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1. APPRAISAL OF THE USE OF AUTOMATED TELLER MACHINE (ATM) IN THE BANKING INDUSTRY I...
» ABSTRACT This work is based on the appraisal of the Automated Teller Machine. It involves the use of Diffusion of Innovation (DOI) model which comprises of the relative advantage, compatibility, complexity, trialability, observability for the analysis of data collected. Data was collected through the administration of questionnaires’ to get the needed information from the users and non ...Continue Reading »
Item Type: Project Material | 65 pages | 4,359 engagements | Source: Computer Science Projects & Research Materials
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2. Design And Simulation Of Secure Virtual Private Network (VPN) Over An Open Netwo...
» ABSTRACT The world has changed a lot in the last couple of decades. Instead of simply dealing with local or regional concerns, many businesses now have to think about global markets and logistics. Many companies have facilities spread out across the country or around the world, and there is one thing that all of them need, a way to maintain cost effective, fast, secure and reliable com...Continue Reading »
Item Type: Project Material | 65 pages | 7,105 engagements | Source: Computer Science Projects & Research Materials
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3. PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPAN...
» Background of the Study In an increasing competitive and dynamic business environment, every organization needs to identify, anticipate, satisfy and care for customers to maximize profit, meet the requirement of stakeholders and have competitive advantage. Every industry including bank has an underlying structure or a set of fundamental economic and technical characteristics which give rise to com...Continue Reading »
Item Type: Project Material | 65 pages | 4,651 engagements | Source: Marketing Projects & Research Materials
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4. AN ANALYSIS OF PROMOTIONAL TECHNIQUES AND THEIR FIT WITH SOME SELECTED PRIVATE S...
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is not enough for a business to have good products sold and services rendered at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers. In marketing, this is commonly known as “promotion”. Although promotion is not done only for these factors but for other such as to...Continue Reading »
Item Type: Project Material | 65 pages | 4,409 engagements | Source: Marketing Projects & Research Materials
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5. WILL A COMPARATIVE ANALYSIS UNDER COMMON AND ISLAMIC LAWS
» ABSTRACT The conceptual divergence in respect of the formation of a valid will under both Islamic and common laws will be examined and discussed. Starting from introduction which will introduce us to the general message of the work. The chapters therein have been divided into five. Chapter one deals with the introduction as mentioned above, and chapter two will talk on pre and post Isl...Continue Reading »
Item Type: Project Material | 65 pages | 5,723 engagements | Source: Law Projects & Research Materials
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6. CONSUMER'S PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUCTS
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The topic of this research work is “The consumer’s perception of branding and packaging on sales of cosmetics products”. The American marketing association defines a brand as a name, term, design, symbol or any feature that identifies one seller’s goods or services as distinct from those of other sellers. The legal t...Continue Reading »
Item Type: Project Material | 65 pages | 5,819 engagements | Source: Marketing Projects & Research Materials
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7. PASSENGER'S RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of’ any country is an integral part of the structure of an economy cannot be overemphasized. The rendering of quality service to customer (p...Continue Reading »
Item Type: Project Material | 65 pages | 6,974 engagements | Source: Marketing Projects & Research Materials
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8. STATISTICAL ANALYSIS OF THE PROBLEMS ASSOCIATED WITH SKILL ACQUISITION IN NIGERI...
» ABSTRACT The data for the study were collected from randomly selected tailors within Owerri municipal. A total number of 200 tailors were given questionnaire out of which 200 were returned. The X2 square test of independent and percentage were used in the analysis. Based on the analysis, it was found that the challenge faced by a male tailor is independent of their academic qualification. CHAPTER...Continue Reading »
Item Type: Project Material | 65 pages | 9,643 engagements | Source: Mathematics & Statistics Projects & Research Materials
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9. EFFECT OF SALES FORECAST ON MARKETING DECISION MAKING
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The heart of management in all level of responsibilities is the fundamental requirement of being able to communicate sales forecast have an effect in the dissemination of business information to the target market and general public. The task of business management would be simpler if industry was not continual state of ...Continue Reading »
Item Type: Project Material | 65 pages | 5,327 engagements | Source: Marketing Projects & Research Materials
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10. THE EFFECTIVENESS OF ADVERTISING IN THE MARKETING OF CONSUMER ORIENTED PRODUCT
» CHAPTER ONE 1.0 INTRODUCTION The need to study this topic, the effectiveness of advertising in the marketing of consumer oriented product in Nigeria is very vital to identify the impact advertising has on sales volume, especially the sales volume of 7up bottling company Plc,a company in Nigeria which has a competitive market environment. In the early 1960s the econom...Continue Reading »
Item Type: Project Material | 65 pages | 4,966 engagements | Source: Marketing Projects & Research Materials
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11. DETERMINATION OF NUTRITIONAL STATUS OF CHILDREN WITHIN THE AGES OF FOUR (4) TO T...
» ABSTRACT Body Mass Index (BMI) is a measure of adiposity and has been used in many countries for assessment of overweight and obesity. The prevalence of obesity in children is increasing and is recognized as risk indicator of cardiovascular disease in adulthood. The study aimed was to document the Body Mass Index of school children aged 4 10 years. The study also determined the prevalence of overw...Continue Reading »
Item Type: Project Material | 65 pages | 6,359 engagements | Source: Urban & Regional Planning Projects & Research Materials
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12. IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR AND SALES VOLUME OF AN ORGA...
