force motivational programme of the NBC, to identify if there are defects in the current sal...Continue Reading »

Item Type: Project Material | 50 pages | 3,953 engagements |
8. EFFECTIVE MARKETING STRATEGY FOR AIRLINES OPERATING

» ABSTRACT It Is often misconstrued that consumer concern have not always been sought in poultry business in its scope of application and actual practice. The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into practices with a view to determine the re...Continue Reading »

Item Type: Project Material | 50 pages | 3,937 engagements |
9. IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS

» ABSTRACT The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank and Afribank Plc were used as case study. Some of the objectives of the study included; determine whether the use of strategic marketing strategies enable banks to achieve financial intermediation objectives.To find out the strateg...Continue Reading »

Item Type: Project Material | 50 pages | 4,063 engagements |

10. GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN ...

» ABSTRACT The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with a small budget through surprise and diffusion effects. Although the instruments are more and more often applied by today’s practitioners, there is barely scientific discussion about the concept....Continue Reading »

Item Type: Project Material | 50 pages | 4,321 engagements |
11. THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION

» ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test marketing on product innovation is a great importance to any profit oriented organization which engages itself in the activity of production on chemical or good and rendering of some useful services to customer. Most organizations...Continue Reading »

Item Type: Project Material | 50 pages | 4,483 engagements |
12. EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR

» ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five chapter one deals with the introduction, background of study, statement of problems objective of the study, rese...Continue Reading »

Item Type: Project Material | 50 pages | 4,085 engagements |
13. EFFECTIVENESS OF STRATEGIC MARKETING IN NIGERIAN BANKS

» CHAPTER ONE BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to adopt measures that should strategically reposition them so as to remain afloat. With much increase in the level of customer awareness in response to their needs and wants or satisfaction, firms should also discuss their old market...Continue Reading »

Item Type: Project Material | 50 pages | 4,275 engagements |
14. EFFECTIVE BRANDING DECISION AND CUSTOMERS CHOICE OF BEVERAGE

» CHAPTER ONE 1.0 INTRODUCTION Branding is a major issue in product strategy, on the other hand, developing a branded product requires great deal of long term investment, especially for advertising. Promotion and packaging, may brand oriented companies sub contract manufacturing to the companies. On the other hand, manufacturers eventually learn market power and it lies with building...Continue Reading »

Item Type: Project Material | 50 pages | 4,201 engagements |

15. EFFECTS OF JOB SATISFACTION ON EMPLOYEE PERFORMANCE

» CHAPTER ONE 1.0 INTRODCUTION 1.1 BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee and job satisfaction among employees. The complexity in operations and functions requires that whether of public or private sector, we have to put in place appropriate organization ...Continue Reading »

Item Type: Project Material | 50 pages | 4,196 engagements |
16. AUTOMATIC IN BUSINESS ORGANIZATION

» ABSTRACT The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of this, the implementation and application of automation in the running of the business is a necessity owing to the fact that this era is in the process of technological advancement. In the bid to achieve the objective of this research work, this ...Continue Reading »

Item Type: Project Material | 50 pages | 3,997 engagements |
17. AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE I...

» ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and descriptive. Data were collected on source specific objective adopted for the resources. Data collection method employed primary sources eg per...Continue Reading »

Item Type: Project Material | 50 pages | 4,156 engagements |
18. AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM

» ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products. Chi Square distributing technique was used as statistical tool in analyzing the data collected from the field. In the course of carrying out this research, the researcher found out that the high price of the...Continue Reading »

Item Type: Project Material | 50 pages | 4,350 engagements |
19. AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELO...

» ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify y their customer needs and go satisfy them profitability . these research work made us to understand the extent of which information system have helped in staving the problems of customer more...Continue Reading »

Item Type: Project Material | 50 pages | 4,213 engagements |
20. A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE

» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its concept is a philosophy of business which states that the customer want satisfaction is the economic and social justification for a firms is...Continue Reading »

Item Type: Project Material | 50 pages | 4,612 engagements |
21. A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY

» ABSTRACT This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer as a case study has been painstaking and systematically surveyed and analyzed by the researcher. As mentioned in the statement of purpose under chapter one, the main subjection of this study is to identify distr...Continue Reading »

Item Type: Project Material | 50 pages | 3,993 engagements |
22. AN APPRAISAL OF MARKETING MIX APPLICATION IN RETAIL BUSINESSES

» ABSTRACT This research work shall determine whether or not the principles of marketing as being taught theoretically is applied in the retail Business and to what extent. In order to effectively and efficiently carryout an appraisal of marketing mix application in retail industry that would be a reflection of the entire retail business in Auchi town, some selected retail business w...Continue Reading »

Item Type: Project Material | 50 pages | 5,719 engagements |
23. THE EFFECT OF ADVERTISING ON A COMPANY’S PRODUCT

» ABSTRACT The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project is to explicate more light on the usefulness of advertising on a company’s product. In the process of preparing this project resort has been made to primary source of data collection furthermore questionnaires were administered in the organizational approached for data from the study it wa...Continue Reading »

Item Type: Project Material | 50 pages | 7,330 engagements |
24. EFFECT OF MARKETING PLANNING ON THE PERFORMANCE OF SERVICE ORGANIZATION

» ABSTRACT This research study outlined the effect of Marketing Planning a performance services organization. Suggest possible remedies to correct some of the difficulties encountered in the course of carry out marketing planning the research methods used for data collection were mainly questionnaires and personal interview which are both primary sources, in addition to these research was the second...Continue Reading »

Item Type: Project Material | 50 pages | 6,277 engagements |
25. THE EFFECTS OF PACKAGING ON SALES OF CONSUMER PRODUCT

» ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product cover either for enhancing appearance or for preservative purpose. The researches of this work include determine the role of packaging on the firm‘s market value and how packaging affec...Continue Reading »

Item Type: Project Material | 50 pages | 5,446 engagements |