» Concept of Marketing StrategiesA marketing strategy is a method by which a firm attempts to reach its target marketing. Marketing strategy starts with markets research, in which needs, attitudes and competitors’ product are assessed and constant adjustment is made in order to achieve compe…Continue Reading »
» The subject under study is the effect of pricing policy on sales in beverage industry, the principle, of pricing entails that companies be cautious and efficient in setting up price for their product. Price as one of the four Ps of marketing, demand good attention, because it plays a major role i…Continue Reading »
» CHAPTER ONE INTRODUCTION The information system designed to more closely manager’s needs and the system set up as major computer application area. The Management Information System (MIS) as a computer based system makes information available to users with similar needs. Manager used th…Continue Reading »
» TABLE OF CONTENTSTitle page                                                                  …Continue Reading »
» ABSTRACT The Nigeria banking sector has undergone tremendous competition since the introduction of the Structural Adjustment Programme (SAP) on 1st of July, 1986, which has led to stiff competition in the industry. Marketing strategies is a written plan, usually comprehensive describing all …Continue Reading »
» ABSTRACTProduct is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence products must be designed with the market’s need in mind. This essay writing intends to look at the basis for planning changes in marketing strat…Continue Reading »
» Personal selling consist of individual, personal communication i.e. face to face communication of information from the seller to prospective buyer. Personal selling is person to person communication in which the receiver provides immediate feedback to the source message through words gestures, ex…Continue Reading »
» The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player.The development in the telecommunication industry all over the world is very rapid as one innovation replaces another in a matter of weeks. A major breakth…Continue Reading »
» INTRODUCTION Small scale business constitute an important component of the Nigerian industrial sector. The importance of this sector cannot be over emphasized, especially in a typical developing country like ours where the level of youth unemployment is rising beyond control. Hence small scale in…Continue Reading »
» Introduction 1.1 BACKGROUND OF THE STUDYThe quest to achieve self sufficient food production is one of the highest priority facing most of the world today. Nigeria in particular. This is also a problem that threatens to be worsening all year round.Food in Nigeria is critically depended on tra…Continue Reading »
» ABSTRACT In our today activities, most people have some kind of “database” collections of CDs, students’ academic entries, a phonebook of phone numbers and name entries, vehicles parts, records to be processed by a program. With a bit more precision, the term database means a logic…Continue Reading »
» Background to the studyPrices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of co…Continue Reading »
» INTRODUCTIONNew technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new techno…Continue Reading »
» DESIGN AND IMPLEMENTATION OF A COMPUTERIZED STOCK CONTROL AND REPLENISHMENT SYSTEM CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Stock control is an important area of activity which is often neglected and underrated in many organizations both private and public sectors. St…Continue Reading »
» ABSTRACTThe research provides an appraisal of the marketing concept in the Banking industry. It elucidate the nature of the marketing concept,functions and significance.The research profers a practical approach of the application of the Marketing concept in the banking industry. It appraises t…Continue Reading »
» Introduction The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media. Moreover, the internet is emerg…Continue Reading »
» THE IMPACT OF TAXATION AS AN AID TO ECONOMIC DEVELOPMENT IN THE RURAL AREAS OF ENUGU STATE. CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Stock control is an important area of activity which is often neglected and underrated in many organizations both private and…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study In today’s highly competitive global market place, the pressure on organization’s to find new ways to creating and delivering value to customers is growing stronger. ICT is today being applied in many organizations in a wide range…Continue Reading »
» ABSTRACT This research work examined “Perception and Social Influence of Electronic Media Advertising on Students of Federal Polytechnic, Bida. The study however discussed the concept of advertising, advertising through the traditional and conventional media by reviewing relevant literatures. T…Continue Reading »
» BACKGROUND TO THE STUDYA driving force for competitive scuffle in the present chaotic environment is innovative marketing strategy. Introducing new products and services are at the nucleus of economic growth and development. The ability to innovate has caused researchers to study activities leadi…Continue Reading »
» BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive growth in the use of internet technologies especially the WWW for business purposes by huge number of small and medium scale businesses. E marketing has not only reshaped the existing small and medium scale busin…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Stock control is an important area of activity which is often neglected and underrated in many organizations both private and public sectors. Stock control can be defined as a means by which materials of the correct quantity and q…Continue Reading »
» BACKGROUND TO THE STUDY Packaging is a very important marketing strategy to glamorize product in order to attract the consumer’s attention. Sometimes packaging is so important that it cost more than the product itself in order to lure the consumers to buy it. Packaging should definitely be in…Continue Reading »
» ' CHAPTER ONE INTRODUCTION 1.1 Background of the Study Mobile technology has really accelerate in terms of it advancement to the extent that it has limitlessly left mobile application developers with no choice but to continue in it manipulation of its usefulness over and over (Leng, 2011). Furthermo…Continue Reading »
