THE IMPACT OF PRODUCT OF BRANDING ON THE SALES OF CONSUMER PRODUCT
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 50 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 5,043 times
INSTANT PROJECT MATERIAL DOWNLOADCHAPTER ONE
1.0 INTRODUCTION
The research work looks at the impact of product innovation on the growth of a firm. This means the yield that comes form innovating products. This impact ranged from high profitability, high sales volume increase, increase in market share and high competitive advantage.
This work is divided into five chapters one as the introduction, which reveals the overview of the Nigeria breweries plc background of the study. It also states the hypothesis tested.
Chapter two Contains the literature review like various definitions of innovation concepts of innovation, why companies innovation, innovative strategies and other points relevant to this study.
Chapter three contains the research methodology employed, which includes research design, population of the study, data sources and method of analysis of research questions meted out to consumers and management and staff of NBPLC.
1.0.1 OVERVIEW OF THE STUDY
This study explores relationship between innovative activity, profitability and firms growth in Nigeria breweries plc Ama, Enugu, innovation is the future of any business and without a continuous flow of new products, their marketing systems could probably die. This is because the business environment is fast changing and becoming high competitive so as consumers changes in fasts and needs.
In this study the researcher addressed a central issue in innovative studies namely the effect of innovative on a firms performance. Does it pay off to become involved in innovation activity? What forms do the benefits of innovation take? Does innovation enhance short run profitability or does it contribute to a firms growth or both or neither?
One important point about innovation is that it is not without cost, it requires the creation tangible and intangible assets which increases production cost. A second basic argument about innovation and firms performance is that the innovation of new or technically superior product creates temporary monopolies which improve the business performance of firms however, such temporary imperfect competition can cleariy be exploited in at least two ways. On the other hands, firms can raise prices on the basis of performance improvement in the product and this imperfect competition advantage will lead to improved returns on sales. Alternatively firms can hold prices down leading to more or less sharp.
Improvement in the price quality ratio of the product, resulting in increasing sales and profitability (however measured) may not improve innovation will improve the growth of the firm.
However, Nigeria breweries plc Ama Enugu does have higher rates of growth of sales (which means also that the absolute amount of profit grows faster than in non innovating firms) and impact of innovation is primarily on growth.
Tags: Product of branding Impact of product of branding Evaluation of product of branding Consumer product Sales of consumer product Optimization of sales of consumer product
This material content is developed to serve as a GUIDE for students to conduct academic research
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
EFFECT OF AFFILIATE MARKETING ON CONSUMER PURCHASE INTENTION FOR MALT BEVERAGE BRANDS IN ASABA METRO...
CHAPTER ONE INTRODUCTION Background of the Study Over the year, the digitalization of media and rapid technology advancements have brought about su...More »
Item Type: Project Material | 54 pages | 1,681 engagements |
- 2.
EFFECT OF ADVERTISING ON BRAND SWITCHING BEHAVIOR OF AMSTEL MALT IN ABA METROPOLIS
CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY In the competitive market place, the brand name has become a distinguished contrivance that off...More »
Item Type: Project Material | 54 pages | 843 engagements |
- 3.
THE IMPACT OF AFFILIATE MARKETING ON THE PERFORMANCE OF ONLINE BUSINESSES IN NIGERIA
CHAPTER ONE INTRODUCTION Background of the Study Since the advent of the internet, the growth rate of the retail industry in Nigeria has changed. T...More »
Item Type: Project Material | 54 pages | 2,299 engagements |
- 4.
AN INVESTIGATION OF THE INFLUENCE OF SOCIAL MEDIA CONTENT MARKETING STRATEGY ON CUSTOMERS PURCHASE I...
CHAPTER ONE INTRODUCTION 1.1 Background of the study Due to the widespread use of social media, customers actively seek out and encounter brand inf...More »
Item Type: Project Material | 54 pages | 813 engagements |
- 5.
AN EXAMINATION OF PROBLEMS AND PROSPECT OF SOCIAL MEDIA CONTENT MARKETING AMONG E-COMMERCE BUSINESSE...
AN EXAMINATION OF PROBLEMS AND PROSPECT OF SOCIAL MEDIA CONTENT MARKETING AMONG E COMMERCE BUSINESSES IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Backg...More »
Item Type: Project Material | 54 pages | 802 engagements |
- 6.
AN ASSESSMENT OF THE EFFECTIVENESS OF DIGITAL CONTENT MARKETING IN ENHANCING CUSTOMER LOYALTY AMONG ...
CHAPTER ONE INTRODUCTION 1.1 Background of the study In recent times, companies have shifted their focus towards customer centric strategies as oppose...More »
Item Type: Project Material | 54 pages | 664 engagements |