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1. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF AN ORGA...
» The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player.The development in the telecommunication industry all over the world is very rapid as one innovation replaces another in a matter of weeks. A major breakthrough is the wireless telephone system which comes in either fixed wireless telephone lines or the g...Continue Reading »
Item Type: Project Material | 65 pages | 5,513 engagements | Source: Marketing Projects & Research Materials
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2. THE ROLE OF THE FEDERAL GOVERNMENT OF NIGERIA IN THE PROMOTIONAL OF SMALL AND ME...
» INTRODUCTION Small scale business constitute an important component of the Nigerian industrial sector. The importance of this sector cannot be over emphasized, especially in a typical developing country like ours where the level of youth unemployment is rising beyond control. Hence small scale industries generate employment opportunities per unit of capital investment because they are generally...Continue Reading »
Item Type: Project Material | 65 pages | 4,449 engagements | Source: Marketing Projects & Research Materials
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3. IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA
» Introduction 1.1 BACKGROUND OF THE STUDYThe quest to achieve self sufficient food production is one of the highest priority facing most of the world today. Nigeria in particular. This is also a problem that threatens to be worsening all year round.Food in Nigeria is critically depended on transportation distribution, it then become obvious that wide variety of Nigerian food would not be ava...Continue Reading »
Item Type: Project Material | 65 pages | 7,341 engagements | Source: Marketing Projects & Research Materials
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4. DESIGN AND IMPLEMENTATION OF AN ACADEMIC INFORMATION SYSTEM USING RELATIONAL DAT...
» ABSTRACT In our today activities, most people have some kind of “database” collections of CDs, students’ academic entries, a phonebook of phone numbers and name entries, vehicles parts, records to be processed by a program. With a bit more precision, the term database means a logically coherent collection of related data with inherent meaning, built for a certain application and ...Continue Reading »
Item Type: Project Material | 56 pages | 4,992 engagements | Source: Computer Science Projects & Research Materials
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5. THE EFFECT OF PRICE CHANGES ON SALES ON CONSUMER GOODS
» Background to the studyPrices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean by price. According to Ode (2011), the ...Continue Reading »
Item Type: Project Material | 65 pages | 4,219 engagements | Source: Marketing Projects & Research Materials
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6. IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR
» INTRODUCTIONNew technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new technological innovation that is making a great impact in the organizations of today.In time past, the soc...Continue Reading »
Item Type: Project Material | 65 pages | 4,659 engagements | Source: Marketing Projects & Research Materials
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7. DESIGN AND IMPLEMENTATION OF A COMPUTERIZED STOCK CONTROL AND REPLENISHMENT SYST...
» DESIGN AND IMPLEMENTATION OF A COMPUTERIZED STOCK CONTROL AND REPLENISHMENT SYSTEM CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Stock control is an important area of activity which is often neglected and underrated in many organizations both private and public sectors. Stock control can be defined as a means by which materials of the correct quantity and quality are mad...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Computer Science Projects & Research Materials
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8. AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY
» ABSTRACTThe research provides an appraisal of the marketing concept in the Banking industry. It elucidate the nature of the marketing concept,functions and significance.The research profers a practical approach of the application of the Marketing concept in the banking industry. It appraises the functions of the marketing concept in projecting the uniqueness of the banking products and ser...Continue Reading »
Item Type: Project Material | 65 pages | 4,672 engagements | Source: Marketing Projects & Research Materials
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9. THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR USING STUDENTS OF F...
» Introduction The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media. Moreover, the internet is emerging as the most important source of information because of its ease wealth of information. Furthermo...Continue Reading »
Item Type: Project Material | 65 pages | 4,879 engagements | Source: Marketing Projects & Research Materials
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10. THE IMPACT OF TAXATION AS AN AID TO ECONOMIC DEVELOPMENT IN THE RURAL AREAS OF ...
» THE IMPACT OF TAXATION AS AN AID TO ECONOMIC DEVELOPMENT IN THE RURAL AREAS OF ENUGU STATE. CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Stock control is an important area of activity which is often neglected and underrated in many organizations both private and public sectors. Stock control can be defined as a means by which materials of the correct quanti...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Computer Science Projects & Research Materials
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11. GSM SERVICE DELIVERY IN SMEs IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of the study In today’s highly competitive global market place, the pressure on organization’s to find new ways to creating and delivering value to customers is growing stronger. ICT is today being applied in many organizations in a wide range and operations areas. It has provided new ways to store, process, distribute and exchange informati...Continue Reading »
Item Type: Project Material | 68 pages | 4,189 engagements | Source: Education Projects & Research Materials
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12. PERCEPTION AND SOCIAL INFLUENCE OF ELECTRONIC MEDIA ADVERTISING ON STUDENTS
» ABSTRACT This research work examined “Perception and Social Influence of Electronic Media Advertising on Students of Federal Polytechnic, Bida. The study however discussed the concept of advertising, advertising through the traditional and conventional media by reviewing relevant literatures. The method adopted for gathering data is survey method. At the end of the investigation, the study re...Continue Reading »
Item Type: Project Material | 65 pages | 4,885 engagements | Source: Marketing Projects & Research Materials
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13. THE IMPACT OF INNOVATIVE MARKETING STRATEGIES ON SMALL FIRMS PERFORMANCE
» BACKGROUND TO THE STUDYA driving force for competitive scuffle in the present chaotic environment is innovative marketing strategy. Introducing new products and services are at the nucleus of economic growth and development. The ability to innovate has caused researchers to study activities leading to initiative advancement of individuals and organizations. Small firms all over the world furnis...Continue Reading »
Item Type: Project Material | 65 pages | 4,324 engagements | Source: Marketing Projects & Research Materials
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14. THE IMPACT OF TAXATION AS AN AID TO ECONOMIC DEVELOPMENT IN THE RURAL AREAS OF E...