» CHAPTER ONE INTRODUCTION 1.1 Background of the study In recent years most adverts on television has a celebrity that projects the products or services by way of using the product and with this, has influence on the buyers and customers of these products and services and thus the sales volume of an organization. Basically, a celebrity is described as any famous and influential person ...Continue Reading »
Item Type: Project Material | 65 pages | 7,241 engagements | Source: Marketing Projects & Research Materials
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13. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT DRINK...
» CHAPTER ONE INTRODUCTION The beginning of the twentieth Century witnessed an outburst of advertising efforts the bottling companies. This outburst was necessitated by the desire to outsell the other in the consumer market, since soft drinks are competitive products. In order to maintain a stronghold of their various market segments, or even to widen an existing market, different...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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14. THE IMPACT OF FINANCIAL ACCOUNTING REPORT ON THE CORPORATE PERFORMANCE
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The impact of financial accounting reports on the corporate performance is becoming more apparent to users groups of financial statements. Accounting is not an exact science neither is business operations without some subjective and judgmental errors when it comes to reporting them. A financial report therefore is a document statement which infor...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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15. SMALL-SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS
» CHAPTER ONE INTRODUCTION The dynamic role of small scale industries as engine of growth in developing countries has long been recognized. According to Ukeje (2004:108). It’s accelerative effect in achieving macro economic objectives such as full employment, income distribution development of local technology, as well as diffusion of management skills and stimulation of indigenou...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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16. PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT
» CHAPTER ONEINTRODUCTION:The product or watchword for marketing has to be associated to “innovation or die.This innovational attributes can become a philosophy compelling or almost parallel to that of the marketing concept (Stanton W.S 1981).Definitions1. Offering new improved products for present markets.2. A strategy of selling a new product to existing markets.3. A state of creating new pro...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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17. CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABIL...
» CHAPTER ONE INTRODUCTION The topic of this research work is of course, customer services in the financial institutions, a step towards improving profitability (a case study of Union Bank Plc Oko). Woodruff (1997) defines profitability as the ability of an investment or a company to make a profit after costs. Overhead, etc. profit on the other hand, is the difference between t...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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18. CAUSES AND EFFECTS OF TAX EVASION AND AVOIDANCE ON THE COMPANY
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Tax is one o the main source of Government Revenue. It is a strong social and economic tool of the government in regulating the economy and maintaining health social like of the citizens. Tax can be defined as a compulsory payment by individual and companies to the state to enable her attain the National goals objectives. Tax is a non punitive bu...Continue Reading »
Item Type: Project Material | 65 pages | 4,472 engagements | Source: Marketing Projects & Research Materials
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19. ADVERTISER'S PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE AND REASONS
» CHAPTER ONE INTRODUCTION 1.1 Background of Study An advertiser can be defined as a person, organization or company that places advertisements in order to target audience or customers. The entire business of a commercial organization or company starts with advertising. That is to say that the rise and fall of the profit of a company depends solely on the expenditure incurred by the advertiser....Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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20. MARKETING MANAGEMENT AS A REALISTIC APPROACH TOWARDS ORGANISATIONAL SUCCESS
» CHAPTER ONE 1.0 INTRODUCTION Marketing has been viewed from different standpoints as being vital for the attainment of individual or corporate objectives. Since marketing deals more with satisfaction and exchange. It therefore becomes very essential that such marketing activities be properly managed to realize any defined objectives set either by individual or any given organization. In...Continue Reading »
Item Type: Project Material | 65 pages | 4,116 engagements | Source: Marketing Projects & Research Materials
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21. DIAGNOSING CORPORATE RESPONSES TO CONSUMERISM IN NIGERIA
» CHAPTER 1 INTRODUCTION BACKGROUND OF THE STUDY Several studies have been gaining attention in marketing as concepts and tools for understanding consumer’s behaviour and remedy required. This trend seems linked to the fact that offering more value to consumers has become an increasingly necessary part of overall marketing programmes. A societal emerging trend is the concept of consumerism. ...Continue Reading »
Item Type: Project Material | 65 pages | 4,539 engagements | Source: Marketing Projects & Research Materials
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22. DETERMINANTS OF TOURISM SERVICE MARKETING RESPONSIVENESS IN THE SOUTH-SOUTH GEOP...
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Tourism is currently the fastest growing sector of global economy. It is already the number one industry in many countries, in terms of foreign exchange earnings and job creation (Agene 2005). Tourism is at present the major export product for 83 percent of developing countries and main export of one third of them. In 2000 specifi...Continue Reading »
Item Type: Project Material | 65 pages | 4,350 engagements | Source: Marketing Projects & Research Materials
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23. THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUC...
» ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how be...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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24. INFORMATION TECHNOLOGY AND CUSTOMER'S LOYALTY IN THE SERVICE INDUSTRY
» CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Information and Communication Technology has no doubt brought with it dramatic changes in the way businesses are conducted worldwide. In early 70’s, Smith had first noted that technological changes in form of new machines are invariably one of the three important causes of increasing incomes. Neither has this notion changed, especially in th...Continue Reading »
Item Type: Project Material | 65 pages | 6,323 engagements | Source: Marketing Projects & Research Materials
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25. PRODUCT DIFFERENTIATION AS A COMPETITIVE TOOL IN THE MARKETING OF SOFT DRINK
» ABSTRACT The topic of this research work is product differentiation as a competitive tool in the marketing of soft drinks (A case study of Limca Bottling Company). Chapter one focuses on the introductory aspect of this work e.g. problems of the topic, objectives of the research, and research hypothesis. The review of different writers’ opinion on this research work constitutes chap...Continue Reading »
Item Type: Project Material | 65 pages | 5,128 engagements | Source: Marketing Projects & Research Materials