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SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER'S GOODS
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Title Page -Â Â Â Â Â Â Â -Â Â Â Â Â Â Â -Â Â Â Â Â Â Â -Â Â Â Â Â Â Â -Â Â Â Â Â Â Â -Â Â Â Â Â Â Â -Â Â Â Â Â Â Â -Â Â Â Â Â Â Â -Â Â Â Â Â Â Â i
Declaration       -       -       -       -       -       -       -       -       ii
Approval page  -       -       -       -       -       -       -       -       iii
Dedication         -       -       -       -       -       -       -       -       -       iv
Acknowledgement     -       -       -       -       -       -       -       v
Abstract   -       -       -       -       -       -       -       -       -       vii
Table of Contents      -       -       -       -       -       -       -       viii
CHAPTER ONE
1.0   Introduction      -       -       -       -       -       -       -       1
1.1   Historical Background       -       -       -       -       -       4
1.2   Statement of Problem        -       -       -       -       -       -       7
1.3Â Â Â Purpose of the Study -Â Â Â Â Â Â Â -Â Â Â Â Â Â Â -Â Â Â Â Â Â Â -Â Â Â Â Â Â Â -Â Â Â Â Â Â Â -Â Â Â Â Â Â Â 8
1.4   Scope of the Study     -       -       -       -       -       -       9
1.5   Limitation of the Study      -       -       -       -       -       10
1.6   Definition of Terms   -       -       -       -       -       -       11
CHAPTER TWO
2.0   Introduction      -       -       -       -       -       -       -       14
2.1   Abraham Maslow Physiological Needs        -       -       -       14
2.2Â Â Â Consumer Behaviour -Â Â Â Â Â Â Â -Â Â Â Â Â Â Â -Â Â Â Â Â Â Â -Â Â Â Â Â Â Â -Â Â Â Â Â Â Â -Â Â Â Â Â Â Â 16
2.3   Sociological Perspectives of Consumer Behaviour        -       18
2.4   Psychological Perspectives of Consumer Behaviour     23
2.5   Cultural Factor Affecting Consumer Behaviour  -       29
2.6   Relationship between Marketers and Consumers        -       33
CHAPTER THREE
3.1   Summary -       -       -       -       -       -       -       -       36
3.2   Conclusion        -       -       -       -       -       -       -       -       39
3.3   Recommendation      -       -       -       -       -       -       40
Bibliography     -       -       -       -       -       -       -       41
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