» BACKGROUND TO THE STUDY Billboards have been used as an advertising medium for more than a century, and are still used today. Ever since Jared Bell presented large circus posters to the public in the mid 1800s, billboard advertising remains as a top medium for brand outreach (History of OOH, 2015…Continue Reading »
» Market segmentation can be defined as the process of dividing a market into district subsets of consumers with common needs or characteristics and selecting one or more segments to target with a district marketing mix. Before the widespread acceptance of market segmentation, the prevailing way of…Continue Reading »
» Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. This research study focused on the nature, process, channels, and barriers in communications and their effect on the effective marketing of Hi Malt.…Continue Reading »
» ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, N…Continue Reading »
» Dsign and implantation of a case management information system for Nigerian courts CHAPTER 0NE INTRODUCTION 1.1 Background of the Study Case Management Information System is a piece of computer software that allows you to make fewer trips to the filing cabinet by managing and keeping all co…Continue Reading »
» INTRODUCTION 1.1 Background of the Study Customer care Management and customer satisfaction has long been recognized as playing a crucial role for success and survival in today’s competitive market. In an increasing competitive and dynamic business environment, every organization needs to i…Continue Reading »
» Background of the Study The banking sector is becoming increasingly competitive around the world. Today, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new cu…Continue Reading »
» DESIGN AND IMPLEMENTATION OF AN E LEARNING PLATFORM 1.0 CHAPTER ONE 1.1 Background of the Study Learning is one of the very vital human activities that require concentration blended with interactivity, c…Continue Reading »
» INTRODUCTION 1.1 Background of the Study As industries engage in production of goods and services, they need to make them available to consumers at the right time right place and at the least cost (price).All these cannot be without effective and efficient system put in place. Distribution strate…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background Of The Study The operation of any company is based on the contribution of staff either from executive level or operational level. For example, in a factory, the shop floor operation required full attendance of engineer, technical staff, and operation level …Continue Reading »
» ABSTRACT Reliable criminal suspects’ recognition is an important problem in crime investigation process. Biometrics recognition is becoming an Irreplaceable part of many identification systems. While successful in some niche markets, the Biometrics technology has not yet delivered its Promise …Continue Reading »
» INTRODUCITON 1.1 Background of the Study It is observable that a number of organizations are excellent at appearing or pretending to care for their customers. Some companies only pay “lip service” to their customer satisfaction. Others are remote from their customers and do not listen to …Continue Reading »
» INTRODUCTION 1.1 Background of the Study Technology is changing the way teacher teaches and learner learns. Difficulty in obtaining higher education increases for a number of reasons. It could be their possible limit of capabilities with an educational environment or disabilities that limit their ac…Continue Reading »
» Background of the Study Business strategy development is concerned with matching customersrequirements (needs, wants, desires, preferences, buying patterns) with thecapabilities of the organization, based on the skills and resources available tothe business organization, leading to the issue of core…Continue Reading »
» CHAPTER ONE INTRODUCTION The advent of computer system and other information and communication technologies have been experiencing continuous technology changes. In fact, distance is no longer the barrier to communication. This advanced age as a result of development has been christened …Continue Reading »
» Background of the study The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what it means. Nearly ninety percent (if not more) of all online or internet users use broadcast media in one way or …Continue Reading »
» ABSTRACT This project designs and implements an algorithm which creates a semester course time table by assigning time slots and exam halls to a given set of courses to be run that semester under given constraints. The constraints include avoiding clashes of time slots and halls, assigning appropria…Continue Reading »
» Background of the Study Organization’s success not only depends on what organizations currently providing but also depends on how the organizations can make change to improve whatever they are providing from the marketing standpoint, the socio economic justificationfor the existence of any busi…Continue Reading »
» ABSTRACT Peer to Peer programming (P2P) has in recent years become a widely explored research area. With the evolution of wireless technology such as mobile phones, the idea to bring these two technologies together gives a new dimension to P2P communication, collaboration and resource sharing. This …Continue Reading »
» Background of the study Marketing is an integral part of any organization. This would help increase customer base and make an organization very popular if adequately and properly done. Marketing is the action or business of promoting and selling products or services, including market research a…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background Of The Study For the past years, power lines have been used for the transmission of electricity; but nowadays with the emergence of modem networking technologies and the need for information spreading, data transmission over power lines has seen a rea…Continue Reading »
» Background of the Study Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide the organisation with a basis for sustaining c…Continue Reading »
» Background of the Study Today, company′s real value lies outside the business itself, in the minds of potential buyers (Kapferer, 2002). This is reflected in the value of brands, which are the anchors of company’s value. Products are introduced, they live and disappear but brands endure (Kapfere…Continue Reading »
» CHAPTER ONEINTRODUCTION 1.1 BACKGROUND OF THE STUDYToday, the world is full of technologies; there are lots of inventions made to use the latest technologies. To be specific on technology, Mobile phones have been a part of our everyday use where we share lots of information through this com…Continue Reading »
» Background of the Study The role of customers in services is always emphasized in the marketing literature, especially in the recent development of a new perspective, namely service dominant logic. Service convenience is acknowledged to be increasingly important to customers:yet extant convenience l…Continue Reading »
