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• 1. THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR

  » ABSTRACT The primary objective of this research work is to investigate the impact of cultural influences on buying behaviour, particularly on consumers. Information and data used in this presentation were based on various shades of opinion pooled from people of all work of life, since all of us are consumers in one way or the other. The work is divided into five sections/chapters. Chapter one comp...Continue Reading »

  Item Type: Project Material |  65 pages |  5,550 engagements |   Source: Marketing Projects & Research Materials

• 2. EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING EFFECT OF PROMOTIONAL TOOLS IN ...

  » CHAPTER ONE Introduction 1.1   Background of the Study   Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing placement and...Continue Reading »

  Item Type: Project Material |  65 pages |  4,195 engagements |   Source: Marketing Projects & Research Materials

• 3. EFFECT OF PRICE AND PRICE CHANGES ON THE SALES OF CONSUMER GOODS

  » CHAPTER ONE INTRODUCTION 1.1     Background to the Study Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean by p...Continue Reading »

  Item Type: Project Material |  65 pages |  11,154 engagements |   Source: Marketing Projects & Research Materials

• 4. EFFECT OF PERSONAL SELLING ON SALES GROWTH

  » CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu (200) personal selling is the presentation of a persuasive message by selling to a potential customer or group of customers, personal selling can also take place through personal correspondence telephone conversation or email. P...Continue Reading »

  Item Type: Project Material |  65 pages |  6,394 engagements |   Source: Marketing Projects & Research Materials

• 5. THE IMPACT OF ADVERTISING ON THE SALES VOLUME OF CHICKEN FOODS HOTEL INDUSTRIES ...

  » ABSTRACT This project is aimed at looking into “The Impact of Advertising on the Sales volume of Chicken Foods Industries Limited (CFIL). The primary aim is to show the effect of advertising on the sales volume of the product whereby creating awareness for the existing product. The Primary and Secondary Data were collected from various sources; this sources include the personal interview, questi...Continue Reading »

  Item Type: Project Material |  65 pages |  4,085 engagements |   Source: Marketing Projects & Research Materials

• 6. THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANISATION

  » ABSTRACT The project work deals with the impact of personal selling on the sales volume of an organisation and an attempt is made to have an insight into Unilever Nigeria Plc Kaduna branch. The study centers on finding out the extent which the tool has a positive effect on sales volume of the organisation. The personal selling effort is responded to favourably by the consumers and company distribu...Continue Reading »

  Item Type: Project Material |  65 pages |  4,441 engagements |   Source: Marketing Projects & Research Materials

• 7. THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS

  » ABSTRACT This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge that personal selling as one of the promotional tolls available to a marketer indispensable in the sales of consumer product. In the course of the study the researcher employed exploratory approach to acquire the needed information through the use of...Continue Reading »

  Item Type: Project Material |  65 pages |  4,832 engagements |   Source: Marketing Projects & Research Materials

• 8. IMPACT MARKETING STRATEGY PRODUCTIVITY

  »   ABSTRACT The challenges of measuring marketing strategy in relation to productivity  has been inadequately address by previous researches and marketing text in Nigeria. Hence this  study examines the effect of marketing strategy of  First Bank. Out of the total population of first bank, Kaduna main branch with a staff strength of 135 persons were selected as the sample size. The survey metho...Continue Reading »

  Item Type: Project Material |  65 pages |  4,019 engagements |   Source: Marketing Projects & Research Materials

• 9. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE

  » ABSTRACT Advertising is an economic promoter with the attribute of persuasiveness. In formativeness has an important contribution to make in terms of increasing sales or demand for the services they rendered and hence increase profitability and also helps customers in making decisions or choice of demand or spend their income wisely. The researcher will have to analyze the impact of advertising on...Continue Reading »

  Item Type: Project Material |  65 pages |  13,443 engagements |   Source: Marketing Projects & Research Materials

• 10. THE EFFECTS OF PHYSICAL DISTRIBUTION ON SALES OF CONSUMABLE GOODS

  » CHAPTER ONE 1.0   INTRODUCTION       Manufacturing firms are increasingly becoming aware, that the production of goods is meaningless without its availability to the consumers at the right time. During the past few years, fast technological development, growing globalization of market and higher customer requirement have driven and transformed organisations from their traditional view of p...Continue Reading »

  Item Type: Project Material |  65 pages |  5,798 engagements |   Source: Marketing Projects & Research Materials

• 11. THE ROLE OF ADVERTISING ON THE PERFORMANCE OF SALES OF BEVERAGES IN NIGERIAN BOT...

