» CHAPTER ONE INTRODUCTION 1.1 Background of Study An advertiser can be defined as a person, organization or company that places advertisements in order to target audience or customers. The entire business of a commercial organization or company starts with advertising. That is to say that the ri…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION Marketing has been viewed from different standpoints as being vital for the attainment of individual or corporate objectives. Since marketing deals more with satisfaction and exchange. It therefore becomes very essential that such marketing activities be prope…Continue Reading »
» CHAPTER 1 INTRODUCTION BACKGROUND OF THE STUDY Several studies have been gaining attention in marketing as concepts and tools for understanding consumer’s behaviour and remedy required. This trend seems linked to the fact that offering more value to consumers has become an increasingly neces…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Tourism is currently the fastest growing sector of global economy. It is already the number one industry in many countries, in terms of foreign exchange earnings and job creation (Agene 2005). Tourism is at present the major export …Continue Reading »
» ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to…Continue Reading »
» CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Information and Communication Technology has no doubt brought with it dramatic changes in the way businesses are conducted worldwide. In early 70’s, Smith had first noted that technological changes in form of new machines are invariably one of…Continue Reading »
» ABSTRACT The topic of this research work is product differentiation as a competitive tool in the marketing of soft drinks (A case study of Limca Bottling Company). Chapter one focuses on the introductory aspect of this work e.g. problems of the topic, objectives of the research, and rese…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Tourism is currently the fastest growing sector of the global economy (Obot, 2003). It is already the number one industry in many countries, in terms of foreign exchange earnings and job creation (Agene, 2005). Tourism is at…Continue Reading »
» ABSTRACT This project is on product marketing – A strategic step for libraries in the information age. The study aims at presenting product marketing as a strategic step that all types of libraries must take in order to remain relevant in the information age and also highlights some of these st…Continue Reading »
» ABSTRACT The analysis of research on impact of sales promotion on organizational performance. (A case study of Nigeria bottling company (NBC plc, coca cola Onitsha plant. revealed that the study is relevant in that it seeks to identify the role sales promotion plays in the …Continue Reading »
» ABSTRACT This project work is designed to enlighten firms who have not yet understood this very well and those who are still ignorant of this fact that marketing research is inevitable in product planning process, if a firm will succeed, survive and grow in this competitive environment a…Continue Reading »
» Abstract Due to the economic condition of Nigerian society, firms undertaking new product development are faced with an environment which is characterised by long lead times from basic research to industrial application, a commercialisation phase with short lead times and an increasingly ac…Continue Reading »
» CAUSES AND EFFECTS OF COMMERCIAL SEX WORK AMONG AKWA IBOM GIRLS (A STUDY OF YOUTHS IN UYO LOCAL GOVERNMENT AREA) ABSTRACT The rising wave of incidence of commercial sex work has given serious concern to the government, parents, health workers and the society. The causes and effects of co…Continue Reading »
» CHILDLESSNESS AND SOCIO CULTURAL IMPACT ON MARRIED COUPLES A CASE STUDY OF IDAH COMMUNITY IN KOGI STATE ABSTRACT The research is an in depth analysis of childlessness and socio cultural impact on married couples in idah urban community of Kogi State. The study explored ways of reducin…Continue Reading »
» BACKGROUND OF THE STUDYThis research work focuses on how cooperative thrift and credit societies influence or enhance member’s living standard. Unlike other cooperative society, thrift and credit societies are formed with the aims of improving the standard living of their members. Thrift a…Continue Reading »
» CHAPTER ONE INTRODUCTION The thrift and Credit cooperative has been formed with intention of improving the standard of living. The thrift and credit society started in Germany under the leadership of Fredrick Ra’ffeisen in the year 1818 who is now regarded as the father of modern cooperati…Continue Reading »
» ABSTRACT The effect of environmental pollution on real estate development. Environmental pollution is one of the problem affecting real estate development that needs quick attention. Due to many industries located in Nigeria there is much discharge of gaseous effluent and waste disposal. Al…Continue Reading »
» CHAPTER ONEINTRODUCTION1.1 BACKGROUND TO THE STUDYMoney deposit banks are resident depository corporations and quasi corporations which have any liabilities in the form of deposits payable on demand, transferable by cheque or otherwise usable for making payments. The banking sector in Nigeria…Continue Reading »
» ABSTRACT This research work assesses the impact of agricultural policies on Nigerian economy. The study covered the key issues on Nigerian agricultural policies especially as it concerned the formulation and implementation of agricultural policies and programmes as well as their achievement…Continue Reading »
» Abstract This research examines the restructuring of the Nigeria electric power sector and the performance of the sector. The specific objectives of this research includes: i. To ascertain whether or not restructuring of Nigeria electric power sector has led to increase in electricity generation a…Continue Reading »
» ABSTRACT This research work seeks to reveal the Causes and effects of insecurity in Nigeria and the challenges and relevance of the Nigerian police force as a panacea. It is on this premise that the study bases its emphasis on the Nigerian police force to appraise and ascertain efforts and limitatio…Continue Reading »
» ABSTRACT Almost every nook and cranny in Nigeria is littered with sachet water nylon, popularly called “pure water”, As noted by Edoga et al. (2008), about 70 percent of Nigerian adults drink at least a sachet of pure water per day resulting in about 50 to 60 million used daily across the …Continue Reading »
» A CASE STUDY OF THE MINISTRY OF AGRICULTURE, ENUGU Abstract The study examined staff training and utilization in the Nigerian civil service with specific focus on the Ministry of agriculture, Enugu. Specifically, it investigated whether the staff of the Ministry of agriculture, Enugu undergo tr…Continue Reading »
» CHAPTER ONE Background to the Study Definition of marble mining: what is marble? Marble can be defined as a type of had store that is usually white and often has coloured lines in it. It can be polished and is used in building and for making status etc. a slab / block of marble, a marble floor/ s…Continue Reading »
» : A CASE STUDY OF ENUGU STATE AGRICULTURAL DEVELOPMENT PROGRAMME (ENADEP) 1995 2005 ABSTRACT This study was on the impact of public policy implementation in Enugu StateAgricultural Development Programme (ENADEP) 2001 2012. The study inquires into critical issues of policy implementati…Continue Reading »