» ...Continue Reading »
Item Type: Project Material | 65 pages | 4,117 engagements | Source: Computer Science Projects & Research Materials
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15. E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPORTUNITIES
» BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive growth in the use of internet technologies especially the WWW for business purposes by huge number of small and medium scale businesses. E marketing has not only reshaped the existing small and medium scale businesses but also created tremendous opportunities for new businesses. Most of the small and medium sca...Continue Reading »
Item Type: Project Material | 65 pages | 5,091 engagements | Source: Marketing Projects & Research Materials
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16. DESIGN AND IMPLEMENTATION OF A COMPUTERIZED STOCK CONTROL AND REPLENISHMENT SYST...
» CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Stock control is an important area of activity which is often neglected and underrated in many organizations both private and public sectors. Stock control can be defined as a means by which materials of the correct quantity and quality are made available as and when required by taken due regard to economy in storage and the ord...Continue Reading »
Item Type: Project Material | 65 pages | 4,245 engagements | Source: Computer Science Projects & Research Materials
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17. IMPACT OF PACKAGING ON ORGANIZATIONAL SALES TURNOVER
» BACKGROUND TO THE STUDY Packaging is a very important marketing strategy to glamorize product in order to attract the consumer’s attention. Sometimes packaging is so important that it cost more than the product itself in order to lure the consumers to buy it. Packaging should definitely be included in the 4 major P’s of marketing (product, place, promotion and price) (Soroka, 2002). Diana...Continue Reading »
Item Type: Project Material | 65 pages | 7,115 engagements | Source: Marketing Projects & Research Materials
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18. DESIGN AND IMPLEMENTATION OF AN ATM POINT LOCATOR
» ' CHAPTER ONE INTRODUCTION 1.1 Background of the Study Mobile technology has really accelerate in terms of it advancement to the extent that it has limitlessly left mobile application developers with no choice but to continue in it manipulation of its usefulness over and over (Leng, 2011). Furthermore Mobile tools are much stylishly made these days, so smart and handy which give room for collectio...Continue Reading »
Item Type: Project Material | 65 pages | 4,462 engagements | Source: Computer Science Projects & Research Materials
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19. EFFECT OF BILLBOARD ADVERTISING ON CONSUMERS PATRONAGE OF COCA-COLA PRODUCT
» BACKGROUND TO THE STUDY Billboards have been used as an advertising medium for more than a century, and are still used today. Ever since Jared Bell presented large circus posters to the public in the mid 1800s, billboard advertising remains as a top medium for brand outreach (History of OOH, 2015). According to the Outdoor Advertising Association of America, Inc. (2015), “billboards are the l...Continue Reading »
Item Type: Project Material | 65 pages | 6,265 engagements | Source: Marketing Projects & Research Materials
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20. AN EVALUATION OF MARKET SEGMENTATION AND IT'S SIGNIFICANCE
» Market segmentation can be defined as the process of dividing a market into district subsets of consumers with common needs or characteristics and selecting one or more segments to target with a district marketing mix. Before the widespread acceptance of market segmentation, the prevailing way of doing business with consumers was through mass marketing that is offering the same product and mark...Continue Reading »
Item Type: Project Material | 65 pages | 6,709 engagements | Source: Marketing Projects & Research Materials
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21. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS
» Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. This research study focused on the nature, process, channels, and barriers in communications and their effect on the effective marketing of Hi Malt. The researcher made on indepth study of the various marketing communication tools. The study al...Continue Reading »
Item Type: Project Material | 65 pages | 4,166 engagements | Source: Marketing Projects & Research Materials
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22. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING PRODUCT
» ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, NASCO household products are market leaders in most part of the country . this study reveals the ex...Continue Reading »
Item Type: Project Material | 65 pages | 4,238 engagements | Source: Marketing Projects & Research Materials
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23. Design and implantation of a case management information system for Nigerian cou...
» Dsign and implantation of a case management information system for Nigerian courts CHAPTER 0NE INTRODUCTION 1.1 Background of the Study Case Management Information System is a piece of computer software that allows you to make fewer trips to the filing cabinet by managing and keeping all court activities, cases, case file and proceedings, the judge responsible, the lawyers, the plaintiff ...Continue Reading »
Item Type: Project Material | 65 pages | 5,086 engagements | Source: Computer Science Projects & Research Materials
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24. CUSTOMER CARE MANAGEMENT AND CUSTOMER SATISFACTION OF SELECTED EATERIES IN PORT ...
» INTRODUCTION 1.1 Background of the Study Customer care Management and customer satisfaction has long been recognized as playing a crucial role for success and survival in today’s competitive market. In an increasing competitive and dynamic business environment, every organization needs to identify, anticipate, satisfy and care for customers to maximize profit, meet the requirement of stak...Continue Reading »
Item Type: Project Material | 65 pages | 5,353 engagements | Source: Marketing Projects & Research Materials
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25. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKIN...
» Background of the Study The banking sector is becoming increasingly competitive around the world. Today, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers, retain existing ones and maximize their lifetime value. Customer Relationship Management...Continue Reading »
Item Type: Project Material | 65 pages | 6,456 engagements | Source: Marketing Projects & Research Materials