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1. THE IMPACT OF NAFDAC ON MARKETING OF DRUGS
» ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem being encountered in Enugu state in particular and in this Nation in general, concerning failed counterfeit, substandard, unwholes...Continue Reading »
Item Type: Project Material | 65 pages | 7,374 engagements | Source: Marketing Projects & Research Materials
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2. THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT ...
» ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria Plc, Aba as a case study. The objective of the research work among others were to know the role of marketing communication mix on the advertising media selection, sales promotion campaign influence the volume of the deterg...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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3. THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES WITH PARTICULAR FOCUS ...
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121 (one hundred and twenty one) tele...Continue Reading »
Item Type: Project Material | 67 pages | 4,341 engagements | Source: Marketing Projects & Research Materials
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4. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC: AN EVALUATION
» ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: To determine the impact of relationship marketing in banking industry. To evaluate the level of relationship that exist between the bank with their customers. To identify those problems that may hinder the success of relationship marketing in banking industry. Base...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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5. THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL
» ABSTRACT This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The main purpose was to find out among other things the following: To examine if the promotional strategies used by the hotel lead to increase in customer awareness. To determine if the quality of services rendered by the hotel will lead to a brig...Continue Reading »
Item Type: Project Material | 65 pages | 4,609 engagements | Source: Marketing Projects & Research Materials
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6. PACKAGING AS PROMOTIONAL TOOLS IN THE MARKETING OF BEAUTY CARE PRODUCTS
» ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. To identify packaging as a promotional, in order to increase sales and profitability of the product. To determine whether a good package can help improve a brand image....Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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7. TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS
» ABSTRACT This study which is on trade fair as an instrument the promoting manufactured goods in Enugu metropolis, (A case study of Asbestors sheet made by Emenite Nigeria limited) was carried out due to the following objectives. To determine how trade their can help to stimulate marketing produces. How trade�...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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8. DISPUTE RESOLUTION IN LAND MATTERS
» DISPUTE RESOLUTION IN LAND MATTERS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Dispute resolution is a mechanism of solving a dispute out of court. “Dispute resolution generally refers to one of several different processes used to resolve disputes between parties, including negotiation, mediation, arb...Continue Reading »
Item Type: Project Material | 54 pages | 11,152 engagements | Source: Others
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9. ADVERTISING AS A POWER TOOL FOR BUSINESS GROWTH
» ABSTRACT The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of advertising is to create awareness of a product and to further stimulate brand preference. Therefore, its role in the pursuant of a company’s profit making objective can...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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10. THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES
» ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find the advertising strategies employed by in achieving its objectives. In the study some instruments was used in the investigation and they include: oral interview, questionnaire and survey. From the study we fo...Continue Reading »
Item Type: Project Material | 65 pages | 4,160 engagements | Source: Marketing Projects & Research Materials
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11. IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE ORGANIZATION PERFORMANCE
» ABSTRACT Customer relationship management (CRM) is a comprehensive business and marketing strategy that integrates technology, process and business activities around the customer. CRM is assumed to lead to bottom line benefits for the organization. Advances in information and communication technologies have provided an effective platform to deliver electronic CRM functions. Despite widespread a...Continue Reading »
Item Type: Project Material | 65 pages | 10,406 engagements | Source: Marketing Projects & Research Materials
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12. SMALL-SCALE INDUSTRIES DEVELOPMENT: PROBLEMS AND PROSPECTS
» ABSTRACT THIS RESEARCH IS AIMED AT SMALL SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS. SMALL SCALE INDUSTRIES ARE THOSE INDUSTRIES THAT ARE PRIVATELY OWNED BY ITS OWNERS IN A PURELY PERSONALIZED WAY WITHOUT A FORMALIZED MANAGEMENT STRUCTURE. SMALL SCALE INDUSTRIES IS NEEDED FOR SPEEDY GROWTH AND DEVELOPMENT ESPECIALLY FOR ABILITIES TO BOOST THE LARGER INDUSTRIES, SOCIAL IN...Continue Reading »
Item Type: Project Material | 65 pages | 4,791 engagements | Source: Marketing Projects & Research Materials
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13. AN ASSESSMENT OF GLOBALIZATION AND ECONOMIC DEVELOPMENT
» IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of the study The A brief look at Nigeria today one can find out that we like fashion and everything new in Nigeria, the spirit that greeted the issue of globalization at its climax in 2000 seemed to have reduced. The word globalization also seems to have gone the internet, computerization and cyber café. Globalization as an economic ...Continue Reading »
Item Type: Project Material | 56 pages | 4,697 engagements | Source: Economics Projects & Research Materials
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14. AN EVALUATION OF THE COST OF PACKAGING AND IT'D IMPLICATIONS ON THE PROFITABILIT...
