Home » Marketing » STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN...
STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN THE COMPETITIVE MARKET
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 50 pages | 1-5 chapters | Amount: ₦5,000 | 3 orders. | Marked useful: 4,334 times
INSTANT PROJECT MATERIAL DOWNLOADABSTRACT
Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of Nigerian Breweries Plc Aba). In this research, we have treated these headings as follows. The problem statement which result as an increase in the competitive market of Nigerian breweries. So, the researcher is interested in finding out the reasons for achieving market share in competitive market. The objectives of the study which shows that the study aimed at:
(a) Finding out reasons for product.
(b) Finding out means/how to improve the products to stand the test of time.
(c) Finding out the importance of marketing strategies in the organization
(d) Finding out if other competitors are doing better than the Nigerian breweries Plc.
(e) Providing the necessary recommendation.
The methodology is definition is the systematic gathering, recording and analysis of data about problems or opportunities relating to any field of an endeavor for decision making. Having identified the research work and an examination on the relevant literature done, this area submits how the study was carried out, how the data analysis. Some of the fools used are: research design, sources/methods of data collection, population and sample size, sample techniques, validity and reliability of measuring instrument and finally method of data analysis. The findings from the table draw 13 of our data analysis; the answer to the question was clearly stated through various responses rates represented, which typically on the areas of Nigerian breweries. There is no positive impact of advertising in relation to customer’s patronage for their products. The conclusion from the findings, analysis and interpretation of the study. it is pertinent to note that the variables around which strategic marketing planning revolves on should be duly considered and implemented for the achievement of any company’s goal. The recommendations the company and the entire industry should always keep abreast of their competitors strategies, strength and weaknesses and where they exercise better sustainable competitive advantage to enhance effective strategic of organization should be considered to enable the organization determine the extent of its performance in comparison to its established standards so as to quickly correct any deviation notified and this should be done on a regular basis.
Tags: Strategic marketing planning Impact of strategic marketing planning Evaluation of strategic marketing planning Market share Increase in market share Competitive market
This material content is developed to serve as a GUIDE for students to conduct academic research
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
INFLUENCE OF INNOVATION ON CUSTOMERS’ SATISFACTION IN THE ELECTRICITY DISTRIBUTION INDUSTRY OF NIG...
CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Transactional processes are increasingly being facilitated by technology in the rapidly evolvi...More »
Item Type: Project Material | 54 pages | 94 engagements |
- 2.
A CRITICAL ASSESSMENT ON FACTORS INFLUENCING CONSUMER PATRONAGE OF ONLINE-BASED BUSINESSES IN CAMERO...
A CRITICAL ASSESSMENT ON FACTORS INFLUENCING CONSUMER PATRONAGE OF ONLINE BASED BUSINESSES IN CAMEROON CHAPTER ONE INTRODUCTION 1.1 Background of t...More »
Item Type: Project Material | 54 pages | 68 engagements |
- 3.
THE EFFECT OF ONLINE ADVERTISING IN SHOPPERS BEHAVIOR IN ENUGU METROPOLIS
CHAPTER ONE INTRODUCTION 1.1 Background Of The Study The exponential expansion of information technology has augmented the significance attributed ...More »
Item Type: Project Material | 54 pages | 581 engagements |
- 4.
PRODUCT BRANDING AS A TOOL FOR INCREASING CONSUMER LOYALTY IN TELECOMMUNICATION INDUSTRY IN CAMEROON
CHAPTER ONE INTRODUCTION 1.1 Background of the Study The telecommunications industry plays a crucial and significant role in the economic stability...More »
Item Type: Project Material | 54 pages | 633 engagements |
- 5.
IMPACT OF MARKETING ACTIVITIES ON BANKING SECTOR: A CASE STUDY OF ACCESS BANK CAMEROON
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Prior to the mid 1950s, marketing was primarily associated with manufacturing activities, and ...More »
Item Type: Project Material | 54 pages | 504 engagements |
- 6.
IMPACT OF DIGITAL MARKETING ON THE GROWTH OF SMALL AND MEDIUM SIZE ENTERPRISE IN CAMEROON- A CASE ST...
IMPACT OF DIGITAL MARKETING ON THE GROWTH OF SMALL AND MEDIUM SIZE ENTERPRISE IN CAMEROON A CASE STUDY OF JUMIA CHAPTER ONE INTRODUCTION Backgrou...More »
Item Type: Project Material | 54 pages | 548 engagements |