  » ABSTRACT The study is to examine the role of advertising on the performance of sales of beverages with a particular reference to Nigerian Bottling Company, Kaduna. Most organizations are facing problem with selecting advertising as a medium to reach the consumer successfully. Selecting the right media to target the right customer is an essential step in advertising. Advertising plays a vital rol...Continue Reading »

  Item Type: Project Material |  65 pages |  4,419 engagements |   Source: Marketing Projects & Research Materials

• 12. THE KORO-IJA NOUN PHRASE

  » CHAPTER ONE INTRODUCTION This chapter focuses on the General Background to the study, the historical background, social cultural profile, cultural values, Genetic classification, and Data collection, Analysis of the data and Review of the chosen framework. 1.1     General Background to the Study Nigeria is a multi lingual country blessed with about 512 languages (Gojeh, Jatau and Mammah 1998)....Continue Reading »

  Item Type: Project Material |  65 pages |  6,355 engagements |   Source: Linguistics And Communication Projects & Research Materials

• 13. THE ADIM NOUN PHRASE

  » CHAPTER ONE Introduction 1.0   General Background This research work focuses on the Noun phrase of Kaningkon language. However, this chapter introduces us to the language understudy, Kaningkon language. It also introduces us to the socio cultural profile of the speakers of the language; the culture and beliefs, occupation, mode of greetings, the common foods of the people and the geographical lo...Continue Reading »

  Item Type: Project Material |  65 pages |  5,201 engagements |   Source: Linguistics And Communication Projects & Research Materials

• 14. THE ASPECTS OF GUNGANCHI NOUN PHRASE

  » CHAPTER ONE Gunganchi Language and its Speakers 1.0     General Introduction In this chapter, we shall investigate the Gunganchi language and its speakers, historical background of Gunganchi speakers sociocultural profile of the people, scope and organization of the language, theoretical framework, data collection method and analysis, as well as the review of the chosen theoretical framework. ...Continue Reading »

  Item Type: Project Material |  65 pages |  5,037 engagements |   Source: Linguistics And Communication Projects & Research Materials

• 15. THE ADIM VERB PHRASE

  » CHAPTER ONE GENERAL INTRODUCTION 1.0       Introduction This research work is aimed at studying the verb phrase of Adim language. Adim language is spoken by the Adim people in Northern Cross River state, Akamkpa Local Government Area. This research will take a look at the structure of the verb phrase and the transformational processes embedded in Adim language. This chapter intends to examin...Continue Reading »

  Item Type: Project Material |  65 pages |  5,075 engagements |   Source: Linguistics And Communication Projects & Research Materials

• 16. QUESTION FORMATION IN YUKUBEN LANGUAGE

  » CHAPTER ONE YUKUBEN LANGUAGE AND ITS SPEAKERS 1.0     General Introduction The main objective of this research is to study Question Formation i.e how questions are formed in Yukuben language. Question formation is one of the syntactic processes and it can be grouped under the linguistics level of syntax. This chapter will discuss the Historical Background, Socio Cultural Profile, and Genetic C...Continue Reading »

  Item Type: Project Material |  65 pages |  5,661 engagements |   Source: Linguistics And Communication Projects & Research Materials

• 17. QUESTION FORMATION IN MIJILI

  » CHAPTER ONE INTRODUCTION 1.0    General Background This project work focuses on the aspects of question formation in Mijili (Koro) spoken in Obi Local Government Area of Nasarawa State. The Mijili (Koro) people settled down in some parts of the country. Such places include Abuja, Zuba, Kaffin Koro, Kagharko and Panda. Some members even moved to Bauchi where they established themselves around Mi...Continue Reading »

  Item Type: Project Material |  65 pages |  5,076 engagements |   Source: Linguistics And Communication Projects & Research Materials