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies and to a large extent our clothing. We use packaging in wide variety of forms, shapes and materials. Packaging means all the activities in the product planning that involves designing and producing the container or wrapper for a product. The wrapper container is called the package. The ...Continue Reading »
Item Type: Project Material | 65 pages | 3,973 engagements | Source: Marketing Projects & Research Materials
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15. AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS
» ABSTRACT This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the consumer market is described as constituting ultimate buyers of a product or service for their personal, non business use. The trend toward producer prolif...Continue Reading »
Item Type: Project Material | 65 pages | 4,732 engagements | Source: Marketing Projects & Research Materials
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16. AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN MTN NIGERIA
» ABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product, price promotion and placement. The methodology of the research was gotten through the questionnaire issued. Findings was made and recommendation were forwarded. CHAPTER ONE 1.0 ...Continue Reading »
Item Type: Project Material | 65 pages | 4,586 engagements | Source: Marketing Projects & Research Materials
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17. AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ...
» CHAPTER ONEINTRODUCTION1.1 BACKGROUND OF THE STUDYMarket segmentation is a vital issue in marketing strategy.Therefore, marketing segmentation is the sub dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district marketing mix.Kotler (2008) opines that market is a place or a geographical area where buyers and se...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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18. THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE
» ABSTRACT This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing the attention of the customer and the ignorance of sales promotion by the dealers. The objective of the study is to find out if custo...Continue Reading »
Item Type: Project Material | 65 pages | 7,455 engagements | Source: Marketing Projects & Research Materials
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19. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE OF COMMUNICA...
» ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved telecommunication service for a long period of tim...Continue Reading »
Item Type: Project Material | 65 pages | 4,847 engagements | Source: Marketing Projects & Research Materials
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20. THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY
» ABSTRACT The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms. The research population composed of 500 people whi...Continue Reading »
Item Type: Project Material | 65 pages | 5,746 engagements | Source: Marketing Projects & Research Materials
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21. THE MARKETING PROBLEMS AND PROSPECTS OF THE FIVE STAR HOTELS
» CHAPTER ONE 1.1 INTRODUCTION In the 17th century when farming was regarded as he main occupation in Nigeria, farmers go to the farm in the morning, in the evening they gather at the village square to eat drink, rest and plan how to tackle their farming activity of the following day. This necessitated the building of small house outside their main house as a place of rest and...Continue Reading »
Item Type: Project Material | 65 pages | 3,969 engagements | Source: Marketing Projects & Research Materials
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22. THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD
» CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work “logistic” has been a house hold name to a lot of people both undergraduates, graduates, researchers and mere especially people who are activity in the marketi...Continue Reading »
Item Type: Project Material | 65 pages | 4,017 engagements | Source: Marketing Projects & Research Materials
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23. SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME S...
» ABSTRACT With the established changes in consumer behavior which influences product marketing strategies, stimulate the researcher to find out the sociological factors affecting customer’s behavior in the marketing of some selected consumers goods in use. The basic product marketing strategies use for consumers product has been carefully considered by this study, the researcher employed some res...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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24. ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES
» ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision ...Continue Reading »
Item Type: Project Material | 65 pages | 7,406 engagements | Source: Marketing Projects & Research Materials
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25. IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCT
» ABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer to product and expect consumers will come and buy ...Continue Reading »
Item Type: Project Material | 65 pages | 6,772 engagements | Source: Marketing Projects & Research Materials