08168958821
PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 65 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 6,881 times
INSTANT PROJECT MATERIAL DOWNLOADAbstract
The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially facebook while many students patronise the products/services. Respondents admitted that very often they clicked like, share, comment and view advert on social media to the extent of navigating the sponsors webpage. The challenges facing social media users in patronizing goods and services online were attributed to fear of been duped, poor browsing data and service to stay long on a social media and blogs. Survey research design was adopted using questionnaire for data gathering. Two hundred (200) respondents were drawn among the students using non-probability sampling method (purposive sampling technique) to pick the respondents. However, out of 200 copies of the administered questionnaires one hundred and eighty nine (189) copies were retried upon which the analysis was based. Frequency and percentage with tables was used in data analysed. It was recommended that companies and individuals should watch over some sites that may be using their name or related to dupe people online. All effort should be developed to ensure that fraud is minimized to the barest minimum, so that people especially, the internet users can have a rest of mind to shop online and receive their products and services.
This material content is developed to serve as a GUIDE for students to conduct academic research
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
ASSESSING THE ROLE OF MEDIA CAMPAIGNS IN IMPROVING SOLID WASTE MANAGEMENT PRACTICES IN RURAL AREAS O...
CHAPTER ONE INTRODUCTION Background of the Study Waste is a mixture of different types of wasted items that are not equal in composition. However, acc...More »
Item Type: Project Material | 54 pages | 395 engagements |
- 2.
AN ASSESSMENT OF THE PRESS FREEDOM INFORMATION BILL IN NIGERIA
CHAPTER ONE INTRODUCTION Background of the study A key component of democratic countries is press freedom, which guarantees that the populace is...More »
Item Type: Project Material | 54 pages | 1,547 engagements |
- 3.
AN EVALUATION OF THE INFLUENCE OF FACEBOOK ON THE LIFESTYLE OF THE STUDENTS OF AMBROSE ALLI UNIVERSI...
CHAPTER ONE INTRODUCTION Background of the Study The use of social media is already widespread in all situations, but until targeted study efforts,...More »
Item Type: Project Material | 54 pages | 1,855 engagements |
- 4.
INVESTIGATING THE ROLE OF THE MEDIA IN PROMOTING ORAL HEALTHCARE PRACTICES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Worldwide, the media has a vital influence that impacts public health behaviours around the sp...More »
Item Type: Project Material | 54 pages | 1,144 engagements |
- 5.
ASSESSMENT OF SKILLS ACQUISITION VIA SOCIAL MEDIA AMONG UNDERGRADUATES
CHAPTER ONE INTRODUCTION Background of the study Globally tertiary education is an instrument of for economic and human development. As a result th...More »
Item Type: Project Material | 54 pages | 1,217 engagements |
- 6.
AN EXAMINATION OF THE ROLE OF TECHNOLOGY IN SHAPING SOCIAL INTERACTION AMONG YOUTHS IN YENEGOA METRO...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Globally, the age of technology has brought humanity a period of remarkable technological advance...More »
Item Type: Project Material | 54 pages | 1,163 engagements |