• 18. QUESTION FORMATION IN MERNYANG

  » CHAPTER ONE GENERAL BACKGROUND Linguistics over the years has been defined as the scientific study of language.  However, studying language scientifically entails the study of phonetics, phonology, morphology, syntax and semantics of a language so as to get empirical and sufficient facts/data, carry them out, experiment and process them, then formalize a rule to form linguistically significant ge...Continue Reading »

  Item Type: Project Material |  65 pages |  5,942 engagements |   Source: Linguistics And Communication Projects & Research Materials

• 19. QUESTION FORMATION IN KONO LANGUAGE

  » CHAPTER ONE INTRODUCTION 1.0     GENERAL BACKGROUND The objective of this research work is to study question formation that is how question are formed in Kono language. Kono people are found in Kauru Local Government Area of Kaduna State. 1.1   HISTORICAL BACKGROUND The Kono people are said to have migrate from a deep forest where they were surrounded by mountains in the northern part of Kad...Continue Reading »

  Item Type: Project Material |  65 pages |  5,349 engagements |   Source: Linguistics And Communication Projects & Research Materials

• 20. QUESTION FORMATION IN ADIM

  » CHAPTER ONE INTRODUCTION      General Background  Adim is a dialect of Agwagune language. The speakers of Adim are known as the Adim people     and reside in Adim community. Adim is located within Egup Ipa in Biase local Government Area of Cross River State. Adim is located approximately between latitude 5°N and 6°N and longitude 8°N and 9°The Adim community is a few kilometers away f...Continue Reading »

  Item Type: Project Material |  65 pages |  5,611 engagements |   Source: Linguistics And Communication Projects & Research Materials

• 21. PHONOLOGY OF MERNYANG LANGUAGE

  » CHAPTER ONE GENERAL BACKGROUND 1.0   INTRODUCTION This chapter introduces the language of study, the people speaking the language and where they can be found. It also introduces us to the background of the speakers of the language which includes their way of life (culture) and their beliefs, it also gives a brief explanation of the scope of study. Methods of data collection, genetic classificati...Continue Reading »

  Item Type: Project Material |  65 pages |  5,684 engagements |   Source: Linguistics And Communication Projects & Research Materials

• 22. NOUN PHRASE IN MIGILI

  »  CHAPTER ONE           INTRODUCTION 1.1     General Background Language is the fabric that ties every member of the society together. It is an instrument used by man for specific purposes. The focus of this research is to shed light on how noun phrases are formed in Migili language. Migili is a Nigerian language spoken in Obi Local Government Area of Nasarawa State. The first chapter...Continue Reading »

  Item Type: Project Material |  65 pages |  5,105 engagements |   Source: Linguistics And Communication Projects & Research Materials

• 23. NEGATION IN YUKUBEN LANGUAGE

  » CHAPTER ONE INTRODUCTION 1.1     GENERAL BACKGROUND Yukuben language is one of the languages spoken in Taraba state. Taraba state is a state in Nigeria named after the Taraba River which transverses the southern part of the state. Taraba’s capital is Jalingo. Taraba state is bounded in the west by Plateau and Benue states and on the east by Cameroon. Taraba states has sixteen local governmen...Continue Reading »

  Item Type: Project Material |  65 pages |  4,823 engagements |   Source: Linguistics And Communication Projects & Research Materials

• 24. NEGATION IN YESKWA LANGUAGE

  »   CHAPTER ONE 1.0      INTRODUCTION                                     This work deals with negation in Yeskwa Language. Yeskwa is a language spoken in Jema’a local government in Kaduna State and Karu local government (formerly Keffi local government area) in Nasarawa State of Nigeria. The language is also known as Nyanpa. The native speakers call thems...Continue Reading »

  Item Type: Project Material |  65 pages |  4,850 engagements |   Source: Linguistics And Communication Projects & Research Materials

• 25. NEGATION IN UNEME LANGUAGE

  » CHAPTER ONE  1.1     General Introduction This long essay is a study of Negation in Uneme language. In this chapter, historical background of the speakers, the geographical location, and the socio cultural profile of the speakers, genetic classification as well as the scope and organization of the study, theoretical framework, data collection, data analysis and a brief review of the chosen fr...Continue Reading »

  Item Type: Project Material |  65 pages |  5,090 engagements |   Source: Linguistics And Communication Projects & Research Materials